Stretch
#DDW17
DDW17
“Designers are, by nature, off-centered. They lean forward, like athletes at the start of a race. They are stubborn and optimistic. They run against the wind with their chin held high. (A chin that's strong, because leaning forward requires them to endure.) But they're also viable and flexible. They dodge, duck, fall and get up. They continually find their way - a new way.” – Martijn Paulen (director Dutch Design Foundation)
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Ketelhuisplein, Strijp-S. Art director: La Bolleur www.labolleur.com
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Foreword
Foreword Stretch Dutch Design Week (DDW) stretched the world in October 2017, during its sixteenth edition. The successful week saw 335,000 visitors inspired by the work of over 2,600 national and international designers. This year’s theme is STRETCH, a theme we believe is crucial to what designers do. Designers are always stretching boundaries, constantly looking for opportunities in the most unlikely places, pushing things forward, and finding new collaborations, new materials and new techniques... The courageous spirit of these changemakers is the inspiration for DDW 2017.
like in the future. Marcus Fairs, Editor-In-Chief of Dezeen, woke people up with Good Design For A Bad World, a series of talks addressing design’s role in different global crises. Here, we are presented with challenging questions: Are we using design to create change for the good? Or is design helping to cause these problems? Meanwhile, Lonny van Ryswyck and Nadine Sterk (Atelier NL) raised the bar high with To See a World in a Grain of Sand, an exhibition which literally brought the whole world to Eindhoven through sand samples. Their methodologies, profoundness, and detailed way of working is truly setting the standard for design research.
Ambassadors This year, we had three ambassadors who put a lot of enthusiasm and energy into making DDW a success. Winy Maas (MVRDV) carried us along with his infectious energy and brilliant ideas. A perfect embodiment of the theme, MVRDV’s (W)ego Hotel – a futuristic hotel which can be moved into different configurations according to each situations’ needs – stretched the idea of what buildings will look
Internationalization DDW is always about looking forward instead of looking back; this is in our DNA. Our ambition is to become even more international, with a strong focus on the future of design. The latest edition saw more participants, visitors, media and professionals coming from all over the world. Furthermore, we made a big step towards reaching our internationalization goals through the very first World Design Event (WDE).
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One of the highlights of WDE was the People’s Pavilion by Bureau SLA & Overtreders W (which is a gem in itself, being one of the pioneers of circular building), a meeting place for discussions about the future of design and societal issues.
Giving designers a boost This link is very important to us, as it is our main role to connect designers with the industry, and to open up possibilities for them. We are very proud of What If Lab – a successful initiative in which companies and service providers got the opportunity to work closely together with design professionals. We are also very happy that we were able to place designers in the mainstream Dutch media. The TV programme De toekomstbouwers (VPRO) increased the visibility and reach of these creatives’ works.
Similarly, this book you have in your hands right now will tell you that the future is looking quite good. Many great things are possible if we dare to stretch and go beyond our fears and limitations. I hope you find something in here that will trigger you, energize you, and inspire you to take that extra step. See you at DDW 2018! Martijn Paulen Director, Dutch Design Foundation
Main sponsor:
5
Sponsor:
Foreword
If we want to lean towards to future, we need to give the stage to the future. This is the credo of Antenna, a high-quality international conference where young talent (under 30 years old) from top design schools around the world presented their work and ideas to professionals, companies and experts.
Stretching towards the future Another reason to celebrate is the 15th anniversary of the Dutch Design Awards (DDA). The exhibition and book entitled Be The Future – showcasing this year’s winners – and Back To The Future – a look back at DDA’s fifteen years – illustrates the limitless possibilities of the creative spirit.
Contents
DDW17
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8 Stretch 11
Ambassadors
14
Art directors
15 Campaign 19 Exhibitions Special events
115 Parties 121
DDW Music
129
Dutch Design Awards
137
What If Lab
143
World Design Event
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Before & after
165
Business & media
190 Trends 194
Facts & figures
Martijn Paulen, director Dutch Design Foundation
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Contents
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DDW17
Stretch
Stretch Dutch Design Week 2017 The world is manufacturable. The future stretchable. Designers have revolutionary ideas and innovative solutions for the future. We present mind expanders, horizon extenders and boundary pushers. Warm-ups and stretch exercises for people who want to stay agile. Move with the times and stay supple. It all starts at DDW: do the #stretch. During the 16th edition of DDW, 2,600 national and international thinkers and doers presented their work. Designers that made the event bigger and the world just that little bit better, smarter, handier and more beautiful. By the end of October, 335,000 visitors had made their way to Eindhoven to see the latest work and the best of what design has to offer. They took a peek behind the scenes with the designers, and saw the future with their own eyes. About DDW In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. In 2017, the biggest design event in Northern Europe presented work and ideas of more than 2,600 designers to more than 335,000 visitors from home and abroad. At more than 100 locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities. DDW is different from other design events, be cause it concentrates on designs of the future. Although during the event every imaginable
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discipline and aspect of design is on offer, the emphasis is on experiment, innovation and cross-overs. Special attention each year goes to work and development of young talent.
Mission DDW is optimistic and believes in the problem solving capabilities of designers. They have demonstrated that they dispose of the inventiveness and flexibility of mind that can lead to innovations that our rapidly changing world so craves. Our ambition has three pillars: 1. Offering a platform to designers, irrespective of origin or nationality, with a Dutch design mentality: our organisation reinforces Dutch design through offering a leading international stage. 2. Offering designers opportunities: helping them move forward by introducing media, commerce and other sectors to designers and their work - in the form of publicity, network expansion and assignments. 3. Talent development: our future-oriented vision is not limited to tomorrow. Which is why one of our organisation’s spearheads is the stimulation and support of the new generation.
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History DDW all began back in 1998. In that year the Vormgeversoverleg (a designers collaborative) organised the first Day of Design. Objective: introducing entrepreneurs to designers. The event, which took place annually in Eindhoven, attracted more interest each year and grew exponentially. The Day of Design became the Week of Design in 2002 and ultimately in 2005 it was renamed Dutch Design Week.
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Ambassadors Ambassadors Ambassadors
To reinforce the international accent of the ambassadorship in 2017, DDW selected three, in stead of two, ambassadors who are well-known for their international vision and impact: architect Winy Maas (MVRDV), designers Lonny van Ryswyck and Nadine Sterk (Atelier NL) and journalist Marcus Fairs (Dezeen). 11
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VEEM and through the seminar The Abundance and Scarcity of Sand that they organised in the MU.
Ambassadors
“During DDW the world meets in Eindhoven and connects with the place for a moment. Design can be felt and seen everywhere, everyone can touch it. Sometimes literally, personally and intimately, in other places on a bigger scale with the help of the latest technology. We believe this is wonderful and important, it gives us the opportunity to reappreciate all sorts of things: nature, the city, each other.� www.ateliernl.com
Atelier NL Lonny van Ryswyck and Nadine Sterk from Atelier NL are unique innovators. In reality, they have been literally and figuratively standing in the middle of their working field for ten years: up to their ankles in mud. But it is their pure, sincere and fine-tuned approach to work that guides them in everything they do. This typical Atelier NL method can now be considered as the measure for research in design. Atelier NL was on show during DDW17, with their exhibition To See a World in a Grain of Sand, a (film) installation of their extensive research project in the
Winy Maas The name Winy Maas is almost synonymous with innovation in design. Architect, professor, urbanist. But above all someone who makes change tangible and who is constantly searching for the boundaries of his own profession and
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that of others, often through laying multidisciplinary links. The projects that agency MVRDV is involved in are the best proof of this. During DDW17, Winy Maas presented developments in architecture and future urban plans with the projects (W)ego, The Why Factory and ici Eindhoven.
www.mvrdv.nl
Marcus Fairs As well as being a journalist and design critic Marcus Fairs is a gifted debater. He is unsurpassed in his ability to draw global attention to developments in and to evaluate Dutch design from an international perspective. The founder and editorin-chief of the online magazine Dezeen gave DDW17 more depth and impact: during the week Marcus Fairs presented the online magazine
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“Designers can identify and solve problems. Dutch Design Week is a kind of laboratory for design that might save the world.” www.dezeen.com
Ambassadors
“I experienced an incredibly fascinating energy during this edition of DDW. The ambassadorship is something that doesn’t grind to a halt at the end of the week, it is a long-term connection and it carries obligations. As an ambassador I was given homework: following up designers, organisations, government departments and foundations, on all sorts of matters that were discussed during DDW. I loved it.”
Good Design for a Bad World, with a series of interviews and panel discussions about the role of design in relationship to social themes.
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Art directors
Art directors Since 2009, DDW has appointed an external party for the design and presentation in the Klokgebouw. This year, for the second time, professionals were also approached as art directors for VEEM and the centrally located Ketelhuisplein. Overtreders W, Raw Color and La Bolleur accepted the challenge. Overtreders W This year, once again, Overtreders W were the art directors for the Klokgebouw. It was their ambition to lay out the entire venue without creating waste. Designers Reinder Bakker and Hester van Dijk used cutting waste from FaberExposize and borrowed material from Greenpanel for a spectacular exhibition. www.overtreders-w.nl
Raw Color Movement and colour are the visual ingredients that gave visibility to VEEM. The visitor walked into an experience of textiles. An intervention between man and spatial elements of the location. www.rawcolor.nl
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La Bolleur La Bolleur was this year’s art director for the Ketelhuisplein. The multidisciplinary design studio transformed the centrally located square into a not-to-be-missed corridor between various venues and exhibitions at Strijp-S. A mix of design & pleasure, the Inwisselbar under a yellow parasol, and a new programme every day.
“The evolution and sprawl of DDW can be neatly dovetailed to this year’s theme – ‘Stretch’. This design festival stretches the boundaries of physical interaction, with design increasingly delving into Eindhoven’s environs, it stretches the imagination and it stretches the leg muscles.” – Robert Urquhart (ARTS THREAD)
Campaign ‘Stretch’ is the essence of design. By stretching your mind, you create space to innovate. To change your direction, the way you work, your environment and how you see the world. To transcend boundaries and define a new standard. In cooperation with creative agency Fabrique, a public campaign was developed to support the theme. www.fabrique.nl
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Art directors & Campaign
www.labolleur.com
STRE S T R E S T R E STRE Campaign
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ETCH E T C H E T C H ETCH DDW17
Campaign
Campaign made by
‘The Tinkering Labs’
Creative Ukraine. Between
HIHAHUT
Open Studio Akko Goldenbeld
Tradition and Innovation
HILO
DDW17
TextielMuseum Pop-up
"Southern Treasures" graduates
Opening new atelier
The Anti Efficients
2017 MAFAD
Creative Use of Recycled Materials
HKU Graduates
orange or red
The best thing for you and me
#1minuteLamp
Crédit Fontýs
HONDERD
Outsider
would be to take a very long
#MyWings
Crowdfunding Dutch Design
HOW&WOW
Overview exhibition development
holiday.
~ floating ~
Culinary Cosmetics
HUBOT
LED
The big Improvisation Stop motion
1:1 Jordan Artisan : Joost Seegers
CURRENT CURRENTS
Human Browser
People's Pavilion
Animation Show.
10 new Vij5 products @ Hallenweg
Dating Dutch Design
Hutspot Play
Perky Panels by Crossover
The Creative Food Studio x
24, a dynamic lighting design
de Volkskrant
If It Was My Imagination
Collective
AnoukxVera
5 years Driving Dutch Design &
Delta Light: XY180 by OMA
IMPACT
Philips Designtour - Augmented
The Eindhoven Academy for
Hotspots
Design meets Local Government
Impose Furniture
Reality in the Philips Museum
Industrial Design : The seed of the
7,5 years of Studio Bas van der
Designing for Passenger
In No Particular Order
Piet Hein Eek New Collection and
DDW
Veer
Experience
IN STIJL & POST MODERN
Presentation
The Future City is Eindhoven | ICI
A collaboration between IKEA and
Designing social concepts
In VREEMDLAND we make a
PLANKSTAAL
Eindhoven: Here we come
Piet Hein Eek
Designing sustainable
second chance
Plano Chair/ Brandes en Meurs
The Future City is Flexible |
A custom collection of carpets
interventions
In4nite
industrial design
(W)EGO
A flair of imperfection
Detale x Teym
Interactive Material Archive
Planti15
The Future City is Wide |
A new series of lighting
DIAG/NOSE
Iron forest
Polish Design - Łódź Creates
The Why Factory
ABN AMRO Hotspot: 10 + 1
Digesting Outlines
J-ANT. presents AMID CULTURES
Pop up Werkwarenhuis Social label
The future is local: micromoulding
ABN AMRO Hotspot: Collect
Discover the magic of glass!
