2014 MEDIA KIT

NYC COMMUNITY MEDIA

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

At NYC Community Media we have a simple but important mission — to serve the residents, visitors and workers of the communities we report on with the most relevant news, information and opinions that affect their lives.

Being a part of the neighborhood matters.

Warren E. Buffett on the importance of community newspapers Warren E. Buffett recently summed up the role community newspapers play in our residents’ lives in his letter to Berkshire-Hathaway Shareholders, March 1, 2013 “Newspapers continue to reign supreme in the delivery of local news.

If you want to know about what’s going on in your town- there is no substitute for a local newspaper that is doing its job. Wherever there is a pervasive sense of community, a paper that serves the special informational needs of that community will remain indispensible to a significant portion of its residents.”

Whether we deliver our local, neighborhood news to our audience in print or online, our newspapers work to serve the people of our community, and our newspapers work for you in serving those same people — your customers.

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014 Media Kit

NYC COMMUNITY MEDIA In Print and Online

N

YC Community Media is the proud publisher of five of the most acclaimed and respected community newspapers and websites serving the city.

www.TheVillager.com

Our mission is dedicated to providing New York residents with indepth reporting of the events and issues that shape their daily lives in the neighborhoods in which they live and work.

Our multi award-winning editorial has enabled us to create a trusted and effective environment for the businesses and merchants who make up (create) the local economy.

Connecting you and your business with your market, your community and your neighbors is what we do best.

Our audiences represent a diverse population of consumers for a wide range of products and services. Whether it’s responding to the challenges of natural disaster or trumpeting the triumphs of development and rebuilding, our newspapers and websites provide lifelines of essential information and communication to the hundreds of thousands of residents, visitors, workers and businesses who call these neighborhoods their own.

We offer our (local, regional and national) advertisers an incredibly diverse array of effective options that include: • • • • • • • •

Print display ads Online advertising Email newsletters Dedicated eBlast Live Events and Promotions Social Media Advertising design and production Digital Media marketing services including Search Engine Optimization & Reputation Management

www.GayCityNews.com

www.DowntownExpress.com

www.ChelseaNow.com

www.EastVillagerNews.com

AWARD WINNING LOCAL NEWS The New York Press Association (NYPA) and the National Newspaper Association (NNA) have recognized NYC Community Media with more than 155 awards over the past ten years.

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014 Media Kit : The Villager

THE VILLAGER West & East Village, Chelsea, Soho, Noho, Hudson Square, Little Italy, Chinatown and Lower East Side, Since 1933

T

he Villager is the paper of record for Greenwich Village, Soho, Noho, Chinatown, Union Square, Gramercy and Little Italy- the neighborhoods covered by The Villager are among the most dynamic, colorful, contentious and exciting places on the planet.

For over 80 years, The Villager has been downtown Manhattan’s preferred news media. The Villager offers the most in-depth local news, arts & entertainment, politics, local business and profiles of news-making personalities. Editorial Excellence is what attracts one of the most actively engaged audiences, making it the perfect environment for businesses to connect with their customers.

It’s the people who live, work and play here that make this area of the city such a desirable market.

The Villager covers it best, winning 6 first-place awards and 13 awards overall, ranking it among the top five community newspapers in the state in the New York Press Association’s 2011 Better Newspaper Contest.

The Villager is available exclusively as a paid publication, sold by subscription and at newsstands.

Legal and Public Notice Advertising The Villager is the paper of record for all Legal and Public Notice advertising in New York City.

DEMOGRAPHICS Male 50% Female 50% Median Age 38 Ages 25-34 18% Ages 35-54 57% Median HHI $87,500 HHI $50K+ 64%

HHI $75K+ 43% College Educated 66% Employed 75% Working Full-Time 68% Professional 65% Married 27% With Kids 33% SOURCE: Pulse Research

AUDIENCE “Our account exec couldn’t have been more helpful in launching a campaign to get the results we needed. We were delighted.”

