James OReilly: The next step is Convergence Culture. Rosie Vojtek: How does that work? James OReilly: I am trained in organizational development OD, so I know that tools and methods are one thing, but attitude and behaviors are another. Convergence Culture points are attitude and behaviors. Rosie Vojtek: Absolutely! Culture and Context are important -‐ as well as relationships. We need to pay attention to the norms -‐ not just group agreements, but the norms (way people really act and behave -‐not just what they say or agree to). James OReilly: I added you to the group, Convergence Culture Overview for Immersive Worlds. https://www.facebook.com/photo.php?fbid=10151269374409201&l=7 140b3b042. James OReilly: Look at this illustration. You see how 3 tiers converge. Technology, games, virtual worlds . . . now I have the guy who delivers the philosophy of convergence culture, Henry Jenkins, communications professor from MIT. [The diagram on the next page is from Jame’s OReilly’s facebook page – link above. He explains on the page, “The Convergence Culture Overview 2012 gives you a picture of the Immersive World Landscape + Opportunities evolving. The illustration is already outdated for 2014+ Opportunities, I need to add more at the top of the illustration -‐ New Generic Themes + Links are posted farther down > Out-‐of-‐Box Opportunities, 3D Holographic, TV, New Mashups, New Value-‐Add Chains, From Real to Virtual to Real.”]
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