Urban latino Magazine

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Adentro

44 The Quest for Hegemony

The 4-1-1 on Don Omar’s plans to expand his empire and the genesis of his career

February/March 2008

Issue 81 [Art Issue]

32

The Art of Fatherhood

Victor Marrero is living proof that not all fathers leave when times get rough

38

Humble Living

Actor Luis Guzman grew up in the Lower East Side of Manhattan but now calls Vermont his home

On The Cover: On Don Omar- Suit by Nautica, necktie by Ermenegildo Zegna. Trio of Terror (From Left to Right): On Rell, Black Tuxedo by Ermenegildo Zegna, Black & White patenleather shoes by Adeleke. On Don Omar, Suit by Nautica, necktie by Ermenegildo Zegna. On Rich Pena, Brown Jacket by Ben Sherman, sweater and khaki slacks by Ermenegildo Zegna.

The Culture, The Movement, The Magazine

DM


© 2008 McDonald’s. En McDonald’s participantes.

Mi cartera llena y yo súper contento.

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2/15/08 4:53:12 PM


Adentro

February/March 2008

Issue 81 [Art Issue]

page

Departments

14

12/16 Flash Focus

ULM Issue 80 Release Event DMS Bowl Hip-Hop/R&B Extravaganza

14 Mixer

Jose Cuervo Platino

19 Marqueta Kicks Jordan XXIII

20 Grooming El/Ella 22 Los Insiders G-Unit’s Angel Martinez

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23 Mind Yo Biz 24 Life & Love 26/28 On The Move

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19

Hector Atreyu Ruiz Yvette Jones

30 Almost Famous Doble Jota & Joe Sex

52 Marqueta El/Ella

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Urban Sofrito page 56 Itemas Play-N-Skills

57 Sonidos +DVD Series Review Death Sentence

20

22

58 Book Review

Freestyle by Linda NievesPowell

+Game Review Turok

59 Cine

Under the Same Moon

60 Suburban

Ignite -MGM Grand, Detroit

64 Urban Legends Salvador Dali

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28 Red Spade Earrings

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page

30

The Culture, The Movement, The Magazine

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26


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Editor’s letter Art Imitates Life…

So to imagine life without art would be like a rainbow without color. Every aspect of our being as humans has something to do with art. Whether it be the clothes that we wear, the music we listen to, the architecture we love, or the way we move our bodies to a beat. Art comes in many forms. Don’t be closed minded in thinking art in the way of a paint brush and canvas. Of course that is art at its core. But artistic expression defines many things. As mentioned before, music is most definitely an art form. Don Omar [The Quest for Hegemony, pg. 44], one of today’s most highly recognizable Latin musicians, knows the depth of expression which can be used through music. With his classic “Reggaeton Latino” he bridged the gap between hip-hop lovers and reggaeton followers. When that beat dropped everyone moved no matter what your musical preference was. Now Don Omar takes his artistic abilities down a different avenue. He is learning how to express himself through the art of acting.. But while Don is only at the beginning of his journey in the acting world there are others like Luis Guzman [Humble Living, pg. 38], known for several supporting roles, who is a veteran. Best remembered for his roles in Boogie Nights and Carlitos Way, Luis is one of the coolest individuals I’ve ever had the pleasure of speaking with. Not only does he understand how to act but he does it with such a personal twist that he essentially becomes the character he is playing. But becoming a huge Hollywood star isn’t necessarily what he wants out of his art. In fact, as life seems to be for Luis right now, he is very comfortable and happy in his existence - even if he’s plowing a few feet of Vermont snow out of his driveway. Like Luis, Victor Marrero is a father. But for Victor he has turned this role into his own personal art form [The Art of Fatherhood, pg. 32]. After several sleepless nights wondering how he’d feed his five sons, Victor’s prayers got answered in the way of Extreme Makeover: Home Edition. This reality television show changed the lives of the Marrero family forever and Victor doesn’t take it in vain. Instead he gives back to the community by teaching other single dad’s how it is to raise children with the absence of mommy. From an outsiders point of view many would say he’s an expert in the area of being both daddy and mommy for his kids. Music, acting and fatherhood have all been mentioned but let’s get back to basics and open our eyes to the magnificent art of legendary painter Salvador Dali. His impressions will be felt for years to come and art will continue to dominate our lives whether we want to accept it or not. The next time you’re watching the sunset over the Hudson River in New York City or you look at pineapple fields as far as the eye can see in Hawaii or you feel the morning dew in el yunque in Puerto Rico, remember that God is an artist too! Ciao,

Zayda Rivera Editor-In-Chief

PUBLISHER

EDITOR-IN-Chief

Jorge E. Cano-Moreno jcmoreno@urbanlatino.com Zayda Rivera zrivera@urbanlatino.com

Executive Editor

Thomas A. Harden tharden@urbanlatino.com

BEAUTY & FASHION DIRECTOR

Le’Aura Luciano lluciano@urbanlatino.com

SENIOR Graphic designer

Jessica Ramirez jramirez@urbanlatino.com

DIGITAL/ONLINE EDITOR

Rodrigo Salazar rsalazar@urbanlatino.com

SALES & PROMOTIONS MANAGER

Juana Guichardo jguichardo@urbanlatino.com

ACCOUNT executive

Cesar Feliciano cnfeliciano@urbanlatino.com Rachael DiSalvo rdisalvo@urbanlatino.com

DISTRIBUTION/ SUBSCRIPTION MANAGER

EDITORIAL ASSISTANT

WEBMASTER

Publishers’ Assistant OFFICE ASSIsTANTS

iNTERNS

Domingo Martinez dmartinez@urbanlatino.com Dan Vega dvega@urbanlatino.com Danielle Concepcion dpineda@urbanlatino.com Robert Diaz rdiaz@urbanlatino.com Erica Lopez elopez@urbanlatino.com Dextor Betencourt dbetencourt@urbanlatino.com Michelle Garcia mgarcia@urbanlatino.com Nathalie Jansen Perez nperez@urbanlatino.com Emilia Lopez mlopez@urbanlatino.com

contributors Editorial: Al Berrios, Raymundo Figeroua, Danielle Concepcion Art: Jerritt Clark, Nathalie Jansen Perez To contact contributors: writers@urbanlatino.com / artists@urbanlatino.com Mission Statement The focus of Urban Latino is the Latino experience in this country, viewing all sides of our story. Our writers and contributors are individuals who have lived and experienced this diverse culture. Through their essays, columns, illustrations, and photos, we showcase the achievements of our community. ©2008 Urban Latino Magazine A division of the Urban Latino Media Group, LTD. All rights reserved under international and Pan American Copyright Conventions. Reproduction of any or all content without written consent or notice of Urban Latino Magazine Inc. is strictly prohibited. Any copyright violations will be punished to the full extent of the law. Editorial and Advertising Offices 10 Jay Street, Suite 205, Brooklyn, NY 11201 718-855-4872 • fax 718-855-8475 • mail@urbanlatino.com Urban Latino Magazine, Inc. does not assume liability for services or beliefs advertised. Subscription info: 10 issues U.S. $16, 20 issues U.S. $24

Editor-in-Chief, Zayda Rivera & Covergirl, Jaslene Gonzalez at Sofrito, NYC for Urban Latino’s Issue #80 Release Event, January 23rd, 2008. Photo by Jarrit Clark

The Culture, The Movement, The Magazine

Make check payable to: Urban Latino Magazine, Inc. 10 Jay Street, Suite 205, Brooklyn, NY 11201 SUBSCRIPTION INQUIRIES subscriptions@urbanlatino.com Member of: MAGAZINE PUBLISHERS OF AMERICA

Member of:

www.nglc.net

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02mech_SP_UrbanLatino

2/14/08

10:14 AM

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Putting the funk into the dunk.

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PRO” WOODY HARRELSON ANDRÉ BENJAMIN MAURA TIERNEYEXECUTIVEWILL ARNETT DAVID KOECHNER NEW LINE CICOSTUME NEMA PRESENTS A MOSAIC MEDIA GROUPPRODUCTION WILL FERRELL “SEMI-PRODUCTION DIRECTOR OF THEODORE SHAPIRO DESIGNER SUSAN MATHESON EDITORS DEBRA NEIL-FISHER,A.C.E. PETER TESCHNER DESIGNER CLAYTON HARTLEY PHOTOGRAPHY SHANE HURLBUT, ASC PRODUCERS LAUREN SHULER DONNER TOBY EMMERICH DIRECTED PRODUCED WRITTEN BY JIMMY MILLER BY SCOT ARMSTRONG BY KENT ALTERMAN CALE BOYTER MICHAEL AGUILAR DAVID HOUSEHOLTER KENT ALTERMAN www.semipromovie.com

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FEBRUARY 29

15246 SEMI-PRO URBAN LATINO TRIM 8.125"x10.875" BLEED 8.375"x11.125" SAFETY 7.375"x10.125" 4/C ISSUE: X/X/08 CLOSE: 2/15/08 TERRY HINES; 2/14/08

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Sharpshooters ITATSHAJORDAN New York based photographer Itaysha Jordan (pronounced “eye-tay-shuh”) does more than point and shoot. This Boston bred artist has been blessed with an undeniable talent that boasts of a versatile visual delivery -- alternating seamlessly between Fashion, Beauty, and Music. Itaysha’s photography is at once, classic and on trend, as she effortlessly marries the old with the new. “I picked up my first Canon at the age of 15 and have not looked back since.” Undoubtedly this raw talent is Itaysha’s most valuable inheritance from her artist/musician parents. Her personality is magnetic, her laugh infectious. Whether in person or through her art, Itaysha’s bold, in-your-face style commands attention. Check out more of her work at ItayshaJordan.com.

sharpshooters

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JANICE”JAY”TORRES

A New York Fashionista with a knack for making something out of nothing. This Brooklyn born Latina started her career in fashion at the age of 16 as a fashion stylist and designer. Working for companies such as Viacom, Sportswear International and Honey Magazine she has glammed up starlets including Kelis, Vivica A. Fox and Zoë Saldana. This style maven and urban sophisticate has a passion for all things pop culture, which she has successfully transitioned into a career in public relations. When she is not primping models or ushering “A” level celebs onto red carpets, Janice can be found indulging in the vast art scene that New York City has to offer.

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G6: RACHEL”RAE”DISALVO

Born and raised in Rachel Brooklyn Rachel “Rae” Di the Salvo’s can’t knock Born and raised in Brooklyn, “Rae” Di Salvo’s “can’t knock hustle” mentality is the whathustle has her mentality traveling theis globe andhas working around the clock doing everything what her traveling the globe and working from fashion styling and art direction, to casting and Public Relations. After attending around the clock doing everything from fashion styling and art the New York City College of Technology, Ms. DiSalvo obtained her degree from the directionPRstudying and on occasion writing. The and product Fashion Institute casting, of Technology, Fashion Merchandising Marketing Retail of a Buying. Currently, Rachel is the and account executive on several ULM accounts, including Puerto Rican mother a Sicilian and French father this spicy all Urban Latino Radio (ULM’s venture into digital radio) and heads the Public Relations around make it happen girl is one half of the Dynamic Duo RAE & department.

JAY. Together they style and work publicity for a host of celebrity clients. This savvy New York City Gal is always up to something and you can always stay up to date with some of the great events and projects she has going on by checking www.myspace.com/ raeworks .

MARYdOUGLAS

Mary Douglas is a New York City based Makeup artist. Born in Atlanta, Georgia, she has always been gifted in the arts, with some of her earliest memories being those of painting, drawing and sculpting. She excelled in visual arts throughout high school, while attending a performing arts magnet high school and earning the distinction of becoming a National Arts Honor Society graduate in 1995. Since 1999, Mary has been recruited by some of the most prestigious cosmetic houses in the world including Yves Saint Laurent, Shiseido, Stila and M.A.C Cosmetics just to name a few. During her years Witter, known to his readers astechnique Quill, has been a writer in Lameen the retail cosmetic world, Mary perfected her signature of clean, radiant skin, use of pure color, With and defining her client’s features. forstrategic over seven years. origins in theunique military, heMary hastakes covered great pride inacross her technique clean, meticulous beauty,the andbeauty is always eager soak up stories the of globe to illuminate and to truth, as well all that she can learn by working in the heart of the Fashion world. To see more of her as tragedy and despair of various cultures. As this Brooklyn-bred work visit MaryDouglas.com.

FJ>AA

artist grew up in the 80’s, he’s kept his finger on the pulse of urban culture and commissioned himself to document his world as it Driven, creative, and talented are a few words that can describe Lacy Redway. At the turns.