MAUREEN DOWDELL Director of Public Relations Schola Cantorum on Hudson

Print Edition Reaching over 30,000 readers, The Villager is distributed every Thursday, available in newstands and by subscription. Print edition includes legal ads. The print edition is also available online at www.thevillager.com.

Monthly Online Traffic Over 470,000 Page Views Over 118,000 Unique Visitors Over 400,000 Visits

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014

Media Kit : Downtown Express

DOWNTOWN EXPRESS The Newspaper of Lower Manhattan: Tribeca, City Hall, Financial District, Chinatown, Battery Park, South Street Seaport and World Trade

D

owntown Express is a must-read in lower Manhattan, providing readers with crucial, ever-changing, indepth information about quality-of-life, civic and political events, schools and business.

Downtown Express is the only publication focusing exclusively on all the neighborhoods below Canal Street: Tribeca, the Financial District, City Hall, the Seaport, Chinatown and Battery Park City.

We’re proud recipients of the NYPA’s first place award for Spot News Coverage and the second-place winner for editorials.

Downtown Express reaches an incredibly diverse mix of residents whose neighborhoods are bound together by their geography and their passion for being deeply connected to their community.

As lower New York continues its breathtaking pace of development with the addition of significant residential projects and the completion of the World Trade Center, the positive impact on the economy of these neighborhoods will be considerable. Downtown Express is a leading influence and resource to its residents and workforce.

“Downtown Express helps spread the word about our youth programs, brings in new participants and is critical in creating a sense of community downtown. It is a must-read every week for its local news, and forceful and independent editorials.”

BOB TOWNLEY

Executive Director Manhattan Youth

DEMOGRAPHICS Male 52% Female 48% Median Age 37 Ages 25-34 30% Ages 35-54 62% Median HHI $112,500 HHI $50K+ 62%

HHI $75K+ 74% College Educated 61% Employed 93% Professional 65% Married 29% With Kids 45% SOURCE: Pulse Research

AUDIENCE Print Edition Reaching over 100,000 readers, Downtown Express is distributed every other Thursday with a residential focus in 350 street boxes, restaurants, bars, cafes, retail businesses, banks and many residential buildings.

The print edition is also available online at www.downtownexpress.com.

Monthly Online Traffic Over 529,000 Page Views Over 129,000 Unique Visitors Over 320,000 Visits

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014

Media Kit : Gay City News

GAY CITY NEWS

Serving Gay, Lesbian, Bi and Transgender New York

G

ay City News boasts America’s most experienced and pioneering team in GLBTQ journalism, a team that since the 1980’s has chronicled cross-currents, struggles and triumphs of the gay civil rights movement and the determined fight to surmount the AIDS epidemic.

Gay City News is dedicated to providing the most insightful, informative and up-to-date coverage about New York City’s diverse gay community. Award-winning editorial makes it one of the most respected GLBTQ publications in the nation.

Gay City News speaks to the core of ”America’s most influential untapped market” according to The Wall Street News, reaching more GLBTQ New Yorkers than all national gay magazines combined.

Gay City News is distributed throughout Manhattan as well as select neighborhoods in Brooklyn and Queens.

DEMOGRAPHICS Male 50% Female 50% Median Age 37 Ages 25-34 18% Ages 35-54 66% Median HHI $68,500 HHI $50K+ 63% HHI $75K+ 47%

College Educated 62% Employed 87% Working Full Time 78% Professional 58% Married 26% Significant Other 42% With Kids 39% SOURCE: Pulse Research

AUDIENCE Sponsorship & Partner Opportunities: As one of the nation’s leading GLBTQ media, Gay City News regularly sponsors with local, regional and national businesses and organizations for a variety of dynamic events and promotions. For complete details, contact the marketing department.

“Gay City News editor Paul Schindler’s alwaysstrong opinions make the paper kind of a must-read even outside the community.”

