Invisible Entertainment Marketing Campaign

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TABLE OF CONTENTS Phase 1: Overview Executive Summary Overview Target Audiences Obstacles Opportunities Big Idea

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5 6 7 8 9 11

Phase 2:Film Festival Strategy Festival Strategy Target Festivals Festival Kit Festival Marketing

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15 15 17 19

Phase 3:B-2-B Strategy Distributor Strategy Target Distributors Distributor Tactics

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Phase 4:Consumer Strategy Overall Strategy Research Distribution Strategy Creative Advertising Internet Marketing Promotion Publicity Strategy Media Strategy Budget Thank You

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