ESTONIA – THE UNIQUE HUB OF SMART MOBILITY IN EUROPE investinestonia.com
Estonia can be reached by plane, boat, train or car,
and soon by electric car.
Capital: Tallinn Area: 45.227 km2 ≈ Denmark Population: 1.300.000 Internet users: 74% Country Calling Code: 372 Currency: euro (EUR) Country credit ratings: Fitch A+; Standard & Poor’s AA-; Moody’s A1 (August 2013) GDP: EUR 17 billion (2012) GDP per capita: EUR 13.210 (2012) Index of Economic Freedom: 13th among 183 countries Member of EU, NATO, OECD, WTO, Schengen area
A country well known for electronic
In addition to charging, the network
government and advanced internet and
will provide ample of opportunities to
telecom infrastructure, moves the story
further develop smart grid applications,
forward by investing heavily into the next
like real-time metering, pricing, user
generation electric vehicle infrastructure,
policies, mobile authentication etc. Estonia
making sample purchase for more than
becomes a dream place to be in next
500 Mitsubishi iMiev’s and providing
years for every system developer of EV
additional grants to buy electric cars for
infrastructure.
another 500 people. Electric vehicles are further introduced This makes Estonia a very electric vehicle
to public by building demo centres and
dense country. The electromobility
starting a short rental scheme in larger cities.
program is financed by selling Estonian
Considering that only 1,3 million people live
excess CO2 quota to Mitsubishi
in Estonia, there might be only one country
Corporation.
in the world with higher EV per capita rate
Estonia makes a bold move to build up
after 2012 than Estonia – Monaco.
a public fast charging network in a scale unmatched in Europe. By the beginning of
In 1930 the first Tallinn – Monte Carlo
2013 163 fast chargers have been installed
rally was held. In 2011 the historical rally
around the country for the comfort of EV
was re-established in the environmentally
users.
friendly way. As Prince Albert II of Monaco opened the electric car rally in Tallinn, for Estonia it was a start of something larger – a rally towards smart mobility. Join us for the ride!
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Opportunities in Estonia in The Field of Smart Mobility Ideal small and smart country demo market Product development, piloting R&D, software development Integration with existing advanced technologies:
E- and M-applications
Smart Grid solutions Contract manufacturing and engineering services Nordic and Baltic production & distribution hub Track testing, leisure based motor racing
The Estonian Value Chain of the EV-Hub
Proactive public promotion
Charging strategy Incentives for end users
Manufacturing Service organisation
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IT-integration
Estonian Government is Leading the Way New knowledge via the one of the largest test cases in the world: Government has bought social workers at the municipalities more than 500 electric cars (Mitsubishi �iMiEV�) in 2011. The pilot project enables to promote environmental awareness, improve the quality of social services and create new knowledge on electric vehicles in Estonia. Tallinn University of Technology has collected and analyzed performance data from an unusually large sample group of electric cars. Grant to buy an electric car to individuals: The new grant scheme will enable 500 Estonian private and legal persons to buy an electric car. The grant is available until the end of 2014 in the amount of up to 18 000 Euros per person. Beneficiaries of the grant will be using green energy based on green certificates. First country in the world that has been covered with the fast charging network: 163 fast chargers (CHAdeMO standard) have been installed around the country by the beginning of 2013. Mission of the public infrastructure is to reduce range anxiety, support early adopters and ensure that EV users have access to emergency charging. 100 chargers have been installed in the cities, 63 by roads. The distance between chargers is 40-60 kilometres. Charging network has been developed in cooperation of ABB, G4S and NOW! Innovations. Charging can be started either by RFID card or mobile application, payments are administered by mobile solution. Infrastructure of that scale creates a unique opportunity to test electric vehicles and associated applications. Read more about the Government plans and business opportunities: http://elmo.ee/home http://www.investinestonia.com/en/business-opportunities/smart-mobility
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Competitive Demo Country A s a result of government initiatives up to 1000 electric cars are expected to drive on the roads of Estonia by the end of 2014 E stonia will provide an excellent opportunity to test the viability of electric cars in a flat country with challenging climate conditions:
Max temperature in the past four years: 35,4 ºC
Min temperature in the past four years: –32,4 ºC
Mean relative humidity: 80–86%
Average snow depth up to 70 cm
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A Showcase of Smart Integration Project ”Smart Vormsi”
D evelopment of Intelligent Transport System”Smart Road”
The western Estonian island Vormsi aims to create an energy network to become
Electronic road information system will
energy-independent within the next
follow and collect all relevant information
few years. In the cooperation project
about road conditions and traffic. Drivers
companies, government agencies and
will get the information via internet, GPS
universities have teamed up to improve
devices and radio.