LACYREDWAY

tender age of 11, Lacy discovered her gift for styling hair. She began working as a stylist for vain reasons, but later discovered that hairstyling was her calling. Lacy did not want to be confined to the walls of a beauty salon so it was only natural that she ventured into the fashion industry. Lacy specializes in fashion, beauty, and runway. Her most recent print work can be seen in magazines such as Seventeen, Verse, Highlights, 6 Degree’s, Miami, DIW, Oryx, and Kempinski just to name a few. With her Talent and drive, Lacy Redway is someone to look out for. You can view more of her work at LacyRedway. com.

F>BB6=H66;>G

Qimmah Saafir believes that no one should ever have to go without food—or designer denim. The 26-yr-old Bronx-native, who apparently runs solely on caffeine (specifically Starbucks Pumpkin Spice Frapps), balances three titles (Associate Editor, Hip-Hop Soul/ ManBorn and raised in the Boogie-Down, Jessica Ann Ramirez dove head-first into the aging Editor, The Ave/Research Editor, XXL), styles the fashion-wayart world at a young age. The eldest of two, this talented and driven Boricua not only ward,her and time to interview received BFAstill fromfinds St John’s University but alsosoon-to-be found the time design/beauty to be a founding mosister of the Kappa ChapterHer of Lambda Alpha ridding Latin Sorority At theof ripe guls forDelta Urban Latino. plansTheta include theInc. world hunger old age of 22, Jessica is the Senior Graphic Designer for Urban Latino Magazine. Ms. and fashion faux pas but for now writing will do.

JESSICAannRAMIREZ

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Ramirez would also like everyone to know that she personally designed the cover of this issue; a first of many no doubt, for this promising Latina professional.

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10 The Culture, The Movement, The Magazine

?6NHDCGD9G><J:O *Jayson Rodriguez*, originally from Newark, Delaware, got his start writing for AllHipHop.com after graduating from college. He

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Flash Focus

In The Mix at Sofrito, NYC Urban Latino Issue 80 Release Event [1] America’s Next Top Model Winner & Urban Latino Issue #80 Covergirl, Jaslene Gonzalez [2] The Brooklyn Circus NY/SF

[6] Yayo from The D.E.Y., Jaslene Gonzalez, and friend [7] Networkers

[3] Urban Latino Editorial Staff

[8] Jaslene Gonzalez & friends from Red Flare

[4] PNC Entertainment

[9] Boxer, Edgar Santana

[5] Rae, from ULM and Santiago Douglas

[1] [4]

[2]

[3] [4]

[5] [7]

[6]

Photography by Jerritt Clark

[5]

[8] 12 The Culture, The Movement, The Magazine

[7]

[9]


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Mixer Jose Cuervo Platino The World’s Finest Silver Tequila Words By: New Era

E

very family has its secret. For the Cuervo family this saying couldn’t ring more true. Renowned for making the world’s finest tequilas, Jose Cuervo’s introduction of Jose Cuervo Platino, unlocks a treasured family recipe kept secret for two centuries. “Due to the recent increase in demand for high-end tequilas, particularly in the silver category, we wanted to share a tradition that has been passed from generation to generation,” said Juan Domingo Beckmann, Executive Director, Casa Cuervo and the 10th generation of Jose Cuervo descendents, in a statement released to the press. Once reserved exclusively for the Cuervo family’s private enjoyment, Cuervo Platino is the first ultra premium silver tequila made from 100% blue agave. Handcrafted using a unique process called “Esencia de Agave ™,” this proprietary distillation method optimizes the tequila’s agave notes resulting in a vibrant tequila of exquisite character and complexity, reflecting the pure essence of Mexico’s prized blue agave plant. Platino is also created from hand-selected estate grown agave using the most flavorful inner portion of the agave’s piña further enhancing its distinct taste. In a recently conducted blind tasting by the Beverage Testing Institute, Jose Cuervo Platino was ranked as the number one silver tequila, outperforming all other ultra premium silver tequilas in taste. Receiving the BTI’s highest rating ever for silver tequila, a 96, the institute concluded, “Jose Cuervo Platino is a true connoisseur’s choice.” Handcrafted in individually numbered bottles and presented in a beautiful blue wooden display box, Jose Cuervo Platino is now available in fine liquor and spirit stores, restaurants and lounges nationwide. Retailed at $59.99 for a 750 ml bottle, Jose Cuervo Platino can be served as a multitude of cocktails. From the Platino shot, in a chilled shot glass, without salt or lime, to the Platino Margarita Martini, combined with 1.5oz fresh lime juice and simple syrup served straight up in a chilled martini glass, garnished with a lime wedge to Platino Coffee, where Jose Cuervo Platino, cinnamon, nutmeg, cloves and brown sugar are blended with coffee and topped with whipped cream, the Cuervo

14 The Culture, The Movement, The Magazine

family has finally shared with the world its silver tequila in all its splendor. “Jose Cuervo Platino was created for those who enjoy the finer things in life,” Beckmann stated. “From the individually hand numbered bottles and hand dipped wax seals to the tequila’s unique flavor and smooth finish, our attention to detail and perfection is extraordinary.” ¡Salud!


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Flash Focus

DMS Entertainment Bowl 2008 Hip-Hop/R&B Extravaganza [1] La Bruja

[6] Fabolous

[2] Eddie Griffin

[7] The Crowd

[3] Ciara

[8] Renaldo Ray

[4] La India

[9] DJ Tony Touch

[1]

[5] T-Pain

[2]

[3]

[4]

[5]

Photography Courtesy of DMS Entertainment

[6]

[7]

16 The Culture, The Movement, The Magazine

[8]

[9]


DISCIPLINA

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Marqueta Kicks

Air Jordan XX3

It’s a celebration…

I

don’t know about you, but I am, and have been, for years now– a Jordan head. This year marks the 23rd Anniversary of Michael Jordan’s signature shoe. With that comes the release of a lot of promos and limited edition shoes; the most anticipated being the Jordan XX3. Just in case you’ve been living under a rock for the last couple decades, Jordan wore the #23 for the majority of his career, hence the 23rd shoe being so important– with that said, Jordan Brand is pulling out all the stops for the occasion. 18 The Culture, The Movement, The Magazine

Words By: Albert Acosta, Jr. First, they brought back legendary designer Tinker Hatfield to work on the design along with Mark Smith; two of the most renowned designers in the industry. Next they decided to make this sneaker the first ever Nike Considered high performance basketball shoe. What does that mean? Nike Considered is a design initiative that looks to use the least hazardous and most environmentally friendly materials and processes when creating a shoe. This design minimizes waste and the use of solvent based cements in the construction process.

Two things have always remained a constant for the Air Jordan line: attention to performance while being fashion forward. This is definitely the case with the Air Jordan XX3. Some of the performance aspects include a full length Zoom Airsole for cushioning, a carbon fiber/acrylic weave shank plate for support, and one of the lowest midsole thicknesses ever made in a basketball shoe allowing the player to be close to the ground and feel the court. Aesthetically, the shoe looks great. The stitching on the upper, signature on the toe cap,


Exclusive

thumb print serving as the traction pattern on the outsole as well as being present on the tongue lining all make for a very, very unique looking shoe. The initial 3 colorways have been revealed along with their ship dates and they are as follows: White/Titanium-University Blue -1/25/2008 MSRP $230* (Pictured Left) White/Black-Varsity Red -2/16/2008 MSRP $185 (Not Shown) Black/Varsity Red Stealth

-2/23/2008 MSRP $185 (Pictured Right) If you’ve been paying attention, then you should be asking yourself, “Why was that first one so much more expensive?” Good question! Well that particular shoe was the rarest of the three initial releases. How rare? Only 23 stores in the US sold them and they only receive 23 pairs. Sensing a theme? Don’t worry though; the next two shoes released will be widely available.

ever this edition will definitely hit the mark this time. The Air Jordan XX3 will become a welcomed addition to any sneaker fiend’s collection. But, the release of such a monumental shoe leaves fans asking, “What now?” Will there be an Air Jordan XXIV? We’ll just have to wait and find out.

Many will agree that the Jordan line has faltered with age, howwww.UrbanLatino.com 19


el Grooming Words By: Le’Aura Luciano

New Scents for Gents

Now is the time to check your scent! If you’ve been wearing the same cologne for a while it’s about time for an upgrade. ULM has put together a list of some of the more sophisticated and unique fragrances for ’08 that will come to your rescue this season. Calling All Coffee Lovers! Using the strong aromas of gourmet coffee beans, as a signature note in the original Angel Men fragrance Thierry Mugler created the new Angel Men Pure Coffee, $65. The result is both elegant and untamed, taken to the extreme and enriched by Angel Men’s sensual accord of cedar wood and musk.

Warning: With its bottle design inspired from vintage whiskey flasks Diesel’s Fuel For Life for Men, $59.50 is an energetic powdery potion. The clarity and modernity of star anis, grapefruit, lavender and heliotrope are surprisingly offset by accents of raspberry for an unexpected twist.

Designed by some of the worlds most prestigious scent experts AXE Proximity is the new all-over body fragrance made with a noticeably lighter, more subtle scents that cue a new level of sophistication. Try AXE Proximity in Amber, $4.99, the modern oriental fragrance has a refined hint of sheer amber.

Add a twist to your scent with a cologne like Lancome Hypnôse Homme, $55.00, This amber-based lavender fragrance is an interplay between masculine freshness and sensual warmth. The base notes amplify the warmth of lavender, as the essence of Indonesian patchouli intermingles with musk and amber. It is simultaneously green, spicy and inherently sensual thanks to its hints of almond.

Show a different side of your personality, try Derek Jeter Driven Black, $26. While describing his scent Derek Jeter said, “Just like a man changes his clothes for a night out, he should change his scent too, and Driven Black is perfect for any special occasion.” The fragrance, a fresh Woody Oriental, is a sophisticated blend of the following notes: blood Orange, bergamot, mandarin, saffron and sandalwood.

Get in touch with the depths of the sea with Bulgari Aqua Pour Homme Marine, $70. The limited-edition scent is characterized by the aromatic blend of marine scents and is an exaltation of intense freshness with hints of grapefruit and a woody essence of white cedar wood for a touch of sensuality and richness.

20 The Culture, The Movement, The Magazine


ella Beauty Hydration Salvation The ever changing weather

Get the benefits of gentle exfoliation and cleansing with Caress Tahitian Renewal Exfoliating Beauty Bar, $2.99. Tahitian Renewal includes pomegranate seed oil, Tahitian palm milk and exfoliating beads to leave skin smooth and rejuvenated.

Indulge yourself and treat your hands to a complete spa hand treatment try Blisslabs Glamour Gloves, $48 and the Bliss Glamour Glove Gel, $24. Formulated to correct and clarify, the Glamour Glove Gel coats and comforts dry and damaged skin. The Glamour Gloves are lined with a special polymer gel lining that force-feeds dry skin with essential softening agents like grapeseed oil, jojoba oil, olive oil and vitamin E. When used together the ingredients form a healing occlusive barrier on especially dry skin, and help soothe and soften hands that are ravaged by psoriasis, eczema and sun damage

Even oily skin can become dehydrated without proper moisturizer. Try a lightweight, nourishing moisturizer like Pur~lisse Pur~protect SPF 30, $55. The hydra-shield complex offers advanced, balanced, UVA and UVB protection while white tea soothes sensitive skin.

can wreak havoc on skin and hair. Whether your skin feels the effects of the drying winter air or you are always on the dry side. ULM has you covered from head to toe with hydrating options no matter what the weather brings.

Clean and revitalize hair effectively with a refreshing crisp fragrance. Try Dove’s new GoFresh Therapy Hair Care in Cool Moisture, $3.78. The formula contains a special serum to protect hair from daily wear and tear with an ultra-light formula that removes build-up, leaving hair bouncy all day long

Dull, lifeless locks with split ends and frizz can make hair look and feel frazzled right down to the very last follicle. Try Goody’s Styling Therapy add + shine Jojoba Oil Infused Brush, $11.99. It adds shine because Jojoba Oil is baked into the cushion and bristles to condition each strand with every stroke. [Not Pictured]

Women with melanin-rich skin tones of all colors experience unique challenges in keeping their skin soft, smooth, and moisturized, and often experience dry, ashy skin. To address the specific needs, AMBI developed Soft & Even Creamy Oil Lotion, $7.99 to soothe roughness and extra dry skin leaving skin feeling soft and looking radiant. The natural ingredients such as Shea Butter to restore skin’s elasticity, and Olive Oil helps to attract and retain moisture.

