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The consumer strategy combines traditional media, ,QWHUQHW H[HFXWLRQV DQG SURPRWLRQV WR PD[LPL]H LWV DSSHDO WR WKH NH\ GHPRJUDSKLFV :LWK D UHOHDVH GDWH RI $SULO WKH ยบOP ZLOO EHQHยบW IURP D ODFN RI FRPSHWLWLRQ and the spring break holiday. To continue its marketing WRZDUG WHHQV \RXQJ DGXOWV VFL ยบ KRUURU IDQV DQG PDOHV WKH ยบOP ZLOO EH PDUNHWHG WKURXJK SRSXODU SODWIRUPV Online promotion and social media initiatives will ask the consumer to โ uncover the truth.โ Coupled with a contest tie-in with Honda, the consumer will be engaged in the P\VWHU\ RI WKH ยบOP 7KRXJK LQWHUDFWLYH HOHPHQWV ZLOO DWWHPSW WR EULQJ WKH ยบOP WR OLIH LW ZLOO QRW EH PDUNHWHG DV UHDO HYHQWV 3XEOLFLW\ strategies, a convention tour, and traditional media will accomplish this and will also reach additional markets.
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