energy and internet grids to provide better services to both inhabitants and tourists. There are only two similar projects in the world today: Bornholm Island in Denmark, and Jeju in South Korea. The Estonian project could set a small community model that can later be exported.
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Smart Telecom Meets Smart Transportation, Examples NOW! Innovations – one of the world’s
Fortumo – mobile payments for online
leading mobile payment solution providers:
and in-app purchases in more than
Parking and traffic
70 countries
Public transport
Ticketing
Mobile Payments
Ericsson – Electrical Vehicle Charging System including cross marketing platform, and real time credit and policy control application under development in Ericsson in Tallinn
Estonian Success Stories
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fortumo.com
Come and visit EV-Estonia!
All EV owners are welcome to discover Estonia in an environmentally friendly way. The map above shows the locations of fast charging network in place in Estonia. Availability of the chargers is visible on the map solutions in real time.
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“Considering that only 1,3 million people live in Estonia, there might be only one country in the world with higher EV per capita rate after 2012 than Estonia – Monaco” Contact for electromobility in Estonian Investment Agency: Ms. Ele-Merike Pärtel Phone: +372 627 9526 Lasnamäe 2, 11412 Tallinn ESTONIA ele-merike.partel@eas.ee www.investinestonia.com 10
Estonian Investment Agency The Estonian Investment Agency
Our objectives are to ensure a competitive
is organised as a division within
business environment in Estonia, to raise
Enterprise Estonia, the country´s largest
the profile of Estonia, and to develop
support institution for business and
business relationships with international
entrepreneurship. We offer information
companies.
and services to potential new and existing investors and trading partners. Our goal
Estonian Investment Agency is
is to make Estonia the preferred partner
headquartered in Tallinn and has offices in
in international business, for companies
Finland, Sweden, Germany, United States,
seeking new competencies in order to be
China, Japan and Russia.
more successful in their global markets.
Our services All information and services provided by
Identifying potential partners
the Estonian Investment Agency are free
Identifying suitable properties
of charge to all qualified clients.
Organising recruitment
We provide prospective investors and
Advice on financing
trading partners with information and
Negotiations with authorities
services at every stage of the decision
Identifying sourcing opportunities
process: General information enquiries
Please contact us at invest@eas.ee
Investment tours of Estonia
for more information.
Detailed investment proposals
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ENG
Five Key Reasons to Invest in Estonia Progressive IT infrastructure • 100% fibre broadband by 2015 • ca 1150 wireless internet areas on 45 000 km2 R&D know how and cooperation • High quality universities – ranked 16th in the world • Government support to the centres of excellence and cluster initiatives Competitive costs • One of the European countries with cheapest electricity for domestic users • Labour costs are a third of those in Sweden or Finland Low risk and good governance • Estonia is ranked 2nd together with Denmark in the European Economic Sustainability Index • Lowest government debt in Europe • Low corruption Multi-lingual and multi-skilled labour force • Ample supply of specialists – key competencies lie within electronics, machine building, and IT • 55% of workforce fluent in one or more foreign languages
Estonian Investment Agency Enterprise Estonia Lasnamäe 2, Tallinn 11412, Estonia Phone: +372 627 9700 / Fax: +372 627 9701 E-mail: invest@eas.ee www.investinestonia.com