COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S
SOMERSET SHOW
WHY THE FLY TRADE IN THE USA LOVES THIS MAN’S BIG SHOW
The Somerset Fly Fishing Show is the most popular in Chuck Furimsky’s calendar of consumer events. Here, key exhibitors from across the USA explain why they always come to New Jersey in January. G.Loomis: It’s ideal for consumer launches
Below: Steve Rajeff demonstrates a new rod at Somerset alongside John Mazurkiewicz (right).
Many visitors to the G.Loomis booth at the Somerset Fly Fishing Show will have their first chance to see some of the company’s “best ever products.” The Shimano fly brand will be showcasing both its Pro-4X and NRX rod ranges and company spokesman John Mazurkiewicz anticipates huge interest over the three-day show. “These rods have been revealed to the trade
during 2011, but a large percentage of the attendees at Somerset won’t have had the chance to see one,” he told Angling International. “We plan a big push for the brand new Pro-4X range. It has already been well received by the trade following a great launch at ICAST, and Somerset is the ideal place to reveal it to consumers. “The award-winning NRX is a super
premium-priced rod and has been one of the best launches in the history of G.Loomis in sales terms – and would have done even better in a more favourable economy. “The new NRX Green will be unveiled for the first time and is a product of the company’s $6million investment in a new paint room and new ovens at its Woodland plant. “These products are some of the best G.Loomis has ever made.” G.Loomis is a regular exhibitor at most of The Fly Fishing Show series and sees Somerset as a key event in its marketing calendar. “G.Loomis is and will continue to be a major player in the fly industry,” added Mazurkiewicz. “Somerset has always been thought of as the most prominent East Coast show, is well supported by solid dealers and has a huge catchment area from which to draw visitors. “It is almost a quasi trade show, with virtually all the major players attending. There will be around six or seven dealers carrying our products in attendance and it is important we support them and the fly fishing industry.” Director of Engineering and casting guru Steve Rajeff (pictured left) will be at the G.Loomis booth to talk to consumers and demonstrate products.
“Somerset is the ideal place to reveal the G.Loomis Pro-4X range to consumers.” 22
Angling International February 2012