goodpurpose (Summer 2008)

Why doing good is good business 57% of ceo/coo‟s said the benefits of pursuing social/environmental sustainability strategies outweigh the costs* Top two expectations for these strategies:  Attract new customer base/retain existing, attract and retain best quality employees* Companies that paid more attention to these issues over the past three years compared to those that paid least attention:  Share price increase of 45% versus 12%*  Annual profit increase of 16% versus 7 %* Consumers spent approximately $2.2 billion on fairtrade products in „06, a 42 % increase over „05 (benefiting over seven million people in developing countries)** *The 2008 Economist Study **The Fair Trade Federation