BEN SMITH Buzzfeed.com

Print Edition Reaching over 100,000 readers, Gay City News is distributed every other Wednesday throughout the Metropolitan New York area, via over 500 street boxes, newsstands, restaurants, bars, cafes, retail businesses, banks and community gathering spots. The print edition is also available online at www.gaycitynews.com.

Monthly Online Traffic Over 1,000,000 Page Views Over 290,000 Unique Visitors Over 710.000 Visits

SPECIAL DISTRIBUTION Pride Parade: 20,000 additional copies distributed during the parade Fire Island: Extended distribution to Fire Island, NY from Memorial Day to Labor Day

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014

Media Kit : Chelsea Now

CHELSEA NOW The West Side’s Community Newspaper

M

anhattan’s Chelsea neighborhood represents one of the most diverse and evolving communities in New York City. It’s mix of residents-from families and single twenty-somethings, to its rich artist and gallery and GLBTQ communities –continue to see astonishing growth and development.

Chelsea has become a prime destination for hotels, restaurants, theatres, nightlife and retailers. The completion of the incredibly popular High Line park and waterfront, the forthcoming mixed-use development of the Hudson Yards and planned-expansion of Chelsea Market make this one of the most exciting places to live and visit anywhere in the world.

Chelsea has also become home to America’s most innovative tech firms making it epicenter of the east-coast silicon valley.

Chelsea Now is the ONLY publication devoted exclusively to this renowned locale for the most esoteric and breaking news, plus art and entertainment coverage that is simply unmatched.

Chelsea Now’s coverage of the arts and the environment has also earned coveted NYPA awards.

Chelsea Now provides advertisers with the direct connection to residents and visitors who are drawn to this thriving neighborhood that has become one of the city’s most exciting places to be.

Beginning in 2014, Chelsea Now will extend its distribution to include its neighbors to the north: Hell’s Kitchen & Hudson Yards. Bring your advertising to the newest, fastest growing community in New York City!

”We were thrilled with the ads for First Saturdays/March, which directly contributed to a hugely successful program! We had a record 240 guests in attendance...”

ANNE WACHNICKI

Marketing Manager New Museum Manhattan

DEMOGRAPHICS Male 52% Female 48% Median Age 37 Ages 25-34 26% Ages 35-54 37% Median HHI $84,500

HHI $50K+ 62% HHI $75K+ 47% College Educated 65% Professional 71% Married 19% With Kids 28% SOURCE: Pulse Research

AUDIENCE Print Edition Reaching over 75,000 readers, Chelsea Now is distributed every other Wednesday via 125 street boxes located on street corners from 14th to 34th Streets, from Broadway to the West Side Highway plus high-traffic indoor locations including bookstores, cafes, restaurants, clubs, residences, etc. The print edition is also available online at www.chelseanow.com.

Monthly Online Traffic Over 417,000 Page Views Over 100,000 Unique Visitors Over 210,000 Visits

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014

Media Kit : East Villager

EAST VILLAGER & Lower East Sider

East & West Village, Lower East Side, Soho, Noho, Little Italy and Chinatown

E

ast Villager & Lower East Sider is the newspaper of record for the neighborhood of Manhattan defined by its boundaries that run from Broadway to Avenue D, 23 rd Street to Delancey where change has been a constant.

This ever-evolving area is rich with both protected history and new cutting-edge development. Residents and visitors here find a community that offers some of the most exciting cultural and commercial opportunities anywhere. It boasts the widest variety of ethnic restaurants and shopping in the city. It’s one of the leading destinations for visitors from around the globe.

A rich population of students from a number of acclaimed colleges and universities make their home here as well.

The East Village and Lower East Side make up one of the most densely populated neighborhoods in New York, making it a tremendous place for business owners looking to tap into its insatiable demand for goods and services.

“This is a great addition to the East Village. Love the coverage.”

