Business real estate BUSMK-257
Applied Advertising and Promotion
3 units SC • 54 hours lecture per term • Recommended: BUSMK-255 and eligibility for ENGL-122 or equivalents
This course provides a comprehensive treatment of advertising and promotion from an integrated marketing communications (IMC) perspective. Students will work in teams to develop an integrated marketing communications plan for an actual product or service offered by a firm or organization. Attention is given to key subjects such as target marketing, market research, media planning, creative strategies, and ethical and legal concerns. Emphasis is placed on creating a cost-effective and measurable plan by blending various promotional tools. CSU
BUSMK-298 Independent Study
.5-3 units SC • Variable hours • Note: Submission of acceptable educational contract to department and Instruction Office is required. Topics must extend study beyond courses offered.
An opportunity for advanced students to study special interests under the direction of the faculty. CSU
Michael Norris, Interim Dean Business Division Math Building, Room 267
Real estate - See BUS
A supplemental course in real estate to provide a study of current concepts and problems in real estate. Specific topics will be announced in the schedule of classes. CSU
CATALOG 2014-2015
RE-161
Legal Aspects of Real Estate
3 units SC • 54 hours lecture per term • Recommended: RE-160 or valid California real estate license and eligibility for ENGL-122 or equivalents • Note: Applies toward the state educational requirements for brokers license examination
California law as it pertains to the practice of real estate. CSU
RE-162
RE-163
Topics in Real Estate
DIABLO VALLEY COLLEGE
An introductory course of entry into the real estate profession, for investing in real estate or for a better understanding of transfers of real property. The course covers real and personal property acquisition, ownership, estates in real property, contracts, deeds, financing, taxes, property transfer, agency and other essential topics. It will also assist persons preparing for the real estate salesperson’s license examination, although it is not specifically or solely designed as a pre-licensing course. CSU
Real Estate Appraisal I
A basic course in real estate valuation with emphasis on residential property. Definitions and concepts; principles of valuation; the appraisal process; analysis of city, neighborhood and site data; architectural styles and utility; depreciation; valuation by market data, cost and income approaches; correlation of approaches and final estimate of value; the appraisal report; and the professional appraiser. CSU
Certificate of achievement
.3-4 units SC • Variable hours
Real Estate Principles
3 units SC • 54 hours lecture per term • Recommended: Eligibility for ENGL-122 or equivalent
3 units SC • 54 hours lecture per term • Recommended: RE-160 or valid California real estate license and eligibility for ENGL-122 or equivalents • Note: Applies toward CA Department of Real Estate educational requirements for real estate licenses
BUSINESS REAL ESTATE – RE
RE-150
RE-160
Real Estate Practice
3 units SC • 54 hours lecture per term • Recommended: Valid California real estate license or RE-160 and eligibility for ENGL-122 or equivalents • Note: Applies toward the state educational requirements for brokers license
This course is a comprehensive and practical presentation of the knowledge necessary to be effective in the real estate industry. Topics include: techniques of prospecting, listing, selling, financing, purchase agreements, escrow, exchange, and property management. CSU
chapter four
PROGRAM/COURSE DESCRIPTIONS
159