EDGE MEDIA KIT display advertising print & online listings directory advertising online advertising
Edge magazine inspires to help us expand beyond our beliefs, remind us to listen to the voice of our soul, and educate us on how to be well and in balance.
ABOUT THE EDGE First edition: September 1992 Distinction: Largest and longestrunning holistic publication in the Upper Midwest Readership: 45,000 people monthly. Most of our readers have researched or use complementary or alternative healing modalities, purchase self-improvement products, buy nutritional supplements and place a high importance on the sustainability of our planet. Distribution: More than 500 locations in the Upper Midwest First appearance online: 1998 Online presence: The entire print versionæ…plus additional content…goes online — and a separate digital edition, a PDF flipbook, lets you read the printed magazine online and click links from display ads and listings.
Five Reasons to Advertise in Edge Magazine this Month 1. TARGET AUDIENCE
The Edge is a print and digital environment that enables you to reach your ideal target audience. The Edge has been the most trusted resource for Holistic Living in the Upper Midwest since 1992, and it and maintains a large readership. Be assured that customers who are most likely to use your products or services will see you. 2. ADVERTISING WILL GROW YOUR BUSINESS
Magazine Advertising Sells - and it delivers results consistently. Studies show that magazines are the strongest driver of purchase intent, and they actually boost the effectiveness of other media. What’s more, magazines that also are online with links to your website are nearly twice as effective. Edge magazine offers a free online version, The Digital Edge, each month with links to your site at no extra cost. 3. AFFORDABILITY
Edge magazine is committed to your success! We offer advertising packages for every budget, and our staff will create a marketing plan with you that works. Whether you are a new business or need to reestablish your business in the marketplace, be assured that no matter how small or large your business is, we have plans
that are tailored to meet your needs. 4. PUT YOURSELF IN THE SPOTLIGHT
With Edge directories printed every May and November, you have the opportunity with a display ad to highlight your business with a 100-word editorial, and smaller 50-word listings without display ads are available. Your ad and listing appears online for free. Be in both our Spring and Fall Directories and receive special discounts. We’re taking orders now for our upcoming Directory. 5. DISTRIBUTION
Edge magazine is a great place to get your ad noticed, as our magazines are distributed free monthly in coffee shops, waiting rooms, libraries, clinics, grocery stores, hospitals, yoga studios, universities, natural food co-ops and many other locations, from Fargo to Madison...and beyond. Plus, the Digital Edge distributes your print advertisement and listings globally, with a clickable link from your ad to your website. GET READY: If you’ve made the
decision to grow your business and would like to talk about advertising, simply Contact us. We look forward to working with you!
P.O. BOX 664, ANOKA, MN 55303 • 763.433.9291 • FAX 763.433.9290 • SALES@EDGEMAGAZINE.NET
EDGE ADVERTISING prices were set lower in March 2009 than they were in prior years. And, due to the state of the economy, The Edge has not raised pricing in three years to remain competitive and to continue supporting Edge advertisers.
display advertising BECOME VISIBLE
Edge magazine offers 19 different shapes and sizes of display advertising, with an option to meet every budget. Email ads to your sales representative by the 17th of each month, in high-resolution PDF or .jpg format. Tip: To avoid fuzzy black type in your 4-color ad, use Process Black when designing your ad.
SHAPES AND SIZES FULL PAGE
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The Edge Rocks! When I started my business over two decades ago I thought the best way to build my business was by word of mouth. It served me well but took twenty years to do it. I began advertising with The Edge with a single line monthly classified ad, then I added a monthly Source networking listing, an ongoing online tile ad, a business card display ad and then a Happenings events ad in print and online. My business grew exponentially in a very short period of time. I then began advertising in the directories. I continue to advertise with The Edge for all our Expos and Events. I am eternally grateful to The Edge for my ongoing success. I feel good with this upbeat urban and current publication as a main source of advertising. Now is the time to grow your business and advertise with The Edge print and online magazine editions. It simply works.” Alison James Alison James Communication Spirit Spectacular Events www.spiritspectularshows.com
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SIZES & PRICING ad size
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Full page
Back Cover Page 2 Inside Back Inside pages
8” x 10.5” 7.5” x 9.67” 7.5” x 9.67” 7.5” x 9.67”
$1050 $950 $950 $750
$950 $850 $850 $700
$850 $800 $800 $650
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$0 $0 $0 $100
2/3 page
Vertical Horizontal
4.96” x 9.67” 7.5” x 6.55”
$625
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$55
1/2 page
Vertical Horizontal
3.66” x 9.67” 7.5” x 4.74”
$475
$425
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$55
1/3 page
Vertical A Vertical B Horizontal
2.37” x 9.67” 3.66” x 6.55” 7.5” x 3.2”
$310
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$245
$55
1/4 page
Vertical A Vertical B Horizontal
3.66” x 4.74” 1.73” x 9.67” 7.5” x 2.34”
$245
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$55
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Vertical Horizontal
2.37” x 4.74” 3.66” x 3.2”
$195
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$25
1/8 page
Vertical Horizontal
1.73” x 4.74” 3.66” x 2.34”
$165
$145
$125
$115
$25
12th page
Vertical Horizontal Square
1.73” x 3.2” 3.66” x 1.51” 2.37” x 2.37”
$125
$115
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$95
$25
15th page
Horizontal
2.37” x 1.51”
$95
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full page bleed size: 8” x 10.5” trim size [add .25 inches bleed top, bottom and outside — left side on even page, right side on odd page]
P.O. BOX 664, ANOKA, MN 55303 • 763.433.9291 • FAX 763.433.9290 • SALES@EDGEMAGAZINE.NET
print & online listings PROMOTE YOURSELF
Edge magazine offers five [5] different listings each month to support your desire to share your events and contact information with your community. Listings are due by the 17th of each month by email to your sales representative. Coming in January: Simple online forms to pay for listings online.