Collection
Pōur REDESIGN THE EXISTING
machine & soft biocomposites
ABN AMRO Hotspot: Paper Bricks
Disobedient Bodies / The
Job's Happy Place
Precious Plastic
The Horsekeepers grooming kit
ABN AMRO Hotspot: Petit Pli
autonomous life of things #1
Kapot & Maken in De
Precious Plastic Container
The New Habit
ABN AMRO Hotspot: Recolored,
DISPLACEMENT
Ontdekfabriek
Presentation of Manu and Flare
The new handwriters
A new way of recycling
Disposition
KLM The Beauty In Motion
Presenting Pioneers
The New Makerspace
ABN AMRO Hotspot: Replex
DIY headphones
Koning Willem I College presents
Print Pakt Live
The New Normal, by ECO-oh!
ABN AMRO Hotspot: ReRide
Do (not) feed the makers
its furniture designers
Providing objects with duty free
The once liquid plastic
ABN AMRO Hotspot:
Dome China
L.E.A.V. project
happiness
The Travel Agency of Things
Scarfs with a story
DOMOVOY
La Terrasse vol.4 - FANTASY
Pure Noire
the Ultra Light
ABN AMRO Hotspot: Stonecycling
DORA
LEAF
Quilt Garden
The Wooden Bike
ABN AMRO Hotspot: Storyhopper
Drawing the Times goes Dutch
Less is Mooi
QVILT felt rugs
The World is my Playground
ACADEMIE ARTEMIS
Design Week
Let the dataset change your
Radius - Design Event for Tech
THE YOUNG COLLECTORS
GRADUATES 2017
Drents Dorp Design - Mooi Lelijk
mindset
Driven Start-ups
This is the age of makers
AECTUAL FLOORS Sustainable,
Dutch Bike
Lien Hereijgers presentatie nieuwe
Random acts of violence
TIDE
Customizable, 3D Printed
Dutch Design Awards Exhibition
collectie 2017
RAVEL
Time Included Cloth continues
Age of Wonderland: 100 Days
ECAL Graphic Design
Life in the shadows
Re-exhibiting Museum Of Moving
To See a World in a Grain of Sand @
of Learning - Exhibition
Embassy of Health | ‘Chronic
Linoleum, a different dimension
Practice
Hallenweg
Algoritmisch Historisch Museum
Health: Designing a Healthy Future’
Living Stone - Living Lights
Re-view the future
To See a World in a Grain of Sand
All Possible Interactions
Embassy of Health | Support
Looking at Soft Data
Recolored, A new way of recycling
@ VEEM
Animation Billboard
access to primary care in low
Lost in Transformation -
Reflected Sequence series
Tokyo Memories
Archiprix
resource settings
Metamorphosis
REZIGN - furniture label
Trapping Tension
Architecture + Furniture
Embassy of Urban Transformation |
Luwies | Zero Waste Design
Rive Roshan and Form&Seek
Trein van morgen
Arita : New Radicals
Restoration of the Future
MACOCOÏ
Robotanica expo & Label
Trendtours International Lifestyle
As Above, So Below
Embassy of Urban Transformation |
Made to Mend
showcase
Studies
Austrian Design Compositions
WHO CARES short sessions
Makers Unite
Room on the Roof
Tunnel Vision
b'URN
Energy and Raw Materials
Malerwanderweg (Part I) - Oeuvre
Safety Suit
TWISTED
Baars & Bloemhoff's 'Transitions III'
Factory (EFGF)
Jan Doms (Part II)
SCAN2400 |
United Matters
Bart Hess - Trance
Enjoying Smart Mobility
Manifestations - Internet of
a portrait of time & space
Vertical Walking
Beauty Comes with Age
ENLIGHTEN
Women Things
Scapetown
Vlisco Day and Night
Bend-it
Enversed Realities
Manifestations - Will the Future
Scheublin & Lindeman presents ...
Voedselapotheek
Between a modernist and a
Envisions in collaboration with
Design Us?
Seamless Footwear
Vogel's OP - enriching spaces
dreamer.
finsa - wood in process
Mapping the Future
Sectie C
VRIENDEN
Beyond Generations
Explorations
Master of Materials
See YA, Dude!
Way to GO - Design
Big Mushrooms & more
Exversa Design
Mastering the Material
See-through
Wdka | Shaping Light
Binnenhof InsideOut: a design
FAMOUS DEATHS
MATERIAL EXCHANGE
Selected DDW 2017 Participants
We are Human Rights!
contest by FaberExposize
FLYTE Levitating Objects
Material Shift
Sense & Create by Smurfit Kappa
We know how you feel
Bio-Boost! by Material Sense LAB
Foliage Filter
Materialising the Internet
SENSORY REALITY
What's your DNA?
BLANCHE
ForzGlaze
Matrix
Shadows of Light
When Digital Gets Physical;
Blickfänger // Studio Isabel
Frame x DDW store
maybe you'll see something new
SHARE ideas, SHARE stories,
Wishing you a cool and breezy
Quiroga
Frame x DDW Store: Bijenkorf
Media Markt x Koert van
SHARE memories
summer
bloodline
From Flax to Paint to Innovation
Mensfoort
SharkMan
Work In Progress – Network
bottle | brick
FUNDAMENTALS
Mickey Philips
Simone Smelt | 30X30
Applied Design Research
Brabant Living Lab
Furniture design
MIIST Milano
Smart Design to Market
World Design Event |
Breaking The Cycle - Designing
Generation Köln
Mind the Step 2017
SMILE if you get it
Embassy of Climate Action
Value Retention
Getting Unstuck for future
MINED | Graduation Show 2017
soci.bike cargo bike
World Design Event |
Broeinest | Matter Revealed
solutionists
MLY - No Waste
Social Bread Program
Embassy of Data
byAr Bicycle Company
GLAS BAR
Modebelofte: Digital Realists
SolarSquare Challenge
World Design Event |
Challenging craftsmanship
Glowing Roots
Modern Alchemy
Space
Embassy of Food
Circular home decoration
Good Industrial Design
Mogelijkheid collectie
Stilst
World Design Event |
Clay Stories
Awards 2017
more architecture and furniture
Strata
Embassy of Intimacy
Collective Memory
GreenPAC iLab - Plastic & Design
Natural Forces
Strietman espresso machines
World Design Event |
Collier
Startups
NEW ICONS - Rietveld Now
STRIPES
Embassy of Robot Love
Common Ground ArtEZ Product
Greenpanel
New school: Please do touch
Studio Solarix
World Design Event |
Design
Grind the Gap
NIGHTY-NIGHT COLOURS
Suitbase
Embassy of Urban transformation
Community EXPO
HALO series by forever studio
No Waste
Sweater Chair
WORLD OF FISHLEATHER
CON/VERT
HANDWERK by Das Leben am
NUANCE
Table-ware by Maarten Baptist
Zilver G`Oud
Connexions by Charles Petillon /
Haverkamp
Observatory Exhibition
TAC Trajectories
Zilver-Werk
Sunbrella
HARDCORE exhibition
Ocycle
Tactile Monoliths
Zooming in and out
Conscious Creativity
Harm en Elke
Off the Grass
Talent SPOT
Zuiderzeemuseum presents
Contemplation Spaces |
Het Buitenhuis
One a half
Tangible thoughts / Tastbare
Studio ZZM
Room 2402
Hex House
Ontwerpduo
gedachten
Creating Better Environments
Hidden Beauties
Open Rugs
Teehee Kid's Furniture test
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Exhibitions Exhibitions
DDW concentrates on designs for the future. Smart solutions and inventive designs offer many new perspectives and boy, did they look promising this year! This all took place in curated and group exhibitions, and in open studio presentations with, traditionally, extra attention and space for young talent. There was more on offer than ever before, and – since DDW opened its doors to other countries in 2013 – it’s developing an increasingly more international character. 19
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“Design Academy Eindhoven is still churning out forwardthinking talents, the Dutch Invertuals project keeps plucking incredible designers seemingly out of thin air and inspiring them to make masterful objects, and Dutch Design Week itself keeps upping the bar on industry/designer collaborations.” – Monica Khemsurov (Sight Unseen) 20
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Exhibitions
Design Academy Eindhoven: Graduation Show 2017, De Witte Dame
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“The Dutch approach to designing for the future and the Design Academy Eindhoven, which produces world-class products and designers, sets them apart from the rest.”
Exhibitions
– Leana Schoeman (Sunday Times, South Africa)
DESIGN ACADEMY EINDHOVEN A fresh batch of graduates with designs and solutions for global problems: Graduation Show 2017 (curated by Formafantasma) at De Witte Dame. www.designacademy.nl
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Designer Close-Up: Nina van Bart Interview by Corine Spaans for E52
During Dutch Design Week, E52 introduced visitors to the event’s Hidden Gems. Ten special designers who E52 feel are the stand-outs of the 2017 edition. During DDW, Nina van Bart showed a series of wall and floor cloths made with a new 3D tufting technique. She let you experience what this new application does with the acoustics in the room, how they visually give an identity to the space and how they stimulate your sense of touch. The cloths are part of ‘Zooming in and out’, a long-term research into refined structures applied on a monumental scale, made with machines from the industry. "Aspects such as light, reflection, hard or soft materials and acoustics in a room are all related to how people perceive the space", Nina says. “It makes it a pleasant space or just the opposite. In fact, material is a carrier of the appearance of that space”. Her search for a new material or application begins by experimenting with material or drawing new structures, after which she seeks the technique that can make it. “Handmade drawings and a material study work refreshingly in a design world
dominated by 3D printing and digital production. And I think it’s a good exercise so you can also can push the limits of existing techniques.” She graduated at the Design Academy Eindhoven in 2013 and has since been working as a freelance designer for, amongst others, Christiane Muller of the industrial and interior design studio MüllerVanTol in Amsterdam. There she specialized in the structures of wall covering for the interior products company Vescom. This specialization brought her to the company Carpet Sign in Asten, where she experienced a by them designed new technique for tufting carpet, Nina says. “A 3D tufting technique which allows you to play with differences in depth and volume more, which has an acoustic effect on the space and visually does a lot with light and shadow.” She first drew the structures for the carpets, perfected them with the computer and with those digital drawings, the tufting machine was fine-tuned. For every design, she selected the yarns and colours from the library of Carpet Sign. “Because so much is digitalized these days, our senses need to be more stimulated," Nina thinks. The
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Her exhibition was shown in Studio van der Zandt. “My studio is in Den Bosch and I was looking for a room where I can show that series of carpets. It is an industrial space of 100 square meters and the carpets are getting enough space to experience them. In a busier location, you get too many other incentives.” She shared the space with three other designers and with her exhibition, she hoped to get in touch with people from other industries or architects, so that she could look with them for new materials and applications. She’s curious. “I like to look for different ways of doing things,” she says. She already showed that with her graduation film the Alchemist. In that, the bathroom became a laboratory in which you make your own care products. “We have been taking care of ourselves according to the same habits and rituals for decades. There’s a double meaning: the care products we buy in the store contain toxins that aren’t good for our body. With that film, I wanted to criticize the wellness industry, but also inspire people to look for other possibilities.” "Zooming in and out is an ongoing research. I always keep searching for materials and broaden my knowledge. Now I have focused on the materials themselves, but in the future, I could also make a film for the materials industry to visualize a future vision or concept.” ninavanbart.nl www.e52.nl
Interview
structures of her carpets make for that extra stimulation: “My work invites people to touch." She develops the materials for public spaces such as a town hall, theatre of a restaurant, so that a larger public can experience the effect of the materials. “On a larger surface, those carpets have a larger impact.”