Lead lips along the righteous path to soft, smooth perfection with the TOVA Lip Redeemer, $36, available through QVC at 1-800-345-1515 or www.QVC.com. This matte, extra-moisturizing and clear color formula works wonders as a base providing the ideal surface for precise lip color application. [ Not Pictured]

Want to feel that spa glow wherever you go? Try SoftSoap Spa Radiant Moisture Wrap Body Wash, $4.39, enriched with essential oil of ylang ylang to hydrate and soften. The Moisture Wrap formula offers a daily head to toe skinquenching treatment.

Attention Mujeres! With the intent to support women of color in the fields of science and medicine the AMBI Scholarship in Science & Medicine is a annual scholarship, which provides financial assistance to women desiring to pursue a career in science and medicine, while balancing family, work, and other personal desires. Visit www.ambiskincare.com for more information.

To moisturize and correct discoloration try Nivea Natural Tone, $6.99, enriched with naturally-derived eventone complex and UVA/UVB sun protection. Natural Tone gradually evens out skin tone and helps prevent future discolorations while keeping skin soft and moisturized.

www.UrbanLatino.com 21


Los Insiders G-UNIT’s Angel Martinez I Get Money!

Words By: Thomas A. Harden

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ehind every multi-platinum recording artist, there’s a team whose primary goal is to make sure their artist stays on top. From the intern to the president of a record label, everyone plays an integral role in an artist’s success. This is the code that 28-year-old G-Unit Records Product Manager, Angel Martinez, lives and breathes. Not only does the Dominican’s job require him to manage the career of international DJ Whoo Kid, but he ensures that Curtis “50 Cent” Jackson’s pockets, “Stay’s Rich” or “Angel will Die Trying!” How did you get your start in the music business? About seven years ago, I started interning at SONY in the IT department. IT wasn’t creative enough for me so I moved over to radio promotions and from there I transferred over to Interscope where I interned at the Vice President of A&R’s office. From there, I got hired in marketing and shortly laid off. After that I came over to G-Unit. Wow, what a resume! What made you want to work at a label? First you see the glamour and you think that you can make a lot of money in this. But then you develop a passion for it and you realize that it’s not just about the glamour and you begin to see that there’s a business to it. I see you enrolled in Music Business 101…In college, I developed a love for it. I always wanted to do music, but I didn’t know what part of music I wanted to do. That’s why when I started interning in 2002; I tired to get involved in as many things as possible so I could have a clear understanding of what I wanted to do. There’s a lot of money to be made in this business as long as you’re smart about it. It’s not just about ‘I wish I was a rapper’ or ‘I wish I had ice on my chain.’ It’s not like that. Describe your role at G-Unit Records. I’m a product manager. Basically, I’m responsible for the artist. The artist is considered a product, so I act as a liaison between the artists’ management and the label. When albums are coming out, you follow the schedule, make sure [the artist] receives the proper shine and ensure that everything goes smoothly. Who are your clients? I handle a few artists…Young Buck, Lloyd Banks, DJ Whoo Kid, Hot Rod and Spider Loc. What is your day-to-day like? Pick a day…[laughs]. It depends on what day of the week. Friday’s, I’m preparing G-Unit radio on SHADE 45 –I produce the show– so throughout the week I’m preparing the show. But on Friday’s, I’m finalizing for Saturday’s airing from 10am-8pm. Monday’s is calm depending on what’s going on. I also manage DJ Whoo Kid’s magazine, POW! So, it depends on what’s going on. I’m also producing web-pisode’s for 50 called This Life, which examines the day in the life of an artist or celebrity. It’s similar to HBO’s 24/7. The show will be broadcast on www.THISIS50.com. How is it having DJ Whoo Kid as a boss? Working with Whoo Kid is a crazy experience because the dude is hilarious. But there’s a serious side to him that people don’t know. He’s very business minded. That’s why he has POW! Magazine, the radio show and he’s developing a TV channel for next year. What about 50? Care to share any war stories? Working with 50 has been a total blessing, and I’m not just saying that! Since the whole Vitamin Water deal came about, people are beginning to understand that he is a very smart businessman. And the Vitamin 22 The Culture, The Movement, The Magazine

Water deal was something small. 50, knows what business is about and that’s what I gained from him. When he talks to me, I try to be aware of what points he wants me to get and what direction to move forward in. Overall what have you learned from the two? From Whoo Kid, I’ve learned to be charismatic and appealing to the people, but also know where you’re headed. He uses his jokes to draw people in. It’s a part of his charisma. From 50, I learned what steps to take and what those steps are suppose to set up. It’s not just this music industry. It’s so much more to it than that. You’re going to be have to able to explore different things and that’s why I try to be a part of everything that’s going on. What advice would you give an up and coming intern or student? Understand that this is not a next day thing. Just because you’re an intern, don’t expect to be hired right away. It’s a long grind. The beginning stages will help you appreciate what you have accomplished when you reach a certain level. The grind is very important to help you become the person you aspire to be.


Mind Yo Biz It’s the End of the World! Llego El Señor! Oh, Wait, It’s Just the Economy. Words By: Al Berrios

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he stock market is going bonkers. Your neighbor just lost his house! Your gas, electric bill, and Coca-Cola are double what they were just 5 years ago!! And a bunch of people at your job just got laid off!!! What the heck is going on out there? In a crisis situation, first thing you need to do is calm down and assess: Fact 1: You are not an economist, so what exactly are you worried about? In fact, it’s practically a religious belief in Washington D.C. that you – Mr. and Mrs. Voter – couldn’t understand the economy even if it was drawn in a coloring book for you. (In 2004, I attended a conference where, Robert Rubin, former Treasury Secretary under Bill Clinton and the Democratic party’s economic policy guru, claimed that the reason he always said, “No comment” when asked about the economy was because “Americans just wouldn’t understand.”) Politicians know you find money matters boring, so they don’t talk to you about it as much as they should. More importantly, everything economics says you should do, you don’t do anyway. So, not only are you not an economist, you’re also irrational by economic standards. Hence, whatever’s happening doesn’t affect you.

Fact 7: Recessions are tricky things; trained teams of Ph.D. economists couldn’t spot one without reams of data – and only after letting it marinate a minimum of 6 months. What makes your boss, who can’t even read the reports you give him; your friend with the GED and PSP around his neck or your 10-term politician, think they can spot it while it’s actually happening, based on what they heard from someone else? After assessing the situation, it’s obvious that it’s business as usual out there. No need to panic; everything’s going to be just fine. ____________________________________________________________ Al Berrios is Managing Director of al berrios & co., a strategy consulting firm advising organizations on managing their enterprises in a service economy. He is an economist. © 2008. All Rights Reserved. al berrios & co., inc.

Fact 2: News reporters aren’t economists, so why are you listening to them? They get paid to report, not understand how economic policy affects you. Fact 3: Politicians are not economists either. In fact, they understand “the dismal science” even less than you do (since they don’t actually work for their money like you). What they do understand is that it is an election year, so no matter how poor you hear it is, politicians want your vote bad enough to drain the U.S. Treasury just to give you some extra cash to “stimulate” you to spend. Then “stimulate” your vote for them. Fact 4: There’s nothing more “economic” than victimizing suckers and suing victimizers. If you’re on the verge of being kicked out of your rental or evicted from your home, you simply haven’t complained loud enough to the right politician, who’d consequently proceed to publicly embarrass your bank and threaten them with lawsuits for victimizing you. Fact 5: If you got laid off, let’s face it, your company was managed by a bunch of idiots and they probably did you a favor. If you know you’ve got expertise and experience, you’ll find a new job quickly. Fact 6: Since before you were born, prices increase because costs increase. And costs increase because more people want more stuff (in economic lingo, this is the effects of “scarcity”). There are only 2 ways to avoid this unavoidable economic fact: you could either vanish into thin air or wait for the rest of the population to vanish into thin air. I’ll leave it up to you to figure out which one works best for you.

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Life & Love Life and Love with Dinorah You Can’t Change Him... Or Her For That Matter! Words By: Dinorah Manago

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uuhhh… You’re never going to change,” I scream; arms up in despair, as he turns the corner to the bedroom. Almost instantaneously, you can hear a torturous, bassfilled, “Why are you always trying to change me,” from somewhere deep inside his soul. “What’s so wrong with change anyway?” I reply, bitterness and hope tainting my voice. And so begins the drama… Sound vaguely familiar? I’m sure most of you have found yourselves in a similar romance; sure that life and love would be great if the other person would just change. But in the words of Tom Cochrane, “Life is a highway”; love too for that matter… And although every road leads to self-discovery, the right to choose which road to take belongs to the person taking it. Right now you’re reading this thinking, “I know that.” Still, we find ourselves chasing people around our lives, trying hard to impose change; to make them see life and love as we see it; to meet us where we are and surrender what makes us most frustrated. Surely, we all have the right to assert boundaries, protect ourselves from pain, share enlightenment and ask growth from our loved ones. But on our quest to attain peace and help others grow in the process, do we sometimes highjack other people’s journey? Most of us are so plagued by fear of the relationship ending, of failing again, of having to start over, of having to explain it to our family and friends; that we work at all costs to change our partners into the perfect person that will guarantee us “happily ever after”. Instead of using our relationship issues as an opportunity for growth, we blame and make demands. After all, asking others to change is much easier than changing ourselves. Is your mate perfect? No! But who is? The fact of the matter is that we all have flaws. That is our strength. And focusing on the imperfections often keeps us from appre-

24 The Culture, The Movement, The Magazine

ciating what caused us to love that person in the first place. Much of love is about respect. And as hard as it is for the ego to hear, much of respect is about understanding other people’s journey and their right to choose it for themselves. I understand that this can be a difficult task in romantic relationships. After all, it’s scary to think that the person in the car next to you may be heading toward a different destination. But then you have to ask yourself, are you willing to stay in this car?

Key ways to take that kind of self-inventory are to think of your best and worst times. Use those as guides for rating the issues. How do they really make you feel inside? If your worst memory is a -10 and your best memory is a +10, where does your partner’s indecisiveness really rank? How about his leaving clothes on top of the laundry basket, but never putting them in it? What of her inability to communicate or deal with her feelings? Different behaviors will carry a different level of importance. Understanding

their true value can help you decide if it’s really worth arguing about. Perhaps it’s you who should grow toward change; or maybe it’s truly better to just walk away altogether. But NEVER does it mean that you try to change the other person because that, my dear, is a mission impossible. People must want to grow and be willing to do the work necessary. No matter how insightful your answers, how great your love or how noble your intention, it has no power unless they choose it for themselves. The most you can do is grow toward a better you and hope that it inspires change in others. Gandhi urged, “You must be the change you wish to see in the world.” According to the psychology of change, people’s behaviors and attitudes are built on their beliefs, values and goals. Many people feel that their needs are already met, that they have invested too much into the life that they currently live and that changing would be more trouble than it’s worth. That makes them resistant. Even if the changes that you are suggesting are enlightening and meant to help your partner grow, or likely to improve your relationship; the truth is that if growth is not a priority for your partner, you can’t make it so. In fact, that helplessness that we feel when we realize that we can’t change our mate is in many ways what frustrates us the most. But trusting our partner to choose his/her own journey is also the test for our egos. We must finally confront our greatest fear: that if we let them choose for themselves, they may choose a path that leads to our unhappiness and may ultimately mean the end of the relationship. That, however, is a chance that we must be willing to take if we want a love built on respect and trust rather than fear and control. So start taking steps toward knowing and loving yourself. Happiness will come. For more information about Dinorah’s Life Coaching Services, visit www.EmbraceYourTrueDestiny.com


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On The Move Never Judge A Book By Its Cover

The sky is the limit for Hector Atreyu Ruiz who took life into his own hands and reinvented his destiny Words By: Zayda Rivera

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a box. So the least I can do is the minute I step into that room I’m really cool and I smile and I try to sound as educated as possible so that they see there’s more to me I’m not just a bad guy.

Let’s start off by talking about Death Sentence. How was it working alongside a veteran like Kevin Beacon? First and foremost it was a dream come true. I grew up as a kid watching him in Footloose and as I got older I saw him in A Few Good Men. It was kind of like surreal like wow I’m just a kid from the neighborhood in LA and here I am working with Kevin Beacon. But yea he came through and he was so sincere and so simple. He’s just an actor and I mean that in a complimentary way. So on one hand it was surreal but on the other hand he was just such a nice exceptional human being.