HARRY HANSON

DEMOGRAPHICS Male 48% Female 52% Median Age 38 Ages 25-34 20% Ages 35-54 64% Median HHI $52,500 HHI $50K+ 41%

College Educated 63% Employed 79% Professional 30% Married 26% With Kids 36% SOURCE: Pulse Research

AUDIENCE Print Edition Reaching over 20,000 readers, The East Villager and Lower East Sider is distributed to dozens of locations within Broadway to Avenue D, 23rd Street to Delancey. You will find our bright yellow streetboxes in high-traffic areas and distribution inside residential buildings, clubs, associations, medical facilities, retail establishments, entertainment venues and retirement/assisted living facilities and centers. The print edition is also available online at www.eastvillagernews.com.

Monthly Online Traffic Over 240,000 Page Views Over 32,000 Unique Visitors Over 88,000 Visits

Hanson Fitness

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014 Media Kit : The Villager

COMMUNITY HANDBOOK Your yearly guide to resources in Downtown Manhattan

T

he Community Handbook is a must-have guide to local, educational, health and recreational resources.

Distributed in all NYC Community Media indoor locations below 34th Street in Manhattan, as well as select community resource locations.

In addition to its extensive listings, the Community Handbook also features a yearly theme that is specific to Downtown Manhattan. Past themes have

AD SIZES

included movies, songs, and comedians.

FULL PAGE

$1395

HALF PAGE

$870

QTR PAGE

$560

EIGHTH PAGE

$350

ENHANCED LISTING*

$150

FULL COLOR INSIDE COVERS

$1595

6.5” x 9”

The Directory will also be available on all NYC Community Media websites and will be sent to over 29,000 of our eNewsletter subscribers!

COPIES & MORE SINCE 1982!

331 East 9th Street, New York, NY 10003 212-473-7833 • Fax 212-673-5248 www.sourceunltd.com ”We at The SourcePRINTS Unlimited COPIES • COLOR find the gateway book to be a FAX • RUBBER STAMPS priceless resource of information for LAMINATING • CD • DVD finding various organizations and VIDEO DUPLICATION businesses which help make living in UNIQUE GREETING CARDS STATIONARY SUPPLIES our neighborhood easier.”

SANTO MOLLICA “It’s Worth The Trip Down The Street!”

Owner The Source Unlimited

3.175” x 9” or 6.5” x 4.5”

3.175” x 4.5”

3.175” x 2.25”

6.5” x 9”

*Please ask your Account Executive for more detais.

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014

Media Kit : Advertising Calendar

ADVERTISING CALENDAR NYC Community Media Print Publication Dates sea Chelnow Jan 2

