OCEANFRONT & LUXURY PROPERTIES
• OVER 2 BILLION + SOLD • Over 1200 homes SOLD • Over 300 successful transactions SOLD after past failing to sell • Consistent TOP Producer in New Homes & Resale • Local & Regional Market Expertise - hundreds of transactions Coastal California • Hundreds of Multi-Generational Client Sales • Hundreds of Multi-Generational Referrals • Hundreds of Repeat Clients • Current Active Private Network of many qualified Buyers • Cooperative Marketing Relationships with the most successful Real Estate Agents within Sotheby’s International Realty • Cooperative Marketing Relationships with an EXCLUSIVE NETWORK of the Nations Top Agents • Detailed process to Expedite & Appropriately Introduce your Property to the Market • Action Initiatives to Enhance your property for a successful Sale in the current market • A Broad, Customized Multi-Media Marketing Platform comprised of the MOST RELEVANT DIGITAL, PRINT & MEDIA-DRIVEN EXPOSURE Channels & initiatives for your property • DYNAMIC Reporting & DATA Collection tools Dedicated to APPROPRIATELY IDENTIFY BUYERS and their changing wants & needs to consistently evolve the campaign to sell your property • A DEFINITIVE MARKETING PLAN, TIMELINE & CONSISTENT COMMUNICATIONS of MARKET RESPONSE & UPDATES
SUCCESSFUL SALE: Successful sale depends on THREE factors:
EXCEPTIONAL PROPERTY PROMOTION
• PRESENTATION
Donna’s exceptional approach includes implementing a COMPREHENSIVE MARKETING plan that exposes your home on a local/national/international platform.
• PROMOTION
This umbrella strategy includes an integrated print/online/and in person plan.
• PRICE
We leverage each property’s unique value proposition to create powerful, marketing campaigns designed to generate legitimate high value offers from buyers who will perform.
Our proprietary marketing strategy ensures that these THREE factors align to produce the BEST opportunity for the sale of your home at the HIGHEST PRICE in the shortest amount of time.
These RESULTS DRIVEN promotional strategies, partnered with Donna’s PROVEN approach to pricing and presentation set the standard for our luxury coastal market.
THOUGHTFUL PROPERTY PRESENTATION Properly presenting a home includes ELIMINATING possible objections and increasing the desirability with strategic adjustments. My role is to SHEPHERD these Pre-Market enhancements, REDUCING STRESS from the process. We will provide comprehensive evaluation recommendations that may include: Repair: necessary repairs coordinated with contractors. Removal of personal items, DECLUTTER & store excess furniture/decor. Making cosmetic improvements: paint, landscape, carpet,professional cleaning of hard surfaces/grout/powerwash exterior. STAGING: highlighted in numerous successful CASE STUDIES. My background focus and collaboration with stagers produces the maximal aesthetic APPEAL of the home.
EFFECTIVE PROPERTY PRICING Donna employs an accurate list PRICE STRATEGY that generates viable interest in the shortest time possible to ensure your home’s success in the marketplace. Through my own proprietary valuation system and MY EXPERIENCE in working with renowned builders, developers, architects, engineers, contractors and appraisers we are able to achieve clear DEFENSIBLE PRICING that strengthens our position when marketing and negotiating the sale of your home, ensuring MAXIMAL RESULTS.
Significant Sales Properties sold by: Donna Medrea
1. Highest Historical sales price in La Jolla since 2014 SOLD PRICE $23,510,000
2. La Jolla OCEANFRONT
1
REFERRED
2
REPEAT CLIENT
3
REFERRED
SOLD PRICE $13,600,000 REPRESENTED SELLER & BUYER* *($27,200,000)
3. La Jolla OCEANFRONT SOLD PRICE $15,000,000
4. La Jolla OCEANFRONT SOLD PRICE $10,825,000
5. La Jolla OCEANFRONT SOLD PRICE $6,900,000 REPRESENTED SELLER & BUYER* *($13,800,000)
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REFERRED
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REPEAT CLIENT
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REPEAT CLIENT
6. La Jolla OCEANFRONT SOLD PRICE $6,500,000 REPRESENTED SELLER & BUYER* *($13,000,000)
7. La Jolla OCEANFRONT Condo SOLD PRICE $5,300,000
8. La Jolla OCEANFRONT SOLD PRICE $4,978,000
9. La Jolla OCEANFRONT SOLD PRICE $4,910,000
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REPEAT CLIENT
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Significant Sales Properties sold by: Donna Medrea
10. La Jolla OCEANFRONT SOLD PRICE $4,862,500
11. La Jolla OCEANFRONT SOLD PRICE $3,295,000
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REFERRED
11
REPEAT CLIENT
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REFERRED
12. La Jolla OCEANFRONT Condo SOLD PRICE $2,790,000
13. La Jolla OCEANFRONT Condo SOLD PRICE $2,050,000
14. La Jolla SOLD PRICE $10,000,000
15. La Jolla SOLD PRICE $7,830,765
16. La Jolla
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REFERRED
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REPEAT CLIENT
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SOLD PRICE - $7,500,538
REPEAT CLIENT
17. La Jolla SOLD PRICE - $5,925,000
18. La Jolla SOLD PRICE $3,380,000 REPRESENTED SELLER & BUYER* *($6,760,000)
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REPEAT CLIENT
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Significant Sales Properties sold by: Donna Medrea
19. La Jolla SOLD PRICE $3,175,000
20. La Jolla
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REPEAT CLIENT
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REPEAT CLIENT
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REPEAT CLIENT
SOLD PRICE $3,097,100
21. Highest Price Sold for Model Plan in La Jolla SOLD PRICE $1,578,500
22. La Jolla Condo SOLD PRICE $1,150,000
23. Del Mar SOLD PRICE $9,150,000
24. Del Mar SOLD PRICE $4,695,000
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REPEAT CLIENT
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25. Encinitas SOLD PRICE $7,300,000
26. Encinitas SOLD PRICE $3,550,000
27. Encinitas SOLD PRICE $2,995,000
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REFERRED
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REPEAT CLIENT
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REPEAT CLIENT
Significant Sales Properties sold by: Donna Medrea
28. Encinitas SOLD PRICE $1,425,000
29. Rancho Santa Fe SOLD PRICE $5,500,000
30. Rancho Santa Fe
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REFERRED
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REPEAT CLIENT
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REPEAT CLIENT
SOLD PRICE $2,800,000
31. Carlsbad Oceanfront SOLD PRICE $4,200,000 REPRESENTED SELLER & BUYER* *($8,400,000)
32. Coronado SOLD PRICE $5,850,000
33. Coronado SOLD PRICE $3,800,000
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34. Carmel Valley Fairbanks Highlands Estates NFL SUPERSTAR DREW BREES
35. Carmel Valley Fairbanks Highlands Estates SOLD PRICE $2,535,000 REPRESENTED SELLER & BUYER* *($5,070,000)
36. Carmel Valley Fairbanks Highlands Estates SOLD PRICE $3,251,000
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REPEAT CLIENT
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REFERRED
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REPEAT CLIENT
Significant Sales Properties sold by: Donna Medrea
37. Carmel Valley Rancho Pacifica SOLD PRICE $3,250,000
38. Carmel Valley Fairbanks Highlands Estates SOLD PRICE $2,488,000
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REPEAT CLIENT
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REFERRED
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REFERRED
39. Carmel Valley Fairbanks Highlands Estates SOLD PRICE $2,350,000
40. Carmel Valley Fairbanks Highlands Estates SOLD PRICE $2,245,000
41. Carmel Valley Fairbanks Highlands Estates SOLD PRICE $2,200,000
42. Penthouse - Downtown San Diego
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REFERRED
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REPEAT CLIENT
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SOLD PRICE $3,150,000
REPEAT CLIENT
EXCLUSIVE LA JOLLA OCEANFRONT LUXURY RENTAL
Exclusive Listings Properties sold by: Donna Medrea
Drew Brees NFL Superstar Del Mar
Magnificent La Jolla OCEANFRONT Estate
Exclusive Listings Properties sold by: Donna Medrea
9581 La Jolla Farms Rd, La Jolla
5570 Calumet Ave, La Jolla
5556 Calumet Ave, La Jolla
Architectural Division / An Introduction
Oceanfront Property Specialist
Nothing Compares.
An Introduction Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Franchise is Independently Owned And Operated. DRE #01767484
THE REACH AND RESOURCES OF A GLOBAL LEADER
A Remarkable Brand Sotheby's is a key participant in the history of the world's most luxurious and treasured items. From the Sotheby's Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby's represents the elite services and grand possessions sought by the world's most affluent clientele. As part of such an extraordinary legacy, Sotheby's International Realty associates have a unique advantage when marketing and selling the world's most remarkable homes.
Privileged Access EXCLUSIVE RELATIONSHIP Sotheby's has had a revered tradition of bringing the world's most cherished possessions to a global market since 1744. Sotheby's International Realty harnesses the worldwide recognition and prestige of the Sotheby's name along with exclusive marketing opportunities to introduce your home to the world's most qualified buyers. Auction clients • 68 of Forbes’ 100 World’s Richest People • 136 of Forbes’ 400 Richest Americans • 57 of Forbes’ 100 Richest Americans • 164 of Forbes’ Top 500 CEOs • All 10 of Forbes’ Top 10 Billionaire Art Collectors • 169 of Art News’ Top 200 Collectors • 20% have an average net worth of $20.4 million • Average net worth is $8.4 million *Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia
Local Experts Worldwide The Sotheby's International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world. Our network alone generates more than $5.2 billion in global referral sales volume annually.
GLOBAL REAL ESTATE MARKETING HUBS Strategically located in London, Hong Kong, and Miami, these locations service clients by coordinating operations and events.
SOTHEBY’S AUCTION LOCATIONS
1,000+
26,000
offices wo r l dw i d e
ag e n ts
81
countries & t e r r i to r i e s
Sotheby’s has a global network of 80 offices in 40 countries, presents auctions in 9 salerooms around the world, and has private sales galleries in New York, Hong Kong, and London.
When California Moves You TOP STATES MOVING IN TO SD & OC #1 California #2 Texas #3 Washington #4 Colorado #5 New York Movement trends by state based on inbound referrals at Pacific Sotheby’s International Realty 1/1/22–12/31/22.
UNMATCHED REFERRAL NETWORK
$771M
Closed referral volume achieved by Sotheby's International Realty sales associates in California in 2022
The Sotheby’s International Realty network is an exclusive association of Global Real Estate Advisors throughout the world. Through the brand’s vast global footprint and impressive referral network, we provide you with the tools required to identify and target selected buyers in the most relevant places on the globe.
Connecting with Your Buyer PRIVILEGED ACCESS TO THE MOST QUALIFIED BUYERS IN THE WORLD
$4.6 Billion LOCAL SALES VOLUME
2022 Brand Performance
$297.5M
REFERRAL SALES VOLUME
$10.2M
AVERAGE PER AGENT PRODUCTION We appreciate that trust was especially important in 2022. Our clients needed someone who had navigated tough markets before. Someone who had succeeded no matter the circumstances. Our results show that they did. My connection to an extraordinary brand, a global network, and the most productive, local, luxury real estate company in Southern California provides unparalleled exposure for your home.
$167 Billion GLOBAL SALES VOLUME
#1
MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS OVER 60,000 PRESS PLACEMENTS
sothebysrealty.com ENGAGING BUYERS WORLDWIDE • 48 Million Visits in 2021 • 57% of Visitors Outside the U.S. • 14 Languages • 57 Currencies * Statistics based on web traffic to sir.com in 2022.
TOP 10 SEARCHES: 1. United States
6. Australia
2. India
7. Germany
3. Canada
8. Philippines
4. United Kingdon
9. France
5. Belgium
10. South Africa
WEBBY AWARD sothebysrealty.com has been named the Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards.
A PR Powerhouse VOICE OF LUXURY REAL ESTATE When it comes to high-quality real estate, we drive the conversation more than any other company. Our in-house public relations team fosters relationships with leading media outlets who generate editorial content on the Sotheby’s International Realty brand, positioning us as the voice of luxury real estate.
#1
MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS 60,000 PRESS PLACEMENTS
Source: Meltwater, January 1, 2022 - June 30, 2022
Instant Exposure SECURING A GLOBAL AUDIENCE FOR EVERY LISTING Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home. VIDEO
VIRTUAL REALITY
The World’s Luxury Marketplace.
Property Film
Curate
• 4x more inquiries (Inman News)
Curate by Sotheby’s International Realty is an innovative augmented reality (AR) app that allows prospective buyers to envision, design, and experience your home like never before.
• 88% of website visitors stay longer on a site (Mist Media) • Videos are shared 1,200% more times than links and text combined (Google)
Matterport Virtual Reality Tour
Virtual Staging
Virtual 3D tours that provide clients with an interactive experience of your property and invite buyers to step inside whether they are down the street or a world away.
Transform your home virtually to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can be used for all online marketing and exposure.
Connecting with Mexico and Asia
Exclusive Partnership - Mexico
Affluent Consumer - Asia
EXPANSIÓN
To maintain reach in China, Hong Kong, Japan, and Asia, Sotheby’s International Realty® syndicates and advertises partnerships with major news publication and media powerhouses across Asia. This ensures greater visibility to Asian consumers searching for homes worldwide.
Sotheby’s International Realty® is the exclusive sponsor of Expansión, a leading Mexican business publication. It is a multi-platform business outlet covering finance, technology, arts and lifestyle, with a reach of more than 15 million readers.
• International New York Times • juwai • nikkei • propgoluxury • WSJ China • z-property (zaobao) • WeChat • South China Post
The Reach and Resources of a Global Leader
Social Media Sotheby’s International Realty creates exclusive content on multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, WeChat, and our very own Art of Living blog. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand. YOUTUBE SUBSCRIBERS | 379,000+ INSTAGRAM FOLLOWERS | 347,000+ FACEBOOK FOLLOWERS | 113,498+ PINTEREST VIEWERS | 984,500+ monthly LINKEDIN FOLLOWERS | 92,953+
Focusing on Your Property POSITIONING, PRICING STRATEGY, AND MARKET ANALYSIS
SHOWING ACTIVITY VS. TIMING Properties experience the most showings during a peak initial interest period.
Pricing Strategy Let’s focus on what matters most to you: the value of your property, its position in the local market, and, ultimately, its price. Our goal is to understand your expectation and help you meet it in the most expedient and effective way possible. Correct pricing at the beginning typically achieves the best result, so we will present a thorough comparative market analysis (CMA) that will help us arrive at an optimal and agreeable solution in hopes of achieving the highest price for your property.
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
0.00% -2.00%
-4.00%
-6.00% -8.00%
-10.00% -12.00%
SALES PRICE VS. INITIAL PRICE Properties that are overpriced initially may ultimately sell for the lowest price
-14.00% -16.00%
LESS THAN 2 WEEKS
2-4 WEEKS
4-10 WEEKS
MORE THAN 10 WEEKS
FREE: Donna Medrea’s Oceanfront Luxury Homes App My app is a tool you can use for years to come. It is buyer, seller, renter, and investor friendly. You can search, save and set notifications for yourself for any and all searches your path may lead you down. It is updated within minutes of new listings hitting the market and the power of the MLS will be in the palm of your hand.
Oceanfront Luxury Homes App/ Connecting with Your Buyer
My Top 11 Listing Services 1. Enhance your property to differentiate it in the market place 2. Organic sharing of salient data points for appropriate pricing 3. Seller determines the price, then a strategic orchestrated plan is executed 4. Expose your property to local and global qualified buyers & network 5. All buyers shall be pre-qualified prior to accompanied showings 6. Strategic negotiation to maximize the best outcome 7. Assist in managing the buyers financing options 8. Detailed management of all appointments, inspections & timelines, constant communication with weekly updates 9. Constant oversight to ensure a seamless transaction 10. Personally oversees the life cycle of the sales process from premarketing listing presentation, home preparation, negotiation, escrow process, successful close of escrow and after sale service 11. Deftly and successfully represents both the Buyer and Seller for simplified solutions CELEBRATE OUR PARTNERED SUCCESS!
DONNA MEDREA Pacific Sotheby’s International Realty Direct: 858.204.1810 donna@donnamedrea.com www.DonnaMedrea.com DRE #00922764
Donna L. Medrea OCEANFRONT & LUXURY PROPERTIES 858.204.1810 Donna@DonnaMedrea.com DonnaMedrea.com DRE #00922764