Dijital Teknik Ocak'13

editör’den GRUP BAŞKANI: H. FERRUH IŞIK

2013’den Neler Beklemek Gerekir Sign İstanbul Fuarı’nı sonuç raporu yayınlandı.

Geçtiğimiz ay sektörümüzü bir araya getiren Sign İstanbul’un bir önceki yıla göre doğrudan katılımcı sayısını % 18 arttırarak, 30 ülkeden 400’ü aşkın firmanın katılımıyla Salon 6–7-8 ve 9’da gerçekleştirildi. Bir önceki yıla oranla ziyaretçi sayısını da artıran Sign İstanbul, son 14 yılın ziyaret rekorunu kırdığı açıklandı.

Endüstriyel Reklam alanında dünyanın sayılı fuar organizasyonlarından birisi olarak kabul edilen SIGN İstanbul, Türkiye’nin kendi bölgesinin en önemli ticaret üssü olduğunu 14. Sign İstanbul Fuarı’nda bir kez daha kanıtladı.

Gerçek anlamda umut veren, geleceği parlak bir sektör içinde olduğumuzu görüyoruz. Tabii ki her sektörde olduğu gibi bazı sorunlar ve problemler yaşanacaktır. Mevcut yapıyı düzeltmek için sorunları konuşmak, çözüm önerilerimizi paylaşmak zorundayız. Çünkü sektörü sektör yapan içinde bulundurduğu kuruluşlardır. Bu kuruluşların sektöre sahip çıkarak, birlikte yönlendirmeleri gerekir. Burada sektör derneklerine önemli görevler düşmektedir.

Sektörün geleceğe yönelik yol haritasını belirlemek, sektörü geliştirmek, sorunlarını çözmek, bilgilendirmek ve bilinçlendirmek en önemi görevleri arasında yer almaktadır. Sektörümüzün sesi olan ARED’in bugüne kadar yönetiminde bulunan değerli büyüklerimiz, bu görevin bilinciyle hareket ettiler. Bundan sonraki yönetimlerin de aynı bilinçle hareket edeceğine inanıyoruz.

Hızlı bir gelişim süresince olan sektörümüzü, hep birlikte her yıl daha ileriye taşımalıyız. Kısa bir zaman sonra, daha çok takip edilen ve izlenen bir sektör haline gelebiliriz.

Bu sayımızda yine Açıkhava reklam sektöründe yaşanan gelişmeleri ve yenilikleri sizlerle paylaşmaya çalıştık. Sign İstanbul Fuarı’nda yaşanan gelişmeleri bu sayımızda da aktarmaya devam ediyoruz.

Gelecek sayıda buluşmak ümidiyle, Saygılarımızla.

İLETİŞİM MAGAZİN GAZETECİLİK SANAYİ VE TİCARET A.Ş. ADINA İMTİYAZ SAHİBİ MEHMET SÖZTUTAN GENEL MÜDÜR YARDIMCISI / ASISTANT GENERAL MANAGER AHMET KIZIL ahmet.kizil@img.com.tr SORUMLU YAZI İŞLERİ MÜDÜRÜ / CHIEF EDITOR YUSUF OKÇU yusuf.okcu@img.com.tr EDİTÖR / EDITOR HÜSEYİN AKARSU huseyin.akarsu@img.com.tr SANAT YÖNETMENİ / ART DIRECTOR İSMAİL GÜRBÜZ ismail.gurbuz@img.com.tr GRAFİK TASARIM / GRAFIK DESIGNER İPEK ERDOĞAN ipek.erdogan@img.com.tr REKLAM MÜDÜRÜ / ADVERTISEMENT MANAGER AHMET AYDIN ahmet.aydin@img.com.tr DIŞ İLİŞKİLER MÜDÜRÜ / INTERNATIONAL RELATIONS MANAGER HAKAN KURT hakan.kurt@img.com.tr KURUMSAL İLETİŞİM MÜDÜRÜ / MARKETING COMUNICATION MANAGER EBRU PEKEL ebru.pekel@img.com.tr MUHASEBE MÜDÜRÜ / ACCOUNT MANAGER MÜRSEL GÜRLER mursel.gurler@img.com.tr ABONE / SUBSCRIPTION İSMAİL ÖZÇELİK ismail.ozcelik@img.com.tr CTP - BASKI / PRINTED BY İHLAS GAZETECİLİK A.Ş.

Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41 Yenibosna–Bahçelievler/ İSTANBUL Tel: 0212 454 30 00 ADRES / HEAD OFFİCE 29 Ekim Caddesi No:23 34197 Yenibosna / İSTANBUL / TURKİYE Tel.:+90.212 454 25 03 Faks:+90.212 454 25 06 www.dijitalteknik.com.tr e-mail: info@ihlasfuar.com

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Taç Reklam 2013 Yılında Büyük Sürprizler Yapacak

82

Reklam indeksi 2E..............................................83 AKPAR.....................................69 ALFANORM................... Ö.K.K. ANTALİS.................................53 ARTEN..................................153 ASSACOAT...........................127 ATALİNE.................................97 ATEM.......................................95 ATLANTİS............................135 BES REKLAM.......................131 BETATEK..............................137 DENİZ...................................111 DERYA...................................157 DEVPA...................................103 DİGİTEKNİK...............Ö.K.İ.-1

DOĞAN REKLAM..............141 EMRE MONTAJ...................151 ENERJİ............................... 85-87 ERAY......................................125 ERKE........................................93 ERSAN...................................147 ESER BAYRAK.....................149 ESS REKLAM.......................145 FESPA............................... 51-155 FLEKS MEDIA.... Ö.K.-2-3-4-5 FOLPA............................... 46-47 FUJIFILM................................27 GÖRSEL İLETİŞİM..............139 IŞIKLAR LED.......................121 İNKA TEKNİK.......................59

İSTANBUL REKLAM.63-65-67 KARYA...........................115-117 KIIAN......................................61 MAT KAĞIT..................... 23-25 MET ETİKET..........................55 METO............................132-133 NAC.............................. 29-31-33 NETA.......................................81 NFK........................................143 OPTİMUM........................ 13-15 ORACAL.......................118-119 ÖZAK.................................A.K.İ.

PARDUS................................105 PASS.........................................49 PİMMS..............................7-9-11

POLİN....................................113 PRİNTİST..............................101 PRODİGİTAL.............................

70-71-73-75-77-79 R58............................................91 RGB........................................129 SAATÇİOĞLU ................. 17-19 SDS....................37-39-41-43-45 SET REKLAM.........................57 SIGN İSTANBUL...................21 ŞAHİN REKLAM...................89 TAÇ GRUP............................109 VİRA......................................107 YALÇINLAR..................... 98-99 YATAY BİLGİSAYAR... A.K.-35 YAZIM...................................123

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30

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Ocak 2013

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44

Ocak 2013

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48

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Ocak 2013

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50

Ocak 2013

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Taç Reklam 2013 Yılında Büyük Sürprizler Yapacak

Bu yılki Sign İstanbul Fuarı, Taç Reklam açısından geçmiş yıllara göre çok daha verimli geçti.

Sektörün önde gelen tedarikçileri arasında yer alan Taç Reklam, geniş ürün yelpazesiyle Sign İstanbul Fuarı’na katıldı.

Bu yılki fuar Taç Reklam açısından geçmiş yıllara göre oldukça verimli geçti. Taç Reklam’dan Oğuz Demir, Sign İstanbul Fuarı ve önümüzdeki döneme ilişkin sorularımızı yanıtladı.

Sign İstanbul Fuarı nasıl geçti? Fuar beklentilerinizi karşıladı mı?

Oğuz Demir: Bu yıl Taç Reklam olarak Sign İstanbul Fuarı’na üçüncü defa katılım gösterdik. Taç Reklam her yıl olduğu bu yıl da yeni çözümleriyle beğeni toplamıştır. Beklentilerimizi karşıladı. 2013 yılına daha da umutlu girdik. Fuarda 2012 yılının sonunda kurduğumuz dekota imalatı ile ilgili yeniliklerimiz oldu.

Beklentilerimizin üzerinde bir fuar oldu.

Türkiye’deki dekota üreticilerinden biri Taç Reklam oldu. Üretim süreci ve diğer faaliyet alanlarınıza olan etkisi hakkında neler söylemek istersiniz?

