Saturday 12th
November 2016
Evaluation
This spectacle is brought to you by Eden arts, and is made possible thanks to the support from Arts Council England, Penrith Bid, Eden District Council, Penrith Town Council, Pride in Penrith Lottery And the Cumberland and Westmorland herald
“
This was our 4th year and 3rd year of being part of the procession - thank you. Each year it is slightly different, new stalls, entertainers & faces it is a lovely wee festival, long may you continue. Special mention to the bands this year, they were fabulous - Well done. Thanks you again for letting us be part of your event.
“
“
Brilliant day and night, great family occasion... Love the music and everything about the Droving. We come every year- you do a marvellous job for Penrith. Keep it up!
“
The winter droving evaluation 2016
Increased visitor numbers Average spend Benefit to local economy Average distance travelled
20,000 people ÂŁ56 ÂŁ1.12 million 27 miles
Respondents describe the winter droving as distinctive 95% Respondents who would recommend an Eden arts event 96% Website views in run up (1 Nov -12 Nov 2016) 22,000
Photo by Steve prior
The winter droving evaluation 2016
BUSINESS FEEDBACK
“
“
Well done and thank you. Sales are at a premium and will become rarer after Xmas. We need to make the town a destination attraction
“ “
“
It is a great event that certainly attracts visitors to and within Penrith... the most popular and well organised occasions in the town.
“ “
“
“
“
We think its a good event for Penrith and puts us on the map.
Very friendly well organised team that put all this together, looking forward to next year already
Brilliant event. Really quirky and different. We’re lucky to have it on our doorstep! Thanks very much for all your efforts and for having us!
visitor feedback
“ “
“
Had a really good day. The atmosphere was really nice through the event including the after party. I have recommended it to friends and will be back.
“ “
A fantastic event that exceeded all expectations. I was especially impressed by the parade, lanterns, costumes and bands.
It was brilliant, thoroughly enjoyed it again. Pleased it's still going strong and hoping to join the herd next year when our youngest will be old enough. Well done to you all for continuing to put a fabulous event on for Penrith and helping keep our little town alive.
“
The winter droving evaluation 2016
“
“
Another fantastic Eden Arts event. We feel so lucky to live in an area with so many great things going on. Thank you! We will be back next year.
The winter droving evaluation 2016
“
I visited the droving with a group of 9 friends; we travelled from Bristol, Winchester, London, Edinburgh and Llangollen. This was our first droving and it certainly won't be our last. We spent the whole day being entertained and educated. The range of stalls was amazing. The competitions were excellent fun. The acts on the stages were a great mix, something for everyone. The atmosphere was really friendly and we all had a fantastic day! Thank you and see you next year.
“
Press coverage Regional and national press coverage including features in the Cumberland and Westmorland herald, news and star, the Westmorland gazette, Cumbria crack, mail online, the guardian and the telegraph
totalling
ÂŁ45,000
Equivalent value in media coverage
Photo by Steve prior
The winter droving evaluation 2016
Photo by Steve prior
“
“
It was really good fun! Our whole family enjoyed it (2 children under 2). We have already recommended it to friends and family. It's exactly what Penrith needs.
“
“
Great atmosphere, goes from strength to strength each year... Great quirky family day! Thanks.
“
“
It gets bigger and better every year, just love it. My friends who hadn’t been before were very impressed.
Photo by Steve prior
The winter droving evaluation 2016
Funds raised in sponsorship
ÂŁ2,400
WINTER DROVING 2016 4 stages 16 bands 72 Performers 50 Market stalls 15 community groups participating 63 volunteers 25 staff 1 big idea
The winter droving evaluation 2016