Jul 3

Jan 9

Jan 16

Jan 8

Jan 15

Jan 9

Jul 10

Jan 23

Jan 30

Jan 22

Jan 29

Jan 16

Jul 17

Feb 6

Feb 13

Feb 5

Feb 12

Jan 23

Jul 24

Feb 20

Feb 27

Feb 19

Feb 26

Jan 30

Jul 31

Mar 6

Mar 13

Mar 5

Mar 12

Feb 6

Aug 7

Mar 20

Mar 27

Mar 19

Mar 26

Feb 13

Aug 14

Apr 3

Apr 10

Apr 2

Apr 9

Feb 20

Aug 21

Apr 17

Apr 24

Apr 16

Apr 23

Feb 27

Aug 28

May 1

May 8

Apr 30

May 7

Mar 6

Sep 4

May 15

May 22

May 14

May 21

Mar 13

Sep 11

May 29

Jun 5

May 28

Jun 4

Mar 20

Sep 18

Jun 12

Jun 19

Jun 11

Jun 18

Mar 27

Sep 25

Jun 26

Jul 3

Jun 25

Jul 2

Apr 3

Oct 2

Jul 10

Jul 17

Jul 9

Jul 16

Apr 10

Oct 9

Jul 24

Jul 31

Jul 23

Jul 30

Apr 17

Oct 16

Aug 7

Aug 14

Aug 6

Aug 13

Apr 24

Oct 23

Aug 21

Aug 28

Aug 20

Aug 27

May 1

Oct 30

Sep 4

Sep 11

Sep 3

Sep 10

May 8

Nov 6

Sep 18

Sep 25

Sep 17

Sep 24

May 15

Nov 13

Oct 2

Oct 9

Oct 1

Oct 8

May 22

Nov 20

Oct 16

Oct 23

Oct 15

Oct 22

May 29

Nov 27

Oct 30

Nov 6

Oct 29

Nov 5

Jun 5

Dec 4

Nov 13

Nov 20

Nov 12

Nov 19

Jun 12

Dec 11

Nov 27

Dec 4

Nov 26

Dec 3

Jun 19

Dec 18

Dec 11

Dec 18

Dec 10

Dec 17

Jun 26

Dec 25

Dec 25

Dec 24

Dec 31

Space reservations close 7 calendar days prior to publication date.

Ad materials due 5 calendar days prior to publication date.

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014

Media Kit : Advertising Calendar

SPECIAL SECTIONS FEBRUARY

AUGUST

Progress Report Downtown Express | Chelsea Now

Fire Island Distribution Gay City News

Wedding Pride (Spring) Gay City News

Fringe NYC Gay City News | Chelsea Now

MARCH

Back to School Downtown Express | Gay City News Chelsea Now | The Villager | East Villager

Progress Report The Villager Senior Health Downtown Express | Chelsea Now Sports Issue Gay City News

APRIL

Best of the Gay City Gay City News

SEPTEMBER Fall Festivals Directory Downtown Express | Chelsea Now The Villager | East Villager

Senior Health Gay City News | The Villager | East Villager

World Trade Center Opening Downtown Express | The Villager | East Villager

Tribeca Film Fest

Wedding Pride (Fall) Gay City News

Downtown Express | The Villager | Chelsea Now

MAY

OCTOBER

Taste of Tribeca Downtown Express | Gay City News Chelsea Now | The Villager | East Villager

Small Business Downtown Express | Gay City News Chelsea Now | The Villager | East Villager

Summer Festivals Directory Downtown Express | Chelsea Now The Villager | East Villager

Elections 2014 Downtown Express | Gay City News Chelsea Now | The Villager | East Villager

JUNE

NOVEMBER

Pride Gay City News | Chelsea Now The Villager | East Villager

Holidays Downtown Express | Gay City News Chelsea Now | The Villager | East Villager

Fire Island Distribution Gay City News

Community Handbook Directory distributed in all neighborhoods below 34th St. in Manhattan

JULY Fire Island Distribution Gay City News

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014

Media Kit : Distribution Map

DISTRIBUTION

Regional Distribution by Zip Code

READERSHIP THE VILLAGER 30,000 GAY CITY NEWS 100,000 DOWNTOWN EXPRESS 100,000 CHELSEA NOW 75,000 EAST VILLAGER 20,000

THE VILLAGER:

GAY CITY NEWS:

EAST VILLAGER:

Gay City News is distributed throughout Manhattan, as well as parts of Brooklyn & Queens

10002, 10003, 10006, 10007, 10009, 10010, 10012

MANHATTAN: 10001, 10002, 10003, 10004, 10006,

10001, 10003, 10012, 10013, 10014

CHELSEA NOW: 10001, 10011, 10016, 10018, 10019

DOWNTOWN EXPRESS: 10002, 10004, 10007, 10014, 10038, 10280

10007, 10009, 10010, 10011, 10012, 10013, 10014, 10016, 10017, 10018, 10019, 10021, 10022, 10023, 10025, 10026, 10027, 10028, 10029, 10034, 10036, 10038, 10128, 10280 QUEENS: 11101, 11109, 11355, 11367, 11368 BROOKLYN: 11201, 11205, 11215, 11231