HAPPENINGS [events listings] Publicize your coming events. Include specific dates, or indicate your listing as Ongoing. All event listings are placed on The Edge’s online Events Calendar, and all events are sent at the beginning of the month to The Edge’s email list. $29 for maximum 35 words | $45 for 36 to maximum 70 words Provide headline (up to six words) and text as determined by the pricing. Listings will be edited if over the word count. Extended online listing with your press release and photo. $10 with print event listing $20 without print listing. Perfect if you don’t have a website to promote your event.
NETWORKING [business listings] Formerly known as the Source, Networking listings include: Basic Category (describing your services), sentence describing what you offer, name, business name, phone, email and website. Required: your b&w photo or logo. $75 for 3 months | $120 for 6 months | $180 for one year
YOUR EDGE MAGAZINE advertisement gives you direct access to your Target Market, the group of people who have a selfidentified interest in what you have to offer.
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We have advertised in The Edge for over two years with wonderful results. Our international tours have returned many times to Twin Cities because of what Cathy and Tim have done for us. They are a great team, offering a great variety of advertising opportunities.” Jim Self, Mastering Alchemy www.masteringalchemy.com
COMMUNITY [business resource listings] Each month, The Edge highlights a particular group of holistic businesses, such as yoga, meditation or retreat centers, in the center section of the magazine. Provide your business name, address, phone, email and website, along with 50 words describing who you are and what you offer your community. $50 for placement in print one month and online for one year
SACRED SERVICES [church, spiritual gatherings, groups] Promote your sacred services to a readership open to a holistic, spiritual perspective. Provide organization or group name, address, phone, website, service times and a brief description of what takes place at your center. $75 for 3 months | $120 for 6 months | $180 for one year
CLASSIFIEDS [buy, sell, rent, announce, trade, barter] List your product, item for rent or sale, items you’d like to buy, trade or barter, or announce a new book or business. Include a category of your choosing (up to 4 words not counted in the pricing) and text. $1 per word, 20-word minimum.
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A big part of why I moved to the Twin Cities from Baltimore is because of the abundance of alternative and New Thought papers, The Edge being the clear leader. Coming from a city that could barely keep one such paper alive, I don’t take for granted the incredible value of having a quality publication that I know everybody in my target audience reads. Advertising is affordable, and even in lean times I don’t even consider reducing my advertising because The Edge is a publication worth supporting. I know what it’s like to live without.” Lynn Woodland www.lynnwoodland.com
P.O. BOX 664, ANOKA, MN 55303 • 763.433.9291 • FAX 763.433.9290 • SALES@EDGEMAGAZINE.NET
MAXIMIZE YOUR response in advertising to a core readership that not only understands you, but wants to learn about how you can help them thrive.
directory advertising SPECIAL ATTENTION
Edge magazine publishes a Summer Directory (June) and Fall Directory (December) each year to provide more visibility for the services and products that you offer the community. Email ads to your sales representative by the 5th of May (Summer) or 5th of November (Winter), in high-resolution PDF or .jpg format.
DIRECTORY OPTIONS
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The Edge has been a lifeline for our small rural business. Brigid’s House is in the resort town of Park Rapids, MN, and always when tourists come in our store they say they saw our ad in The Edge. It is a great way to inform a target audience about what you have to offer. The Edge is the number one place that customers tell us they saw our ad.” Jeanne Troge www.brigidshouse.com
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Advertising in The Edge has been a blessing. In fact, the readers of The Edge are not just an ‘audience’ but a community that is open-minded and actively interested in growth. In these times when budgets are tight, advertising in The Edge is money well-invested. Plus, Cathy & Tim are so helpful in helping get our messages out!” Susan Just, CH & CPHI, Success Coach, Certified Hypnotherapist Dynamic Minds, Inc., www.dynamicmindsinc.com
Advertising opportunities in the Edge Directory include your choice of four (4) display ad sizes, all of which come with a free 100-word listing that includes your contact information and a description of who you are and what you offer the community. You also have an option of a 50-word Directory Listing without the purchase of a display ad. You can choose to buy more than one listing in a given Edge Directory.