Oğuz Demir: Dekota üretimi diğer faaliyet alanlarımızı de-

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ğiştirmek anlamına gelmeyecek. Yine ithalat ve yeni ürün arayışlarımız sürecek. Ürün gamımızı sürekli genişletiyoruz. Bu noktada üretime bir noktadan başlamak gerekiyordu. Bu noktada dekota ile başlamayı uygun gördük. Şu andaki satış hacminde son derece memnunuz. Üretim konusundaki güvenimizi artırdı. İlerleyen dönemlerde dekotadaki imalat tecrübemizi artırarak, farklı konularda üretimlerle sektörde güzel sürprizler yapmayı planlıyoruz.

2012 yılı nasıl geçti?

Oğuz Demir: 2012 yılı Taç Reklam olarak oldukça güzel geçti. Her yıl başında gelecek sene kötü geçecek şeklinde bir görüş ortaya atılır. 2012 yılında da böyle söylentiler oldu. Şirketimizi için 2012 yılı oldukça güzel geçti. Yatırımlarımızı ve yeni ürün geliştirme konusunda çalışmalar içinde bulunduk. Ürün çeşitliliğini ve stoklarımızı artırdık. Pazardaki rekabet gücümüzü artırdık. Dolayısıyla 2012 yılında beklediğimiz büyüme oranlarını yakaladık. Mevcut kadromuzu genişlettik. 2013 yılında daha güzel projeler içinde yer alacağız.

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Orafol Türkiye, Bayi ve Misafirlerini Merkezi’nde Ağırladı

Orafol Türkiye, yeni merkez binasında bayi ve müşterilerinin katıldığı bir program düzenledi.

2013 Ocak ayı itibariyle faaliyetlerine Orafol Türkiye olarak devam eden firma, Sign İstanbul Fuarı’nın üçüncü günü akşamı, bayi ve müşterilerini yeni merkez binasında ağırladı. Misafirlere hoş geldiniz konuşmasını yapan Orafol Türkiye Genel Müdürü Cüneydi Opak, “Orafol bir dünya markasıdır. Dünyada çapında binin üzerinde çalışana sahiptir. Bugüne kadar Orafol ve Oracal ürünlerini Türkiye pazarında başarıyla temsil ettiğimizi düşünüyorum. 2012 yılında aylık bir milyon metrekareyi aşan

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satışlarımız oldu. Orafol Türkiye olarak bu satış grafiğimizi artırarak devam ettirmeyi hedefliyoruz. Orafol Türkiye olarak şu andaki hedefimiz aylık 2 milyon metrekaredir. Bu yeni yapılanmamızdan tüm bayilerimiz ve müşterilerimiz kazançlı çıkacaktır” diye konuştu.

“Türkiye Artık Bölgenin Merkezi Konumundadır” “1994 yılında başlayan işbirliğimizin bugüne geldiği nokta

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Fujifilm, Eğitim Toplantılarına Devam Ediyor

Son yıllarda çevre dostu ürünleriyle gündeme gelen Japon teknoloji devi Fujifilm, baskı teknolojilerindeki yeni ürünlerini sektörle paylaşmaya devam ediyor.

Geçtiğimiz ay İstanbul’da gerçekleştirilen “Fujifilm Çevre Dostu Ürünler” konulu toplantıyı bu kez Ankara ve İzmir’de yapan Fujifilm, “Az Kimyasallı Kalıp Teknolojileri” başta olmak üzere çevreci ürünlerini tanıttı. Matbaa ve ticari baskı sektörü temsilcilerinin yanı sıra bayilerinin de hazır bulunduğu toplantılarda Fujifilm’in geniş ürün gamı da paylaşıldı. Fujifilm Dış Ticaret A.Ş. Türkiye Başkanı Jun Higuchi, Fujifilm Grafik ve Medikal Sistemler Genel Müdürü Cengiz Metin, Fujifilm Grafik Sistemler Koordinatörü Ahmet Kocaman, Fujifilm Türkiye yöneticileri

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Ocak 2013

ve matbaa-baskı sektöründen firma temsilcilerinin katılımıyla gerçekleştirilen toplantılardan ikincisi 28 Kasım 2012 tarihinde Ankara Barcelo Altınel Otel’de, üçüncüsü ise, 19 Aralık 2012’de İzmir Hilton Otel’de gerçekleştirildi. Sektörde yer alan profesyonellerin ve Fujifilm bayilerinin hazır bulunduğu her iki toplantıda da Fujifilm’in baskı sektöründeki yeni ürünlerinin avantajları ortaya kondu.

