East Carolina University : Research and Creative Achievement Week 2011
Media Influences on Sexual Socialization Among Emerging Adults. Aisha Powell, Department of Child Development and Family Relationships, East Carolina University, Greenville, NC 27858 Recently mass media has become influential in America due to the influx of television, internet, magazines, and music videos that are readily available to people of all ages. For young people, the mass media is important as they are developing their own sexual beliefs and patterns or behavior (Brown, 2002). However, mass media depicts sex, gender roles, and sexuality in a favorable manner, focusing only on the positive aspects of sex rather than the problems and risks. This study looks into how television, internet, magazines, and music videos affected the sexual socialization of emerging adults. This qualitative research study includes interviews with 10 females and 10 males attending East Carolina University. Based on interviews there were three common themes found representation of women, behavior changes and the desensitization of sexuality.
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