SPOTLIGHT ON SOCIAL VIDEO: MAY 2014
SECTOR ANALYSIS
19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED
4%
4%
Technology
4%
19%
Entertainment Retail
5%
Games
Technology produced the most releases Entertainment remains in second place Games sector maintains fourth
Beverages
5%
Services Finance
5%
14%
Automotive Travel
6% 6%
8%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
IN MAY 2014
Health & Beauty Sport
16,000 VIDEOS PUBLISHED
ENTERTAINMENT TAKES 26% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED
3% 3%
3%2% 2%
Entertainment Technology
26%
5%
Beverages
Entertainment takes top place Technology takes second place thanks to video from Samsung
Games Finance
6%
Beverages takes third place
Automotive Sport
9%
IN MAY 2014
Luxury
10%
21%
Travel Internet Retail
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
481 million views tracked
32% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS SHARE OF FACEBOOK INTERACTIONS
35.0%
32.0%
30.0% 25.0% 20.0% 15.0%
15.3%
13.8%
10.0% 5.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
9.0% 5.8%
4.0%
3.6%
3.1%
2.4%
2.2%
2.0%
THE AVERAGE INTERACTION RATE WAS 1.5% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE
6.0%
5.5%
5.0% 4.0% 3.0%
2.6%
2.3%
2.0% 1.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
2.3%
2.0%
1.7%
1.6%
1.5%
1.4%
1.4%
1.4%
THE AVERAGE VIDEO LENGTH WAS 5.5 MINUTES LENGTH (SECONDS)
1600
1517
1400 1200 1000 800
829
768
600 400 200 0
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
594
480 355
349
332
292
255
248
BRAND ANALYSIS
2% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED
2.5%
2.0% 2.0%
1.8%
1.7%
1.5%
1.2%
1.1%
1.1%
1.0%
1.0%
0.9%
0.9%
0.9%
Philips
Siemans
Nokia
0.8%
0.5%
0.0%
Microsoft
Lego
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Mattel
Samsung
Sony
Coca Cola
Disney
SAMSUNG TAKES 14.3% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS
16.0%
14.3%
14.0% 12.0% 10.0% 8.0%
6.4%
6.0%
5.4% 3.9%
4.0%
3.7% 2.3%
2.2%
2.2%
1.9%
1.9%
1.8%
Marvel
GoPro
Universal Pictures
Nike
Red Bull
2.0% 0.0%
Samsung
Disney
Coca Cola
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Sony Pictures
Ubisoft
SAMSUNG TAKE 9% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS
10.0%
9.0%
9.0% 8.0% 7.0%
7.5% 6.0%
6.0%
5.2%
5.0%
4.1%
4.0%
3.2%
3.1%
3.0%
2.9%
2.3%
2.2%
2.0%
Sony Pictures
Sony
2.0% 1.0% 0.0% Samsung Coca Cola Paramount
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Disney
Ubisoft
Red Bull
20th Century Fox
Electronic Arts
SAMSUNG DOMINATES MAY’S VIDEO BUZZ CHART TOP RANKED VIDEOS MAY 2014 RANK
Brand
Sector
Title
VIEWS
1
Samsung Mobile
Technology
#Galaxy11 The Training
46 253 909
2
Ubisoft
Games
Amazing Street Hack
12 791 850
3
Samsung Mobile
Technology
LeBron James – Turn off to turn on
12 772 420
4
Fiat
Automotive
Godzilla
5 547 984
5
Samsung
Technology
The Curve Changes Everything
4 789 066
6
Coca Cola
Beverages
Coca Cola Friendly Twist
4 598 100
7
Save The Children
NGO
The Most Important Sexy Model Video Ever
3 362 341
8
Canon
Technology
Bring It
5 153 229
9
Chevrolet
Automotive
From One Pitch To Another
1 407 239
10
Dove
Health & Beauty
Mirrors
816 238
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Samsung have an excellent month, landing three videos in the top 10 from two different accounts
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook / Number of views
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO