Angling International - February 2012 - Issue 49

Page 12

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Honoured: L.L. Bean’s fly casting instructor, Macauley ‘Mac’ Lord.

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Major fly casting award for L.L. Bean’s Macauley Lord

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ne of North America’s top flycasters – Macauley ‘Mac’ Lord – has been recognised for his contribution to the world of fly casting tuition. Lord, a fly fishing instructor at outdoor apparel and equipment manufacturer, L.L. Bean, has been given a Lifetime Achievement Award from the Federation of Fly Fishers. He joins an esteemed list that also includes Lefty Kreh, Joan Wulff and Mel Kreiger.

“Mac inspires his students and co-instructors not only at casting and catching, but he also teaches them the importance of being good stewards of the environment,” said Chuck Willey, L.L. Bean Outdoor Discovery Schools Fly Fishing and Wingshooting Supervisor. “He works tirelessly at being an overall ambassador of fly fishing.” Lord is also an accomplished author, having written the L.L. Bean Fly-Casting Handbook as well as dozens of articles for America’s top angling magazines.

Veniard acquires Flash Attack in the UK

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eniard, the UK distributor of fly tying materials, has acquired the Flash Attack products brand. Flash Attack Managing Director Craig Barr will help Veniard with the future development of materials but retains the fly side of the business. “It had got to the stage where the materials business needed to be taken further. My other commitments were making that impossible and Veniard is the perfect vehicle to take it to the next stage,” said Barr, who also manages the Draycote fishery and is a consultant to the Wychwood brand. “I am pleased to have sold the brand to such a well known and industry-recognised company. 12

Angling International February 2012

“The flies side of the business is my main focus. It is what I am best at and that remains with me.” A delighted Peter Veniard commented: “Craig’s tying products are second to none and his considerable knowledge of materials should bring more excellent additions to the Veniard range.” The entire Flash Attack product range will be available from Veniard in 2012.


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