DE LA SALLE HIGH SCHOOL Concord, California
D IREC TOR OF A DM ISSIONS Position Begins: July 2022
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MISSION De La Salle High School is a Roman Catholic educational community where students are loved, instructed, and guided according to the traditions of the Brothers of the Christian Schools and the charism of Saint John Baptist de La Salle, Founder of the Brothers and Patron of Teachers.
De La Salle High School provides a Lasallian Catholic education rooted in a liberal arts tradition which prepares young people for life and college. The School seeks to educate students spiritually, academically, physically and socially through the promotion of a vital faith life, sponsorship of strong academic programs, a wide range of student activities, and the witness of a concerned and dedicated faculty, administration and staff. De La Salle High School recognizes and promotes the dignity of each student by providing an environment that is moral, caring, and joyful. Within such a setting, the School seeks to challenge its students to serve others, especially the poor, and deepen a sense of responsibility for humanity's future. De La Salle High School seeks to serve and embrace students with varied academic needs and diverse social, cultural, and economic backgrounds. It does so in partnership with families and all those who are committed to living the Lasallian heritage.
POSITION SUMMARY
The Director of Admissions oversees all aspects of recruitment and admission, through enrollment and retention of a highly qualified and capable student body. The Director develops and implements both short term and long-term recruitment strategies to ensure that De La Salle High School meets and sustains enrollment objectives. The ideal candidate will be a data-driven decision maker, an experienced admissions profesisonal (and financial aid professional, if possible), and a creative leader in admissions, recruitment, and retention. The Director will develop and lead inclusive outreach efforts to draw diverse families to the school and ensure that De La Salle continues to enroll promising students who both thrive as part of the school community and in turn contribute to the community as a whole. The Director helps ensure De La Salle attracts men of faith, integrity, and scholarship. DLSHS.org
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ESSENTIAL RESPONSIBILITIES AND DUTIES The Director of Admissions should be a team player who has a warm collaborative nature, positive energy, sense of humor, possesses superior organization and prioritization skills, and is self-motivated in the completion of his/her work. She/he will have exceptional communication and interpersonal skills including outstanding writing and public speaking skills and the ability to interact comfortably with a variety of people. This person will have a genuine empathy for prospective families and an awareness of the needs and sensitivities of parents, students, faculty, staff, and administrators and ultimately be able to manage expectations and deliver admissions decisions in a manner that is honest, caring, and diplomatic.
RETRUITMENT, RE-ENROLLMENT, AND RETENTION • Develops a comprehensive plan to promote De La Salle High School to prospective incoming students, transfer students, and parents. • Assists in the development and maintenance of the Admissions Office’s recruitment and marketing plan with the purpose of promoting the school’s visibility and general recruitment efforts. • Works closely with the Director of Communications to develop the overall marketing campaign for the school and works strategically with the school’s constituents to ensure an integrated, engaging, and effective identity. • Oversees the management of all admission publications and materials, including the production of the school viewbook and other print and electronic marketing and communications materials for the Admissions Office. • Oversee the issuance of electronic re-enrollment letters and contracts. • Foster and manage relationships with current families - including newly enrolled families - to ensure they are connected, included, and informed. • Facilitate connections between prospective families and school staff and resources that can inform their school selection and decision-making.
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RELATIONSHIPS AND OUTREACH • Works with the Financial Aid Committee to strategize about best use of financial aid funds for strategic enrollment objectives. • Works with the Bishop Cummins Program Coordinator to ensure proper information flow and tracking. • Coordinate with the Advancement Department and Business Office with organizations such as Bay Scholars. • Collect and analyze information from prospective parents and students after visits, tours, open houses, etc. This should include but is not limited to: the families’ likes and dislikes of De La Salle’s programs and sons’ interests with the focus of inviting families to possible events, and making connections with current students who have similar interests. • Follow up with accept/declines and newly matriculating families to determine what they liked and/or disliked about De La Salle. • Travel to and attend conferences which are relevant to the admissions process • Is an integral leader for the school community and participates fully in the daily community life of the school. • Extends himself/herself beyond the responsibilities of a job description when the need arises.
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QUALITIES AND CHARACTERISTICS OF THE DIRECTOR OF ADMISSIONS • At least 2-3 years experience in admissions or a closely related field. • Ability to communicate with inspiration, passion, and clarity in written, verbal, and presentation formats. • Focus on relationships and constituent care. • A particular interest in single-gender education. • Excellent interpersonal, organizational, and managerial skills. • Ability to plan strategically, and collaborate effectively with others to meet goals. • Execute responsibilities efficiently, accurately, and on or before deadlines. • Posses expertise in and or the ability to learn software and web-based applications (Word, Excel, PowerSchool, SchoolAdmin, and others). • Exhibit sound judgment related to confidential conversations, projects, and information related to the School or any of its constituents. • Ability to communicate clearly with others, supervise others, and work as a team member. • Ability to communicate in effective English with staff, outside firms, parents and students etc. in person, by telephone, and in writing. Spanish fluency is welcome. • Ability to work effectively in a diverse community and to promote diversity.
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THE STUDENTS OF DE LA SALLE HIGH SCHOOL De La Salle High School students come from 49 zip codes, and four different counties. De La Salle students are ethnically diverse, with 50 percent of students selfreporting to be a person of color. Nearly 40 percent of our student body receives some amount of tuition assistance with the average award covering half of tuition. On average, 99 percent of students matriculate to college annually, the average being 86 percent to a four-year institution and 13 precent to a two-year institution.