From gangs to Shakespeare is a huge contrast. How did you adjust? It was difficult at first. When I got out of jail back in the mid-90’s I checked into a junior college out here in LA and it was my first time I was really around Caucasian people because I grew up in the inner city and really the only white folks we had were the cops or the teachers that were willing to drive to the hood, if you will, to teach us. But for the most part it was a culture shock to go to this school where everyone wasn’t Latino or African American. Having said that, doing Shakespeare was like ‘Wow! What am I doing?’ A few weeks ago I’m behind bars and now I’m wearing tights and slinging a sword on stage. So it was a big time adjustment but just as a human being I tried to relate to what was being said in the story. I tried to say to myself ‘Hey man right now it’s a time for change and a time for adjustment. It’s a time to step up and let your past go and try to just grow as a person.’ It wasn’t easy. It was not easy.

ntimidation might be the first word that comes to mind when you meet Hector Atreyu Ruiz. His bald head, tattoos and athletic physique could make anyone think twice about messing with the Mexican raised in the hood of Los Angeles. But on the contrary, although Hector’s past does include gang activity and even a stint in jail, he has turned his life around and can now add college graduate and actor to his resume. With a role in the straight to DVD release of Death Sentence starring Kevin Beacon, this is only the beginning of what could be a promising career in acting.

Is it easier to land gang roles given your background? Yes and no. I mean certainly growing up that way I can identify with that lifestyle and I can bring a certain element of reality, of realism to an audition or to the set. But then again as an actor, and not to get all artsy on you, but you still have to make choices. And you definitely have to separate yourself from all the other actors and then use your imagination. So yes I can relate to those roles but at the same time you still have to bring it nonetheless. Do you feel casting agents may pigeon hole you into gang banger roles? Absolutely. That’s a very good question. What I do when I go in to meet with a casting director I go UFC on them and what I mean by UFC is that I go all college and I try to use these words that they wouldn’t expect for me to use as someone with a shaved head, tattoos and muscles and they’ll say something like ‘in this scene you’ve been robbed and you got jacked’ and I’ll respond with something like ‘oh so you mean I’m more like discombobulated by what’s going on?’ The reason I do that is because the majority of casting directors are Caucasian or Jewish and with me being a Latino, shaved head, goatee and tattoos, already they put me in 26 The Culture, The Movement, The Magazine

Do you feel like it was a challenge for people to take you seriously as an actor coming from where you came from? Yea most of them thought I was selling out. Most of them still feel that way, they feel like ‘oh you forgot about us, you forgot about the neighborhood. He’s Hollywood now. He went to school and now he thinks he’s this he’s that.’ But there’s those few that were proud and were always there to support me and they said ‘Go for it! This life here in the neighborhood isn’t want you want. Go for it. Go be somebody.’ I have to surround myself with positive people, productive people who are going somewhere. I can’t waste time and I can’t succumb to that lifestyle that I grew up with. I know too much now and I have way too much to lose.


“I have to surround myself with positive people, productive people who are going somewhere. I can’t waste time and I can’t succumb to that lifestyle that I grew up with. I know too much now and I have way too much to lose.” How do you respond to the negative reactions? You know Zayda these people don’t even love themselves so I don’t expect them to love me. I guess my revenge, if you will, is my success. I’ll never forget where I came from and I certainly will never forget those that are still there because they are the reason that I do what I do. The whole purpose of making it in Hollywood is for me to put myself in a position so that I can change their lives. But all these negative people who feel I’ve sold out, I can honestly care less about them. What are your other loves besides acting? I love to stay in the gym working out. I love music. I love poetry. I write a lot of poetry. I like to go hiking. I have a lot of passions. I don’t like to put myself in one category and just stay there. When did you start writing poetry? I grew up in the 80’s and back in the day I use to breakdance and pop lock so I was this little breakdancer called Kid Fresh. I use to carry my little radio and my cardboard box and battle people. From there I made the transition into rapping and I was really into hip hop and I’d write my songs and then go in the studio and record my songs. Hip Hop and rap is very much like poetry so it was easy to make the transition. Express to me how you feel about the ar-

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tistic creativity of acting. I think it’s limitless. Man, woman or child, if you really use your imagination I think you can go where most don’t dare to go. Most actors I feel aren’t satisfied with just an emotion as opposed to really doing their homework and really saying to yourself, I’m this person. I feel like as an actor I’m not afraid to really go all the way whether I’m a good guy or a bad guy.

and once they center it they just rub it and then it’s on there. Did you have to do that every time you were on set or did the tats last awhile? Every single time! (laughs) They last like two or three days but that wasn’t enough I had to do it every single time and it’s so cold out there too. What’s next for you? What do you have coming up? Right now I have this game, believe it or not, this is funny, for XBOX and Playstation. It’s a game called Boxing 2K0, a new boxing game with Don King and Mario Van Peeples and myself, I play Jesus Silva, the Heavyweight Champ of the World so the kids are gonna have to beat me to win the game. So that’s like a dream come true. That’s gonna be out in April.

If there was any role to fall across your lap right now, which would be the most challenging? I have this guy, this kid, he’s actually 38 but he’s autistic so he has the mannerisms of a 10 year old. I always thought if I played him it would be like Sean Penn in I am Sam. I think that would be a hell of a challenge because I’m not disabled, thank God, and I don’t know what its like to be autistic. That would be a challenge. Were any of the tats you wore in Death Sentence your own? Yes all the tats on my arms are my own and I also have another one and its not in the film but I got it maybe 4 or 5 months ago. But as far as my stomach, the back of my head, my back, those were all Hollywood made. And what is that airbrush? Well they’re more like stick ons. What they do is rub some hot water and alcohol on the skin and then they put the tattoo over it and center it

courtesy

of

Photos Courtsy of Fox, from the movie, Death Sentence

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On The Move

A Splash of Color

From shells to beads to hints of bright pink and yellow, jewelry designer Yvette Jones knows what a Latina likes.

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vette Jones knows how to design jewelry for all women but her signature splash of color and use of shells and beads is sure to win over the hearts of Latinas. In fact, Jones’ earrings can be seen in two of the images selected for our Jaslene Gonzalez feature in Issue 80. While she has a background in sculpting, painting and drawing, Yvette loves to create jewelry with a distinctive look. Still at the early stages of growing her company ULM spoke to the designer about what inspires her and what her future holds.

Yvette Jones earrings featured in Jaslene Gonzalez Cover Story Issue 80.

Words By: Zayda Rivera

and then I went to get my Masters at New York University and I majored in Visual Arts Administration. I graduated in May of ’95. I didn’t want to make a drastic change so I continued working in museums and then in 2003 that’s when I started my jewelry line. Actually my niece dropped some beads in my lap one day and I asked, “What am I going to do with this?” and she said, “Well you’re crafty you’ll figure something out.” And from then I was hooked.

then from there I started getting requests for custom made pieces. I incorporate a lot of my drawings, paintings and sculptures into my work and people have seen everything fresh and original. I use various stones like semi precious stones and beads or rhinestones. Where do you get your inspiration from artistically? I follow the trends, I follow the seasons. Designs just come up in my mind. It could be something that I’m seeing or something conversational.

“My niece dropped some beads in my lap one day and I asked, ‘What am I going Where are you trying to go with your jewelry to do with this?’ and she said, ‘Well How did you design? I’m hoping to you’re crafty you’ll figure something start doing jewone day have it picked elry design in up by a company and out.’ And from then I was hooked.” the first place? It have it be mass prostarted when I was younger. I use to observe my mother painting and drawing and I would go to classes. From there family and friends noticed my talent so I started by attending Long Island University in South Hampton and I consumed an Art Education degree that was in May of ’89 28 The Culture, The Movement, The Magazine

How long after you started your company did you start to see that it was going somewhere? I would have to say maybe 2005 or 2006 but 2006 more because I designed pieces for my friend’s bridal party and

duced. I’m also looking to have a solo expedition, which I’ve had in the past at local libraries but I’d like to pursue it in Manhattan and have a jewelry show. Like to have a show at the Museum of Art & Design, but they’re doing renovations at the moment.


Your jewelry design seems to cross color lines with your use of shells and bright colors. Is that intentional or does that just come across upon the creation of a new piece? I would have to say a little of both because I do pay attention to trends and different cultures but I also design because of the symbolic meaning behind them. Like I used semi precious stones and did designs for my own bridal party. That symbolized love, strength, creativity and determination. But getting back to individual designs I just go by the persons personality and just seeing what their favorite color is and I design as a form of self-expression for them. And then I also incorporate color theory.

How is your work unique? I feel it’s different because it’s always one-of-a-kind and I really feel that my jewelry is a piece of wearable art. How did you feel when ULM called upon you to include some of your pieces in our Jaslene Gonzalez cover shoot? I was so excited! The issue looks great! www.yvette-jones.com

So would you say the bulk of your jewelry is custom-made? Yes. What else would you like to tell me about your business? I also dedicate a lot, it’s not only producing high quality jewelry but I also give to charities. Like the American Cancer Society they had a diamond gala in 2007 so I designed something for breast cancer and of course I went with the theme of the color pink and knowing at that time that lucite was going to be the popular stone during that time. So I did a double stranded Lucite chain with pink and then I also incorporated silver. So not only was it a necklace but I also included rhinestone spaces in between.

Swarovski Crystal Rings,

I noticed the double stranded necklace is common in your designs would you consider that a signature of yours? No it’s just something I like. Have you ever designed anything for a celebrity? No but actually World Bride Magazine is considering some of my pieces for a shoot with Forest Whitaker’s wife.

Blue Crystal Gold Tone Danglr Earrings

If you had the chance to design for a celebrity who would it be? I say Angelina Jolie because she is a great actress, elegant and a true humanitarian from supporting various organizations to needed causes and cultures and also appreciates ones cultural heritage, which she demonstrates daily sharing with the public her home life. Even though she is an actress she still balances it out and appreciates the quality of life as well as our cultural connections and differences. Do you design themed pieces for the holidays like Valentines Day? Yes I’ve designed for Christmas and yes for Valentines Day.

Crystal Pendant and Pearl Necklace

Mutli-color Swarovoski Crystal Box-stitched Bracelet and Ring

What do you do beyond the jewelry design? I do my own paper craft. When I say paper craft I mean like I designed my girlfriends bridal invitations. I do a lot of varieties of paper crafts. www.UrbanLatino.com 29


Almost Famous Doble Jota & Joe Sex The newest sound in Latin Pop Words By: Dani Concepcion

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he Puerto Rican duo Doble Jota and Joe Sex are introducing us to their version of Latin Pop. Natives of Puerto Rico but bred in Brooklyn, they are ready to break through with a new style and sound. Their love for the snares and kicks combined with that reggaeton sound is the recipe behind Doble Jota and Joe Sex’ chemistry. They want to know, are you ready for that “Dulce”? So what do I call u guys? We are simply Doble Jota and Joe Sex. I listened to a couple of your tracks. It’s a little different. Doble Jota: Yea we are taking a different route. We decided to take it to a different level. Joe Sex: We are actually getting better recognition by giving people something new to listen to. DJ: Yea, from what we noticed, people are enjoying it more than reggaeton. It still is Latin but we call it Latin Pop. What is Latin Pop? JS: Remember when Timbaland was doing nothing but hip hop? He looked at pop and found something that he can work with and 30 The Culture, The Movement, The Magazine

it somehow worked. Not that reggaeton is dead but it is dying. We’re trying to combine the reggaeton with pop. We’re trying to revive it. Something fresh to listen to. DJ: The radio is already spinning our song “Dulce”. The mainsteam is obviously feeling it. We noticed a change when we changed up our genre. How did you feel when you heard your song on the radio? DJ: Shout out to DJ Camilo because he was the one that premiered it on his radio show. He mixed it with a Timbaland song so people would notice what we were really trying to do with our music. How do you feel about music now? JS: Music is good but you just have to bring something new to the table. People need something to keep their attention. It’s hard to sell records nowadays. How would you describe each other? DJ: Joe is quiet. He puts the music down and that’s how he speaks. He speaks through his music. JS: He is the total opposite of me! He’s loud. And when he gets an idea, he’s excited about putting it down there and then. He’s

usually the one that handles the public. I’m more in the studio. DJ: But in the end it only works when we get our work together. JS: We are brothers. There’s no better chemistry than when working with family. Are you expanding to other fields of the entertainment? JS: It’s always good to market your image so we’ve been modeling already. DJ: We don’t like staying on the same page. We’ve done ad campaigns for Coogi and other urban clothing lines. We’ve been getting mad love and recognition. You guys are very humble. DJ: Yea. We keep our cool. We like the love people are giving us. They’re very accepting of the moves we make. We think that Latin music should be for everyone. JS: That’s why we started out with the English market. We wanted the challenge of getting them to love us. We know we can sell the reggaeton music but we want to sell it to people in a way that its understood and not just sang along to because it’s the new song.


