Droog Magazine 3

Page 9

a toast to your guests.

Every doorbell is a collection of electronic parts. They are programmed to release a hammer, which hits two objects to emit a two–tone sound. This announces the arrival of company at the door. Most doorbells are white plastic cubes that say nothing. Nothing about the technique, nothing about how they work, nothing about what a pleasant sound is, or how

hospitality is expressed. I designed the Bottoms up doorbell in 1994. 17 years later, the product is still current. Perhaps not wanting to design wasn’t such a bad idea after all. —Peter van der Jagt


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