indeed turned out to be rather short. We published a manifesto in which we challenged ourselves to redesign what we don’t sell. And so when the folding chairs decorated by nail polishers, a concept by Marian Bantjes, did not sell at our show in Milan, we asked her to redesign them. Saved by Droog was the first step to a bigger undertaking. Our aim is to collaborate with companies that produce and process waste in order to make this waste accessible to designers and to create an alternative model of designing and producing. We have had our first brainstorms and the companies involved so far are enthusiastic. It needs to be stressed This made me wonder if we could redesign discarded products to create that this project is not only focusing on a continuous cycle of redesigning what redirecting product lifecycle but on does not sell. I envisioned a new model stimulating creativity as well. in which designers consider what is already there as their raw material for creative reinterpretation and in which production takes less time. In this Another current development model, styling is no longer considered we’re tapping into is open design. as an old fashioned superficial Digital platforms for uploading and practice but welcomed as a new downloading design are on the rise. kid on the block, as something that Through their promise to democratise is necessary for revival. Perhaps this design, they unfortunately seem to model can fulfil the growing demand produce an enormous amount of for new products while saving waste ugliness, or visual pollution, thus far. and time. Many of the platforms are driven These considerations resulted in the specifically by the possibilities of 3D project, Saved by Droog, which we printers and other tools for digital presented in Milan in April 2010. We production. We are currently working searched online liquidation auctions on a system that makes high quality and purchased relatively small lots, design accessible. Production is not such as 900 handkerchiefs, 20 dish specially focussed on high-tech digital towels and 80 folding chairs. We then technologies, but also on simple invited designers to redesign the carpentry, traditional crafts and dogoods--not only product designers it-yourself projects. We will create a but also fashion, jewellery and network of workshops to stimulate graphic designers. The results were handcraft all over the world, mixing very surprising and production time high-tech with low-tech. As is always
the existing
open design
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