Fashion & Shopping
Al-Amna Group: Retailing with a quirk By Dina Ismail
Photos by Michael Bou-Nacklie
At the forefront of the Kingdom’s retail scene are three stores - Sid, Life and Studio1. These three seemingly different venues have an important common factor. Any guesses? All have introduced a fresh outlook on fashion, whether it be apparel, home furnishings, or an entire lifestyle to the Kingdom. All are immensely popular with those in Jeddah and Riyadh who are in the know. All are owned by Al-Amna Group. Finally, all have two extraordinary individuals as part of the team at the helm – Yasmeen Al-Sudairy and Reem Abbar.
36 DESTINATION JEDDAH