DDW17
KLOKGEBOUW
Exhibitions
The centrally located Klokgebouw stood prominently as the centre of attention, with presentations by more than 100 designers from home and abroad, an extensive business programme and popular public events. Under the art directorship of Overtreders W.
Studio Catinca Tilea: 1minuteLamp, Klokgebouw www.catincatilea.com
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Exhibitions
Southern Sweden Creatives: What’s Your DNA? www.southernswedencreatives.com
“Visiting most of the Dutch Design Week exhibitions is akin to stepping inside a DeLorean headed to 2037.”
Aectual: AECTUAL FLOORS www.aectual.com
– Rab Messina (TL mag)
Installation ABN AMRO House, Klokgebouw. Design by Overtreders W, materials sponsored by Greenpanel. www.abnamro.nl, www.overtreders-w.nl, www.greenpanel.nl
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“The evolution of Dutch Design Week has been phenomenal. In a few short years, this festival has evolved into an exciting laboratory of ideas where research, academia, business and the creative class are able to work together to develop products, systems and concepts that will undoubtedly shape-and positively disrupt-our rapidly changing world.” – Ian Chodikoff (IIDEX Canada)
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Exhibitions
Mind the Step The Eindhoven, Delft and Twente Universities of Technology demonstrated the role of research, technology and design in tomorrow’s society in the exhibition and lecture programme Mind the Step. www.mindthestep.nl
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Exhibitions
The Universities of Technology of Eindhoven, Delft and Twente: Mind The Step 2017, Klokgebouw
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ABN AMRO Hotspots
Exhibitions
Six green and yellow ‘show boxes’ on and around the Ketelhuisplein (by main sponsor ABN AMRO) formed a stage for young designers, curated by design studio van Eijk & Van der Lubbe.
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ABN AMRO: Hotspots, Ketelhuisplein www.abn.nl • www.vevdl.com
“The fact that the event felt so diverse and varied, is testament to the vibrancy and good health of the Dutch design scene. An atmosphere of exploration and experimentation pervaded the show.” – Giovanna Dunmall (Interior Design)
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World Design Event: People’s Pavilion, Ketelhuisplein. Partners: Dutch Design Foundation, Urban Mining Collective, Arup, Sint Trudo, BankGiro Loterij FondsBureau SLA, Overtreders W www.worlddesignevent.org
KETELHUISPLEIN A melting pot of innovative design and experimental music in a relaxed festival atmosphere (art director La Bolleur).
Liliane Fonds: Life in the Shadows, Ketelhuisplein www.lilianefonds.nl
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“Dutch Design Week has attracted international creators to showcase their best work and most thought-provoking experiments in design. The fruits of their research are a compelling mix of luminous display, recyclable pavilion, and celestial bubble that question everything and look to the future with optimism.” – Alex Servie (FRAME) Exhibitions
HIHAHUT, Ketelhuisplein www.hihahut.nl
Provincie Noord-Brabant: Brabant Living Lab, Ketelhuisplein www.brabant.nl
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“From erotic sculptures to awaken your sensual consciousness, to a Garden of Odor and a high-tech funhouse, this year's Dutch Design Week in Eindhoven imagines the future as a hypersensory, creative free fall.” – Alice Bucknell (Elephant)
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Exhibitions
Ketelhuisplein, Strijp-S. Art director: La Bolleur www.labolleur.com
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DDW Infopoints, design by Max Lipsey
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Designer Close-Up: Renee Scheepers Interview by Renske Mehra for E52 During Dutch Design Week, E52 introduced visitors to the event’s Hidden Gems. Ten special designers who E52 feel are the stand-outs of the 2017 edition.
in the chances of survival for people with cancer. If you have faith in the information you receive, you often take better decisions.
Renee Scheepers is actually doing too much to capture in this story. She’s a designer who once graduated with honors at the Design Academy Eindhoven. In addition, she’s a researcher, founder of Nul Zes, city ambassador and closely involved in the development of the NRE-area. During DDW, she gave an insight into her versatile work world. Here’s a preview – on the basis of four defining moments. Designing is investigating "During my time at the DAE, we were sent to the estate ‘De Grote Beek’, the terrain of the GGzE (Mental Healthcare Eindhoven) for an assignment. The assignment was short: go there and see what you can contribute as a designer. That is interesting, I thought. We normally work with clear projects, with a beginning and an end. With an assignment that reads: make this or that. Now we were only given a context. You had to come up with the question yourself. It was a turning point. I realized I had to act like a researcher. How do visitors get here? What are the underlying interests? What ideas are there? For my graduation, I used that view to look at an irradiation institute for cancer patients. What is coming at you? How do you process that as a patient? Research shows that good provision of information plays a part
The result is the handbook Revealing maps of cancer care. It has changed several things in this institute. The way in which you are welcomed, the information about the journey you’re entering, the way of talking to patients. It is more empathic, without it becoming childish. An own place After graduating, I started Nul Zes. I have wanted to have my own place in Eindhoven for a long time. A nice work space with different people under one roof. Where we can just do nice things. Work, party, organize cabaret evenings. In 2013, we started on the NRE-area. Nul Zes is a collective of designers with different backgrounds. We make a lot of use out of each other’s qualities.
My latest project? A project together with the water authorities and Woonbedrijf. The water authorities wondered how they could raise awareness around water. Residents play an important part in that. If you look at, for example, the number of medicines with which we pollute our water, there is still a lot we can improve. Through Woonbedrijf we came into contact to the residents of the district Geestenberg. In such a process, I am aware of my role as a designer. I’m not a scientist, but I design ways to talk to people. Preferably a little playful and funny. From those conversations, I collect the building blocks for the research. For example, we found out that the district residents would want some more social contact. Even though, in the survey of Woonbedrijf, they invariably filled in they didn’t. Apparently, they did want contact, but not through the activities that were currently being offered. In Geestenberg, several things have been put in motion. Awareness, in this case around water, can’t be imposed. You have to discover it together. For example, we have gone on a water safari with a number of residents from the district who are in a mobility scooter." www.reneescheepers.nl www.e52.nl
Strengthen research skills I still see myself as a researcher. When the DAE asked me to be a research associate, it was a nice opportunity for me to strenghten my research skills. As an associate, I contribute to
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Interview
As a patient, you have to wait a lot. In the waiting room, you’re looking at doors that are all closed. You start to imagine what is happening behind them. I have tried to break the ‘institute’. To make it more transparent. Also the radiation itself. What is that exactly? People often wonder whether it hurts. And whether they can keep their clothes on.
research questions submitted by third parties. What we learn from that, also flows back into education.
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DUTCH INVERTUALS Dutch Invertuals invited visitors to venture on an inspiring journey that uncovered the very foundations of the design process.
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Exhibitions
Dutch Invertuals: Fundamentals, NS Loods / Studio Edhv www.dutchinvertuals.nl
"The congregation of creative people, institutions, non-profit organisations and companies showed its full potential, staking out the Dutch Design Week’s role as bishop in the global chess game of design weeks.” – Salvatore Peluso (Domus)
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Exhibitions
Enlighten Dutch Invertuals collaborated with Luxaflex® to explore new forms of light control. Six designers shared their visions, that were anything but obvious.
“Materials, innovations and concepts at Dutch Design Week, are what you will see as products and trends in a couple years’ time in design capitals such as Milan.” – Jody Phillips (Director IDS West, Vancouver)
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Dutch Invertuals: Dutch Invertuals x Luxaflex® - Enlighten, NS Loods - Fuutlaan www.dutchinvertuals.nl
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MU ARTSPACE In MU visitors found a daily energetic mix of contemporary art, design, fashion, music, architecture and new media. www.mu.nl
“The Dutch have a tradition of making art, architecture and design as inclusive as possible. It’s part of our visual DNA.” – Tim Vermeulen (New York Times)
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MU: Materialising the Internet, curated by Nadine Roestenburg & Angelique Spaninks
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Contemplation Spaces A moment away from your hectic daily life and thoughts was waiting for you in these Contemplation Spaces.
Justine Kontou: Contemplation Spaces | Room 2402, The Student Hotel www.kontou.nl
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ROOM ON THE ROOF An exhibition of works of art made in the Room on the Roof, the Bijenkorf’s artist residency.
de Bijenkorf: Room on the Roof, de Bijenkorf www.roomontheroof.com • www.debijenkorf.nl
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Designer Close-Up: In4nite Interview by Renske Mehra for E52
Interview
During Dutch Design Week, E52 introduced visitors to the event’s Hidden Gems. Ten special designers who E52 feel are the stand-outs of the 2017 edition. In4nite was worth visiting, even if it’s only for the location. On the top floor of the usually closed TQ building on Strijp-T, ten designers from Arnhem organised a special programme in collaboration with Low & Bonar. During DDW, it is all about smart materials, and Colback® in particular. That probably doesn’t ring any bells, and yet you can find the material everywhere. In roofs, car mats and at the back of carpets. “Colback especially shines in the background,” Rick Tegelaar jokes, one of the designers of in4nite. Tegelaar explains what Colback is exactly. A special material developed in The Netherlands, made up of composite yarns with a core of PET (plastic). Strong and very solid. Low
& Bonar, producer of Colback, was curious to find out what else could be done with the material and invited ten young designers from Arnhem to give their vision. It resulted in ten special projects. Tegelaar took on the challenge by not just thinking about applications, but also about ways of producing. His course of industrial design, which he did before the art academy, came in handy. He built a 3D printer with which the Colback yarn could be printed onto something. That way it is possible to apply a reinforcing layer on desired places. Useful for example the interior of cars (which involves a lot of Colback): by only applying an additional solid layer where necessary, you save material thus also weight. Another designer that could be seen is Mieke van den Hout. Large, open spaces where sounds are hollow are more and more often used to build in. That is why Van den
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Hout researched the acoustic features of Colback and designed beautiful panels with the material. Colback also has porous features. It inspired Robbin Baas to design ‘hanging gardens’. He uses the material in a smart way, which allows excess water to easily flow off and to be collected. The hanging gardens are entirely made out of recycled PET, known as Colback Green. In the TQ building, it wasn’t only about the innovative designs with Colback. The collective made a broad, substantive programme about smart materials and the use of technical textile. Designers and guest speakers gave lectures in the specially designed theatre and videos of the designers and their projects were on display. Besides content, there was a pop-up restaurant. And of course, one of the most beautiful views over Eindhoven. www.in4nite.com www.e52.nl
Exhibitions
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Modebelofte National and international fashion talent in the former V&D warehouse during the Modebelofte 2017 (in cooperation with Harm Rensink). www.modebelofte.com
You Are Here presents: Modebelofte: Digital Realists, former V&D warehouse
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Day and Night Vlisco and Modebelofte presented the results of their very first ‘Fellowship’ with the fashion graduate Sander Bos.
