Background - Interests
A selection from my bookshelf
A Scot from a small village in the middle of nowhere. My father a blacksmith and with a workshop in our garden there was always plenty of opportunity to build and create.
Family time, Reading, Barefoot running, gadgets, online gamming, DIY, snowboarding, rock climbing, traveling, sketching, photography,design:)
Tacx, bottle cage
Bottle cage for Tacx; a new cage design to generate attention during the ‘Tour de France’ this flag ship for the cycle accessory company is used by the top cycle teams is the lightest on the market and has been selling extremely well.
Project: solo My role: concept through to final cad model for tooling
Sheet aluminuim was chosen to give surface area in side view and provide a reconisable form, one which compliments the spitirt of race bikes, dynamic, skelatle, precise at the same time matching and comunicating the brand values.
Tacx, bottle
Sports bottle for Tacx: for use in the ‘Tour de France’, with an extra grip ring and forked hinge which greatly reduces the chance of the top tearing off.
Project: solo
Steelcase, office chair
Office chair for Steelcase: a redesign of their top selling high-end chair targeting an increasingly sophisticated market where Germany has one of the largest market shares. This greatly simplified and refined design has been selling very well since the launch since2004
Project: team of 3
Steelcase, office chair
Project: team of 3
Laarhoven, brochure displays Brochure display system: folding display units in aluminum and poly prop with dedicated bags for mobile use.
Project: team of 2
Leiden City, lighting
Street lighting for the city of Leiden; 14meter light object with LED lighting which changes color (computer driven). 4.5 meter functional street lighting.
Project: solo
The City council wanted Iconic and functional lighting elements to welcome people to the city (central station), the large lightboxes change colour with the use of LED, which can be programmed by local artist etc. The round lighting armature is used through the entire city which gives a certain consistency and ease of servicing
Spaarstekker, energy saver
Energy saver for ‘Spaarstekker’: switches off the power when it detects that all attached products are on standby, combined with a surge circuit protector.
Project: team of 3
The client wanted to communicate protection and high quality with the product.
Blue performance, boat accessories
Boat accessories for Blue Performance: high-end boat accessories with some innovative products for a conservative market, and is selling well.
Project: team of 3 My role; total brand concept from brand ideas to product ideation and drawings for samples
Skills set / tools
Analysis Analysis of the market, brandand product positioning provide extremely useful reference points to help define the design brief
Brand Positioning Europe 2006
‘A passion for perfection’
human control
geometric machine mono tones / Chrome metal digital reliable engineered
‘Strong in Form and Technique’
‘design & innovation’
‘we work you play’
flowing lines packaging white / metalics metals & plastics electronic functional innovation styled
3 dimensional personality colour plastics analogue different designed
Personas Using characters to represent the different product preferences and styles that people have. This is a useful tool for getting into the feel of the brief and for evaluating the generated concepts.
comfort confident bold
balanced clean controlled
open friendly simple
Moodboards simple soft
Mood boards, used to further define the form language and possible directions, stimulate discussion and ensure that everyone is talking about the same thing: a useful communication tool.
analytical matt. archetypal.graphical. Inviting
fluid control
dynamic. balanced. contrast. mechanical
dynamic. balanced. contrast. mechanical
Moodboards New edge (Hooydonk)
Power Control Innovation
Graphic human (Newson)
Friendly Protective Human
Sketching freehand
Sketching digital
Sketching / ideation
Project: team of 4
CAD modeling and rendering
Packaging for coat hook
Air freshener
Tacx
CAD modeling and rendering
Concept for computer range
Project: team of 4
Other projects
Children’s toy
Blood analyser
Cardboard radio
Water packaging
family sofa
Meditation object
Lamppost signage system
Public seating
thanks