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014

Media Kit : Demographics

DEMOGRAPHICS AT A GLANCE A Diverse and Affluent Audience

READERSHIP DEMOGRAPHICS Male

Female

With Kids

Married

College Ed

Median Age

The Villager

50%

50%

33%

27%

66%

38

Gay City News

50%

50%

39%

26%

62%

37

Downtown Express

52%

48%

45%

29%

61%

37

Chelsea Now

52%

48%

28%

19%

65%

37

The East Villager

48%

52%

36%

26%

63%

38

AVERAGE HOUSEHOLD INCOME

MEDIAN HOUSEHOLD INCOME

1,200,000 1,000,000 100,000 800,000 600,000

80,000

400,000 200,000

60,000

0

0 The Villager

Gay City News

Downtown Express

Chelsea Now

The East Villager

The

Gay City

Downtown

Chelsea

The East

Villager

News

Express

Now

Villager

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014

Media Kit : Demographics

ADVERTISING

Print Ad Creation and Submission Four-color or black and white creatives submitted electronically must be industry standard Adobe Acrobat PDF files.

BLACK AND WHITE

• •

The following standards are recommended for black and white newspaper ads: Every continuous tone or halftone image should be evaluated on an individual basis with an expected dot gain of approximately 30%.

• Dot gain curves are non-linear; ads will gain more in their mid-tone values than highlight or shadow.

• All continuous tone images should be at least 170 ppi at their final output size.

• Line art should be at 1016 ppi.

• A ll supplied ads should have a minimum of 5% in the highlight and a maximum of 80% in the shadow area.

• Any part of the ad not intended to print solid black should be created at a maximum of 75%.

• A minimum of 20% contrast between foreground and background is suggested.

• Type should be kept at a minimum of 8 pt. for standard or 12 pt. for reverse.

• All type intended to print solid black should be set at 100% black.

• Surprinted type should be solid black and contrasted against a 30% or less black screen.

• Reversed or knocked-out type should be 0% black (white) type on a 70% screen or higher.

• Fine serif typefaces should be avoided.

• We will not modify PDF files.

•

FOUR-COLOR We strongly discourage same color family type on top of color boxes and will not be held liable for bad reproduction of such artwork. For instance, no typeface in shades of auburn over an auburn background.

• Tone (or Contrast) Reproduction • Newsprint offers less contrast than text matte or coated stocks. The darkest four color area should not exceed 240%, the dot percentage should not exceed 90%.

•

Dot gain is approximately 30%.

Reversed type or four-color black type should be at least 14 pt. and a medium-to-bold sans-serif typeface is recommended. Dropped-out (reversed) type in a black only area should be at least 10 pt. medium to bold sans-serif typeface.

FONTS •

S ince we accept only PDF files for artwork, font files are not required. We cannot make font corrections or any type of modifications to a PDF.

RESOLUTION AND LINE SCREEN Images @ 203.2 dpi (8 pixels/mm) Line Art @ 1016 ppi (40 pixels/mm) • Output screen ruling @ 100 lpi • •

TO SUBMIT FILES BY DISK PDF’s can best be submitted by FTP or delivered by email. CDs can be delivered to our office.

TO SUBMIT FILES BY EMAIL (25MB OR SMALLER) ads@thevillager.com

CAMERA-READY MATERIALS DEADLINE Noon on the business day following space reservation deadline.

INSERTS $97/M net. Sample required, rate may vary depending on size, stock and weight. Due at printer at least one week prior to insertion date. Please contact the Sales Department for shipping details. Commercial printing available.

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014

Media Kit : Advertising

ADVERTISING Ad Dimensions

1

1/2 V 1/2 H

FULL PAGE 9.875”W x 11.4”H

FRONT PAGE BILLBOARD FRONT PAGE BILBOARD 9.875”W x 2.0”H

HALF PAGE HORIZONTAL 9.875”W x 5.63”H

HALF PAGE VERTICAL 4.85”W x 11.4”H

1/4 1/8 QUARTER PAGE 4.85”W x 5.63”H

EIGHTH PAGE 4.85”W x 2.75”H

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014 Media Kit : Front Page Bilboards

ADVERTISING Front Page Billboard

Front-page billboards in your community newspaper allow you to maximize your ad by putting it in the spotlight of the front page.