Vlisco: Vlisco Day and Night, former V&D warehouse www.vlisco.com
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Designer Close-Up: Studio Thier&vanDaalen Interview by Milan Lenters for E52
Interview
During Dutch Design Week, E52 introduced visitors to the event’s Hidden Gems. Ten special designers who E52 feel are the stand-outs of the 2017 edition. Not in a studio or in a shed, but simply in the surroundings where the objects belong. A house. No Ikea imitation, but a house where real people live, that is where the exhibition put together by Thier&vanDaalen was on display. “We didn't want to place the objects on a pedestal, but rather show them in an environment where they speak for themselves," so explains Iris van Daalen. For friends, they designed a new kitchen that formed the heart of this exhibition, for which the residents of the house moved to the attic for a week. “They are a bit of a guest in their own house yes, it's a crazy idea. But when we proposed it, they said: 'you have to do it, good idea'. They were so enthusiastic about the work we had chosen, they put up with it.” Because besides the kitchen, Thier&vanDaalen chose a lot of other work to dress up
the house. “We had the ground floor and the first floor. There was something for everyone. It's just what you are interested in, from lamps to textiles, glass and art, we’ve had it all. It was a whole process, but everything was there to strengthen each other. You were looking for a kind of tension, a new way of looking at things. It's a bit crazy to say, but we put so much energy into it, that it almost felt like our own home.” The idea for the kitchen came about after a long series of experiments with Himacs, a durable material that is easy to keep clean. The material can be glued invisibly and is used in all kinds of applications. Thier&vanDaalen already showed some examples last year during DDW. “It is a material you can use in al lot of different ways,” says Van Daalen. “We've experimented a lot, we looked at what happened when you let the glue run freely. Tried different colours, shapes and lines. A nice playground where we learned a lot from.” The kitchen was a next step in this process. Friends of the designer
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duo were so enthusiastic about this material that they wanted a kitchen. “We have been given carte blanche to explore the possibilities of the material,” Van Daalen laughs. “Well, not total freedom of course, we have been given guidelines, where to hang the cupboards, for example.” The kitchen has a typical Thier&vanDaalen style, in which they look for contrast: everything looks very tight, but by a colourful line they try to break through that. “On Instagram we already started to tease. We want to invite as many people as possible to come and see.” During the exhibition, the duo, like several other designers, were present to talk about their work. “We took visitors with us to tell them about our working methods. I found it quite exciting to see how the audience would react. Of course, it doesn’t happen every day that someone opens their house to prying eyes.” www.thiervandaalen.com www.e52.nl
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Hardcore HARDCORE shared the current design scene’s trends and revealed which social contexts drive designers.
“Rather than produce reports explaining why pink will be en vogue next year, the (Core ed.) studio indulges in a kind of self-ful lling prophecy, identifying a trend and then inviting some of its most trusted contemporaries to respond to it in a yearly exhibition.” – James McLachlan (Icon Magazine) 54
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Exhibitions
Core Studio: HARDCORE exhibition, Q-park www.corestudio.nl
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Hubot HUBOT explored the future of work. With the goal of inspiring everyone, from all levels of education, young and old, including people who are currently excluded from the labour market.
“Dutch Design Week is preparing us for a future that looms ever closer until it is becoming the 'Extreme Present'.” – Salvatore Peluso (Domus)
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Exhibitions
Next Nature Network: HUBOT, Mediamarkt www.nextnature.net
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ENVISIONS Working with a large team of talented designers, Envisions are achieving surprising research and creating comprehensive concepts and powerful exhibitions.
Exhibitions
Envisions and friends, VDMA www.envisions.nl
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“In its short life, Dutch Design Week has built a reputation as a showcase for innovative thinking.” – James McLachlan (Icon Magazine) Transnatural Art & Design: Robotanica, VDMA www.transnatural.org
Envisions and friends, VDMA www.envisions.nl
Transnatural Art & Design: Robotanica, VDMA www.transnatural.org
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Dave Hakkens: Precious Plastic, VDMA www.preciousplastic.com
Exhibitions
Woes van Haaften & Roosje van Donselaar: Post Modern, VDMA www.post-modern.org
Regardless of profession or interests, as global citizens, Dutch Design Week is engaging and relevant. Furthermore, Dutch Design Week is the event for anyone in the design industry, period. – Jody Phillips (Director IDS West, Vancouver)
SUNBRELLA: Connexions by Charles Petillon \ Sunbrella, VDM www.sunbrella.com
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KAZERNE International platform for design in a former, extremely atmospheric constabulary barracks.
Exhibitions
www.kazerne.com
Kazerne: NEW ICONS - Rietveld Now - VANTOT www.vantot.com
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Kazerne: NEW ICONS – Rietveld Now
www.forbo.com
Kazerne: NEW ICONS Rietveld Now - Kiki & Joost www.projectjoost.com www.kikiworld.nl
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Forbo: Linoleum, a different dimension, Kazerne
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OS ∆ OOS: Tunnel Vision, Building TAB/Yard www.osandoos.com
“I've discovered many new favorite designers, and the caliber of work there is world-class.” – Stacy Kendall (GRAY Magazine)
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Exhibitions
Transitions III Baars & Bloemhoff challenged six visionary design studios to transform their extensive range of materials into design objects.
Baars & Bloemhoff: Transitions III, Glasgebouw www.baars-bloemhoff.nl
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Exhibitions
Van Abbemuseum & Design Academy Eindhoven: Beyond Generations, Van Abbemuseum www.vanabbemuseum.nl • www.designacademy.nl
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VAN ABBEMUSEUM Beyond Generations
Exhibitions
The exhibition presented work by several generations of designers who studied at Design Academy Eindhoven.
“Dutch Design Week has always reflected its host city’s avant-garde spirit.” – James McLachlan (Icon Magazine)
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Exhibitions
In No Particular Order A presentation of the new group of designers, artists and architects who have received a Talent Development stipend over the previous year. Collectively a statement was made about the contemporary design practice in nine installations.
Creative Industries Fund NL: In No Particular Order, Van Abbemuseum www.stimuleringsfonds.nl
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Age of Wonderland: 100 Days of Learning, Natlab www.ageofwonderland.nl
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Exhibitions
Farm of the World Studio Claudy Jongstra, Cor Unum Ceramics, EE Labels and Farm of the World exhibited the results of their collaboration in design and materials. And shared insights regarding their working processes.
Farm of the World, Studio Claudy Jongstra, Cor Unum, EE Labels: Natural Forces, Natlab www.claudyjongstra.com
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Sander Wassink: The best thing for you and me would be to take a very long holiday, Sectie-C www.sanderwassink.nl
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VANTOT: Current Currents, Sectie-C www.vantot.com
SECTIE-C Unpolished and completely now: more than 100 creatives at Sectie-C opened the doors to their studios and workshops. www.sectie-c.nl
Opening exhibition, Sectie-C
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“Design heaven in the Netherlands.” – Raquel Palla Lorden (ELLE Decoration NL)
Dave Hakkens: Precious Plastic, Sectie-C www.davehakkens.nl
Jelle Mastenbroek / MIR: providing objects with duty free happiness www.jellemastenbroek.nl
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NRE At the NRE site, Nul Zes, Bart Hess, Alissa + Nienke, Beeldenstorm and many others opened their doors. Bart Hess: Trance, NRE terrain
Exhibitions
www.barthess.nl
Beeldenstorm/Daglicht: Disobedient Bodies/ The autonomous life of things, NRE - Gasfabriek www.beeldenstorm.org
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Alissa + Nienke: Interactive Material Archive, NRE - NulZes www.alissanienke.nl
“Basically, no one in the design world seems to have emerged entirely Eindhoven-free, putting the small city on the map with design firmly at its centre.” – Karen von Hahn (Toronto Star)
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TAC National and international designers showed the most recent work and vision of the future in Trajectories in the seedbed TAC. www.tac.nu
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“Eindhoven is a designer’s paradise.” - James McLachlan (Icon Magazine)
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Piet Hein Eek: New collection and presentation
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PIET HEIN EEK The Piet Hein Eek site presented work by a great many young designers and small studios — and of course his own new collection and the IKEA collaboration. www.pietheineek.nl
IKEA: A collaboration between IKEA and Piet Hein Eek
Exhibitions
RENS + Auping: NIGHTY-NIGHT COLOURS www.madebyrens.com
Scheublin & Lindeman presents…. www.scheublinlindeman.com
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Wall Street: the new financial centre of Eindhoven, Wall Street www.lucasmaassen.com
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The Future City is Eindhoven | ici Eindhoven A platform to allow the public to contribute to the future of Eindhoven. Visitors could create their own future for Eindhoven through re-arranging the pieces in this city model.
MVRDV, Eindhoven365, De Meeuw, Dutch Design Foundation: The Future City is Eindhoven | ici Eindhoven, City Hall Square www.mvrdv.nl
“The nine-day festival held in Eindhoven was a confirmation that it is not only a platform for the Dutch design attitude, but an opportunity for encounter and debate on diverse facets of contemporary life. " – Salvatore Peluso (Domus)
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(W)EGO
Exhibitions
The (W)ego installation The Future City is Flexible explores the potentials of desire-based design processes capable of incorporating the users’ wishes in the construction of housing and the city.
“Like the house in Jacques Tati’s Mon Oncle, (W)ego is a compact labyrinth of nooks and crannies. Bedrooms and bathrooms, doused in saturated hues, are accessible by narrow ladders and stairs. As a result, inhabitants are literally bumping into each other wherever they go.” – Anna Fixsen (Metropolis) 84
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Exhibitions
MVRDV, The Why Factory, Eindhoven365, BIZ, De Meeuw, DDF: The Future City is Flexible | (W)ego, de Markt www.mvrdv.nl
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DESIGN PERRON Design on the Dutch Railways loading bays, only 5 minutes from Central Station. www.designperron.nl
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Exhibitions
Jeroen Wand: Maybe you’ll see something new, Hallenweg www.jeroenwand.nl
HALLENWEG Open studios and unique exhibitions on and in the characteristic surroundings of the Hallenweg.
Vij5: 10 new Vij5 products, Hallenweg www.vij5.nl
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Atelier NL: To See a World in a Grain of Sand, Bergmannstraat www.aworldofsand.com
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Atelier NL ‘To See a World in a Grain of Sand’, calls upon the global community to collect and send sand samples to Atelier NL so that they can continue with their dream of mapping the entire world in natural glass. This project re-examines glass production methods and the role of local sand as a material.
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Kiki & Joost New work in the studio by the multifaceted design duo Kiki van Eijk and Joost van Bleiswijk.
Kiki van Eijk & Joost van Bleiswijk: The Tinkering Labs, Plan B www.kikiworld.nl, www.projectjoost.nl
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De Ontdekfabriek
Exhibitions
In the project Kapot&Maken children and their parents learned through play that destroying and recycling can be fun.
De Ontdekfabriek: Kapot & Maken in de Ontdekfabriek www.deontdekfabriek.nl
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Designer Close-Up: Lotte de Raadt Interview by Frans van Beveren for E52 create a new collection every year. The clients, in any case, are really enthusiastic, they want to work together, they have nice ideas and are very happy with this work.”
During Dutch Design Week, E52 introduced visitors to the event’s Hidden Gems. Ten special designers who E52 feel are the stand-outs of the 2017 edition.
with that. Here at Kunst and Ko we made a start on the collection. All the artists here have determined the style of the collection.”
Combine design with sheltered workshops and you get The New Handwriters. A collection of products inspired by the unique handwriting of the artists. In four social workshops, twenty clients(artists) of Lunet zorg worked on a new collection for the social design label Luuxx. This collection consists of different products that have to do with water, for example towels, swimming trunks, and shower curtains.
In the atelier it is a nice kind of busy. The clients have a lot of fun, like Ramon: “I think this is a great project. We have made nice drawings and after a lot of attempts we now have a result.” Ramon shows the pattern he designed. “I made a pattern from ice cubes.” De Raadt explains the project: “They drew patterns around the theme of water during the three workshops that I organized. We began with images and afterwards the clients made associations with those.”
The products are made with the handwriting of the artists as inspiration. Lotte de Raadt: “When I came here for the second time, a client had a box full of small drawings. I thought that was really beautiful and in that I saw that everyone had their own handwriting, that everyone is unique and I wanted to do something
In order to bring about change in these kinds of products, which were made in the social workshops, Lunet zorg worked with De Raadt. “In four workshops, this has been worked on for six months. The intention is to involve more and more workplaces. I hope to be able to continue this for a while. It would be cool if we could
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During Dutch Design Week, the first samples of the collection were on display at Kunst and Ko. Visitors could also visit the atelier on Hoogstraat and see the artists in action and enjoy a nice cup of coffee.
www.lottederaadt.nl www.e52.nl
Interview
A project in a social workspace is, of course, a different kettle of fish to making a collection in your own studio, but it pleases De Raadt: “It was a new experience for me. The workshops are low pressure, but they have worked hard to get everything finished on time. Products could take time here and that was a new insight for me. I have become very used to the fact that a product must be made as efficiently as possible. Day-to-day activities are about creating and not about time. That again offers new possibilities for the collection.”
