Purposeful business pays! Brands with purpose: 74% higher shampoo sales vs. non-cause brand 29% higher toothpaste sales vs. non-cause brand High recall of cause / brand connection
The 2008 Cone/Duke University Behavioral Cause Study
Purposeful business pays! Brands with purpose: 74% higher shampoo sales vs. non-cause brand 29% higher toothpaste sales vs. non-cause brand High recall of cause / brand connection
The 2008 Cone/Duke University Behavioral Cause Study