COVER

FRONT PAGE BILLBOARD

FRONT PAGE BILLBOARD DIMENSIONS 9.875”W x 2.0”H (4C ONLY)

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014 Media Kit : Web Ads

ADVERTISING Family Pride Ad Page

Reach families every month in Gay City News! With readership of over 100,000, the paper is distributed throughout Manhattan, as well as parts of Brooklyn & Queens PLUS all major LGBT Events, including the GLBT EXPO, GMHC’s Savor, Manhattan Chamber of Commerce LGBT Committee Network Events, Brooklyn Wedding EXPO, and the 2014 GAY PRIDE Parade with over 1 million attendees. Special seasonal distribution in Fire Island from Memorial Day to Labor Day. Family Pride is published once a month. Available in full color, ads are sized at 4.7” x 3.3”. Double /Triple Boxes are also available. Due to the positive response recieved from Family Pride, NYC Community Media will be featuring similiar pages for their other publications.* Your ad will also appear in our online print edition. * Please contact your account exectutive for more details about Double/Triple Boxes, as well as other additional advertising opportunities.

FAMILY PRIDE 4.7” W x 3.3” H

FAMILY PRIDE BOXES (4C ONLY) Battery Park City Day Nursery Where loving and learning go hand in hand

Register Now!

Register Now A boon to Mothers and Fathers with career commitments

2 blocks south

2 blocks south of the of World Financial World Financial Center

Center between Albany & Rector Place

215 SOUTH END AVENUE, BATTERY PARK CITY, NY 10280 www.bpcdaynursery.com

FAMILY PRIDE CALENDAR SPENCE-CHAPIN Adoption Service and Caring Since 1908 Adoption is not a moment in time, but a lifelong journey

To advertise, contact Francesco Regini Francesco@GayCityNews.com 646-452-2496

Spence-Chapin is fully committed to equality in adoption and we remain dedicated to placing children with stable, loving forever families. We can help you design a custom adoption progam to suit the needs of your growing family while providing the building blocks, education and support all adoptive families need at different life stages.

Our workshops and support groups help nurture confident parents and happy families.

Call us at 212-400-8150 410 East 92 St ! New York, NY ! 10128

www.spence-chapin.org

Jan 22

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Feb 19

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Sep 17

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Jun 25 (PRIDE)

Dec 24

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014 Media Kit : Web Ads

ADVERTISING Web Ads

DEADLINES & SPECS Approved artwork is due 7 days prior to publication date.

EMAIL all ad creatives to: Ads@TheVillager.com.

FLASH FILES ARE NOT ACCEPTABLE FOR eNEWSLETTERS. 1. M ost current online technology advertising file-types and creative are accepted. Rich Media can have a 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Overlay ads, expandable ads, video ads and 3rd-party iFrame requests must be made in writing to your account executive. No flash ads accepted for eNewsletters.

2. Files must be no larger than 30k.

975W x 121H PIXELS WEBSITE MASTHEAD

975W x 121H PIXELS

LEADERBOARD

300W x 250H PIXELS NEWS ARTICLES

300W x 250H PIXELS

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RECTANGLE

WEBSITE FOOTER 30 day duration

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014 Media Kit : Web Ads

ADVERTISING

eNewsletter & Dedicated eBlast eNEWSLETTERS Our eNewsletters are a smart and effective way to reach a concentrated, opted-in audience of dedicated readers.

Your ad will be surrounded by updated editorial from the most recent online issues of our papers.