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VEEM The historic Philips building with 9,000 m2 of presentation space spread over 5 floors and under the art directorship of Raw Color. With lots of space for young talent, but also curated exhibitions, the Dutch Design Awards (page 129), design schools and an exhibition by Crafts Council.
Kiss My Name: Off the Grass, VEEM www.vissermeijwaard.nl
Saga Prefecture: Arita: New Radicals, VEEM www.2016arita.com
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Exhibitions
HOW&WOW An exhibition demonstrating making processes, qualities, possibilities and the flexibility of craft and design.
“Dutch Design Week demonstrates the strength of the creative community in Eindhoven. The Dutch continue to lead the world in design, and this was evident in the work and programs that could be found over the entire city.” – Deborah Wang (Toronto Design Offsite) Crafts Council Nederland: HOW&WOW, VEEM www.craftscouncil.nl
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Exhibitions
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Burg Giebichenstein University of Art and Design Halle: Mastering the Material, VEEM www.burg-halle.de
Bauhaus Universität Weimar: Designing sustainable interventions, VEEM www.uni-weimar.de
ECAL/University of Art and Design Lausanne: Graphic Design Book & Exhibition, VEEM www.ecal.ch
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Exhibitions
United Matters Collective / Central Saint Martins: United Matters, VEEM www.arts.ac.uk
“A Netherlands design fair is looking further afield than usual and asking what the industry can do about the world’s problems.” – Monocle
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Exhibitions
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In4nite Ten inspiring Arnhem designers have experimented with and responded to the material Colback®. The project presents new functional and aesthetic qualities of the material as well as the designers’ unique vision.
Low & Bonar: In4nite, Building TQ www.lowandbonar.com • www.in4nite.com
“DDW is truly a great benchmark to every festival organizer.” – Kari Korkman (Helsinki Design Week)
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YKSI Work by big names and young designers, in and outside YKSI design, exhibition and shop. www.yksi.nl
Studio Lotte Douwes: Shadows of Light, Yksi www.lottedouwes.nl
Zilver-Werk, Yksi
NYVIDD: World of Fishleather
www.zilver-werk.nl
www.nyvidd.nl
Lien Hereijgers: Nieuwe Collectie 2017, Yksi www.lienhereijgers.be
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Manifestations - Will the Future Design Us?
ViolaVirus – MAD emergent art center - Hyperspace Collective: Manifestations – Will the Future Design Us?, Yksi www.2017.manifestations.nl
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Exhibitions
More than 4,500 m2 were filled with a diverse mix of innovative art and technology. Over a hundred artists presented their work and asked: Will the future design us?
(W)ego Talks
DDW TALKS: Why should I trust design?
Expert meeting "Does Craft Need Design?"
[Design studio] Using human centered design to
DDW TALKS: Why talk about design?
Frame MINDS x de Bijenkorf Part 1
define the future shopping experience
DDW trein experiment
Frame MINDS x de Bijenkorf Part 2
Additive World Masterclass: Design for Additive
DDW trein experiment: Luisterruit
FUTUREGYM
Manufacturing
DDW trein experiment: MindfulNS
Getting Unstuck - for future solutionists
Age of Wonderland Talks with Arne Hendriks
DDW trein experiment: Reis je fit in de trein!
Good Design for a Bad World: Climate Change
Age of Wonderland: 100 Days of Learning - Music
DDW trein experiment: SPOORWIJS -
Good Design for a Bad World: Politics
unites by Merlijn Twaalfhoven
spieken mag!
Good Design for a Bad World: Pollution
Age of Wonderland: 100 Days of Learning -
de Volkskrant Designtafel
Good Design for a Bad World: Refugees
Performance by Merlijn Twaalfhoven
Democratizing Design Debate
Good Design for a Bad World: Terrorism
Age of Wonderland: 100 Days of Learning -
Design for a Sustainable Lifestyle
Hackathon UWV - SVB
Silent Journey
Design in business: how design transforms the
HEMA design daten™
Age of Wonderland: 100 Days of Learning -
aviation industry
Hidden Gems Bicycle Tours
Silent Journey
Design Research for Connected Societies
High Touch Culture High Tech Innovation: Old
Biodesign for Social Impact (Workshop)
Design Your Life & Community Living
Buildings New Forms
Booksigning Claudy Jongstra
Designing Democracy
How To Research Design Trends (fully booked)
Change the System, an interview with Atelier NL
Destination EIN / Joachim Declerck
ID Connect 2017
and Christien Meindertsma
Digital Wednesday - Edition #9: Digital in Design
Kick-off and Launch of Volume #51 Augmented
Colour design - now and in the future
Dirk Roosenburgprijs 2017
Technology
Contemplation Spaces: Sensory Symposium
Doendenken: Boekpresentatie / Design Thinking
Lecture Natural Forces: Claudy Jongstra, Farm of
Conversational UI - The slow death of digital
bij gemeente Eindhoven
the World, EE Labels & Cor Unum Ceramics
creatives? (#FHDEBAT)
Drinks, Pitches & Demos @Mind The Step
Master class basketry
Copy Paste Book Launch
DRIVE: Design Research & Innovation Festival
Materials XL | Water
Crafstklas: From drawing to mask to boat
Dutch Design Awards Show
Meet the designer
Craftsklas with Opitec
Embassy of Data | Finale - A City as Smart as Its
Meet the Master Museum de Kantfabriek Horst
Create out Loud
Citizens
No Waste - Fashion Workshop
Create out Loud #1 Ravi Naidoo
Embassy of Data | The Power of your Mouseclick
Prediction of pedestrian flow based on GPS
Create out Loud #2 Lonny van Ryswyck &
Embassy of Data | Woenseltopia
survey data during DDW
Nadine Sterk (Atelier NL)
Embassy of Health | Chronic Health: Take control!
Première VPRO Robo sapiens
Create out Loud #3 Nadine Roestenburg
Embassy of Health | Designing for Dementia
Sculpting the Future -
Create out Loud #4 Tom Loois
Embassy of Health | STARTS Talk; Science,
Masterclass: Character Design
Create out Loud #5 Koert van Mensvoort
Technology and ARTS for future health care
Sculpting the Future -
Create out Loud #6 Joseph Grima
Embassy of Intimacy |
Masterclass: Jewellery Design
Create out Loud #7 Winy Maas
100 days of learning - A Familiar Stranger
Shapeways Factory Tours & Workshops
Dating Dutch Design Pitch & Network event
Embassy of Intimacy |
Smart Cities Manifesto Meetup: From Tech State
DDW Playground URBAN Workout TOURS
Jeroen van Mastrigt - Future of Intimacy
to Happy State
DDW TALKS: Can design help? Design! Help?!
Embassy of Intimacy |
Stakeholder Forum - New Material Award -
DDW TALKS: Can someone please design my
Julian Hetzel - The Economy of Waiting
Business Model Challenge
relationship?
Embassy of Intimacy | Lauren McCarthy - 24u Host
Superfast #4 Gamechanging Packaging
DDW TALKS: Can we redesign society?
Embassy of Robot Love | Call for Cyborgs with
Talkshow Cinema & Live Design
DDW TALKS: Data: new enemy or new gold?
Charlotte Bik, Anouk Wipprecht, Martijn Paulen
Tanzen auf dem Malerwanderweg (Dancing on
DDW TALKS: Design – a material approach?
Embassy of Robot Love |
the Painters Trail)
DDW TALKS: Design and disaster
Shelter for Abandoned Robots
The Abundance and Scarcity of Sand
DDW TALKS: Did someone design my experience?
Embassy of Robot Love |
The Design Adventures of Emma and Dewi
DDW TALKS: From the ideological to the physical
The Army of Love by Ingo Niermann
The relation between a graduation project and a
DDW TALKS: Graphic design, out-dated or not?
Embassy of Robot Love |
career
DDW TALKS: How can robots help animate our
Up Close and Personal with Robots
The SPAMshow
future?
Embassy of Urban Transformation |
VPRO De toekomstbouwers
DDW TALKS: How to design for a bright future?
Machines of Freedom
VREEMDLAND Social Lab Days
DDW TALKS: Limited edition or commercial
Embassy of Urban Transformation |
We Know How You Feel Tonight
production?
What if London were a National Park City?
Work with the artist: Echoing Symbols
DDW TALKS: What is social design, anyway?
Engage your audience. Crowdfunding in the
Workshop: Compose "The Engineer" of the Future
DDW TALKS: What is the impact of digital design?
creative industry
World Design Event | Embassy of Health
DDW TALKS: What is the social relevance of
EscaBar
Young workers united
design today?
Excellent Cities Workshop:
Zilver G`Oud activiteiten/dagelijkse Workshops
DDW TALKS: Who decides how to design?
designing the city of tomorrow
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Special events Special Events
DDW is an annual highlight for the creative sector. The work that designers exhibit, covers almost every facet of our society. And once again, the works sparked plenty debate and reflection this year, to be explored in numerous special events such as lectures, seminars and workshops. 103
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Opening
Special events
Official opening of Dutch Design Week and World Design Event at Area 51, with the ambassadors Lonny van Ryswyck & Nadine Sterk (Atelier NL), Marcus Fairs and Winy Maas. Music by WILD Organ & Drums and dance by the Ruggeds (presentation: Ravi Naidoo).
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Special events Martijn Paulen & Ravi Naidoo during the Grand Opening 2017, Area 51
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Ambassador Marcus Fairs
Ambassador Winy Maas
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Ambassador Lonny van Ryswyck
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DDW Talks with Ruben Pater
DDW Talks with Tom Loois
DDW Talks Introduction to the greatest designers and most innovative practices in two daily talks at the Klokgebouw.
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Dutch Design Foundation: DDW Talks, ABN AMRO Entresol (made possible by Stichting VSB Fonds, Prins Bernhard Cultuurfonds, Ahrend Fonds, Sofa Fonds and Fonds 21
DDW Talks with Borre Akkersdijk
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Create Out Loud Fresh series of talk shows in which design and designers are the centre of the daily news. Presented by Isolde Hallensleben, with an audio recording. Presented by Dutch Design Foundation and MU Artspace. www.mu.nl
“Dutch Design Week is a chance for design to be discussed with patience and curiosity among both a professional and general audience”. – Tamar Shafrir (Domus) MU & DDW: Create Out Loud, MU
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DRIVE: Design Research & Innovation Festival State-of-the-art research and innovation during the 4th edition of DRIVE by ClickNL. www.click.nl
CLICKNL: Design Research & Innovation Festival, Natlab
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A dinner at Sectie-C A delicious multi-course dinner in a designer’s workshop or studio. www.sectie-c.nl
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Cooling Down | Official closing party by Biki90 CORE STUDIO D.R.I.N.K.S. DAYDAYGAY Design Dancing @ Calypso DesignBingo tijdens 't eten Designer DJ Battle Designer Karaoke Dutch Invertuals Fundamentals Party
Frikandel Cum Laude HEMA HeyHeydeHaas x Biki90 Inwisselbar Hutspot La Bolleur Ladyboyz.de Modebelofte MOZEM MU OWOW STRP Warming Up | Official opening party by Biki90 114
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Parties Parties
All week long, there were parties. Often in unexpected places, stretching into the early hours of the morning. Proof of partying was to be found in the opening and closing party by the noted party collective Biki90, but also the daily drinks hour at the Inwisselbar. 115
Official DDW opening & closing party Biki90 smoked the DDW warming-up and cooling-down. They pulled out all the stops in the Oude Rechtbank at both the opening and closing parties.
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Inwisselbar After the success of the ‘Inwisselbar’ in 2016, HeyHeydeHaas and their good fun loving friends Biki90 did it again, with a different host every evening: from La Bolleur and Modebelofte, to Hutspot and HEMA.
