Documentation on Multi-sensory Installations for Bristol Pink Week
BRISTOL PINKWEEK Background information about our chosen student initiative in Bristol.
Pink Week is a week of events aimed at raising funds and awareness for Breast Cancer charities. Inspired by the activism of the late Dina Rabinovitch, Pink Week ran for the first time in Haberdashers’ Aske’s school in 2011. Since then, Pink Week has gone from strength to strength. Having launched at Clare College, Cambridge in 2014, Pink Week has expanded across the country. In an interview with Talia Goldman, the president of the organisation, we were told that the target for next year is to have higher participation rate and better awareness campaign for the students in Bristol universities to do self-examination.
GROUP RESEARCH This section focuses on our ďŹ ndings related to breast cancer awareness and university students.
BREAST
TARGET AUDIENCE UNIVERSITY STUDENTS & STAFFS
CANCER
Breast cancer is the most common cancer in the UK and when found in early stages often have more treatment options available.
S T A Y
A W A R E
B R E A S T
C A N C E R &
T H E
Y O U N G
Early detection gives a patient chance of longer survival¹. Major reason for rise in cancer cases among women is due to lack of awareness¹. Effective treatment with early detection is the only solution to reduce the breast cancer mortality. Moreover, if breast cancer is detected accurately in an early stage, proper medical treatment could stop spreading of the cancer cells based on diagnosis².
1. Pranali Yadav, Vimla Jethani. (2016). Breast Thermograms Analysis for Cancer Detection Using Feature Extraction and Data Mining Technique. Proceeding AICTC '16 Proceedings of the International Conference on Advances in Information Communication Technology & Computing. Article No. 87. 2. Tanistha Nayak, Tirtharaj Dash, D. Chandrasekhar Rao, Prabhat K. Sahu. (2016). Evolutionary Neural Networks versus Adaptive Resonance Theory Net for Breast Cancer Diagnosis. Proceeding ICIA-16 Proceedings of the International Conference on Informatics and Analytics. Article No. 97.
R A I S I N G B Y
A W A R E N E S S
I N T E R A C T I N G
Individuals can raise awareness by making recommendations to their friends and families¹. Concepts such as embodiment and engagement, complementing usability has been the primary metric of evaluation for many studies in Human-Computer Interaction and related fields². People interacting with a system passively stimulate passers-by to observe, approach and engage in an interaction³.
1. Rebecca Balebako, Jaeyeon Jung, Wei Lu, Lorrie Faith. (2013). "Little brothers watching you": raising awareness of data leaks on smartphones. Proceeding SOUPS '13 Proceedings of the Ninth Symposium on Usable Privacy and Security. Article No. 12. 13 (13). 2. Sandy Claes, Andrew Vande Moere. (2013). Street infographics: raising awareness of local issues through a situated urban visualization. Proceeding PerDis '13 Proceedings of the 2nd ACM International Symposium on Pervasive Displays. Pages 133-138. 3. Niels Wouters, John Downs, Mitchell Harrop, Travis Cox, Eduardo Oliveira, Sarah Webber, Frank Vetere, Andrew Vande Moere. (2016). Uncovering the Honeypot Effect: How Audiences Engage with Public Interactive Systems. Proceeding Dis '16 Proceedings of the 2016 ACM Conference on Designing Interactive Systems. Pages 5-16.
INSIGHTS Multisensory physical experiences increase engagement and understanding of the subject.
the
user’s
Our design educates users and enables them to feel the abnormalities using a realistic and interactive model of a human body part. A range of installations could be implemented to show the different kinds of abnormalities that people need to look for when personally checking themselves. A fun, light hearted user experience will make the subject area less distressing and help to increase engagement. Our design uses gamiďŹ cation in the form of a mock self examination with rewards for ďŹ nding the abnormality. This provides a means for people to experience enjoyment when engaging with this daunting and distressing topic area. Checking is often overlooked by young males and females, with them believing that it only comes with age. Our installation incorporates an audio stream to convey information to the users, explaining the importance of self-checking, even at an young age. The mock self examination provides information on what the student should be checking for.
DESIGN BRIEF After analysing our research, we decided to put together a beautiful design brief.