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From Left to Right: Victor, Ethan, Josh, Steven, Billy Joe, and Jonas


Victor Marrero is living proof that not all fathers leave when times get rough Words by Samantha McQuibban

Frames by Jerritt Clark

“A truly rich man is one whose children run into his arms when his hands are empty.” ~Author Unknown

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here is no denying that the hardest and most rewarding job on earth is raising a child, but imagine having five lives depending on you as their strength, provider, and protector and never being sure of where the next meal will come from. Today, the trend of absent ‘fathers’ is very much the norm. Quite too often, the lack of father figures either molds children to feel voids or in hopeful instances, become stronger. However, one father from Camden, New Jersey named, Victor Marrero, has proven that unconditional love and commitment remains innate in true men no matter how grave the adversity or deep the despair. Marrero and his five boys appeared on ABC’s television show, Extreme Makeover: Home Edition, where deserving families receive fully furnished homes. What catapulted the Marrero family in receiving a new house was the ABC news show, 20/20. On a feature covered by Diane Sawyer called, Waiting on the World to Change, the program took viewers into the lives of several children from Camden, New Jersey. Focusing on the struggles of growing up in one of the United States’ most dangerous cities, the show followed Billy Joe Marrero, Victor’s eldest son. Followed for an entire year, Billy Joe’s story caught special attention; capturing the lows of the power being turned off, living without heat, and the scarceness of food in a decrepit home with 4 other brothers and his ailing father, Victor, who somehow kept the family together. www.UrbanLatino.com 33


Superdad, Victor Marerro, was born in Puerto Rico and came to the United States at the age of fourteen. Arriving in New Jersey, he had hopes and dreams for a new life. “I wanted a change…I come from a big family and so all of my brothers and I came to find a better life.” Raised by a single mother and growing up with 15 siblings, Victor instills the same core values he learned from his mother. “No matter what happens, you take care of your kids, there’s no excuse not to. She [Victor’s mother] didn’t have much, but my mother always made sure we had shoes, we had what we needed for school and there was always a plate of food, one way or another, on the table.” Family unity remains essential to keeping the Marreros’ close and it has also served as a vital source in keeping their spirits high in their darkest moments. “Even though they’re growing up to be individuals, they’re still brothers. They have to look out for each other, no matter what.”

“No matter what happens, you take care of your kids, there’s no excuse not to.” As a single father, Victor found himself in a typical position that many single mothers often face in regards to the complete absence of the other parent. “For six or seven years, we didn’t even know where she was.” Speaking on the whereabouts of his ex-wife, Victor went on to mention that his divorce followed a major heart attack and bypass. Despite his failing health and the split between Victor and the boys’ mother, nothing could keep Marrero from fulfilling his duties as a father. “I didn’t want to be without them. So she chose to leave…She wasn’t in their lives for a while…but the last couple of years she has re-entered the boys’ lives.” After his wife left, misfortune became a common occurrence in the Marrero household. Eventually suffering from a second heart attack and becoming disabled, Victor found it harder and harder to sustain a decent life for his 34 The Culture, The Movement, The Magazine

kids in a city where drugs run the streets and jobs are scarce. Yet he found his strength to cope with the most challenging hardships from one source, “God!” Even before he was blessed with the new house on Extreme Makeover Home Edition, Victor was already giving to others through Single Fathers of Camden. The organization, which is donation-based, was created for single fathers who shared Victor’s struggles and his plight of raising kids with very limited resources. Single Fathers of Camden is a community based, experiential, relational program that offers non-judgmental support and guidance for single fathers with an emphasis on community responsibility and service. Originally, meetings began in Victor’s home in Camden a year and a half ago. Thanks to Urban Promise, he now has an official meeting place/office to run his program. The organization strives to facilitate single fathers in being active in the lives of their children. “My main goal is to have the fathers be with the kids and spend real time one on one with their kids.” Philanthropic to the core, Victor Marrero has shaped his kids with the same genuine altruistic values and strength. “He’s the anchor that held the ship down when the waters got rough,” Billy Joe, now 20 years old, describes his father, “Very wise, strong, spiritual…he’s a brave person. A lot of guys would have walked out altogether or would have submitted to selling drugs, taking drugs…There’s actually a lot of fathers in

Camden that have their sons selling drugs with them.” Wise beyond his years, the eldest of the five brothers, Billy Joe aspires to find success in the music business and

“I didn’t want to be without them. So she chose to leave…”

ultimately make his father proud. “He gave everything to the point that he ended up in the hospital. He made sure he had what we needed, so the least we can do is get our diplomas or give him something to remind him his efforts weren’t in vain.” The apple doesn’t fall far from the tree in this family and not only does Billy Joe exemplify that, but so do his four younger brothers: Jonas (15), Steven (16), Ethan (17), and Josh (18). All five boys are positive and strong reflections of Victor’s efforts and his constant involvement in their lives. Steven reflects on what his father’s dedication has taught him. “I’ve learned to never give up, to always go for


www.UrbanLatino.com 35


“He’s the anchor that held the ship down when the waters got rough…he’s a brave person. A lot of guys would have walked out altogether or would have submitted to selling drugs, taking drugs…There’s actually a lot of fathers in Camden that have their sons selling drugs with them.” – Billy Joe Marrero what you want and to always live by the word of God and to take care of each other no matter the trials or tribulations.” Steven dreams to go to Duke University and play professional basketball one day. The youngest, Jonas, has plans to attend college for criminal justice, Ethan is in his last year of high school preparing to graduate, and Josh hopes to become a computer technician. All five boys are also involved in Victor’s Single Fathers of Camden organization as well. After receiving a gift of a lifetime with their brand new house, Victor Marrero feels liberated from financial burdens that weighed so heavy. “It gave me a lot of freedom…Now I’m free of the worries about not having enough money for this, for that. Now I have the freedom to help others even more.” Months after moving into the house, Victor says that it’s still an adjustment; it’s still becoming “home” to him and he is still accepting this dream as a reality. His advice for single parents who are struggling as he once did mainly focuses on remembering to be loyal to your kids, “Don’t ever give up! We bring these kids into this world and it is our responsibility to do something!” Victor Marrero is never done parenting. If he’s not continually molding his own children, he is guiding other men towards better fathering. The warmth and generous nature that Victor radiates is contagious and the rewards accumulating after years of affliction only serves to prove that sacrifice, love, and selflessness are always rewarded ten-fold.

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38 The Culture, The Movement, The Magazine


Humble Living Actor Luis Guzman grew up in the Lower East Side of Manhattan but now calls Vermont his home

Words by Zayda Rivera

Photos Courtsey of Maya Releasing/Lumina Films

O

n a cold Vermont morning, the streets are freshly covered with the overnight snow, which is still untouched by footprints. Slowly the house becomes alive with the chatter and footsteps of children, all five of them. Mom is in the kitchen making something hot to eat as dad heads out to plow the driveway. The kids all come running out in their snow boots and sleds to get in a full day of fun before school the next morning. As they laugh and play in the newly fallen snow, Luis Guzman takes a deep breath of the fresh crisp Vermont air. He never could have imagined his life would turn out this way while growing up in the Lower East Side of New York City. Back then life looked a lot different and the journey he was about to face blindsided him. The activist turned part-time actor quickly found himself in Hollywood even if it was a blur on how he got there.

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And So His Story Begins...… “Back in the day I use to do a lot of street theater on the Lower East Side (LES) and for me it was nothing but a hobby. If someone was to call me up and say ‘yo Lu you wanna read this part in this play?’ I’d go ‘yea I aint got nothing to do.’ It was a hobby. I’d do favors for friends of mine and we’d put it up in a street festival in the neighborhood.” Not knowing that Luis was about to embark on a life changing career he continued doing theater and small roles that friends called upon him to do. He was a natural. It wasn’t hard for him to fall into any role he was given. And although Luis himself didn’t seem to recognize the depth of his talent, others did. “What really launched me into this career I have now is that I ran into Miguel Piñero (the late controversial actor/poet/playwright) back when I worked in the LES as a community activist. I worked with young people and when I was looking for a couple of teenagers that didn’t show up to my program I saw him and he told me there was this TV show that was casting in New York. I gave him my number and got an audition. Next thing I know I got a role on the season premiere of Miami Vice.”

“All I know is that I wanted to get me enough money to buy me a used car to drive to Orchard Beach [in the Bronx] on the weekends so I didn’t have to take the train or bus.” The show was a hit and Luis was a part of it. But even that didn’t sway him into thinking he’d be a star. “I didn’t know what I was doing. All I know is that I wanted to get me enough money to buy me a used car to drive to Orchard Beach [in the Bronx] on the weekends so I didn’t have to take the train or bus. That’s the God’s honest truth. If it would have been the first and last [professional acting] that I ever did I would have been okay.” 40 The Culture, The Movement, The Magazine

But it wasn’t the last professional acting Guzman did. In fact, his resume started to fill up with supporting roles in some of the most memorable films to date. Even though his acting experience dates back to 1977, Guzman impressed audiences with roles like Panchanga in 1993’s Carlitos Way and Maurice TT Rodriguez in 1997’s Boogie Nights. Two totally different characters of which Luis played to a tee. Essentially becoming the roles he played, the former LES activist had undoubtedly made it to Hollywood. “Honestly I don’t even know if I prepare. You tell me you wrote something and tell me ‘okay Luis you’re the club owner’ my whole attitude is I’m a club owner. And I’m not going to act like a club owner I’m going to be a club owner.” With so many great roles the modest boricua from NYC claims he can’t pick a favorite, “I could tell you it was Maurice TT Rodriguez in Boogie Nights, I could tell you it was Ray Castro in Traffic (2000), I could tell you it was Alexandre Dumas in The Count of Monte Cristo (2002), I could tell you it was Ismael in Maldeamores (2008), I have quite a few. I’ve had so many that I’ve enjoyed.”

LoveSickness Fast forward to the present and you can find Luis beaming about what he calls “the best experience in my career.” Directors Carlos Ruíz Ruíz and Mariem Pérez Riera bring a talented all Latino cast to life in the roller coaster comedy/drama Maldeamores. Guzman leaves a lasting impression as he plays the role of Ismael and well…I’ll let him tell it. “When I played [Ismael] in Maldeamores I was this man who had a family, who cheated with my wife’s cousin, and not to say that I’ve been there but I know other people who have and it’s not the best feeling in the world.” Set in Puerto Rico, the entire movie which will hit theaters this March - is in Spanish and tells the tale of stories intertwining and tangling all at the expense of love. Right smack dab in the middle of the controversy is Ismael who Luis interprets as a quick witted, anxiety driven, ball of nerves who still manages to have a few soft hearted moments with his son. I don’t want to give too much of it away but the film is amazing and the fact that it’s told in all Spanish (English subtitles included) adds to the story’s authentic Latin flavor. “It was a beautiful script, getting to shoot in Puerto Rico a place I was born, working among great people. Doing something that’s totally different and getting to do it puro boricua all in Spanish,” he says with passion. “The Spanish language is such a beautiful, poetic language that when you listen to how it’s expressed it’s a very romantic and passionate thing. That’s why besides the performances of all the other actors in this movie that all just added to the flavor and to the magic of that film.”

Daddy’s Home Like the many roles he’s played Luis also wears several hats when at home with his family. After growing up in NYC, Luis and his wife “Angelita” packed up themselves and their five children and moved to the country. “I use to like hanging out in Vermont when I was a teenager because I had a couple of my buddies from the neighborhood that got scholarships to study up there at a college and we use to go and hang out and visit. I made some friends up there and my wife and I adopted four children and we had one of our own and we said ‘hey lets make a move, let’s move to the country.’ And that’s what we did and we’ve been up there now going on 17 years.” Just to rewind a bit, Luis and his beautiful wife went through the devastation of losing their first child, which motivated them to adopt. “It was from all these years of being a community activist working with teenagers and seeing how many kids use to come from broken homes or they were in foster care or group homes you know kids that are teen parents. I lost my first son and right after that I kind of switched gears and we adopted my first son. Then we adopted my daughter then we had our own daughter and then we adopted twins right after that,” he continues, “Its just different, pretty laid back and quite, a lot of fresh air. No stresses of everyday life that you find in the city. I love the city, it’s where I grew up but I tell you anytime I have

“The Spanish language is such a beautiful, poetic language that when you listen to how it’s expressed it’s a very romantic and passionate thing.” the opportunity to get out I take it. The city is not the easiest place to raise a kid. And hey raising 5 kids in an apartment isn’t easy that’s the other thing.”


