I love chaos and anarchy, but in order to be efficient and effective it is essential to have order. This is our philosophy when we are in the creative process: anarchy only works in a framework of order. The investigation, that is to say, our research about developments throughout history was vital in this process for us, otherwise it would happen as it has many times—we could have copied things that already existed. In our case, research was more and more bound together with creativity. Do you think that creativity is valued in society today? Without a doubt. But you have to keep in mind that this process dates back some 40,000 years, that is to say, when the human mind was sufficiently intelligent to create. All human evolution is based on creativity, which is why it’s important not to magnify this as if it were something new. Creativity has always existed. The difference is that we’re much more intelligent now, there are many more of us, and we can rely on many more tools. What do you tell students about creativity? Do you think everyone can be “creative”? The most important thing, not only for students but for anyone, is not to give creativity excessive importance. When we hear the word creativity associated with the word genius, we can be suspicious. There are many people that can develop work without being creative that are marvelous, and others who dedicate themselves to creativity but we are not better because of it. The most important thing is the human perspective, one’s personality, and the proximity to the creative act. If one treats creativity as something normal, without believing it to be something divine, it will be much easier for this creativity to be long-lasting. Having said that, there are always creatives who are very talented, but leave a lot to be desired on a human level. In an interview in GQ in July 2011 you said, “I don’t have a favorite cooking tool. In the kitchen, I always have my pencil and notebook in my hand. I cook more theoretically than I do practically. My job is creative, and in the kitchen, the biggest part of my creativity is
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