DIRECTORY CATEGORIES All Directory Listings are arranged by general categories. Choose from one of the major categories, and then create your own specific sub-category [up to 3 words] under which your listing will be shared with the public.The major categories are: Animal Healing & Resources; Art; Food; Healing Centers & Education; Healing Products & Resources; Healing Therapies; Home, Business & Environment; Intuitive Guidance & Education; Meditation, Relaxation & Yoga; Retail Resources; Services & Events; Spiritual Guidance, Education & Resources; and Travel & Retreats.
SIZES & PRICING ad size
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Full page
Page 2 Inside pages
7.5” x 9.67” 7.5” x 9.67”
$625 $550
$0 $40
1/2 page
Vertical Horizontal
3.66” x 9.67” 7.5” x 4.74”
$285
$25
1/4 page
Vertical Horizontal
3.66” x 4.74” 7.5” x 2.34”
$150
$25
1/8 page
Horizontal
3.66” x 2.34”
$85
$25
Listing + 50-word description
$50
Additional Listing with display ad
$40
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SHAPES AND SIZES FULL PAGE
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full Page bleed size: 8” x 10.5” trim size [add .25 inches bleed top, bottom and outside — left side on even page, right side on odd page] 1/8 H 1/4A
1/4 H
P.O. BOX 664, ANOKA, MN 55303 • 763.433.9291 • FAX 763.433.9290 • SALES@EDGEMAGAZINE.NET
online advertising THE WORLD IS YOUR OYSTER
Edge magazine features a comprehensive website that includes every article published every month, as well as digital flipbooks that allow you to see the print edition online. Specific advertising opportunities are available on the website, the Digital Edge, and sponsorships of emails sent out to our large list.
WEBSITE ADS
Edge magazine allows your display advertisements and listings to be seen worldwide, and links placed by you on your site can instantly take readers to your information.
Advertise directly on the online home of Edge magazine. Rates are for 30 days. Free Ad Design. Banner ad (960 x 100 pixels): Top of Page full site coverage, $200 Bottom of Page full site coverage, $100 Header ad (468 x 149 pixels): next to Edge site header, full site coverage, $175 Banner ad (600 x 100 pixels): home page, $100 Tile ads (sizes in pixels, width x height): 300 x 300, $175 | 300 x 150, $100
DIGITAL EDGE ADS Purchase additional half- or full-page display ads in the digital flipbook, the Digital Edge, beyond what is in the current printed edition of The Edge. Already advertising? Get great deals on digital advertising. Be seen around the world. Email your high-resolution ad by the 20th of the month to your sales representative. Display Advertiser $65 for additional full page ad, $40 for additional half page ad Not a Display Advertiser $99 for full page ad, $75 for half page ad
EMAIL BLAST SPONSORSHIPS At the beginning of each month, The Edge sends its monthly update, as well as the list of upcoming Happenings events, to its email list. We invite you to place a 145-pixel-wide image with sentence of text (and link to your website) on our email blasts as an Edge sponsor. Display Advertiser $30 Not a Display Advertiser $70
EXTENDED HAPPENING EVENTS LISTINGS
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The only publication I have advertised in since April 2001 is The Edge. Please keep in mind that this is my fulltime job. The first few months weren’t very profitable and I hardly received any calls at all from my ad. I remained patient though, and it has really paid off for me big time. Approximately 95 percent of my calls come from Edge Magazine. Time and time again, people say they feel confident in coming to me because I am the only one they remember from The Edge – and because Edge magazine has its digital edition online now, I am getting even more calls from all over the USA. I wouldn’t think of going to any one else for my advertising.” Deborah Lynn11 psychic and medium, Stillwater, MN www.deborahlynn11.com
As indicated under details about Happenings listings, you have the opportunity to use your Happenings listing online at The Edge as a web page to promote your event. Perfect if you don’t have a website. Just provide a lengthier press release and even a photo related to the promotion of your event. After the 1st of the month, use the link for your event page to promote it, on Facebook, via Twitter, anywhere. With purchased Happening listing $10 Without print listing $20
P.O. BOX 664, ANOKA, MN 55303 • 763.433.9291 • FAX 763.433.9290 • SALES@EDGEMAGAZINE.NET