975W x 121H PIXELS EMAIL BLAST MASTHEAD 300W x 250H PIXELS

EMAIL BLAST

eBLAST SCHEDULE

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THE VILLAGER Every Thursday 2,000+ Subscribers GAY CITY NEWS Bi-weekly on Wednesday 17,000+ Subscribers DOWNTOWN EXPRESS Every Thursday 8,000+ Subscribers CHELSEA NOW Every Thursday 2,000+ Subscribers

DEDICATED eBLASTS Reach your customers where they are every day: their inbox! Customized your own! A dedicated e-blast is a oneto-one exclusive communication featuring your business/event content only. E-blasts are non-competitive; you will be the only advertiser within the e-blast. Our database contains 10,000+ e-mail addresses to which your content can be sent. It is recommended to reserve your dedicated e-blast to our targeted opt-in audience. You can attach a ‘deal’ coupon to it as well.

700W x 736H PIXELS

THE VILLAGER 2,000+ Subscribers

CHELSEA NOW 2,000+ Subscribers

GAY CITY NEWS 17,000+ Subscribers

DOWNTOWN EXPRESS

8,000+ Subscribers

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014 Media Kit : VIP Partners

VIP PARTNERS AIDS Walk New York

Human Rights Campaign

Macy’s

BMW

Brooklyn PRIDE

The LGBT Center

Bow Tie Cinemas

Continuum Health Partners

Crunch Gym

Empire State Pride Agenda

Equality Forum

GLBT Expo

GMHC

God’s Love We Deliver

Heritage of Pride

Home Depot

NewFest

IGLHRC

Key West

Tribeca Film Fest

FOUNDING MEMBER

Manhattan Chamber of Commerce

Heartland Brewery

Trinity Wall Street

New York University

National Gay Media Association FOUNDING MEMBER

Virgin Mobile

Taste of Tribeca

Subaru

HBO

Queens Pride American Airlines

Lexus

David Barton Gym

Queens PRIDE

Showtime

FOUNDING MEMBER

Fairway

FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2014 Media Kit : Client Testimonials

SAY WHAT? Client Testimonials

NYC Community Media delivers just that - Communities where our customers live, work and play.

DANA THAYER Senior Vice President, Marketing Chelsea Piers

Our “Stand with Japan” event on Sunday went very well, so many people came out to show their support and to participate in the activities.

We raised more than $20,000 in just 3 hours.

Most of our guests were young families from this neighborhood and I believe the ad in the Downtown Express took our event to the next level. We could not have done this without your support.

Thank you so much, AYAKO ALLEN

The Villager is a great avenue to build community support for our youth softball and baseball programs.

The Villager staff is always looking for opportunities to take advantage of key dates in our GVLL calendar.

We’ve enjoyed a long and fruitful relationship and look forward to many years to come.

DANIEL MILLER

President Greenwich Village Little League

Gay City News has been a fantastic addition to our media plan. Our properties, Dyker B each and Pelham Split Rock Golf Courses, are fabulous wedding locations.

With Gay City News’s vast audience through print, online and e-mail, we have booked three gay weddings for the upcoming year.

Thank you!

HOLLY REDHEFFER National Sales Management & Marketing Project Manager American Golf Corporation

I am delighted to be advertising in Downtown Express. Your design team has made my job so much easier. Everything about the experience has been easy, helpful and straightforward. We are new to the neighborhood, so it’s hard to know where to advertise. Being a grassroots kind of gal, I took to the streets walking into every building in Battery Park City to introduce myself. There in the lobbies I saw several publications, Downtown Express being one of them Of course it’s hard to know what people are actually reading...so I asked. Again and again doormen told me that the paper they see their residents reading is Downtown Express. I am delighted to be a part of the neighborhood and also to have a wonderful resource to keep a finger to the pulse of what is happening downtown.

ALICIA SALZER MD

Co-Founder, Medhattan Immediate Medical Care FRANCESCO REGINI, Senior VP of Sales & Marketing • FRANCESCO@THEVILLAGER.COM • 646-452-2496 • 212-229-2790 (Fax) THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM