COMMUNITY MEDIA 2012 MEDIA KIT // DOWNTOWN EXPRESS
Downtown Express
D
owntown Express readers have the means— and motivation—to buy products that simplify their busy lives. While balancing many priorities—professional, family and community—they recognize the importance of taking care of themselves, their familes, friends and neighbors. In the fall of 2001, after 13 years covering Lower Manhattan, The Downtown Express expanded to weekly distribution. Providing readers with crucial, ever-changing, in-depth information about quality of life, up-to-date news about civic and political events, schools and
businesses, Downtown Express is a must-read in lower Manhattan. The Downtown Express is the only publication focusing on all of the neighborhoods below Canal Street — Tribeca, Financial District, City Hall, The Seaport, Chinatown and Battery Park City.
READER DEMOGRAPHICS male 44% female 55% median age 42 AGES 25-34 30% AGES 35-54 62%
Downtown Express helps spread the word about our youth programs, brings in new participants, and is critical in creating a sense of community downtown. It is a must-read every week for its local news and forceful and independent editorials.” BOB TOWNLEY Executive Director MANHATTAN YOUTH
Monthly WEB TRAFFIC 529,853 PAGE VIEWS 129,109 UNIQUE VISITORS 321,836 VISITS PRINT EDITION
college-educated 94% employed 93% professional /managerial 65%
median HHI $112,500 HHI $100k+ 62% HHI $75k+ 74%
married 61% with kids 40%
Source: PULSE RESEARCH
print ad rates B&W
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FULL
$1595
$1450
$1375
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$1045
1/2
995
895
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1/4
625
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415
1/8
400
360
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Front Strip Back Cover
1140
1095
1035
980
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890
2395
COLOR CHARGES [NET] FULL PAGE $395 // HALF PAGE $295 // QUARTER PAGE $195 Local display ad rates are net per insertion
Reaching over 100,000 readers, Downtown Express is distributed every Wednesday with a residential focus in Tribeca, Financial District, City Hall, Chinatown, Battery Park, South Street Seaport, World Trade. 350 street boxes, restaurants, bars, cafes, retail businesses, banks and a targeted subscription list. The print edition is also online at www.downtownexpress.com Community Media | 515 Canal Street | New York, NY 10013