PROJECT NAME Pick A Boob: Multi-sensory Installations for Bristol Pink Week 2018
P R O J E C S U M M A R Breast cancer is the most common cancer in the UK and when found in early stages often have more treatment options available. However, studies have shown that women who are unaware of the signs and symptoms may delay treatment and subsequently diagnosed at later stages. A study was ďŹ rst conducted to discover the possibilities in creating an educational intervention for students to be aware of abnormalities in their breasts. Interactive installations were then designed to be displayed on university campus, informing the importance of self-examination. Our primary target audience are university students of all ages and university staffs as our secondary target audience. Each installation will feature a breast with a symptom and audio streams to guide through the examining process. The breast installation requires the student to touch and feel the abnormality. Once the abnormality has been felt, an audio stream will be triggered to congratulate on the ďŹ nding, and a card will be dropped by the installation providing a link to the microsite containing more information about self-examination and Bristol Pink Week events. GamiďŹ cation strategies like a treasure hunt with an award can encourage and engage more students to collect the cards from different installations around the campus.
T Y
C U R R E N T
S I T U A T I O N
Lack of awareness to the symptoms of breast cancer and more treatment options will be available if found early. Self-examination is a hassle as it takes up time. Breast cancer is a distressing topic so many people don’t talk about it. Only friends of the committee members are aware of the Bristol Pink Week events.
W H A T A R E
P R O B L E M
W E
T R Y I N G
T O
S O L V E ? Even though breast cancer is a touchy subject, we would want to raise breast cancer awareness among university students and staffs to encourage them to self-examine and take part in Bristol Pink Week events.
W H O T O
I S
T H I S
I M P A C T
G O I N G
O N ?
University students, University staffs, Pink Week Committee, Community All our audiences will be able to spread the importance of self-examination and and Bristol Pink Week events to their friends and family so this will impact on the public.
O U R
C O N S T R A I N T S
Cost of the materials used in making the prototype and the awards. Permission from the university to allocate space for the installations. Whether is it ethical to display the installation in public that resembles the breasts.
F I N A L
R E S O L U T I O N
The final prototype will be of a mid level that includes a medically certified realistic breast with cancerous lumps created by a doctor. This is important so that students will get to experience something real instead of a made-up breast with different texture and lumps.
P R O J E C T
S C H E D U L E
16th - 21st March Research Report + Digital Assets + Book + Low fidelity Prototype 22nd - 26th March Mid and High Fidelity Prototype + Prototype Report + Book + User Testing 27th March Final Check 28th March Book Printing
PROTOTYPE REPORT This section investigates our design and development of a set of engaging multi-sensory installations displayed on the university campus
I N I T I A L
I D E A S
Wrist Smart-Bands An interactive smart-band which promotes breast cancer awareness through social media while the wearer is engaged in an physical activity like running. Following our initial research, Bristol Pink Week events follow a very pro-active view to help raise awareness for breast cancer, often organising sports activities to entice people to join in. Problems Could be expensive, people wouldn’t want to pay extra cost for a smartband, especially for students. Awareness isn’t viewed on a large scale, most people will scroll past and ignore on social media. Not everyone is able to be active due to studying commitments or medical problems. Carnival Event A fun day event in collaboration with Bristol Pink Week organisers which provides a light-hearted carnival with the purpose of raising breast cancer awareness. Including games, prizes, advice and information etc. Proceeds goes to breast cancer care. Bristol Pink Week aims to always attract more participants to their events, this event provides a light-hearted day out as a break in a student's studies. The games will be themed for raising awareness and money to breast cancer. The Pink Week organisers are always looking at fun and unique ways to promote self-checking and information on this topic, this event would help provide answers to concerns as well as stick in young people's minds. Problems Doesn’t get a lot of breast cancer information to the students. Costly for the funds available by the organisers of Bristol Pink Week. Difficult to design games that are fun and light-hearted with the theme of breast cancer. It won’t attract long term patrons and supporters.
