LOST IN TRANSLATION

Page 43

The materials no longer have a unique appearance, but can be shaped into a multiplicity of different images, the new potential for technological flexibility allows a multiplicity of different product solutions

Left page top:

Yuko

Philippe Casens with Pierluigi Cerri and Francesco Pozzato, Desalto, 2006 Left page center:

Nouvelle Vague Cristophe Pillet, Porro, 2005

Left page bottom:

Bella

Maddalena Casadei, Marsotto Edizioni, 2010

Top:

Solar Bottle

Francisco Gomez Paz e Alberto Meda, www.solarbottle.org, 2007

1 - Materials and Technologies The title introduces the technical front as a reassuring “river bank” to approach the field dedicated to designing materials of which the objects and the environment in which we live are made of. The scenario of these projects is the change of the world of materials production anticipated by Ezio Manzini (Manzini, Ezio, La materia dell’invenzione, Arcadia, Milano, 1996) and transferred in real time in the educational contents of the school: “The materials no longer have a unique appearance, but can be shaped into a multiplicity of different images, the new potential for technological flexibility allows a multiplicity of different product solutions”. In this area we begin to see the first collaborations with major companies that produce materials and semifinished products, which enter the world of design and design culture through the themes of technologies and languages innovation. 2 – CFM. The design of colors, finishes and materials - what Clino Castelli abbreviates as CFM - is a simple project theme, a title that appears across all the projects and issues that are developed time after time. Together with interaction, relationship, archetypes. These are the themes of the multi logic vision of the design culture that has characterized Domus Academy. In these design projects, it is the surface to take on the task of ritualizing and making the environments in which we live livable. These are the so-called Soft qualities, the elements of space that are not structures, the interfaces between us and the artificial world around us. A world that is often imposed, of which we can renew the dialogic part through the design of decorations, light, color, sound 41


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