Luis speaks from the heart and his own experiences growing up in the city that never sleeps. But from early on he lived in the present and took advantage of life. If he would have never become the actor that he is today with a Screen Actors Guild Award (2001), Imagen Award (2003) and two FFCC Awards (1998 & 2000) under his belt, Luis Guzman would still be known for something. “I don’t live beyond my means. My mom and dad raised me with some kind of values and I didn’t really get it until 15 years after I moved out of their house and I was like ‘oh okay this is what mami and papi were trying to teach me.’ I try not to complicate my life with too many things. Family is important to me. I’m constantly thinking about what kind of world we’re leaving our children. I want to make a difference. I want my children to make a difference. I do my own things like I cook, do laundry (laughs) you know things like that. And this life of quote unquote movie star people hasn’t affected me that way. I don’t spoil my children. I teach them the value of earning.”

something that I had as a kid. Unfortunately nowadays in the city a lot of that is lost. All of a sudden you find yourself 4 or 5 years old in survival mode and I’ve seen that too many times.” With a secure nest egg and promising future Luis Guzman keeps busy in his simple life. “I have a movie that comes out in February that’s called The Cleaner with Samuel L. Jackson and Ed Harris. And I’m about to go start working on a film with Jim Carrey out in California,” Luis concludes, “Well you know what, with these kids, somebody gotta pay for their college.”

“I’m constantly thinking about what kind of world we’re leaving our children. I want to make a difference. I want my children to make a difference.” The humble Puerto Rico born husband/ father/actor knows what it takes to earn and evolve from a boy to a man. He does it with grace and a respect that can open anyone’s eyes to the possibility and positive effects that change can bring. I speak of the change that jiggles in your pockets and the changes one makes to ensure living life to the fullest. Luis has welcomed both into his existence and molded it to fit this life the way he sees it best. Spending time with his family in their Vermont home is definitely on the top of his list, “We got a spread [in Vermont] of a couple hundred acres so [the kids] go on their bikes and like I said there’s a lot of fresh air and they go snow boarding, biking, swimming. I think where I am I’ve had the opportunity to provide my children with a real childhood www.UrbanLatino.com 41


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On Don Omar- Suit by Nautica, necktie by Ermenegildo Zegna.

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www.UrbanLatino.com 45


G

reatness is what many have tried to achieve but have failed to do so. Several can call themselves “good” at what they do. Others are little more than average. But then there is a select group who posses a reservoir of God given talent. Such allows them to set themselves apart from the rest by emerging victorious in the struggle to get the doubters and skeptics to fully understand the genius behind their actions. For the Carolina, Puerto Rico native William Omar Landron Garces, that battle resulted in a lopsided conquest in his favor. And much like what New York City traffic looks like from atop a skyscraper, those who lost that fight look like ants from where he currently resides. ULM caught up with Don Omar to discuss his upcoming album, the new acting career, additions to his label roster, and the path that got him here. “The best thing about [reggaeton] music,” he said from his home in Puerto Rico, “is that it only permits the best to be present.” Looking to raise the bar in the latest addition to his impressive discography, Non Plus Ultra (Latin for Nothing Further Beyond), the ambitious endeavor aims at “nothing less than straight up perfection.” “To me [Non Plus Ultra] means that there ain’t nothing better,” he said about the album, “and I want this project to be that way. You have to work very, very hard in order for your album to be the Non Plus Ultra of reggaeton music. But I look forward to that challenge.”

“The best thing about [reggaeton] music is that it only permits the best to be present.” In his view, being the top artist in the genre has given him the opportunity to speak “from the perspective of a president,” which warrants him bringing up highly divisive issues like politics and religion. Furthermore, the Don is looking to achieve this without abandoning his roots as a reggaeton artist but attracting a broader audience by working with people outside of the genre. “I think within the responsibility of being who I am, and the independence that I want for myself,” he said. “The door has opened for me so that I could show people a different facet of myself and show who I 46 The Culture, The Movement, The Magazine

am nowadays. I’m looking for all genres of music. I’m looking for Swizz Beatz ‘cause I wanna do a real banger. I’m looking for Kat Deluna ‘cause I really respect her and what she’s doing. Me and her could work within reggaeton but I really like dancehall the way she was doing it. That feminine voice is what the music industry is respecting right now.” The 30-year-old music veteran also went on to confirm producer Wyclef Jean and singer Julieta Venega as collaborators on the project. It’s scheduled for a June/July release. “You have to respect the summer time,” he said. “I like that season because it gives all these youngsters who are just coming out of school looking to have a good time a chance to enjoy music. You have families together at the beach, people at the clubs, the youth... They can come outside and focus more on enjoying their youth with friends.”

Throughout the years, Don Omar has effectively shown a great amount of versatility as an entertainer but 2008 promises to illustrate his talents outside the realm of music. During a concert at an amusement park in 2006, he announced his intentions to get into acting. By then of course, he had been in talks with major producers for possible roles and just like that, he was Hollywood bound. Never one to take anything for granted, he began his tutelage under the acclaimed Puerto Rican theater/film actress Miriam Colon. Best known to younger audiences as Tony Montana’s mother in the cult classic film, Scarface (1983), Colon has appeared in more than 50 television, theater, and film productions combined dating back to 1953. As her apprentice, Don Omar deeply appreciates the knowledge he’s gained thus far. “I think it is an honor to get to know a woman,” he said, “who made me discover such an impressionable world that was so new and real like this passion I feel for the art of acting. She is simply brilliant.” By the end of January 08’, he was already slated to join the cast of a highly anticipated movie. “I’ll be entering the cast of The Fast and the Furious 4,” he said of his first major role. “At the end of February I should have a script, go do photography, and from there I’ll be waiting for that new adventure. I’m getting a chance to put my training to use. This is definitely an opportunity that has been presented to me so I am certainly looking forward to making the most of it.” Most of you may or may not know that

Don is no stranger to the Fast/Furious franchise. At the end of The Fast and the Furious: Tokyo Drift, his song “Bandoleros” (featuring Tego) comes on when Vin Diesel’s character is about to race the protagonist of the film just before the credits appear.

After the platinum success of 2004’s The Last Don (both standard and live/dvd editions), he founded All Star Records in 2005. To his delight, the singer turned actor/entrepreneur has seen the depth of his label roster increase. That roster of talent now embodies Omar’s new label El Orfanato [The Orphanage], which replaces the old imprint and is made up of both women and men. “They are a super-talented group who have all impressed me,” says Don. While there are several different groups within the label Don comments on, “Marcy Place, who sing bachata. Their music is among those downloaded on the Internet most frequently. And that’s without even having an album out. So as far as future projects are concerned, I can tell you about Marcy Place and El Orfanato. And our projects are always going to receive all the necessary attention because our top priority is the success of the company.” During the interview, Don Omar credited collaborations with Aventura as being one of the earliest factors that helped him gain recognition in New York City after arriving in 2002. It was an experience both parties enjoyed as “it was mutually beneficial.” So with a strong existing market for that music, it’s no wonder he made such acquisitions. Fans should expect una descarga de bachata urbana in the coming months from his label.

The peace and tranquility he’s found upon reaching stardom are symbols of a long journey he’s traveled from the time he was coming up in the pueblo of Carolina where images of broken families, murder, and drugs were and still are a reality. “You know that it’s hard,” he said of his childhood. “We live in a beautiful place but it’s hard to grow up here. Poverty is the order of the day. We are poor and us poor people never used to help each other. It was difficult because there were a lot of things that I saw that I’ll never forget. I can tell you that I can do bad but I can also do good. I prefer doing good but I learned everything from my


From left to right: On Cyn, lace frock gown by Manale Paris “Coco II” , shoes by Aldo, jewelry by Erika Pena. On Don Omar, brown tweed suit by Adeleke. On Jeven, emerald green Silk gown by Chaiken, jewelry by Erika Pena, shoes by Steve Madden. Location: Gleason’s Gym, Brooklyn, NY.

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Left to Right: On El Mello, khaki trench coat by Ermenegildo Zegna and jeans by Azzure. On Rich Pena, brown jacket by Ben Sherman, sweater and pants by Ermenegildo Zegna. On Rell, black Tuxedo by Ermenegildo Zegna. On Cyn, lace frock gown by Manale Paris “Coco II”, shoes by Aldo, jewelry by Erika Pena. On Don Omar, Suit by Nautica. On Jeven, emerald silk dress by Chaiken, jewelry by Erika Pena. On Dennis (Marcy Place), navy blue pin striped Suit by Ermenegildo Zegna. On Joey (Marcy Place), black pinstriped suit by Sean John. On Billy (Marcy Place), slacks by Ben Sherman, black woven shirt by Ermengildo Zegna, hat by Cha Chas House of Ill Reput. On JC (Marcy Place), suit by Adeleke, hat by Still Life.

48 The Culture, The Movement, The Magazine


“I’m looking for all genres of music. I’m looking for Swizz Beatz ‘cause I wanna do a real banger. I’m looking for Kat Deluna ‘cause I really respect her and what she’s doing. That feminine voice is what the music industry is respecting right now.” www.UrbanLatino.com 49


barrio. I learned about good actions that can be done from the heart and about bad ones that have to be done out of necessity.”

“If reggaeton disappears tomorrow, I’d probably be the only artist who could do something different.” With that said, it’s amazing to see how many have made it in reggaeton music from that area. Don Omar’s family hails from a part of Vistamar - a working class urbanizacion in Carolina that lies just outside of La Ceramica, which is viewed as the poorer of the two. About a block away, inside the boundaries of the latter, is where the siblings Lennox (from Zion y Lennox) and Mackie (From Yaga y Mackie) are from. Zion himself is also from Vistamar. Other notables outside of that immediate area who are also from Carolina include Tito El Bambino, Hector El Father, and Voltio. “You know that when it came down to it,” he declared, “we wouldn’t form salsa parties because we weren’t into it in those days but still we’ve always revered people like Gilberto [Santa Rosa], Hector Lavoe, and Ismael Rivera. Our thing was parties de marquecina [garage/front porch jams]. “Those were the type of things that at least to me and a lot of artists in this genre who also came from Carolina that made us continue this movement that is something we’ve experienced at a very young age.” These parties provided local MCs and DJs with a platform to display their skills during the early stages of reggaeton. Of course, this was all the result of the innovations of a Panamanian music legend. “The impact that El General had when he came out with his music was worldwide,” Don said of the man who is considered the patriarch of Spanish reggae. “That was global for all Latinos. I have a tremendous amount of respect for him. He changed me completely. For me it changed my life entirely because it’s music that affected what everybody is doing today.” After working with Hector El Father in the late 90’s, Don Omar’s first taste of success came after the hit “Dale Don Dale”. He recanted an interesting story about the song and how it landed him his first professional gig at The Noise in Old San Juan.

50 The Culture, The Movement, The Magazine

“I remember when the song came out about 7 1/2 years ago,” said Omar. “I never thought I’d go in there to actually perform. They told me, ‘they’re calling you because they want you to perform at a club.’ And I said, ‘Wooowwww! How can this be?!’ I’ll never forget. I only got paid $150 to perform. I swear to God! Y tube que cantar Dale Don Dale 5 times because it was the only song I had. But believe me - that’s the moment that I thought to myself ‘wow I think people like me.’ I sung it 5 times and they didn’t want to let me leave the club! “You had to meet certain standards to perform there and make it as an artist. The people who performed and went there regularly were the elite of the urban culture of Puerto Rico and they all welcomed me. Earlier that day I told myself, ‘pay great attention to what’s about to take place today because this is going to change your life.’” Indeed it did. After that right of passage, the rest as they say, is history. He followed The Last Don with King of Kings (2006), which sold over 2.5 million albums worldwide. Last year, he headlined La Kalle’s Bling Blineo at Shea Stadium before 30,000 plus fans. Needless to say it was a night to make a statement. “That was crazy bro,” he said about ending the concert. “It’s all about being the best. For some artists maybe - they get afraid of performing in front of so many people. I like it. Because you can prove, in front of the thousands of people who were at Shea Stadium that night who the real “King of Reggaeton” is. “I’m always going to be addicted to performing in front of a screaming crowd. Even if its a place where there’s only 20 people, if there’s 5,000 or 10,000 I’m gonna sing wherever they allow me. Those are the types of things that keep me having a thirst for that; satisfying the people who love your music.”

Outside of his professional life, the Don makes time for his two sons and daughter with whom he is anything but his onstage persona. “With them I’m William,” he said, “Not Don. William. Papi. I’m trying to be a hero to my kids. I’m trying to be the best father in the world. When daddy is working he’s still there even though he’s not present. And when he’s present it’s papi 24 hours a day, 7 days a week.” For the last year, he’s been dating Puerto Rican journalist Jackie Guerrido from Despierta America. “It’s better for me,” said Don Omar about the convenience of being with someone in the business. “She can under-

stand. She knows I’m flying around the world and that today I can be here and tomorrow I can be in Japan. And its good cause’ she can do that as well. I’m in a good situation and I feel happy in that atmosphere of emotion, love, and romance. It’s been great.”