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HeyHeydeHaas & Biki90: Inwisselbar, Ketelhuisplein www.heyheydehaas.com www.biki90.nl
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(Sandy) Alex G Alex Lahey Alex Vargas ARES Arp Frique ASIWYFA Azure Hiptronics Bart van de Sande Baywaves Braz blackwave. Chagall Chelou Cid Rim Code Walk CUT_ DDW Music Keynote DDW Music Lab Diet Cig Downtown Boys Elias Mazian Equal Idiots Esa Feng Suave Figgie Fungo Bat Girl Ray Harlea Het Zesde Metaal Hytes Intergalactic Lovers Jalen N'Gonda Joep Beving Lapalux Lee Anderson
LeFtO Linde Schรถne Luke Howard Mairo Nawaz Matteo Myderwyk Nambyar Nana Adjoa Newmoon Nordmann OWOW Paul Sinha Phoebe Bridgers Pietju Bell Pip Blom Polynation Priests Quiet Hollers Ray Fuego Sef Sofie Letitre The Fresh & Onlys The Hazzah The Homesick The Howlin' The Sherlocks The Weather Station Torus Vagabon Will Samson Will Stratton YAK Yonaka Yung Nnelg Zalรกn Szakรกcs ZES 120
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DDW Music DDW Music
DDW17 sounded good for music lovers too. To reinforce the festival feeling, DDW, the Effenaar and booking agency Friendly Fire presented a progressive music programme. Throughout the city, visitors listened to seventy live performances. The lab for sound design and musical experiments by composer duo Strijbos & Van Rijswijk returned to the Ketelhuisplein, following a successful premiere in 2016. 121
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DDW Music
Chagall + Lapalux + Torus, Wednesday 25 October, Effenaar
Braz, Thursday 26 October, Stroomhuis
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DDW Music Keynote with Chagall, Sofie Letitre and OWOW, Friday 27 October, Effenaar
Chagall + Lapalux + Torus, Wednesday 25 October, Effenaar
OWOW + special guests, hosted by Dezeen, Friday 27 October, Effenaar
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Phoebe Bridgers, Wednesday 25 October, de Oude Rechtbank
blackwave., Thursday 26 October, FIFTH | NRE 124
Sef, Friday 27 October, FIFTH | NRE
Pietju Bell, Monday 23 October, Stroomhuis
Yung Nnelg, Monday 23 October, Stroomhuis
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DDW Music Special: Joep Beving, Sunday 22 October, Effenaar
Lee Anderson, Monday 23 October, Effenaar
Linde Schรถne, Tuesday 24 October, Effenaar
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DDW Music Lab, Ketelhuisplein
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Atelier NL Babette Porcelijn Bugaboo international bv ChloĂŠ Rutzerveld Civic Architects Das Leben am Haverkamp Envisions Ermi van Oers Fatboy the original Frank Kolkman Jeremy Jansen Koninklijke Mosa Koninklijke Opera & Ballet LUST Me You and The Robot Mevis & van Deursen Michiel Schuurman
Miniot bv MVRDV Quooker Richard Niessen Richard Vijgen Royal FloraHolland Sander Breure & Witte van Hulzen Sheltersuit Sies Marjan & Sander Lak Stadslab Buiksloterham circular Studio Puckey & Moniker Super Local United Nude We Are Here & Stichting Noodzaak XML XVW architectuur & NL Architects 128
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Dutch Design Awards
WWW.DUTCHDESIGNAWARDS.COM
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Dutch Design Awards
Dutch Design Awards (DDA) celebrated the future in its anniversary year. With the dual theme Back to the Future / Be the Future there was lots of attention for both a fresh batch of designers, and the publication of the archives that tell the story of 15 years of the best of Dutch design in the Dutch Design Gallery. With the competition, the Awards Show, a retrospective exhibition and the publication of Dutch Design Today, DDA forms a unique platform for Dutch design.
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DUTCH DESIGN AWARDS All the winners of the annual DDA's, announced during a full evening award show in the Effenaar.
Dutch Design Awards
www.dutchdesignawards.nl
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Dutch Design Awards
Dutch Design Awards Show 2017, Effenaar
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Awards produced and sponsored by AddFab
Dutch Design Awards Show 2017
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“The 34 nominated projects for the 15th Dutch Design Awards proved they dared to take initiative and responsibility, to engage into long term thinking, and to opt for social relevance.” – DAMN° Magazine
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DUTCH DESIGN AWARDS EXHIBITION Retrospective exhibition at VEEM with works by the 34 DDA nominees. Art director: Glamcult Studio
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Dutch Design Today This year’s Dutch Design Today has been divided into two parts. The front of the book presents 34 selected Dutch Design Awards nominees. The back of the book celebrates the 15th anniversary of DDA. Design by Glamcult Studio.
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Design meets Local Government - VNG / Initiate Marathon Eindhoven SolarSquare Designchallenge Solliance Trein van morgen Nederlandse Spoorwegen 136
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What If Lab
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What if Lab
Rapid developments create challenges for which we do not always have readymade solutions. Designers possess the inventiveness and creativity that form the basis for innovations, changes in modern society and future demands. What if Lab, developed by Dutch Design Foundation, challenges industry and the design world to offer tangible answers to current issues. Companies and service providers get the opportunity to work closely with professionals in design. Designers possess the inventiveness and creativity that form the basis for innovations, changes in modern society and future demands.
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Trein van morgen
The challenge that NS had set was to design a social intervention for the (social) time spent travelling in the train. NS sought ideas/designs to facilitate passengers getting more out of their travelling time in relation to the other passengers. The designers Jan Pieter Kaptein and Waarmakers were given the opportunity to create their own NS train compartment during DDW to improve the experience of traveling by train. This mockup on the Ketelhuisplein provided a glimpse into the future, but also served to test the various innovations.
Hier komt de titel van hetWhat hoofdstuk If Lab
www.ns.nl
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What If Lab Nederlandse Spoorwegen: Trein van morgen, Ketelhuisplein
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Marathon Eindhoven
To make running in the Eindhoven Marathon a unique and unforgettable experience, the organisation turned to designers with the following design assignment: Design an experience so that the runner crossing the Eindhoven Marathon finish will remember it forever. Jelle Mastenbroek won the challenge with the concept ‘Goed dat je er bent’, which was implemented during Eindhoven Marathon 2017. www.marathoneindhoven.nl
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Design meets Local Government
If you link designers with the social issues that many municipalities are wrestling with, you may well end up with unorthodox solutions and exceptional cooperative ventures. In the What if Lab ‘local government meets design’ three designers/studios worked on various social themes: CabCommunity (Hannah van Luttervelt), Stack je Money (Studio Tast), GO! Serious game combating obesity (OOOH studio). Innovation programme by VNG / Initiate. www.initiate.nl
Solliance
In order to develop new applications for thin-film solar cells for the SolarSquare Challenge, design studios were asked to reflect on innovative applications for solar film. Studio Tour, Studio Bas Sala and VANTOT were selected to create a design concept for the use of solar power in the new Eindhoven park. The studio’s proposals were on show in the Town Hall. www.solliance.eu
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100 Days of Learning Antenna Embassy of Data Embassy of Food Embassy of Health Embassy of Intimacy Embassy of Robot Love Embassy of Urban Transformation Lab square Strijp-X Lab square Switch People's Pavilion WDE Talk: Making cities for People WDE Talk: Urban Transformation & Data WDE Talks: Good Design for a Bad World (Hosted by Marcus Fairs) 142
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World Design Event
www.worlddesignevent.org
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World Design Event
DDW 2017 hosted the first edition of World Design Event (WDE). WDE is focussed on the future of our world and how we can shape this together. It kicked off DDW17 with Antenna - a collaboration with Design Indaba - bringing the world’s most inspiring design graduates to a single stage. WDE’s People’s Pavilion inspired visitors with its unusual approach: a 100% circular building from borrowed materials, to act as the event's main stage for discussion and talks. WDE featured a total of seven embassies for our future and two labsquares, zooming in on food, health, urban transformation, light, energy, data, climate action, intimacy and robots.
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World Design Event: People’s Pavilion, Ketelhuisplein Partners: Dutch Design Foundation, New Horizon Urban Mining, Arup, Sint Trudo, BankGiro Loterij Fonds, Bureau SLA, Overtreders W
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World Design Event
People’s Pavilion
The People's Pavilion was WDE’s central meeting place for creative thinkers and do-ers from around the world. The building was designed by bureau SLA & Overtreders W. The designers gave a radical boost to the notion of a circular economy: the pavilion was made with 100% borrowed materials. Materials from suppliers and producers, but also from Eindhoven residents. The People’s Pavilion served as a venue for gatherings, lectures, openings and performances.
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World Design Event
Good Design for a Bad World
Dezeen teamed up with Dutch Design Week to explore the ways that designers are trying to make a difference in politics, terrorism, for refugees, climate change and pollution. All the talks were hosted by DDW17 ambassador Marcus Fairs. www.dezeen.com/gooddesignforabadworld
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Marcus Fairs (Dezeen) & DDW: Good Design for a Bad World, People’s Pavilion – Ketelhuisplein
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Embassy of Climate Action
What Design Can Do launched a global design competition that calls on the creative community to submit innovative ideas for helping people adapt to climate change. The Embassy of Climate Action presented an exhibition of submissions by the challenge nominees. The exhibition was extended with several enlightening examples of design projects that in one way or another respond to climate change.
World Design Event: Embassy of Climate Action, Klokgebouw Partners: Antalis, Arjo Wiggins, Autodesk Foundation, IKEA Foundation
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Embassy of Data
The Embassy of Data aimed to raise awareness for the possibilities and opportunities presented by data but also the threats and inadequacies. Partners: Datastudio, Het Nieuwe Instituut World Design Event
Embassy of Robot Love
Can we learn about love from robots? In the Living Lab visitors and robots shared love, care and attention.
World Design Event: Embassy of Robot Love, former V&D. Partners: Datastudio, Het Nieuwe Instituut
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Embassy of Food
How do we want to cultivate, process, transport and eat our food in the future? How do we deal with scarcity of resources, animal welfare, food waste, and the influence of technology? In the Embassy of Food, these questions were paired with exciting new views form designers, to form a starting point for debate, workshops, and think-tanks.
World Design Event: Embassy of Food, Ketelhuisplein. Partners: FoodHeroes, FoodUp Brabant, Ministry of Economic Affairs, ZLTO, Agri Meets Design, Interreg
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Embassy of Health As part of the World Design Event the Innovation Powerhouse is transformed into the Embassy of Health. In the exhibition ‘Chronic Health: Designing a Healthy Future’ the embassy deals with the interests of design and health, and shows a wide range of examples; from ‘open’ design and Do It Together care applications to high-end medical technology and creative prototypes.
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World Design Event: Embassy of Intimacy, Strijp-S. Partner: MU & Tom Loois
Embassy of Intimacy
The Embassy of Intimacy brought together three spheres of influence: the Intimacy of Bodies, the Intimacy of Things, and the Intimacy of Spaces and the areas in which they overlap. The Embassy questioned new intimate connections and searched for an idiom to help design this shapeless but essential state of being.
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“This excitement around design was heartening to witness, since so often in our North American cities, design stays in its own lane.” – Stacy Kendall (GRAY Magazine)
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Antenna
The interactive platform ‘Antenna’ connects and aligns international design talents and thinkers with professionals and experts. It’s the network where the people who make things happen gather for talks, lectures and debates to show the power of design and to transform future challenges of society in opportunities.
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World Design Event: Antenna, ABN AMRO House
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Designer Drinks Dutch Design Daily Live: Dutch Design Awards Preview 2017 Future Series #8: Constructed Images of the Future Future Series #9: Start-ups in Design Mondriaan to Dutch Design 156
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Before & after Before & after
DDW works throughout the year. During the week in October we demonstrate that the world of tomorrow is being made today. The rest of the year we actively draw attention to this, through presentations and lectures under the banner of the Dutch Design Foundation (DDF). Last year DDF organised the in-depth theme programme Future Series and we participated in the Mondrian to Dutch Design theme year. 157
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Future series
Before & after
Theme-based series of debates Future Series is a Dutch Design Foundation programme. The Future series lectures at Pakhuis de Zwijger are organised in collaboration with Volkskrant and Pakhuis de Zwijger.
