Media Kit 2014-2015 Editions Schin
83, rue Chardon Lagache - 75016 Paris TĂŠl : +33 (0)1 42 24 18 18
contacts@parisselectbook.com www.parisselectbook.com
paris select media kit 2014
concept An editorial line dedicated to luxury tourism For ten years, the Parisian publishing house SCHIN offers a set of stylized and contemporary media, dedicated to the universe of luxury in Paris. Intended for the high-end tourism, the Paris Select magazines are an essential communication tool for luxury brands and Parisian establishments. Designed to arouse the interest of its readers interested by a elegant Paris, Paris Select reveals the trendiest spots of fashion, luxury shopping, gastronomy, culture and journeys.
Recognizable by its original illustrations, Paris Select seduces french and international tourist by the diversity of its editorial content. Paris Select’s different media are considered today as the most qualitative tools to conquer the market of high-end tourists.
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paris select media kit 2014
A TARGETED DISTRIBUTION Impact the tourism market
The luxury hotels in Paris form a powerful and reliable diffusion circuit. Obligatory passage for tourists with a strong purchasing power, 130 4-5 starred hotels constitute the distribution network of the Paris Select magazines. To be effective, it requires a true expertise. 10 years of experience and of regularity have strengthened our collaboration with the greatest Parisian hotels. The Paris Select magazines benefit of a strategic and privileged location. They are all present in each room and reception. More than 695 000 copies of Paris Select are supplied to the hotels every year.
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paris select media kit 2014
IMPACT OF TOURISM in the luxury field Convincing numbers : 32.3 million tourists in Paris, including 15.5 million foreigners. The share of sales generated by foreign tourists on Parisian points of sale is in constant progress. On the contrary, the share of sales of Parisian and French clientele is subject to fluctuations with a clear downward trend in 2013. Domains bounds to luxury tourism are doing well:
The luxury hotel business displays a record activity in 2012 with 212 billions of profits. It appears to be the same of jewelery, matchmaking, fashion, beauty, gastronomy. All these corporations consider the foreign customers essential to the progress of their Parisian points of sale. In the ranking of consumers of luxury goods, we find the Enligh tourists on top of it, then the Chinese customers and after that the Russian, the Japanese, the Brazilian and the tourists from the Middle East.
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paris select media kit 2014
ADAPTED SUPPORTS 1 - PREMIUM FORMAT MAGAZINE : paris select book french/english
75 000 copies/year Biannual publication Paris Select Book is a full-sized luxury magazine published in a fully bilingual form (French – English). Its has the specificity to be located in the hotel rooms. Attentive to the world of luxury in Paris, its editorial line covers four major axes : shopping, gastronomy, culture and travels. Shopping Seven districts symbolize the luxury shopping in Paris : the rue du Faubourg Saint-Honoré, the rue Saint-Honoré, the avenue Montaigne, the Champs-Elysées, the Opéra Vendôme, Saint-Germain-des-Prés and the Marais. Each area is introduced by a stylized street map, followed by a selection of trendy spots and pages destined to products placements. The shopping part is mostly dedicated to fashion, jewelery, watchmaking and beauty. Gastronomy The tourist are proposed a selection of typically Parisian sorted restaurants. Some are traditional, some on the spot. The categories are : chic tables, the restaurant of your desires, the taste of goods meats, flavors of the world, Italian cuisine, exotic cooking...
Culture This folder offers a selection of unusual places to discover and the essential monuments to visit in paris. Travels Related to the luxury universe, a selection of exceptional hotel that could seduce the high-end tourists is written down, as an invitation to discover our planet. Characteristic of the book : Large format : 22 x 29,7 cm Premium quality : soft touch cover Hotel Distribution : 19 838 rooms March publication : draw 50,000 copies November publication - Special luxury issue : draw 25,000 copies
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paris select media kit 2014
2 - TRAVEL SIZE MAGAZINE : The Paris Select Pocket Guide French / English - Chinese - Russian - Portuguese - Arabic - Japanese 620 000 copies/year Biannual publication The Paris Select Pocket Guide has the specificity to be placed at the concierge or reception. It’s size is its major asset. Designed for travel, its ergonomics format gives it a certain interest: that to be consulted throughout the stay. Its editorial line, faithfull to the Paris Select spirit, focuses on shopping, gastronomy and culture. Seduced by its chic and complete content, the customers consult it outside the hotel to discover the interresting parts of the capital. The Paris Select Pocket Guide is published in 6 versions: French-English
CHINESE (Mandarin)
Russian
200,000 copies / year Release from March to September
100 000 copies / year Release from April to October
80,000 copies / year Release from April to October
Brazilian (Portuguese)
Middle East ( Arabic)
Japanese
80 000 exemplaires/an Release from April to October
80 000 exemplaires/an Release from April to October
80 000 exemplaires/an Release from April to October
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paris select media kit 2014
3 - APPLICATION - WEBSITE - NEWSLETTER - SOCIAL NETWORKS Bilingual off-line Application
The Paris Select application offers a selection of addresses in the fields of luxury shopping, art, beauty and gastronomy. Rated 12 on the Apple Store for its design and ergonomics (average score of applications 6/8 ), it has all the useful informations tourists could need. Offline, it does not incur any additional costs for the foreign users. COMMUNICATION ACTIONS : - SEO - Opening of the application page. - Push sent in real time on mobile, informing tourists about current events: special sales, products launches, shops opening... WEBSITE
The www.parisselectbook.com site gives a certain visibility to luxury events, culture and travel. COMMUNICATION : - Avertising inserts on the front page - Sponsored Articles - Products launchings - Digital contests
NEWSLETTER
Paris Select’s weekly newsletter is sent to over 90,000 Premium contacts. It insures the relay over trends luxury by thematics: fashion, art, attractions, food, travel ... COMMUNICATION : - Banners - Sponsored Articles
SOCIAL NET WORKS
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paris select media kit 2014
ADVERTISERS dedicated to perfection
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photos : jean-françois verganti · jean-baptiste guiton · 02/14 · sothys paris, siège social et institut de beauté, 128 rue du faubourg saint honoré, f 75008 paris - siren 451 170 807 rcs paris . visuels non contractuels.
