Initial Ideas
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STONE & GEM
STONE & GEM
STONE & GEM I wanted to link the precious stones in with the more luxurious gems so decided to fuse the two together as a diamond shape, as this straight away appeals to women, I thought this would be the best imagery to concentrate as the shape is instantly recognised with jewellery.
STONE & GEM I decided that drawing diamond cut patterns would work better than using photographic elements to represent the logo. I have used purple and turquoise as these colours represent luxury, peace, confidence and integrity. Purple also has psychological effects on women associated with desire, which would draw in your female audience. However the colours are not that feminine attracting a male audience as well.
Development STONE
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Diamond Fleur de Lis Logo
STONE & GEM
I have taken this one step further with this Fleur de Lis logo cut diamond design, I have used a variety of purples and turquoise’ to create aspects of light and shade which gives the logo a 3D quality.
STONE & GEM
Business Card & Tag
STONE & GEM
STONE & GEM
Store Manager
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Crystal Jones Address : 12 Diamond Road Leeds West Yorkshire LS8 2BT
Tel : 01132870943