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Before & after
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Future Series #8: Constructed Images of the Future
Before & after
The constructed images of the future by RAAAF took centre stage during the 8th edition on 30 June 2017 in Pakhuis de Zwijger.
Future Series #9: Start-ups in design
In the ninth edition of Future Series on 1 December, the main theme was Start-ups in Design, with key note speaker Floris Schoonderbeek.
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Designer Drinks @ the Designhuis
The first ever Designer Drinks, but certainly not the last. The boys from Biki90 laid on the summer sounds, our friends from Beerze beer were there to quench thirsts and Calypso’s very own Louis cooked a great meal. As an extra we announced the theme and ambassadors for 2017.
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Mondriaan to Dutch Design
In 2017, we celebrated the 100th birthday of Dutch Design movement De Stijl. To mark this occasion, 2017 was titled the year of 'Mondriaan to Dutch Design'. As a programme partner, DDW created the official press presentation and hosted several (inter)national press tours throughout the year.
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Publications about Mondriaan to Dutch Design
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5 years Driving Dutch Design ABN AMRO Bikes ABN AMRO Hotspots Bloggers Tour Bright Day Bussiness tours Crowdfunding Dutch Design Dating Dutch Design Dating Dutch Design Pitch & Network event Driving Dutch Design ELLE Decoration Pop-up Shoot Enjoying Smart Mobility
Frame Minds Frame x DDW Store HEMA design daten Hop-on hop-off bus Insta Meet-up Press center Press tours Publications Radius Sense & Create Volkskrant Designtafel Volvo Design Rides VPRO Toekomstbouwers We Know How You Feel 164
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Business & media Business & media
DDW introduces commerce and other business sectors to the strength and capacity of Dutch design. The Dutch Design Week sponsors offer financial support, but also have an intrinsic role to play, just like other (media) partners. In close collaboration, DDW offers an extensive customised business and press programme for various audiences. Together we help designers, aiding them in terms of publicity, network expansion and assignments. 165
Business & media
Three day international press tour
Tour for the National television producers
Vescom in collaboration with DDW, Architecture Media tour
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DDW Press center
Journalists, bloggers, photographers and camera crews collected a press pass and information pack from DDW’s Press Center. Design by Ontwerplabel Vij5.
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Selection of print publications, from the New York Times, to Axis, to Volkskrant Magazine
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VPRO De Toekomstbouwers
A national television programme with young thinkers and makers by the VPRO and DDW. In the first four episodes, two young designers participating in DDW were introduced. In the final episode which aired on Saturday 28 October, one of the finalists, Dave Hakkens, won the VPRO Future Builders Grant of 10,000 euros. The eight candidates were: ChloĂŠ Rutzerveld, Alissa Rees, Dave Hakkens, Manon van Hoeckel, Ermi van Oers, Arvid Jense, Bas Timmer and Frank Kolkman.
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Business & media
“God must have intended it so, excuse me, intelligent design must have drawn the plans when it created the public broadcaster: intelligent, captivating, sharp and inspiring.” – Arjen Fortuin (NRC)
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ELLE Decoration pop-up shoot during DDW
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“The installation offers more than a visually pleasing show, but directly links inner feelings to an outward display, heightening consciousness through the embodiment of immersive installation.”
AURA at the ‘We Know How You Feel’ exhibition This project explores the materialisation of emotions into light using wearable biosensors. Created by Nick Verstand, VPRO Medialab, Salvador Breed, NAIVI, TNO and EagleScience.
– Alex Servie (FRAME)
VPRO Medialab – Studio Nick Verstand: Aura, Design perron www.nickverstand.com www.vpro.nl/medialab
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Bloggers tour and Insta meet-up during DDW
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Bright Day
The annual Bright Day was bigger, better and brighter this year. The presentation of ‘the best of’ DDW lasted for two days.
Bright Day, Best of DDW, Jaarbeurs, Utrecht, November 18 & 19, 2017
Smurfit Kappa Corrugated Benelux: Sense & Create, Klokgebouw
Enexis Group: Enjoying Smart Mobility, Klokgebouw
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Business & media
Volkskrant Design Table & A chance to win design competition
On Saturday and Sunday during DDW, interviews, columns, discussions and presentations review what was the best, weirdest, most wonderful and sometimes most irritating of what was on show in Eindhoven. The winners of the ‘A chance to win design’ competition were also announced.
Volkskrant & DDW: Volkskrant Design Table, People's Pavilion
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"The Dutch Design Week, in parallel with the Design Academy Eindhoven graduate show, has always been strong on the conceptual and the innovative. In 2017, I was really delighted to see designers getting more politicised: really engaging with society and the 'system'. We don't need more objects, we need a better world and designers must rise to the challenge.� – Sophie Lovell, design critic and author
FRAME Minds, de Bijenkorf
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FRAME & DDW: FRAME x DDW Store, Klokgebouw
For the third time, Frame opened a pop-up store during DDW. Products by emerging designers were on sale here. The Frame x DDW store interior at the Klokgebouw was designed and built by students of the Royal Academy of Art The Hague (KABK).
FRAME & DDW: FRAME x DDW Store, de Bijenkorf
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FRAME x DDW Store
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Crowdfunding Dutch Design
A crowdfunding platform exclusively for Dutch design, with an exhibition of the twelve design projects in the Klokgebouw.
“It is inherently Dutch to see a problem as a challenge.” – Karen von Hahn (Toronto Star)
Dutch Design Foundation, Kickstarter, voordekunst en Douw&Koren: Crowdfunding Dutch Design, Klokgebouw www.kickstarter.com
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Business & media
HEMA design daten™
HEMA invited young designers to think about sustainable and social design. Ideas and products that make life easier and more fun, from a sustainable and social perspective.
HEMA: HEMA design daten™, Ketelhuisplein
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Driving Dutch Design
Talent development programme (workshops, seminars and pitches) that helps fledgling designers on their way in the world of commerce. www.drivingdutchdesign.nl
Driving Dutch Design (by ABN AMRO, BNO & Dutch Design Foundation): Dating Dutch Design Pitch & Network event, ABN AMRO House
Driving Dutch Design (by ABN AMRO, BNO & Dutch Design Foundation): Dating Dutch Design Exhibition, ABN AMRO House
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ABN AMRO has been supporting young, talented designers for 5 years by transferring knowledge and offering a platform. For its fifth anniversary year they commissioned a major retro-spective. More than 90 designers showed their works and the growth they had experienced in the interim years.
ABN AMRO, BNO & Dutch Design Foundation: 5 years Driving Dutch Design, VEEM
Radius
Through showcasing cross-over start-ups with disruptive potential, Radius high-lights the magical symbiosis of technology and design.
Business & media
5 years Driving Dutch Design
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VOLVO Design Rides
Regular feature during DDW: forty Design Rides by Volvo transported more than 50,000 visitors for free to and from every DDW location.
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“Exploring Dutch Design Week was an incredible way to get to know the design philosophies that seem prevalent in the Netherlands, which I saw as innovation, collaboration, and challenging the status quo. – Stacy Kendall (Gray Magazine)
Business & media
ABN AMRO Bikes
ABN AMRO and Hopper helped all visitors wearing a DDW wristband on their way with the loan of a bicycle for free (until supply outstripped demand).
Hop-on hop-off bus
Comfortable transport for all visitors, with the free Kupers & ABN AMRO Hop-on hop-off bus.
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Sponsors & partners Sponsors & partners
Educational partners
Event partners
Media partners
Partners
Preferred suppliers
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What impact does digitalisation have on our society? What if we were to transform the virtual or immaterial into physical products? What if we made the intangible real? The innovations in the field of virtual reality and smart home applications are increasing rapidly. What better way to follow this technological progress than in a live experience? This year, we noticed that multiple participants aimed to make the digital more tangible.
MAD Emergent Art Center, Hyperspace Collective & ViolaVirus took you to a virtual fairy-tale desert in the exhibition ‘Manifestations – Will the future design us?’ in the VEEM building. Exhibitors taking part in this exhibition included: Zanne and Dick Janssen from www.ideeenlab.nl who lend Virtual Reality (VR) new meaning with the project Run Away? VR/AR. Their experience took you on a journey similar to that of a refugee, in which all your senses (you experience smells, vibrations and touch) were activated. Another impressive VR experience was Second Livestock; a project aimed to improve the life of chickens by stimulating an outdoor experience through tiny headsets with a VR application. Second Livestock was part of the exhibition Robotanica by Transnatural in the VDMA. Young talent from the Design Academy Eindhoven (DAE) also dived into the possibilities of the digital world. Unfortunately, Simon Dogger is experiencing for himself what loss of vision does to the perception of emotions.
'Materialising the Internet’ by MU Artspace is a great example of this development. In this exhibition you come to the realisation that the virtual is already completely integrated in our environment. Algorithms can link you to a new love, we can store gifs in our DNA, implant RFID chips in our hands to open the doors to our homes. But, how far do we want things to go? Participant Lauren McCarthy arouses our awareness for a new reality, in which we casually allow all sorts of intelligent devices into our lives that register everything; for example Amazon’s Echo. What if it was a person that stood in the middle of the living room and experienced everything? Would we still be as comfortable sharing everything then?
With his Emotion Whisperer application, an app and a visor with built-in camera, he can transform emotions into specific vibrations that the telephone transmits for people with impaired vision. This enables those with impaired vision to understand and receive the additional messages coming from non-verbal communication.
190190
Carl Rethmann scans physical objects and, with the help of artificial intelligence, he links the scans to digital information that is to be found on the internet, like symbols, history and other facts.
Interview
Trends
Trend: The Immaterial Materialized
With ‘Roam the Web: The Collective’ Ymkje Kamphuis is raising awareness among internet users on the way online activity influences our imaging and consequently also our behaviour. By means of special algorithms, artificial conclusions can be made based on our online behaviour and the website we visit. For example, the advertorials you see on Facebook are based on this information.
During DDW17, visitors were able to experience the virtual world in real life at different locations. Besides that, various new technologies and innovations were being put to the test at the MU, in the VEEM and in the Design Academy Eindhoven.
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Trend: New Crafts
New colour pigments from ground water rich in iron oxide, new applications for the legacy of the Zuiderzeemuseum, glass samples made from sand from every corner of the world and non-woven construction materials being utilized for interior products; the DDW programme of 2017 included a wealth of innovations in the field of craft. The exhibition HOW&WOW by the Crafts Council Nederland provided an in-depth insight into the craftsman’s approach to work. They noticed a revival of crafts this year; more appreciation and more innovation. We noticed two different approaches: designers who focused on unlocking and maintaining old crafts and designers who added a layer of cross-pollination combining new technologies, biomaterials and crafts. Dutch Design Awards finalist Das Leben Am Haverkamp is an example of the first group. They showed a new interpretation of Zeeland costumes and domestic objects that preserved traditional crafts while reclaiming attention.
Jetske Visser, Kirstie van Noort and Lotte de Raadt showed that manual filtering of ground water produces a deep red (sedimentary) substance called ‘Oer’. This substance gets a new application in the work of these three designers. For example, they used the substance as pigment for their porcelain objects. Another project that pays attention to natural materials is ‘To See a World in a Grain of Sand’ by Atelier NL. For this project, Atelier NL appealed to the citizens of the world to collect sand and send it to them, as it is their dream to map out the sands of the world by means of glass samples. By doing so, they aim to emphasize the different qualities of the sand locally available for each area as opposed to the commonly used white sand that is getting scarcer by the day. There was more about glass in the exhibition ‘Discover the magic of glass’ curated by Het Nationaal Glasmuseum including work by Christien Meindertsma. This exhibition aimed to visualize the process of glassblowing and explained how glassblowers and designers work together.
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She used her knowledge of ceramics by creating a new approach and combining it with mycelium, a living organism. There are various similarities between the two materials; like clay, mycelium shrinks, is mouldable by hand and eventually baked in an oven to become a sturdy object.
