DoSomething Culture Book 2018

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2018 CULTURE BOOK



Our Story We’ve been a global movement for good for 25 years! DoSomething.org is the largest tech company exclusively for young people and social change. We’re activating 6 million young people (and counting!) to do good in every US area code and in 131 countries. Using our digital platform, members join DoSomething’s volunteer and civic action campaigns to make offline impact at scale. Our members have clothed half of America’s homeless youth. They’ve cleaned up 3.7 million cigarette butts. They’ve run the world’s largest youth-led sports equipment drive. And more! Young people have the power and the passion to transform their communities -- we help them get it done.

Let’s Do This.


12 Reasons To Work At DoSomething


1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

We've Been Making History for 25 Years! Our Staff Is Magical! Our Interns Aren’t Here to Bring Us Coffee We're Changing The World One Campaign At a Time Our Office is Where Dreams Become Reality We Live Our Mission We Work AND Play Together! We're Building a Generation of Changemakers We've Got Strategy! What's Gonna Work? Team-work! We're Well Connected Look at Our Values!


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We've Been Making History for 25 Years!





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Our Staff Is Magical! OO Our staff is undoubtedly a one-of-a-kind, weird, wild and talented mix of people (in the best way!). It takes the perfect combination of a collaborative and innovative spirit to work here. These people are crazy passionate about creating real social impact, and are great at what they do. These amazing folks are really happy to meet you!


2018 Staff

AARON SCHACTER

ADAM GARNER

Senior Software Engineer

Community and Impact Manager

AKI ZAPATA

Campaigns Associate

ANTHONY AURRCHIO

ALEX HUNTER

ALLIE HOEY

Senior Strategist, DoSomething Strategic

Graphic Designer

ARIA FINGER

ASHLEY BALDWIN

ASHLEY DAVIS

Chief Executive Officer

Product Manager

Head of Client Services, DoSomething Strategic

BEN KASSOY

BONNIE HUMPHREYS

Editor-In-Chief

Finance & Operations Manager

Digital Engagement Associate

BRIANA IACIA

Strategist, DoSomething Strategic


CAROLINE LEWIS

CARRIE BLOXSON

CHLOE LEE

Senior Strategist, DoSomething Strategic

Chief Marketing Officer

Software Engineer

CHRIS ALFONSO

Video and Photo Production Associate

DIEGO LORENZO

Senior Software Engineer

HANNAH GHIDEY

Senior Manager, Insights & Research

DANIEL ABRAM

DAVID FURNES

Strategist, DoSomething Strategic

Senior Software Engineer

FREDDIE BOLOGNO

Director of Mobile Messaging

GLEB BOUNDIN

IT Manager

IRENE PEDRUELO

JAMES JENSEN

Director of Research & insights

Product Analyst


JEN NG

Product Manager

JESS LI

JHANAY WILLIAMS

Survey Research Analyst

Business Development Associate

KARY PEREZ

KATIE CRANE

VP of Business Development

Senior Strategist, DoSomething Strategic

Software Engineer

KAYLA MONTEIRO

KERI GOFF

LUKE PATTON

KAREN GOLDFEDER

Special Projects Manager

MAI IRIE

Director of Engineering

Creative Director

User Experience Designer

MARGOT HARRIS

MARIE PEDERSON

Campaigns Associate

Senior Strategist, Research & Insights, DoSomething Strategic


MARISSA RANALLI

Marketing Manager

MARLY LEIGHTON

Business Development Manager

MATT HOLFORD

MENDEL BLESOFSKY

Chief Technology Officer

Software Engineer

MICHAELA BETHUNE

Head of Campaigns

PAT DELGADO

Business Development Director

MARISSA SEBASTIAN

Social Community Manager

MEREDITH FERGUSON

Director of DoSomething Strategic

MORGAN RICH

NICOLE BRESKIN

Senior Software Engineer

Head of Product

PILAR BARRERYO

Campaigns Associate

RACHEL MOTZ

Lead Strategist, DoSomething Strategic


RAFAEL PACAS

REGAN HALES

SAM ARPINO

Senior Software Engineer: Messaging

Director of Finance & HR

Talent and Culture Manager/Head of Fun

SENA HEYARDI

SHAE SMITH

SHIVANI BANKER

Data Engineer

Senior Software Engineer

Business Development Manager

SOHAIB HASAN

SORAYA HAAS

TEJ GOKHALE

Director, Analytics

Chief Operating Officer

Civic Action & Campaigning Lead


We asked our staff... WHY DO YOU LOVE WORKING AT DOSOMETHING?

BEN KASSOY

CHLOE LEE

BEN KASSOY

I love working at DoSomething because the incredible people and family here that all support one another and make me a better person!

CAROLINE LEWIS

The people! I have never worked in an environment with so many incredible, passionate, insanely smart and knowledgable colleagues who want to make the world a better place. It’s amazing. I <3 our team!

So many people felt helpless after the 2016 election. We have the incredible opportunity to empower millions to very literally Do Something about it.

ARIA FINGER

The People!! It’s rare to find a group of such amazing, diverse, passionate people and the fact that I get to come in and say hello to them every day, I’m so lucky.


WHAT IS THE WILDIEST THING YOU HAVE SEEN ON THE SUBWAY?

SAM ARPINO

I get so annoyed with the subway every day, my new definition of “crazy” is when the train comes on time and people actually move into the cart and practice proper subway etiquette. It really throws me off.

ASHLEY BALDWIN

Someone eating cereal. like, milk and cereal, out of a bowl, with a spoon, standing. How is that even possible?!

MATT HOLFORD

Mmmm jeez I don’t know. I’ve lived here for 20 years, and I’m drawing a blank. Why can’t I remember a single thing??? It all normalizes to “that’s just the subway”. One time I saw my brother... that was pretty crazy. This is a completely unusable answer.

BEN KASSOY

I once saw a dude just chugging a gallon of milk in the middle of summer. I know that doesn’t seem that wild, but think about it for a second.


We asked our staff... WHAT IS YOUR GUILTY PLEASURE?

HANNAH GHIDEY

My sweet prince Drake.

KAYLA MONTEIRO

MAI IRIE

Eating only french fries for dinner.

Life Alert infomercials.

IRENE PEDRULO

Cookies (although everyone benefits from it in the office. I have cookies in my drawer always )


WHAT’S YOUR FUNNIEST DOSOMETHING MEMORY?

SAM ARPINO When we hit 6 million members, Aria let us do something fun for the office to celebrate. Her face when we pooled money to bring in a real tattoo artist and have a tattoo + pizza party in the office was hilarious.

ASHLEY BALDWIN

Mendel freestyle rapping about our voter registration goals at Gala karaoke.

ARIA FINGER

Hmmm..Every year at staff retreat we do some form of the Newlywed Game and it always ends in hysterics. It’s an incredible 3 days of fun, laughter and passion with your co-workers.

MATT HOLFORD

We had a party when we hit 3 million members, and a couple of staffers rented inflatable Sumo wrestler suits. There was a refereed session that got surprisingly competitive.


We asked our staff... WHAT’S YOUR FAVORITE DOSOMETHING TRADITION?

DIEGO LORENZO

The presentations a staff member gives after their sabbatical. It’s super interesting and inspiring to see what exciting things they’ve been up to and the good they did elsewhere in the world!

MARISSA RANALLI

I love the Penguin! I love the idea of celebrating the small and big wins of our fellow colleagues. It is a sweet gesture that can really brighten someone’s week!

MARLY LEIGHTON

Our annual Pride Party brought to you by #queersomething™️!

KAREN GOLDFEDER

It’s not necessarily a tradition, but I love the DoSomething coffee culture!


IF DOSOMETHING WERE A MUSICAL ARTIST, WHO WOULD IT BE?

JHANAY WILLIAMS

ANTHONY AURRUCIO

Beyoncé during her Formation/Woke AF Superbowl performance era!

Easily Lin-Manuel Miranda. Young, scrappy, and hungry (and based in NYC!).

REGAN HALES

Drake, his music is diverse and versatile (raps, sings, hip hop, r&b, pop), he’s relatable / appeals to a range of peeps and is attractive to young folks.

SHIVANI BANKER

Shawn mendes feat. kendrick lamar (no, this collab doesn’t exist yet, but it’s only a matter of time).


We asked our staff... WHAT IS YOUR HIDDEN TALENT?

“

LUKE PATTON

I used to do magic at birthday parties, I still can do some card tricks and such.

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MARGOT HARRIS Really decent/competitive at most sports (DS basketball league anyone? Or flag football?) đ&#x;‘€

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GLEB BOUNDIN

Not really hidden anymore, but I write poetry regularly!

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MARIE PEDERSON

“

I can drive a stick shift.

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WHO’S YOUR FICTIONAL ALTER-EGO?

MENDEL BLESOFSKY

Billy Campbell from Melrose Place (as portrayed by the great Andrew Shue)

TEJ GOKHALE

Wanda from the Fairly Odd Parents.

CARRIE BLOXSON

Ripley from Aliens.

SORAYA HAAS

Bruce Wayne.


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Our Interns Aren’t Here to Bring Us Coffee Our interns are AWESOME (and paid!). They represent so many different experiences, identities, and strengths, which is one of our favorite things about them! Our interns aren’t here to make coffee runs, they’re here to tackle organizational priorities, take on important projects, learn a ton, become best friends and dominate other orgs in kickball. Meet our summer class: incredible interns with a passion for social change and young people!



Summer 2018 Interns

ABEERA SAEED

Marketing Intern

ALEXIS HINNANT

Social Media Intern

ANNA SANG

DoSomething Strategic Intern

CANDACE SANDERS

DANA CHEN

HANNAH GOULD

Creative Intern

Campaigns Intern

DoSomething Strategic Intern

JOO KIM

KEVIN DEGUZMAN

MAC PATRICK

Data Intern

Software Engineering Intern

Campaigns Intern

MADELINE ALLISON

MELIDA DESSALINES

Member Experience Intern

Campaigns Intern

MICHAL ANTONOV

Public Relations Intern


NATALIE KANTER

ROSIE SMITH

SARAH PARK

Biz Dev Intern

Community & Impact Intern

Product Management Intern

WILQUANN DORSEY

ZACHARY KOBAYASHI

ZHIQING LIN

Finance & Operations Intern

Special Projects & Events Intern

Scholarships Intern

2018 High School Interns

ALANA OKONKWO

DREW MORRIS

Community & Impact Intern

Community & Impact Intern


We asked our interns... IF YOU COULD TRAVEL ANYWHERE TOMORROW WHERE WOULD IT BE?

DANA CHEN

India - I studied abroad there and miss the sights, sounds, and people so much!

I’d go back to South Africa! The people, the food, the air... did I mention the food? It’s the most beautiful place, and I’d go back in a heartbeat.

ZACH KOBAYASHI

CANDACE SANDERS

London! I studied there last fall, and I miss it so much!

HANNAH GOULD

Hogwarts!


IF HAD TO EAT ONE FOOD FOR THE REST OF YOUR LIFE WHAT WOULD IT BE?

ANNA SANG

French fries!

MICHAL ANTONOV

NATALIE KANTER

Hands down, TAKIS.

Mmmm....donuts.

ROSIE SMITH

Acai Bowls. The astounding amount of sugar is worth it.


We asked our interns... WHAT IS YOUR FAVORITE SPACE IN THE OFFICE?

SARAH PARK

MAC PATRICK

The pit, because it’s comfortable, all-inclusive, open, and bright.

CANDACE SANDERS

Snuggling with the giant bear.

DANA CHEN

The intern pods! I’m surrounded by great people all day long who leave me laughing and smiling throughout the entire day.

The kitchen! It’s where food, coffee, and good conversation happen.


WHAT MAKES DOSOMETHING SPECIAL?

ABEERA SAEED

ZHIQING LIN

The office culture is so laid back and friendly even though there is so much serious, worldchanging work happening here! And once you’re an intern, your manager basically takes you under their wing and you’re treated just like full time staff.

DoSomething is special because we work together as a team and it is where dream becomes true.

WILQUANN DORSEY

DoSomething exposes you to so much. It’s special because everyday is a learning experience.

ALEXIS HINNANT

The passion everyone has every single day to make an impact even in times of failure.


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We’re Changing The World One Campaign At a Time


A campaign is a movement that young people join to make a positive impact in a specific cause space. Each campaign includes a problem, solution, and a call to action - this can be anything from sharing a tip about anti-bullying to running a voter registration drive. Campaigns give our members the tools, resources, and guidance they need to be agents of change in their own communities. Here are some of our favorites!


Some Recent Campaigns That Crushed It Brake It Down In 2016, 2,820 teens died in motor vehicle crashes. By increasing road safety and reducing speeding, we could save up to 400,000 lives per year.That’s why we partnered with Chevrolet to create a road safety guide, which has been shared by 1,291 DoSomething members less than a month after the campaign launched.

Grab the Mic Civic engagement is important to us and our members, so we created DoSomething’s first ever year-long campaign to ensure that young people’s voices are heard at all levels of government. Each month, 200,937 members receive calls to action on a specific issue, ranging from making Ramadan cards to supporting the LGBTQ+ community.

You’ve Got the Power Bullying affects 1 in 5 students in the U.S. and stops within 10 seconds of someone intervening, but 85% of the time no one intervenes. We teamed up with Saban’s Power Rangers to create an anti-bullying campaign, and 38,427 members have stepped up to share their tactics for overcoming bullying!


Do Something About Gun Violence There are an average of 13,000 gun homicides in the U.S. every year and over 1,500 mass shootings have taken place since the Sandy Hook massacre in 2012. 193,242 members signed up to take action against gun violence by calling their representatives, registering to vote, and helping their friends learn more about gun laws.

Defend Dreamers Immigration has been a pressing issue lately and is one that we take seriously! Over 800,000 young undocumented immigrants (aka Dreamers) could be deported pending court decisions and legislation, and over 2,000 immigrant children have been separated from their families at the U.S.-Mexico border. 92,136 young people have stepped up to our call to action by contacting their representatives, registering to vote, and attending protests in support of immigrant family reunification.

Lose Your V-Card One of DoSomething’s biggest initiatives this past year has been voter registration because we believe in the power of young people to make a difference in local, state, and federal elections. Over 69 million young people are eligible to vote in 2018 and registering to vote only takes 2 minutes! Since we first launched this campaign in September 2017, 62,578 members have signed up to run an online voter registration drive.

Sincerely, Us Hate crimes against Muslim-Americans have reached alarming levels, and we at DoSomething firmly believe that Muslim-Americans deserve the same respect as any other American. In 2017, we asked our members to make Happy Ramadan cards to send to every mosque in the country, and they certainly stepped up to the plate, making a total of 41,287 cards.


A Few of Our Greatest Hits Teens for Jeans Over a million young people experience homelessness in the US every year. One item they often request? A pair of jeans. DoSomething members collected over 1 million pairs of jeans, enough to clothe half of all homeless youth in the U.S.

Power to the Period Many of the over 3.5 million Americans who experience homelessness each year have extremely limited access to period products (pads, tampons, etc.). In fact, period products are some of the most needed items in homeless shelters across the country. In the firstever national period product drive, members donated 592,005 period products.

Thumb Wars We know texting and driving is dangerous and dumb. Yet, everyone has a friend of family member who does it anyway. In fact, 2 in 5 high school students text behind the wheel. Since 2010, over 1 million members have signed up to remind their friends not to text and drive.

Love Letters Over 15.5 million seniors live alone and face isolation due to location, disability, or language barriers, which can lower self-esteem and increase chances of depression, anxiety, and alcohol/drug use. DoSomething members have sent 940,041 Valentine’s Day cards for seniors living in isolation to help them feel connected and loved.


Grandparents Gone Wired Loneliness can increase stress levels and, therefore, chances of disease in older adults. But smartphones can help! They can improve the health of older adults but 77% of seniors need help getting started! Members helped 11,753 older adults learn to text, email, video chat, and use social media!

Feeding Better Futures Today, 1 in 8 people on earth struggles with hunger, including 13 million kids and teenagers in America and 2.5 million Canadians who live without access to secure food. So, thousands of young people came up with over a million solutions for our food system addressing issues like food waste, hunger relief, access to healthy food (food deserts), and sustainable agriculture. Additionally, one of DoSomething’s members actually won a $50,000 scholarship from General Motors, the sponsor of the Feeding Better Futures campaign!

Rinse, Recycle, Repeat Nearly half of Americans don’t recycle their beauty and personal care products. That’s a major reason these bathroom empties take up so much space in our landfills. DoSomething members made a huge impact by creating 3,090 eye-catching bins to encourage friends and family to recycle their empties! Tons of members went above and beyond by collecting 10+ pounds of empties that can’t be recycled curbside! They mailed these beauty and personal care products to TerraCycle, which turns plastics into things like picnic tables, benches, and garden beds!



