ynamique name, Senegalese indicated that CBAO name is a strong mark that should be associated to Attijariwafa bank ... family. Colors and logos of Attijariwafa have been adopted besides the CBAO name contrarily to Tunisians who have chosen to abandon the name âBanque du Sudâ for a new mark âAttijari Banque Tunisieâ. Employees and clients of Banque du Sud in Tunisia had been consulted and deplored the low image of the bank with regard to competition. The nameâs origin. âAttijariwafaâ trademark is the result of a merging of Banque Commerciale and Wafabank. To respect the two families, the double appellation has been retained (Attijari= trade in Arabic). In the course of time, the family has grown stronger and with the massive opening of agencies, about 900 to 1000 persons are recruited each year. Young people who joined the group within the last five years already represent more than 50% of the groupâs staff. Within three years, the bank will comprise 70% of young people having never known Banque Commerciale du Maroc or Wafabank. Concerning the logo colors, it is a differentiation allowing, with bright colors, to cover âretail bankingâ activities. The corporate bank, which is linked to the âprivate bankingâ of multinational companies, institutions and to the major organized groups uses the logo in grey colors. This beautiful logo represents the two letters AW (Attijari-Wafa) reminding of Atlas Mountains bathed with the heat of the African sun and which draw their roots from the fertile African lands. With these colors fundamentally African, the logo is distinguished from those of the other African financial institutions.
bank of public companies in Morocco. It is a service that the group intends to offer to the Governments which have received the African Attijariwafa branches. Accompany President Bongoâs vision. The CEO, Mr. Mohamed Kettani, carries out noting that Gabon welcomes foreign investors. A very successful international institutional communication campaign is ongoing in the international media. In his official visit to Morocco, the President of the Republic has met Moroccan economic operators and presented to them his vision of Gabonâs future. For all activity sectors, Attijariwafa bank competencies have been mobilized to get involved within the President of the Republicâs vision. The bank, leader for accompanying all the Moroccan major projects, enjoys an experience that might be useful for Gabon, mainly in electric energy, railroad transport, air transport, plans purchase, wind and solar power stations⊠This year, 18 agencies are set forth in Gabon. During the repurchase in Gabon of UGB, a bank owning only four agencies, expansion was programmed. Within one year, ten new agencies have been opened to reach, by the end of 2011, a project of 18 agencies. Crossing Libreville Capital, with the group representatives, the CEO, Mr. Kettani has become conscious about the need of the local market when, over many kilometers of trading arterial roads, no bank agency existed. In parallel, downtown agencies are too small and have endless lines of clients. Attijariwafa bank intends to open agencies in all the streets to make bank services closer to the Gabonese middle classes, civil servants and wage earners.
«1000 employees are recruited every year by the group in Morocco»
Centralizing the financial fluxes of the major projects. When Morocco signs with multilateral banks, with development funds for financing major public markets, fluxes are divided in two different ways. The Public Treasury canalizes all that concerns support and institutional support. Financing allocated to these projects can be managed by banks which offer today services in order to create specific accounts to these projects and set up a transparency and a better monitoring of the usage of the granted funds. Attijariwafa bank centralizes these fluxes, as a principal
A lâissue de la rencontre, un repas a permis de prolonger les discussions entre les Ambassadeurs et les cadres supĂ©rieurs de la banque At the end of the meeting, discussions between Ambassadors and senior executives of the bank are extended during a meal
63 Numéro 37 - 2011