Introducing Hood by Air Exhibit at Scion LA Gallery - Los Angeles Fashion Trends
Scion has announced that their lifestyle gallery and retail space on Melrose Ave. in Los Angeles, the Scion A/V Installation, will host cult fashion label Hood by Air for a month long installation beginning May 18th. The Scion A/V Hood by Air Pop Up exhibition, entitled "MORPH," will serve as the debut T shirt printing Azusa of a capsule luggage concept collection and feature three silicone art objects inspired by hiking luggage, tattooed skin, and jewelry piercings as the focal point for the exhibit. For the opening, the Scion A/V Installation space will be transformed into a space reminiscent of a High School locker-room wherein the limited edition products will be sold for the duration of four weeks. In addition to this, Scion A/V has partnered with Hood By Air to produce an entire inventory of limited edition Hood By Air items that will sell within the space, including but not limited to the coveted Hood By Air Classics t-shirt collection in never before seen color-ways, backpacks, posters, water bottles, Emory boards, small accessories and more. The Scion A/V Installation project will bring famed New York City based fashion label Hood by Air to the west coast for the brands first pop-up installation. "The partnership between Scion and Hood By Air was a natural step for the cultural strategy we focus on" said Jeri Yoshizu, "Manager, of sales promotion at Scion. For more information please visit: www.scionav.com SCION A/V Presents: HOOD BY AIR "MORPH" Opening Reception: Saturday, May 18th 2013, 7:00 PM - 10:00 PM Exhibit Dates: Saturday, May 18th - Sunday, June 16th Scion AV Installation Space 7667 Melrose Ave between N Spaulding Ave and N Stanley Ave Los Angeles, CA 90036
The opening reception is open to the public, you can rsvp by clicking here Hood By Air "MORPH"