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Our Office is Where Dreams Become Reality!


The Gong Stop. It’s gong-time. If you hear the lovely chime of our beautiful gong it means something BIG is happening. Whether we’ve landed a new partner, released a new campaign, or someone brought cupcakes to the kitchen, stop what you’re doing and look to the pit!

The Hacienda

Want to write out a brainstorm on an idea wall? Looking for a soft place to sit and do your work? Need a big hug from a giant bear? Look no further! The Hacienda is our multi-functional corner space best used for a brain break in the form of games, scooters, and a big chill.


The Pit

Equipped with big blue couches and all our best ideas, the pit is where we gather to socialize, have staff meetings, and watch blooper videos from when Aubrey Graham (known to some as Drake) was featured in our PSAs.

Our Superhero Headquarters

We already know that we are super, and we want our spaces to match! Each of our conference rooms and tools are named after different superheroes or superhero related things. Our most recent room is Wakanda, after the country from “Black Panther!�


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We Live Our Mission After working at DoSomething for two years, our staff earns the incredible (and paid!) opportunity to spend one month volunteering anywhere in the world. As much as we love our NYC office (and trust us, it’s awesome), here at DoSomething we know how important it is to spread those activist wings, help communities in need, and expand our knowledge of social impact by working with local not-for-profits. Our staff return to DoSomething re-energized, equipped with new ideas, and ready to take the org to the next level.


Check out carmen.dosomething.org to see where staff members have been on their sabbatical!


BEN KASSOY AFRICAN LEADERSHIP ACADEMY, JOHANNESBURG, SOUTH AFRICA For my second sabbatical, I worked at the African Leadership Academy (ALA) in Johannesburg, South Africa. ALA is a two-year boarding school for teenagers representing 40 different African countries, and I helped them create a web publication highlighting the writing, photography, and artwork of students, faculty, and alumni.�


KARY PEREZ AGRUPACIร N XANGO, BUENOS AIRES, ARGENTINA I spent a month in Buenos Aires, Argentina volunteering with a racial justice organization named Agrupaciรณn Xango. Racial justice and equality are incredibly complex, and each country has a different historical context, is at a different point of progress, and has a different way of moving forward. So mostly I learned to listen a lot and to ask questions without bias.

MARIE PEDERSON YCAB FOUNDATION, JAKARTA & SAMARINDA, INDONESIA I got to travel with my Indonesian coworkers to a remote part of the island of Borneo to run a career day. It was amazing to 1) be part of a career day for high schoolers in another country 2) see how Indonesian people do business trips and 3) get to travel with a new group of people.


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We Work AND Play Together! Part of what makes DoSomething.org so unique is the office culture. We cultivate coworker relationships, boost morale, and have fun by hosting festivities all year round!



OFFICE PARTIES DoSomething.org is 25? Host a birthday party. It’s Pride Month in June? Host a pride party.

SPIRIT FRIDAYS If you were a champion of high school spirit weeks or picked your Halloween costume in January, DoSomething is the place to be. During the summer we have a different theme each Friday. Whether it’s “Fandom Friday” or “Throwback Friday,” everyone is expected to participate!


BAKE OFFS What better way to celebrate Pride Month or Shark Week than by hosting a baking competition? Each summer we pit staff against each other to bake their hearts out in a cutthroat competition for the GOLDEN WHISK!

MOUNTAIN DAY DoSomething celebrated it’s first Mountain Day! We traded in our Flatiron office for hiking and apple picking in Upstate NY!


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We’re Building a Generation of Changemakers DoSomething.org hosts bootcamp events across the country to engage with young people IRL about social impact. Our bootcamps bring together 150+ incredible students and gives them all of the tools they need to create their own movements for good in their communities. Bootcamps include training sessions, engaging speakers and panel discussions, plus the opportunity to connect with other incredible change-makers in various communities. And free swag, of course!



DoSomething.org staffers who have expertise in a particular field, from social media to civic engagement, run the training sessions. The DoSomething.org Annual Bootcamps also give staffers an opportunity to interact directly with hundreds of young people, who are at the core of everything we do.