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The Arnhem collective, including Atelier Rick Tegelaar, Klaas Kuiken, Studio Joris de Groot and Mieke van den Hout, got to work with the material Colback that is currently used exclusively in industry, as for example a reinforcement material. With the exhibition In4nite they demonstrated the possibilities of the material for interior design. Rosalie Bak is living proof that there are more cross-disciplinary connections within craft. Within the project Myco paste she examines the integration of bioorganisms in ceramics.
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Trend: Robotics vs. Mankind
Trends
This year, various exhibitions and designers provided a glimpse into the future of robots in our society. To what extent can technology be integrated in our lives? Will technology take over from people? What is the dividing line between a human and a robot? There are countless speculations about how robotics could change society. The expectation is that within 30 years the majority of our jobs will have been taken by robots. The secondment agency for humans and robots Hubot anticipates this development. The exhibition opened its doors under the guise of a secondment agency in the Eindhoven branch of MediaMarkt. Hubot was an initiative by Next Nature Network and it showed sixteen futuristic professions in which robots have not replaced humans, but emphasized that we can strengthen each other through cooperation. The exhibition Robotanica by Transnatural included the project Tumbleweed by Shlomi Mir; an autonomous robot that collects data in
the most desolate places on earth. This object provides scientists with insights into desert forming and into how factors like climate change, and quickreturns agriculture contribute to this. The Kickstarter projects Somnox world’s first sleep robot and Hugsy Home are two examples of technology that can improve our lives. Somnox is a cuddly toy to help you fall asleep and stay asleep that radiates sound, breathing rhythms and affection. Hugsy Home helps to extend the presence of parents in the case of new-born children where the parent cannot be present. Through recording the temperature, heartbeat and breathing rhythm of the parent and playing it back again later, the newborn can be soothed. The Mind The Step programme, in which projects from three Dutch Universities of Technology are brought together, also incorporated various Robotic projects. Matthijs Otten, a TU Delft graduate, designed an autonomous swarming robot
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‘Zebro’, that can comb through areas in search of survivors in the case of (natural) disasters. More techno-logical and robotic innovations could be found in the Klokgebouw at the start-up valley ‘Radius’. Tumble was one of the projects that was showcased there. Tumbleweed strengthens the human-product interaction in a smart home environment. Tumble pulse is a good example of this; an object that facilitates smart lighting and other technology through responding to touch.
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Trend: No Waste
Global and local recycling One of the methods for combatting plastic refuse is to empower consumers to recycle it themselves. Dave Hakkens, a Design Academy graduate, presented the latest version of his Precious Plastic
machine during DDW. This recycling machine offers a solution that can be employed globally. An open source manual is available online, that takes into account universal materials. Another project that drew a lot of attention was the People’s Pavilion; a 100% borrowed and circular pavilion made possible by loans from manufacturers, suppliers and residents of Eindhoven. The building was designed by Overtreders W and Bureau SLA. After DDW, all the construction materials were returned to the original owners. (Re)cycling biomaterial To reduce the use of plastic, an increasing number of designers are studying the possibilities of replacing plastic with biomaterials. Guest lecturer Tjeerd Veenhoven guided various students at the Bauhaus Universität Weimar in developing alternative types of materials. Luzie Deubel experimented with biodegradable materials for waterproofing paper. This has resulted in a paper raincoat. Isaac Monté and Doreen Westphal utilised waste from the food industry. Isaac Monté developed organic paper, made from waste leaves from leeks that serves as packaging for vegetables. Doreen
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Westphal gave oyster mushroom stubs a new life through producing a vegetarian sausage called Planti15.
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The plastic soup is regularly in the news. A recent report by the World Economic Forum announced that they believe there will likely be more plastic than fish swimming in the sea by 2050. Now plastic bags are out of vogue and plastic is collected separately in the Netherlands. As well as consumers, designers need to make a difference. Various Dutch Design Week 2017 participants presented solutions that extend further than just recycling plastic. Waste and reuse in general were important themes.
New perspectives on recycling A number of designers displayed surprising perspectives on recycling. Simone Post, as part of the EcoOh project, developed new plastic samples from refuse. It was her aim to show the beauty of recycling plastic. She feels a step forward would be if plastic was sorted by colour in the future, so that it does not just all end up a grey mass. Jessica Hartog has a similar idea. In an inspiring book she incorporated various shapes of colour-sorted recycled plastic. During DDW she presented various panels with her book, which accentuated the aesthetics and rich pallet of colours. The winner of the HEMA design date competition, Mirjam de Bruijn, offered an alternative for the use of household products, like shampoo and cleaning agents. These products are on average 80% water. Her project Twenty is a proposal to sell the basic ingredients that are later diluted by the consumer. This reduces the CO2-emission through more effective transport and less packaging waste.
Facts & figures Visitors
Age group
2010 2013 2016 2017
0-17 4% 18-25 21.3% 26-35 14.8% 36-45 10%
150,000 250,000 295,000 335,000
Participants 2010 2013 2016 2017
1,800 2,200 2,500 2,600
365 396 438 610
Locations 2010 2013 2016 2017
46-55 56-65 66-75 +75
18% 18.3% 11.8% 1.8%
Transport
Events 2010 2013 2016 2017
Social media
65 78 110 110
Press accreditations 2010 225 2013 450 2016 750 2017 900* * 3-day press tour Visitor profiles Origin Netherlands 81% International 19%
Volvo Design Rides: Taxis 40 People 54,000 Journeys 18,000 Rental ABN AMRO Design Bikes: Bicycles 2,806 Website Unique visitors 2017 444,114 Unique visitors October 2017 297,307 Page views 2017 3,768,773
Instagram followers: 2015 8,531 2016 28,000 2017 51,600 Facebook likes: 2012 2014 2016 2017
6,698 22,788 42,568 52,677
Twitter followers: 2012 2014 2016 2017
7,000 15,600 23,200 25,000
Media Partners
Average time on the website: 3:50 minutes Visitor origin: Netherlands 80,6% Belgium 3,6% Germany 2,7% UK 1,9% United States 1,6% France 1% Italy 1% Poland, Russia, Spain, China, Brazil, Taiwan, Switzerland, Ireland, South Korea, Canada, Turkey, Sweden, Denmark, Japan, Ukraine.
Dezeen Frame De Volkskrant VPRO TLMag ELLE Decoration Dezeen Jobs Bright Vice The Creators Project DUDE/BNO Archello Dutch Design Daily
Media value national (gross)
Posters MUPI 470 Posters A0 750 Posters A2 1,750 Maps (individual) 130,000 Short Events Timetable 30,000 Design Routes 30,000 Bags 1,800
2006 € 453,246,2012 € 6,300,000,2014 € 7,408,546,2016 € 16,867,953,31* 2017 € 20,395,049,70* * incl. international online value
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DDW 2017 Media categories (print, national)
Online media (selection)
News and opinion 76% Marketing, management and professional publications 7% Lifestyle and urban 4% Interior and home 7% Art and design 5% Other 1%
3voor12.nl, AD.nl, Adformatie.nl, Archello.com, Dearchitect.nl, Architectenweb.nl, Artsthread.com, BNdestem.nl, Bright.nl, Core77.com, Creators.vice.com (Vice), Damnmagazine.net, Designboom.com, Designindaba.com, Designwanted.today, Dezeen.com, Domusweb.it, Dutchdesigndaily.nl, Eindhovensdagblad.nl, Elle.nl, Elledecor.it, FD.nl, Fontanel.nl, Frameweb.com, Groene.nl, Hpdetijd.nl, Huffingtonpost.co.uk, Iconeye.com, Inhabitat.com, Marketingtribune.nl, Metropolis.com, Nu.nl, Nytimes.com, Omroepbrabant.nl, Radio1.nl, Rtlnieuws.nl, Rtlz.nl, Studio040.nl, Telegraaf.nl, Trendtablet.com, Devolkskrant.nl, VPRO.nl, Vtwonen.nl
Radio and television (selection) De Wereld Draait Door, RTL Boulevard, BrightTV, Kunstuur, Omroep Brabant, Koffietijd, RadioNPO1, Studio040, Cultura, VPRO de Toekomstbouwers, VPRO Nooit Meer Slapen, BNRNieuwsradio, Radio1 De Ochtend, Radio1 Nieuws en Co, LXRY TV, NOS Newspapers (selection) Algemeen Dagblad, De Telegraaf, De Volkskrant, Financieel Dagblad, Het Parool, Metro, Nederlands Dagblad, New York Times, NRC Handelsblad, NRC Next, Trouw Regional newspapers (selection) AD Haagse Courant, BN de Stem, Brabants Dagblad, Eindhovens Dagblad, Leeuwarder Courant Magazines (selection) Adformatie, De Architect, ArchitectuurNL, Casa Vogue Brasil, Dude Magazine, Eigen Huis & Interieur, ELLE, ELLE Decoration, ELLE Deco, Elsevier, Flair, Frame, Glamcult, Grazia, Happinez, Harper’s Bazaar, HP De Tijd, Libelle, l'Officiel, Marketing Tribune, Mest Magazine, NCRV Gids, OOR, Residence, Textilia, VARA Gids, Vanity Fair, Volkskrant Magazine, VPRO Gids, Vrij Nederland, vtwonen, Viva, VOGUE, Wallpaper, WOTH, Quest
Teamwork Volunteers 466 Hours 9,243 Taxi drivers 72 Work locations 32 Packed lunches 848 T-shirts 500 DDW Music Days 7 Locations 11 Acts 70 Total visitors 16,000 Most popular live: Joep Beving – 22 October Effenaar And So I Watch You From Afar – 23 October TAC Alex G & Feng Suave – 27 October Café Wilhelmina Ares & Sef – 27 October Fifth | NRE Most popular dance: Esa – 28-10 Fifth | NRE, OWOW – 27 October Effenaar
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© Dutch Design Foundation, 2017 All rights reserved. Nothing from this publication may be multiplied, stored in a computerised databank and/or publicised in any form or any way, whether electronically, mechanically, by photocopy, recording or any other manner without prior written permission from the publisher.
We would like to thank everyone who worked on the DDW 2017 edition: ambassadors, participants, art directors, volunteers, suppliers, (media) partners, sponsors — and (last but not least) all the visitors.
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Compilation: Jip Bierkens, Katja Lucas, Marloes Philipse, Danique Roestenburg, Julie Trienekens, Raffaela Vandermühlen, Dries van Wagenberg Design: Spielerei, www.spielerei.nl & Yorit Kluitman, www.yoritkluitman.nl Text & editing: Hofman & Donker, www.hofmandonker.com, Danielle Linders, www.meisjesvaneindhoven.nl, Angel Trinidad, www.angeltrinidad.me, Susan van Daal, E52 (Frans van Beveren, Milan Lenters, Renske Mehra, Corine Spaans), www.e52.nl Photography: Ruud Balk, Malou van Breevoort, Mirjam de Bruijn, Boudewijn Bollmann, Nick Bookelaar, Feico Dieudonné, Dana Dijkgraaf, John Dijkgraaf, Martin Dijkstra, Simon Dogger, Ossip van Duivenbode, Filip Dujardin, Mees van den Ekart, Almicheal Fraay, Cleo Goosssens, Floris Heuer, Max Kneefel, Tommy Köhlbrugge, La Bolleur, Liset van der Laan, Tim Meijer, Raymond van Mill, Ontwerplabel Vij5, Roos Pierson, RAW Color, Dick Rennings, Iris Rijskamp, Britt Roelse, Ralph Roelse, G. J. Van Rooij, Ronald Smits, Patrick Spruytenburg, Elke Teurlinckx, Simon Trel, Joanette van der Veer, Hanneke Wetzer, Jeroen van der Wielen and Willem Wouterse. Translation: Double Dutch, www.double-dutch.nl Campaign: Fabrique, www.fabrique.nl Print: Wilco Art Books, www.wilco-artbooks.nl Cover photo: Hanneke Wetzer Back cover photo: Filip Dujardin
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Ketelhuisplein, Strijp-S. Art director: La Bolleur www.labolleur.com
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