Over the years, Don Omar’s strong relationship with his fans is something he’s always appreciated. But while his fame has coincided with the rise of reggaeton in general, what if the music were to suddenly suffer a drop in popularity? “You have to think about that,” he said about the genre’s hypothetical decline. “Reggaeton is not only in Puerto Rico, it’s all over the world. It’s in Rome, Italy. London, England. South Korea. Egypt. Venezuela, Colombia, Nicaragua.... I can’t really say when reggaeton is going to end because every day it’s born in some part of the world. I have always been a musician, a singer. I love what I do. But my fans who mean so much to me, they allow me to do other things. “My fans allow me to sing salsa, they allow me to sing merengue, bachata, a love song, to be an actor, and I thank God for it. But I want to be clear, if reggaeton disappears tomorrow, I’d probably be the only artist who could do something different.” And that brings us full circle - straight to Don’s approach with the new album, his desire to expand El Orfanato’s market share, and finally, the fact that he’s setting his sights on the Hollywood film industry. All will test his limits as both an entertainer and businessman. You can interpret this as a show of foresight on his part prudently designed towards adapting to the environment and staying ahead of the curb. It’s the oldest known survival technique. What’s at stake here in 2008 is not merely the continuation of his success story but rather Don Omar’s bid to become a powerful entity within the entertainment industry as a whole. Reggaeton dominance is all but assured but only time will tell if William Landron will be able to duplicate what he’s done in music in other arenas of the business. But in the end, beneath all the glory and material success one can attain from achieving greatness, it still comes down to one simple thing. “Dedication,” he simply put. “Hard work and dedication gets you good things. It gets you to good positions. In life, those who work hard will be compensated. I would love to always work in music. I don’t know how to do anything else. This is what I was born to do.”


“In life, those who work hard will be compensated. I would love to always work in music. I don’t know how to do anything else. This is what I was born to do.”

From Left to Right: On Rell, Black Tuxedo by Ermenegildo Zegna, Black & White patenleather shoes by Adeleke. On Don Omar, Suit by Nautica, necktie by Ermenegildo Zegna. On Rich Pena, Brown Jacket by Ben Sherman, sweater and khaki slacks by Ermenegildo Zegna.

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Marqueta el

Kickin’ it Old School

Words By: Le’Aura Luciano

[1]

[1] 25th Anniversary Limited Edition Forum Mid, $125.00 Available March 1st. This spring, adidas Originals celebrate the 25th Anniversary of the Forum. With a special collection rolling out over the course of three months, it will launch with the 25th Anniversary edition Forum in March. The Forum was introduced in 1983 as the most technological basketball shoe of its time. The shoe sported a patented criss-cross ankle lacing system for the ultimate ankle support. The Velcro strap crossed from the inside of the foot to the outside, then hooked and looped around the ankle. The purpose of the design was to hold the foot in place without constricting the ankle. It was also the first basketball shoe to retail for over $100.00. For the anniversary, on March 1, 2008, a limited edition production of 500 pairs will be offered in the traditional color of silver.

[2]

[2] Harput’s (Forum Mid) San Francisco, $100. Harput’s: San Francisco. Later in the month, the collection will shift its focus to four retailers that have supported the adidas brand for the last 25 years and are the voice of the streets for their respective cities. In a special collaboration with Harput’s in San Francisco, Walter’s in Atlanta, Moe’s in New York City and Puffer Red’s in Detroit, limited edition Forums were designed to reflect the uniqueness and authenticity of each store. The kicks are available in March at Harput’s and offered to all 7 retailers (Moe’s, Walters, Puffer Reds, Harput’s, SelfConscious, Shoe Gallery, and Expressions.)

[3]

[4]

[3] Walters (Forum Mid) Atlanta, $100. Moe’s Sneaker Spot: Queens, NY. Part sneaker Mecca part art gallery, this family owned San Francisco institution treats all adidas styles as if they were the Mona Lisa. With a philosophy of fashion over function, Harput’s has been known to ignore traditional retail rules by buying select styles and storing them in the back room, only to be brought out years later. [4] Moe’s (Forum Mid) Queens, $100. Moe’s Sneaker Spot: Queens, NY. You want old school? Walter’s has been an Atlanta institution since 1952 and this mom and pop shop has been carrying the adidas brand since 1979 and has been selling out of the Forum since the days when Run DMC and LL Cool J were rapping about them on their tracks. Walter’s is already prepping for the crowds of sneaker heads that know it’s the first and only place to cop the new Forums that have been unavailable in the ATL for almost two years. [5] Puffer Reds (Forum Mid) Detroit, $100. Puffer Red’s: Detroit, MI. Keeping the most in-the-know NYC sneaker freak’s feet fresh for 23 years, Moe’s has been carrying adidas since the doors opened. From the Forum to the Superstar to Concords and beyond, Moe’s has earned its status as a true “Original Store”(it’s where Run D.M.C. used to buy theirs –enough said). Every sneaker shop should have a shrine to Puffer Red’s on the premises. Founded in 1979, this Detroit institution was the first store anywhere to sell footwear, clothing and music under one roof, paving the way for the proliferation of “lifestyle stores” everywhere.

52 The Culture, The Movement, The Magazine

[5]

SNEAK A PEAK: In April, the collaboration move to Self Conscious in Chicago, Shoe Gallery in Miami, and Expressions in Boston. Here are some of ULM’s favorites. [6] Self-Conscious, (Forum Low) Chicago, $100 [7] Shoe Gallery (Forum Low) Miami, $100 [8] Expressions (Forum Low) Boston, $100 [9] Forum Lo RS (Cinco De Mayo), $100. (Not Shown)

[6]

[7] [8]


Sole Searching

Marqueta ella

Words By: Le’Aura Luciano

With the Spring 2008 season on the way and so many new styles to find out whats haute we went straight to the source. Enter Kassie Rempel, the owner of SimplySoles and designer of Lillybee shoes. Frustrated by the lack of quality shopping venues in DC and the poor attention to accessories in catalogs, Rempel realized an opportunity to give women everywhere access to fabulous shoes. SimplySoles, a catalog and online shoe boutique provides women with a streamlined approach to shoe shopping, offering approximately 45 styles each season, saving women the much coveted luxury of time. The online shoe boutique showcases designer women’s shoes from around the world and the exclusive carrier of Lillybee, a new private label shoe line created by the owner Rempel. Made in Brazil, these shoes reflect the sophistication and sass of the SimplySoles founder. Three styles will kick off the collection and are featured at www.simplysoles.com.

Mirrored-Metallics: more understated but just as versatile, mirroredmetals are the new twist on gold, silver and bronze. Like the [1] Halle by lillybee and the [2] Charlotte by Linda Pritcher Bursts of Colors: you’re going to see bright colors, notably in shades of orange, yellow, and blue. Like the [3] Samantha by Betta Carrano, the [4] Sioux by dione by Dionella and the [5] Natalie by lillybee Palettes of Purple: Purple was popular in fall 2007, and the trend continues in the New Year. Look for shades of mauve, plum, grays, and taupe as they create the palette for the new neutral. Like the [6] Guate by Chie Mihara and the [7] Blessings by Missoni

[2]

[4]

[1]

[3]

[5]

[6]

[7]

www.UrbanLatino.com 53


Urban Lifestyle Media

For more imformation or media kit packages please contact Jorge Cano-Moreno at jcmoreno@ulmedia.net or 718-797-1095 Cesar Feliciano at cnfeliciano@urbanlatino.com www.ulmedia.net


Urban

Sofrito

56 Itemas Play-N-Skillz

57 Sonidos +DVD Review Death Sentence 58 Book Review Freestyle by Linda Nieves-Powell

59 Cine

Under the Same Moon

60 Suburban

Ignite – MGM Grand, Detroit

64 Urban Legends Salvador Dali

+Game Review Turok

www.UrbanLatino.com 55


US

Itemas

Ridin’ High

Super-Producers Play-N-Skillz score the soundtrack for the streets Words By: Thomas Harden

G

rammy Award winning producers and rap duo Play-NSkillz, comprised of, Juan “Play” and Oscar “Skillz” Salinas, are proud to have paved the way for future Latino producers in hip-hop. Hailing from Irving, Texas, the beat-smiths first gained notoriety in 2006 when they produced and co-wrote Chamillionaire’s smash hit “Ridin’” (Dirty). The single soared on the urban and mainstream radio charts as the most requested song of the year, reaching a milestone as the highest selling ringtone of all-time, surpassing 4 million in sales. By the end of the year, “Ridin’” was certified by the RIAA as the first multi-platinum Mastertone in history. Marked as the new go-to producers, the following year brought in Kia Shine’s anthem “So Kripsy,” Pitbull’s “Secret Admirer” and Hillary Duff’s “With Love” featuring Slim Thug. With their newfound fame, the brothers’ show no signs of slowing down in ‘08. Recently, launching their own music label, G4 Recordz, Play took a moment to sit down with ULM to discuss the super-producer’s success, breaking down the color barriers and their mentors, UGK.

What prompted the need for G4 Recordz? Basically, my brother and I were producing hits for a lot of artists and we felt it was time for us to step it up as young executives. Especially being Latinos. And since they’re not enough of us [represented in the business], we felt that we needed to put out some artists. We have our own vision of music and 56 The Culture, The Movement, The Magazine

our own ideas of what we’re going to do. So, we created our record company and have four to five acts signed. Are most of the acts concentrated in hip-hop? Actually, we have a little bit of everything. We have hip-hop acts and R&B acts. We’re very excited about this hip-hop rock band that is really cool, called The Big Red Rooster. They’re a mixture of hip-hop, R&B and Reggae with hard rock guitars on it. Think Lipkin Park, but a little more hip-hop. There are no boundaries. Speaking of boundaries, did PlayN-Skillz break down barriers for Latino producers in hip-hop? Absolutely…well, yes and no cause black’s and brown’s are the same at the end of the day. To be honest we’ve received a lot of love. It was just in the beginning where questions were asked like ‘Can these boys really bang on the beat? Do they really have that funk? Are the kick and the snare going to be snapping like how the black producers got it popping?’ But in the end, actions speak louder than words. All the hit records spoke for themselves. So we kind of ran over that barrier. And we want to continue to do that and be the frontrunners as Latino producers. What does 2008 hold for Play-NSkillz? As far as music, G4 Recordz is what we’re really concentrating on. We’re very excited about a Play-N-Skillz artist album, which will be coming out. We got

a single on Lil’Wayne’s, Da Carter III featuring T-Pain. We’re producing Krayzie Bone’s solo album. It will probably come out through our label. And we’re also working on Bun B’s solo album. Bun B is a mentor, right? Absolutely! B was the first guy to come with open hands. He took us to Houston under his dollar and put us in the studio to produce for him. It was just a real humble thing that he didn’t have to do. UGK is our version of the East Coast Rakim. They were it for us. So, when that was happening it was unreal. Through the years, Bun has given us great advice and anything we ever needed. Pimp C was the same way. How has the unfortunate death of Pimp C affected you and your brother? It’s made us wake up, because Pimp was a young dude. Since he died of natural causes, it made us realize not to take anything for granted.

pLAY-N-SKILLZ’ Top 10 Legal Downloads 1. “Ridin” Chamillionaire 2. “One More Chance” Notorious B.I.G. 3. “Hit’em Up” 2Pac 4. “Nothing But A G Thang” Dr. Dre 5. “Feel It In The Air” Phil Collins 6. “Beat It” Michael Jackson 7. “Purple Rain” Prince 8. “Mind Playing Tricks” Ghetto Boys 9. “Song Cry” Jay-Z 10. “Freaks” Krayzie Bone ft. Adina Howard


Sonidos

{UrbanSofrito}

Words By: Zayda Rivera

Yuridia

Entre Mariposas Sony BMG

Yuridia’s voice immediately grabbed my attention and held it throughout the entire CD. Although she takes the approach of the all-tocommon love songs, she does it in a way that sets her apart from any other Latina songstress I’ve heard in a long time. Not only is she a beautiful woman to look at, match her looks with her voice and she could melt a man. Entre Mariposas is in my car and in my home. It’s a CD I could listen to for a long time and not get tired of it. I think you’ll feel the same.