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We’ve Got Strategy! DoSomething Strategic, formerly known as TMI Strategy, is DoSomething’s data-driven consulting branch. After 25 years, we’ve learned a thing or two about young people, so why not share some insight? Backed by proprietary data from our 6 million members, we help clients drive positive social change by generating creative solutions that activate and engage young people. And here’s the best part: 100% of DoSomething Strategic’s profits go right back into the organization to help fund more awesome campaigns!


Our Code GIVE A SH*T. About About About About

our clients. the work. driving true impact. each other.

BRING IT. Be smart. Be confident. Be humble. Be forgiving. Be always learning. Be honest. Be quirky. Be fun. #YouBeYou

BACK IT UP. News junkie. Data head. Pop culture aficionado. Doesn’t matter what you are, just back it up with facts and truth.

HAVE FUN! Celebrate big and small wins equally. Be the best part of our clients’ weeks and each other’s week.



Some of Our Strategy Clients


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What’s Gonna Work? Team-work! We don’t just do everything ourselves. We branch out! We work with all kinds of people: corporate partners, marketing partners, press partners, scholarship partners, and celebrities. We wouldn’t be able to change the world without them!



(Recent) Celebs Who’ve Supported Us!

Compost Queen!

MANDY MOORE

JEREMY LIN

ANNASOPHIA ROBB

Rinse, Recycle, Repeat

You’ve Got The Power

Feeding Better Futures

DEXTER DARDEN

AYO & TEO

LECRAE

#MyBigRegret

Give A Spit About Cancer

Game Winning Drive

Dance Masters!

AMANDA STEELE

SKAI JACKSON

ANDREA RUSSET

Ride and Seek

Treat Yo Friends

Show Stress Who’s Boss


Marketing Partners


Our Corporate Partners

Give a Spit About Cancer, powered by Johnson & Johnson, activated DoSomething members to swab their cheeks and join the national bone marrow registry.

DoSomething members encouraged friends to hold up a sign saying “You’ve Got the Power” and write in a tactics they used to beat bullying in a campaign powered by Power Rangers.

Powered DoSomething’s Team Up, Dream Up campaign where members celebrated their friends through holding up a sign saying "I’m on your team. Keep on..." and write in something that their friend is passionate about.

Feeding Better Futures, powered by General Mills encouraged members to share an in-action solution to 1 of the 4 food system issues that they see in their communities and the communities around them.

CVS’s Save the Mascot campaign activated members to post a picture with their school mascot and tag their school imploring their campus to go tobacco-free.

DoSomething members encouraged friends to recycle their bathroom empties by creating recycling bins through Rinse, Recycle, Repeat, powered by Garnier.

These MVPs are improving youth access to sports through the nation’s largest sports equipment drive. And we’re shredding hate and bullying.

We’re in it for the long haul to fight Big Tobacco. This year we exposed predatory marketing tactics of tobacco companies and mobilized young people to fight back and not get ‘got’!

We’re making sure you and your friends are getting where you need to go with safe tires.


Thanks to our friends at Google, we’re sharing our data learnings and opening our platform to user generated content. Stay tuned...

We’re teaming up to fight bullying and celebrate what makes us all unique.

We’ve teamed up with our fashionable friends to help young people recycle clothes. See you later, landfills!

We’re working together to keep everyone safe on the road. We tackled texting and driving with General Motors and are making sure everyone is buckling up and sticking to the speed limit with Chevrolet.

Besides being our best sounding board, ON helps us grow through more calls to action and international expansion.

Together, we promoted STEM education to make sure all young people see how science applies to real life.

Our best friends in the air make sure we get where we need to go.

Together, we're activating young people to make the internet a happier place!


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We’re Well-Connected /dosomething 2.4m likes/follows @dosomething 109k followers @dosomething @dosomethingjobs 755k followers @dosomething 19k followers @dosomething



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Look at Our Values!


DoSomething.org’s Core Values: 1. Passionate about changing the world. 2. Take risks & fail fast. 3. Have fun & get shit done. 4. Live our brand: “Relevant! Inspiring! Never just meh”. 5. Believe in ALL young people. 6. Fight for the user. 7. Bring your best self and assume everyone else is, too. 8. Value honest, direct feedback, and strive to improve. 9. Data-informed. 10. We’ll never have all the answers but we’re curious to get them. 11. Live and promote our culture of diversity & inclusion.


Let’s Do This!


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