Luxury of the North trip Pond Inlet and Iqaluit, Canada June 23rd – July 1st
Led by Diller Scofidio + Renfro, the project team is Claudia Linders, Frans Twisk and Hayley Eber and Frank Gesualdi (EFGH). Consulting experts are journalist Heleen Mees, Reinhold Martin (Columbia University) and Mark Wasiuta (Columbia University).
A family of bartending tools and glassware Client: Ketel One
Downloadable design In collaboration with Waag Society
Using only existing glassware and tools, Droog developed a family of bartending tools and glassware for Dutch vodka company Ketel One. Rolled out globally, the glassware and tools integrated the Ketel One logo and key messages in subtle ways.
Russia consumes kick-off and trip Theme: consumption Moscow September 6th - 10th
Led by Cynthia Hathaway and Winy Maas, the design team visited Pond Inlet and Iqaluit in the far North of Canada for the second Droog Lab project, in partnership with University of Alberta. The outcome will be presented in Canada in 2011.
No longer from the furniture store, but with a download from a website, design goods take the form of a digital blueprint that the consumer takes to the local manufacturer for customizable on-demand production.
Everything you need to know is on the bottle Droog is developing a new Client: Ketel One business model and product designs for downloadable design Led by Daniel van der Velden in collaboration with Mediagilde, and in partnership with Strelka a network of designers, and Institute for Media, Architecture with consultants Cathal McKee and Design, the third Droog Lab (CMK1), Catherine Jasserand project, Russia consumes was (Ivir), Hans Lensvelt, Institute of kicked-off. Ranging from the Relevant Studies, Joris Laarman conspicuous consumption of and Michiel Frackers. cars and jewellery by the New Russian to the reading of a Russian Possible benefits include lower literary classic by a farmer on the product costs, less transport and train, Russia exemplifies extremes less waste, new design concepts, more variation, possibility of when it comes to consumption. co-creation, lower investment Observing the divides between due to no warehousing, more the rich, the intellectual, the average and the poor, the urban responsive production chains, and involvement of the consumer and the rural, Russia consumes in the design outcome. seeks inspiration from different Not only for day-to-day goods, classes and habits in Russia Ketel One asked Droog to downloadable design can play to develop a new models of develop an animation for Ketel Led by Diller Scofidio + Renfro, a role in global urgencies. consumption that we can all One agents and bartenders to the third Droog Lab project, learn from. The outcome will be learn and spread the message Serving NY was kicked-off. The project has been initiated presented in Moscow in 2011. behind the bottle. Working with An epicentre of highly specialized by Droog and is supported by illustrator Clo’e Floirat, Droog service industries, New York is a Agentschap NL. Results will Led by Daniel van der Velden developed a one minute place where most homes do not be presented in 2011. (Metahaven), the project team animation to bring the story have irons or washing machines, includes Totan Kuzaembaev, of Ketel One to life. where taxis outnumber cars, Pavel Milyakov, Digna Kosse where restaurants hire water and Michèle Champagne. pourers, hotels designate door The consulting experts are Russian openers, grocery stores have art specialist and writer Sjeng shopping bag fillers and dog– Scheijen and economist sitters walk the dogs. Inspired by and sociologist Olga Kuzina. the astute service culture of New The local partner is Strelka York, the Droog Lab is exploring Institute for Media, Architecture the limitations and possibilities of and Design. such a service-oriented mentality, with outcome to be presented in New York in 2011. Serving NY kick-off and trip Theme: service economy New York July 26th – 30th
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