Mannequin Installation A mannequin installation provided on university campus which allows students to have a tangible feeling of a male and female torso. These mannequins would help and educate young people while checking for abnormalities with breast cancer. After understanding our previous ideas were a bit far fetched and costly, we wanted to create an idea which can be used by anyone, at any time. This idea was thought of after understanding that a prototype that a student can use and see would be a better educational tool. Having something that is tangible provides a lot more of an insight of self-checking. Problems Too graphic and daunting, the installations are quite serious and wouldn’t attract many students. Wouldn’t provide much information in terms of after you’ve found an abnormality. Would require a fairly large amount of space, which might not be available on campus. Conclusion By analysing our observations and combining the aspects of our initial ideas, we decided to implement our prototype as a physical object. This provides a fun experience for students to interact with, however also giving them the information they need to understand the topic better and how it can affect them. It also provides information which is helpful during self-checking. We also believe that using gamification methods will be a good route to use due for keeping the subject both light-hearted and interesting, providing students with a task/game would keep their interest in the subject and ensure they learn all they need to on breast cancer, and in which provides awareness that they should check themselves regularly to keep in good health.
F I N A L I S E D
I D E A
Multi-sensory Installations for Bristol Pink Week 2018 Our ďŹ nalised idea is to create a set of multi-sensory installations of a breast model which will be displayed around the campus. The installations will be presented in a light-hearted manner alongside a treasure hunt style game that will challenge the students to ďŹ nd all the installations around the campus. Each installation will feature a different abnormality, with which on touch will provide the student a audio stream providing information about breast cancer. It will also provide a card for each installation so once the student collects all of them, the cards can be exchanged for a prize. Multi-sensory Our prototype will be fully tangible and life-like, invites students to touch and understand how the abnormalities feel. Audio information Audio streams provide key information that is often overlooked by young people, especially students. GamiďŹ cation A treasure hunt style game providing students with a desire to visit and check all installations around campus, with the reward of knowledge and a prize.
LO W, M I D, AND HIGH FIDELITY PROTOTYPE This section covers our process of creating our high fidelity prototype and findings from our user testing.
L O W
F I D E L I T Y
As an initial sketch of how the prototype will look, we wanted it to be small enough where it didn’t need too much space on campus, yet stand out against its surrounding. We began to sketch out ideas on the design of our installation and came up with the above drawing. Findings We want the installation to be around mid height, around torso height for the student. Audio streams provide information and facts. Gives brief instructions on how to use and about the treasure hunt to ďŹ nd all the installations. Cards provided to collect, once all has been collected, take to the Pink Week organisers for a prize.
M I D
F I D E L I T Y
Following from our sketches, we designed a rough to-scale prototype using balloons and cardboard. We were inspired to do a body storming session after the tutorial session we did with Layla Gray in our previous semester. To decide if balloons were suitable for the prototype, we tried adding “items” into the balloons but it was not ideal as the “lumps” weren’t easy to be felt. You will need to squeeze really hard and there is a chance the balloon might break. Findings We want the cards to be A6 size. The cards will be printed upon feeling the abnormality within the breast. We will present the information on the audio stream in a light hearted manner. The breast should be made of texture that resembles the skin and not balloons because it might break and it is not accurate.
H I G H
F I D E L I T Y
Once we built our mid fidelity prototype, we decided to apply the fun approach to the treatment of the installation. As part of our observation around the campus, we notice a high usage of photographs in posters. To grab the attention of potential users, we decided to use illustrations to promote our message of self-examination. Once we did the final prototype, we set it up for a round of user testing among 5 students. User Testing Findings All students read the steps before squeezing the breast. This proved that by having lesser text on the poster is the correct way to present information. All students gave a surprised expression when they found the lumps in the breast. When being asked if they do self-examination at home, they expressed that they don’t. This installation is beneficial to students like them. 1 male student who attempted the installation told us that it is not just a health message, but this can be a form of stress relief for students as it is uplifting.
F I N A L P R O T O T Y P E
W H A T
W E
L E A R N E D
This module was beneďŹ cial to us as interaction designers as we got to work with real clients and do our research based on their target audience and needs. In research report write-up, we learnt to use different methodologies to analyse our ďŹ ndings and by argumenting in literature review, we get to expand our knowledge of the topic and make use of research papers to support our arguments. We managed to use a couple of brainstorming methods recommended by guest speakers from previous lessons during our prototyping sessions. It allowed us to branch out our ideas and group them according to the themes. We then focused on the themes and created a solution. Thanks to our module leader, Keir Williams, for organising these guest speaker sessions for us. I am sure this learning journey will be beneďŹ cial to us when making decisions in the future. Check out our blog for more information uxidlog.wordpress.com
project by ANNA KISELEVA CLARE CHIA JOSHUA BROOKS ZIA GROSVENOR