Sothys, l’essence du maquillage.
www.sothys.com
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Parisian stores : 1 rue du 29 Juillet – 75001 PARIS 25 rue Vieille du Temple – 75004 PARIS
Jean-Paul Goude Pour auBerTSTorCH. 44 Gl 552 116 329 rCS ParIS.
LE CAP
WELCOME DESK - TOURIST TAX REFUND - FASHION SHOWS PRIVILEGED WELCOME & VIP SERVICE - GOURMET STORE & RESTAURANTS BUREAU D’ACCUEIL - DÉTAXE - DÉFILÉS DE MODE PRIVÉS ACCUEIL PRIVILÉGIÉ & SERVICE VIP - ALIMENTATION DE LUXE & RESTAURANTS 40, BD HAUSSMANN - 75009 PARIS - MÉTRO CHAUSSÉE D’ANTIN LA FAYETTE Open Monday through Saturday from 9.30 AM to 8 PM - Late opening every Thursday until 9 PM Ouvert de 9h30 à 20h du lundi au samedi - Nocturne jusqu’à 21h le jeudi Tél : +33 (0)1 42 82 36 40 - haussmann.galerieslafayette.com/en/ - *Le grand magasin capitale de la mode
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KammiE clutch Inner City collection
w w w.lecap-paris.com 7 boulevard Raspail - 75007 PARIS - 01 45 48 54 02 4 rue Chabaud - 06400 CANNES - 04 83 44 18 89 Centre commercial One Nation - 09 67 44 90 47 1 avenue du Président Kennedy - 78340 Les Clayes sous Bois
HEDGREN STORE 49 Rue Cambon, 75001 PARIS www.hedgren.com | facebook.com/Hedgren.Bags
ANNONCE AG POUR PARIS SELECT - 138 MM X 175 MM
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paris select media kit 2014
ADVERTISERS RESTAURANT SELECT
RESTAURANT SELECT
RESTAURANT SELECT
LES PRODUITS DU TERROIR
RESTAURANT SELECT
Authentique Cuisine du Sud Ouest Foie gras, cassoulet, salades géantes
LOCAL PRODUCTS
ETIENNE JOJOT
Authentic French Southwest Cooking
Aux Trois Nagas
Foie gras, cassoulet, giant salads
RESTAURANT LE LOUCHEBEM
Restaurant Gastronomique Thaïlandais
93
Métro St Lazare / Madeleine 29 rue de l’Arcade - 75008 Paris Tél. : 01 42 65 43 68
18, avenue du Président Kennedy - Paris 16ème Réservation : 01 42 88 27 95
www.aux3nagas.com
SELECT NIGHTLIFE RESTAURANT SELECT
RESTAURANT SELECT
SELECT NIGHTLIFE
RESTAURANT SELECT
VESUVIO Italian Restaurant
Ressentez l’ambiance des bars new-yorkais: boiseries, piano-bar, lumières tamisées et plongez-vous dans l’atmosphère si chère aux artistes comme Ernest Hemingway ou Coco Chanel. Recommandation spéciale pour le Bloody Mary et le Blue Lagoon, cocktails qui ont fait la réputation de l’établissement.
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Harry’s New York Bar stands for American casual elegance : wood panelling, piano-bar, subdued lighting. Discover an inspiring atmosphere for artists such as Ernest Hemingway and Coco Chanel. Enjoy legendary cocktails Bloody Mary, Blue Lagoon.
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Le rendez-vouS deS amoureux…de La viande !