SIGNATURE PROGRAMS AND IDENTITY
De La Salle High School provides a Lasallian Catholic education rooted in a liberal arts tradition which prepares young people for life and college. The School seeks to educate students spiritually, academically, physically, and socially through the promotion of a vital faith life, sponsorship of strong academic programs, a wide range of student activities, and the witness of a concerned and dedicated faculty, administration and staff. Athletics: Over 75 percent of students participate in one or more of the School’s 15 sports. The De La Salle athletic program teaches students leadership, teamwork, perseverance, confidence, and the competitive skills needed for success in all areas of life.
Bishop Cummins Program: The Bishop John S. Cummins Scholarship Program is our comprehensive program to ensure that students from diverse social, cultural, and economic backgrounds have the opportunity to experience educational excellence. The Cummins Scholarship Program provides significant tuition assistance, additional financial support for many incidentals, and a challenging and supportive learning environment. Bishop Cummins Scholars are offered the opportunity to succeed, and taught the skills and habits that make academic success possible. DLSHS.org
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Band Program: The functions of a performing musical ensemble are to provide the opportunity for every student to improve and expand upon their individual musical skills, to function successfully as a member of an ensemble, and to apply these acquired skills in performance situations outside the rehearsal environment. De La Salle currently offers students the opportunity to participate in Concert Band, Marching Band, and Jazz Band. Company: De La Salle has a wonderful Theatre Arts program, which includes academic theater courses and the after school club Company, that jointly serves De La Salle and Carondelet High Schools. Traditionally, Company has two on-stage performance each school year, one in the fall and spring semesters, one of which is usually a musical play. Additionally, De La Salle and Carondelet students participate in the 24-Hour Plays at the end of the spring semester.
Fabrication Room: Over the past few years, De La Salle has been investing in the hands-on learning of students interested in the arts, robotics, and engineering. The new Fabrication Room is the culmination of this investment. With expanding interest in the robotics program, technical theater, sculpture, and engineering classes, we needed one room that was dedicated to the use of tools and machinery in all of these disciplines. Shared between theater set building, metal and wood sculpture making, and robotics, this room is a collaborative space for those interested in fabrication, woodworking, metal working and electronics. We are excited for the expanded opportunities for hands-on learning and collaboration between disciplines this room provides to our students.
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Les Hommes de Foi: De La Salle has a phrase which captures its identity: Men of Faith. This is intended to capture what makes De La Salle unique from other schools, and as a Lasallian Catholic school it encompasses our five core principles: Faith in the Presence of God; Quality Education; Respect for All Persons; Concern for the Poor and Social Justice; and Inclusive Community. Mock Trial: This interdisciplinary course, which an experienced trial attorney teaches, is designed to allow students to acquire a working knowledge of our judicial system, develop public speaking and debate skills, and have hands-on courtroom experience. Central to this course is the California Mock Trial Program.
Retreats, Immersions, and Ministry: Campus Ministry takes very seriously the Lasallian call to faith, service, and community. Through retreats, immersion programs, and opportunities for worship and prayer, the faith life of the community is enhanced. From Kairos to VENAVER opportunities, De La Salle students are called to put into action the mission statement’s words to serve and to lead. By providing opportunities to serve those less fortunate than ourselves, De La Salle High School responds to the Gospel’s call to service.
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HISTORY OF DE LA SALLE HIGH SCHOOL De La Salle High School is a private Catholic high school for young men founded in 1965 by the De La Salle Christian Brothers of the District of San Francisco New Orleans. Our roots extend more than 300 years to 17th century France and our Founder, Saint John Baptist de La Salle, who had a very simple vision of education: the graduates of his Christian schools would be mature, responsible members of society and the Church. De La Salle, which can accommodate 1,050 students, is located 30 miles east of San Francisco, and primarily serves students of Contra Costa County, on nearly 20-acres.
As a part of the Diocese of Oakland, De La Salle is accredited by the Western Association of Schools and Colleges (WASC) and the Western Catholic Education Association (WCEA). De La Salle serves a variety of students from Contra Costa, Solano, and Alameda Counties. DLSHS.org
FAST FACTS Founding Year 1965
Total Enrollment in 2021-22 1,028 Zip Codes Served 49
Tuition Assistance Awarded for 2021-22 $4.1 million Tuition Assistance # and % 379 students; 37% of students Size of Campus 20 acres
Tuition 2021-22 $21,060
Operating Budget $22.7 million Endowment $29 million
Accreditation Western Association of Schools and Colleges (WASC) and Western Catholic Education Association (WCEA) Lasallian Catholic Heritage Lasallian District of San Francisco New Orleans and the Diocese of Oakland 9
TO APPLY Interested and qualified candidates should apply online, and include the following materials: • A thoughtful cover letter expressing interest in this particular position; • A current résumé; • A statement addressing how you meet the qualification and are prepared to support the mission of the school. • A list of five professional references with name, phone number, and email address of each (references will not be contacted until a serious mutual interest is established and not without the candidate’s permission)
SEARCH TIMELINE Initial Review of Applications - Beginning in March First and Second Round Interviews - March - April Selection - April - May DLSHS.org
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