Gonzalo Rubalcaba Avatar

Blue Note

For his 13th Blue Note Records album, Gonzalo Rubalcaba again asserts his renown as a pianist with “unlimited potential.” In many ways, the album is a departure for Rubalcaba who assembled a quintet of young New-York based musicians who had never performed together, took them on the road for three weeks and then settled into the studio to capture the improvisational alchemy of what was by then a truly simpatico group. The result is a fresh, invigorating, lyrical gem of an album, featuring seven tunes that team with intricate instrumental dialogues.

Alejandro Sanz

El Tren De Los Momentos/En Vivo Desde Buenos Aires

Alejandro Sanz’ soultry voice sings songs of love and life in his new CD/DVD release. Not only can you sit back and enjoy his lyrics but you can pop in the DVD and get a real feel for his performance. A true musician, Sanz’ never seems to disappoint. In fact, with the great sound of his new release you’d want to go back and revisit some of his hits from the past.

Warner Musica Latina

DVD Review

Death Sentence

One man’s initiation becomes another man’s quest for vengeance and justice Words By: Zayda Rivera and Fox Home Entertainment

The hardcore story of one man’s quest for vengeance and justice featuring thrill-a-second action and pulse-pounding stunts, Death Sentence arrived in an all-new Unrated Edition DVD on January 8th from Fox Home Entertainment. Kevin Beacon stars as Nick Hume, an everyday family man living a stable, comfortable life – a good job, a loving wife and two teenage boys. But when a gang initiation takes the life of his eldest son in the blink of an eye, Hume’s perfect life comes to a screeching halt. What follows is a series of violent confrontations, forcing Hume to transform into someone he never thought possible. This movie defines edge-of-your-seat drama and suspense. *Check out our On The Move with Hector Atreyu Ruiz [pg. 26] who plays one of the gangsters in Death Sentence

www.UrbanLatino.com 57


US

Reviews

Book

Book

Ph

Free Style By Linda Nieves-Powell Atria Books; $14.00; March 2008 Idalis Rivera is tired of fighting with her estranged husband and being a good mother to her six-year-old son. She’s tired of using her first-grade art skills instead of her brain at the New York City advertising agency where she works, and she’s tired of not knowing what she wants to do with her life. Idalis’ childhood friend, Selenis, is in the same boat. The ladies leave suburbia behind, and begin a series of adventures that takes them back to their youth, and teaches them both some valuable lessons. Among the things they learn is the value of friendship, the fragility of life, that it’s important to make your own choices, and to follow your dreams. But most importantly, sometimes it’s best to leave the past where it is…

Game

Turok Good: Graphics, Battling Dinosaurs, using Dinosaurs against enemy Bad: Shaky camera view, slugglish controls, cliché story Available: Now on XBOX 360, Playstation 3 Price: $59.99 Turok returns from the video game graveyard only to remind us that there was a good reason he was sent there in the first place. Stranded on a strange planet, you play Joseph Turok, a member of an elite commando team sent on a mission to capture your former mentor. Unfortunately for Propaganda Games, I’ve seen movies on the Sci-Fi Channel where giant ants pull together a more creative script than Turok. Once the game begins, things start to get better. Turok stalks through the luscious jungles after human prey, raptors and other exotic dinosaurs. It’s a constant struggle between you, the enemy and Barney’s angry friends but the artificial intelligence of the dinosaurs are fun to battle as you can trick them into attacking the enemy instead of you. For a first person shooter (FPS), Turok isn’t that impressive. Most of the weapons are generic and don’t follow the legacy of the series of having exotic weapons like the Cerebral Bore. Controls in the game don’t seem to click like they should since dinosaurs move fast, constantly knocking you down and blurring your vision with each hit. Instead of battling a T-Rex you’re fighting with the games controller. Turok’s creator, Propaganda Games, does succeed at bringing an old franchise back to life but that’s where the accolades end. With a stream of quality FPS coming out last year, Turok needed to rule Jurassic Park, but will end up living in history with Fred Flintstone. – William Pope

58 The Culture, The Movement, The Magazine


{UrbanSofrito}

Bajo “La Misma Luna” A mother and son stay connected with the world in between them Words By:Raymundo Monell

U

nder the Same Moon is a story about a Mexican immigrant named Rosario, portrayed by Kate del Castillo, who made off to the United States seeking employment opportunities when her son Carlitos (Adrian Alonso) was merely 5 years old. Since then, she has been working multiple jobs as a housemaid and on Sundays, the two communicate via public phones in L.A. and Mexico.

Now 10, Carlitos begins to find out more information concerning his family and the desire to re-unite with his mother intensifies. The unexpected death of someone close to him proved to be the last straw. It is during this time he propositions a pair of siblings who went to Mexico in order to smuggle people out in exchange for cash. Marta (America Ferrera) and her brother David (Jesse Garcia) accept the offer and this is the point in the film that marks the beginning of Carlitos’ journey to the United States. From there the insurmountable obstacles presented before Carlitos challenge his will as he finds himself in and out of some really tight spots while encountering friends and foes along the way.

Adrian Alonso & Eugenio Derbez

Director Patricia Riggen did a phenomenal job moving the audience in this emotional roller coaster ride of a film. The naturalistic style of acting employed by both the supporting and main cast members credibly carried the story. The viewer really gets an inside look at a world where people are looking to survive through modest means but still have to look over their shoulders for immigration law enforcement. It’s the infamous tightrope walk many in the American Southwest have had to endure. Thumbs up to writer Ligiah Villalobos for capturing the essence of what many immigrants have sacrificed and risked by traveling north of the border. The social impact of immigration is touched upon throughout by way of early morning radio shows as well. Seemingly dominating the content of the fictional programming, sound bites aid in shedding light on the current political climate of the United States concerning this issue from a Mexican perspective. A beautiful story about the love between a mother and son, Under the Same Moon has tear-jerking appeal, a careful blend of suspense, action, and some comedy that will not disappoint. It hits theaters on the 21st of March, 2008.

Kate del Castillo & Adrian Alonso

www.UrbanLatino.com 59

America Ferrera, Adrian Alonso, Jesse Garcia

Photos Courtesy of Fox Searchlight

Cine


AD Page


SubUrban

{UrbanSofrito}

Like A Moth to A Flame

A Ignite Your Senses in MGM Grand Detroit

De Cerca es Mas Interesante

Words By: Zayda Rivera

U

pon stepping foot into the bar/restaurant/ lounge IGNITE in the MGM Grand Detroit only one word comes to mind – sexy! From the plush wall-to-wall carpeting that your feet will sink into with each step to the sensual décor and the fire pit, every square inch is so hot, it will give you chills. The perfect place for romance or some intensive flirting, Ignites ambiance makes you want to wine, dine and feel fine.

New York

Blend

Add fuel to your fire with a tapas-style menu. I would like to personally recommend the spicy crab sushi, which melts in your mouth and goes perfectly with a nice glass of chardonnay, one of Ignites signature martinis or premium selection of whiskeys, scotches and cognacs. Sparks will fly as you sip two exclusive bourbons created by Woodford Reserve and Knob Creek specifically for MGM Grand. Exclusively for the grown and sexy, Ignite also offers the finest cigars.

Whether you want to chill by the bar, entertain a group of friends on a soft and smooth couch surrounded by a fire pit or you want an intimate one-on-one vibe with that special someone, Ignite is the spot for you. It is definitely not a place you want to visit once. In fact you’ll find yourself boasting about it to friends and family and continue going back for more of that sexy feeling.

Miami

After you finish your Ignite experience you can treat yourself to a night of gambling, try out one of MGM Grand’s other lounges, check into one of their luxury suites or simply stroll and take in the view. Detroit never looked so amazing! Additional Information Provided by: MGM Grand Detroit

47-04 Vernon Blvd. Long Island City, NY 11101 (718) 729-2800

Sofrito

400 East 57th Street New York, NY 10022 (212) 754-5999 www.sofritony.com

Mana Lounge

207 5th Street Brooklyn, NY 11211 (718) 599-5623

Grass Lounge

28 N.E. 40th Street Miami, FL 33137 (305) 573-3355 www.grasslounge.com

Piaggia

1000 South Pointe Drive Miami Beach, FL 33139 305.674.0647

Domo Japones

4000 N.E. 2nd Avenue Miami, FL 33137 (305) 573-5474 www.domojapones.com

Los Angles

Villa Sorriso

16 West Colorado Blvd. Pasadena, CA 91105 (626) 793-2233 www.sorrisopasadena.com

Bar Celona

46 E Colorado Blvd Pasadena, CA 91105 (626) 304-1000 www.barcelonapasadena.com www.UrbanLatino.com 61


CLASSIFIEDS

ON DVD FEBRUARY 2008 Subscribe to Urban Latino Magaizne today and recieve a FREE DVD copy of American Gangster Log onto www.urbanlatino.com



US Urban Legend

Painting the Subconscious A brief look at the life of Salvador Dali Words By: Ray Monell

A

rtistic innovation and the shattering of orthodox methods of expression through one’s work has forever been a path to the abstract. The legendary Catalonian painter Salvador Dali was able to venture down that daring path with great success. But in order to understand such a complex individual, one must first get a grasp of the Bohemian art that preceded and coincided with his rise. In the early 20th Century, many of the world’s best known painters, poets, writers, film makers, photographers, etc. were heavily involved in the Dada movement. The principals of this movement were anchored by Anti-Art: The rejection of conventional art by embracing chaos and challenging the aesthetics of the time. This avant-garde group of artists included photographer Man Ray, the painter/sculptor Marcel Duchamp, and poet Jacques Baron. Based out of Paris, France, Surrealism, whose artists completely voided censorship in their works, was naturally a component of and the de-facto successor of Dada. It was founded in 1921 by French writer Andre Breton. This revolution aimed at illustrating - through the various forms of literary and visual arts, alternate/dreamlike realities and merging entities never thought to have belonged together. Salvador Dali was born on May 11th 1904 in the Figueres section of Catalonia, Spain. As a teenager he attend Municipal Drawing School and during a family summer vacation to the residence of Ramon Pichot, a painter from the same area who traveled to Paris

ILLUSTRATION BY: NATHALIE JONSEN PEREZ

64 The Culture, The Movement, The Magazine

frequently, is when it is believed Dali discovered modern painting (1916). 1919 marked the first time Dali had his work publicly displayed at the Municipal Theater in Figueres. It was obvious from the beginning that the young artist had an immense amount of talent. Word of it had even reached the great painter Pablo Picasso well before they met in person in 1926. In 1929, he officially joined the Surrealists even though his works had already been influenced by the movement. Two years later Dali completed by far his most well known painting: “The Persistence of Memory (1931).” Here he ventured into a bizarre world of intrinsic symbols and the subconscious. Influenced by Sigmund Freud’s brand of psychology and Einstein’s theory of relativity, Dali was considered omnivorous in the respect that he adopted ideas from many art styles and various natural/social scientific fields. Since 1934, the painting has belonged to the Museum of Modern Art. People were taken by the melting clocks (gravity affecting time) and the cliffs which resembled the Pyrenees Mountain range between France and Spain meeting the ocean. You can also argue that the 3-dimensional quadrilaterals on the left was influenced by Dali’s interest in Geometry and Cubism art. This is supported by later paintings but particularly the hypercube crucifixion of Jesus in “Corpus Hypercubus (1954).” Here, Dali painted a series of cubes which formed a three dimensional cross suspended in mid air with Christ in a net of a hypercube at the front of the cross. In the lower left of the painting, Gala (Elenais Ivanovna Dia-

konova), whom Dali married in 1929, stood watching. The same year, Dali revisited his 1931 masterpiece with “The Disintegration of the Persistence of Memory” which much like the title implies, is a disintegrated version of the original with the landscape flooded and separated into rectangular plates, and the mountains floating above the water. Among the motifs in Dali’s work are elephants with extremely long limbs carrying an obelisks on their backs. This is seen in “The Temptation of St. Anthony (1946)” and “The Elephants (1948).” The obelisks were inspired by the the “Pulcino della Minerva” in Rome, Italy. It was sculpted by Gian Lorenzo Bernini. Dali also collaborated with Walt Disney in 1945 on the short animated film “Destino.” It wouldn’t release until 2003. He also worked with Alfred Hitchcock on a dream sequence in the film “Spellbound.” He went on to complete many more paintings that garnered further fame and profit throughout the years. In 1982 he was given the title of Marquis of Pubol by King Juan Carlos of Spain who admired him. Still, Dali’s eccentric behavior during the second half of his life didn’t sit well with critics and many of his contemporaries. It is believed he could’ve went on to achieve greater goals with his talents. Despite being well documented, there is still, nearly 20 years after his death (1/23/89), an intrigue about Dali as his life remains an enigma.


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