Harry’s Bar
L e S P L u S B e L L e S P i è C e S d u B o u C h e r S u B L i m é e S Pa r u n e S é L e C t i o n d e 3 0 v i n S a u v e r r e e t d e S a C C o m Pa G n e m e n t S e t S a u C e S 1 0 0 % fa i t S m a i S o n
25, rue Quentin Bauchart Paris 8ème tél. : 01 47 23 60 26
formuLe PièCe de Bœuf du jour + entrée ou deSSert + Café et verre de vin : 35€
19, Place des Vosges - 75004 Paris Tél. : 01 42 78 44 64
81 B d G o u v i o n S a i n t- C y r , 75017 Pa r i S ré S e r vati o n : 01 40 68 30 40 - m a Ch e r e e tte n d r e . f r
144, ave des Champs-Élysées Paris 8ème tél. : 01 43 59 68 69
1, rue Gozlin Paris 6ème tél. : 01 43 54 94 78
New York Bar Paris since 1911 5 Rue Daunou, 75002 Paris - Tél : 01 42 61 71 14
SELECT NIGHTLIFE
Place des Vosges
PARFUMS / BeAUté / BIeN-etRe PERFUMS / BEAUTY / WELL-BEING Annick Goutal p15-25-177 Body Relax p35-176 Christian Louis p133-167 Instants Ultimes p73-171 Royal thai Spa p97-177
Ristorante italiano fine italian restaurant
ARtS Acabas p134-174 Château de Versailles p113 Diana Di Collorado Mels p45-175 Galerie Furstenberg p119-175 Village Suisse p111-174
TAX REFUND
Welcome to Paris
SeRVICeS
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EXPERIENCE THE MOST FAMOUS CABARET IN THE WORLD !
DINNER & SHOW AT 7PM FROM €185 SHOW AT 9PM & 11PM : €112
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188 bis rue de Rivoli - Paris 1er Réservation : 06 77 07 77 07 www.gioiarestaurant.com
“ Paris Famous Club ”
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Enjoy your shopping in Paris & ask for your Tax Refund form
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Get it stamped by customs at the Roissy CDG or Orly airports
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Claim your Tax Refund back in cash at Travelex stores and get 0% commission* when you exchange in your home currency
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Find Travelex Tax Refund stores
Salon de thé - Pâtisseries - Restaurant 4, place du Trocadéro Paris 16 • Tél. 01 47 27 98 85 • Ouvert tous les jours de 7h à minuit 25, place des Vosges Paris 3 • Tél. 01 48 87 94 07 • Ouvert tous les jours de 7h30 à 23h30 *Rates are displayed with margin. Banque Travelex SA – RCS Nanterre B 389 585 233 – 92100, Boulogne-Billancourt, France.
17 bld Exelmans - Paris 16ème - Réservations : 01 46 47 80 08 voiturier midi et soir - valet parking lunch and dinner www.iannello.fr
www.carette-paris.com Pour votre santé, mangez au moins 5 fruits et légumes par jour - www.mangerbouger.fr
Bar - Club - Restaurant
M° Miromesnil - St-Philippe du Roule 158, bd Haussmann - Paris 8e 01 45 62 11 59 ev. d. 10 am - 6 pm
13, av. du Président Wilson, Paris 16e 01 47 23 54 01 M° Iéna, Alma Marceau Tlj sauf mardi 12h - 00h Ev. d. except Tues 12am to midnight
“ The finest italian restaurant in Paris ”
12 rue de Presbourg 75116 PARIS Tel : +33(0)1 45 00 78 70
Herald Tribune
188 bis rue de Rivoli - Paris 1er Réservation : 06 77 07 77 07 www.gioiarestaurant.com
© photo Christian Milet / Château de Versailles - Juin 2010
© Bal du Moulin Rouge 2014 - Moulin Rouge® - 1-1028499
Cars Air-France p101
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Bienvenue au
château de
versailles Gagnez du temps, réservez vos billets sur
www.chateauversailles.fr
30/06/2010 10:30:14
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paris select media kit 2014
Technical standards
Print technical standards Digital files to provide - High resolution PDF, CMYK, 300 DPI at actual size 5mm internal & external bleed area Formats - Paris Select Book 1 page : L 220 mm x H 297 mm Double page : L 440 mm x H 297 mm - Paris Select Pocket Guide 1 page : L 138 mm x H 175 mm Double page : L 276 mm x H 175 mm
Locking up dates - Paris Select Book biannual publication : March business : January 20 technical : February 6 - Paris Select Book Special Luxury biannual date : novembre business : Octobre 20 technical : Octobre 30 - Paris Select Book Pocket Guide French / English biannual date : March to September business : January 20 -10 July technical : February 6 -15 July - Paris Select Book Pocket Guide Chinese, Russian, Arabic, Portuguese biannual publication: April to October business : March 1 - May 7 technical : March 6 - September 10
Technical standards digital
Mobile Application - Details for visual iPad : 768 x 560px - 72 dpi - RGB iPhone : 640 x 368px - 72 dpi - RGB - Visual interstitial iPad : 768 x 1024 px - 72 dpi - RGB iPhone : 640 x 960px - 72 dpi - RGB Website
Advertising Inset : 800 x 800px Sponsored article : 2500 characters Newsletter
Advertising Inset : 600 x 120px Sponsored article : 2500 characters
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