Artan rekabet koşullarının ticari baskı sektörünü, verimliliği yükseltecek ve maliyetleri azaltacak üretim biçimlerine yö-

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104

Ocak 2013

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106

Ocak 2013

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108

Ocak 2013

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110

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130

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134

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136

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Pigment Dijital Baskı Merkezi, Fujifilm Markasını Tercih Etti

Pigment Dijital Baskı Merkezi, Fujifilm’den 5 metre UV dijital baskı makinesi yatırımı yaptı.

2005 yılından itibaren dijital baskı çözümlerine yoğunlaşan Pigment Dijital Baskı Merkezi, Fujifilm’den 5 metre UV dijital baskı makinesi yatırımı yaptı. Türkiye’nin önde gelen kurumsal markalarına çözüm ortağı olan Pigment Dijital Baskı Merkezi’nin yeni yatırımıyla ilgili olarak Genel Müdürü Murat Okunakul ile bir söyleşi gerçekleştirdik.

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Öncelikle bu sektöre nasıl başladınız? Sektörde hangi noktaya ulaştınız?

Murat Okunakul: 1995 yılında bu yana bu sektörün içinde faaliyet gösteriyorum. Firmamızı kurmadan önce matbaalara renk ayrım hizmeti vermekteydik. O pazarda yaşanan değişimler dolayısıyla kendimizi dijital sektöre yöneltmeye karar verdik. 2005

yılında Pigment Dijital Baskı Merkezi’ni kurduk. Bu noktada makine parkurumuzu güçlendirdik. Son kullanıcılara, matbaalara ve ajanslara hizmet vermekteyiz. Bunun yanında kurumsal firmalarla çalışmaktayız. Türk Hava Yolları, Benetton, Flo gibi markalarla çalışıyoruz. Bunun yanında ajans aracılığıyla Avea, Turkcell, Türk Telekom gibi işleri de yapmaktayız. 24 kişilik bir ekiple çalışıyoruz.

Yatırımda neden Fujifilm firmasını tercih ettiniz?

Kapasitemizi artırmak amacıyla yeni bir yatırım gerçekleştirme kararı aldık. UV makine arayışı içinde olduk. Fujifilm’in 5 metre makinesini inceledik. Böyle bir yatırım yapmanın daha doğru olduğunu gördük. Makinenin fiyatını ikinci planda tuttuk. Öncelikle makinenin performansına ve baskı sonuçlarına dikkat ettik. Çünkü çalıştığımız müşteri grupları bu sebeple bizimle çalışıyor.

Fujifilm Türkiye ve ekibine güveniyoruz. Uzun yıllardır Fujifilm’den Murat beyi de tanıyoruz. Burada marka güvencesine inandık. Bu sebeple yatırımda Fujifilm markasını tercih ettik.

Bu makinenin değişken damla adında bir teknolojisi var. Diğer UV’lerde kalite alabilmeniz için pikolitreyi ve hızı düşmeniz gerekir. Bu model, 20 ve 40 pikolitreyi aynı anda basabildiği için çok hızlı ve kaliteli baskı alabiliyorsunuz. Bu da hem hız hem de kalite olarak bir adım önde olmanız anlamına geliyor. Ayrıca flad özelliğine sahip. 320 eninde flad baskı yapabilmesi gerçekten çok önemli bir özelliktir.

Dijital baskı pazarının genel durumunu nasıl görüyorsunuz?

Murat Okunakul: Pazarı hem büyüyen hem de küçülen yapı-

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da değerlendirebiliriz. Kurumsal firmalar her geçen gün büyümektedir. Buna bağlı olarak mağaza ve şube sayıları da artmaktadır. Öte yandan bu büyümeye dijital baskı merkezleri de aynı oranda eşlik ediyor. Her geçen gün yeni dijital baskı merkezleri açılıyor. Sonuç olarak iş yapabilmek için bir haksız rekabet ortamı oluşturuluyor. Bu firmalar uzun soluklu bir şekilde sektörde kalmıyor. Birkaç sene içinde kaybolup gidiyor. Çünkü fiyat rekabeti her zaman firmaya zarar verir. Ancak geriye bıraktıkları fiyat politikası müşteriye örnek oluyor.

Yurt dışına yönelik çalışmalarınız var mı? Şu anda küçük ölçekli olsa da yurt dışına çözüm sunuyoruz. Önümüzdeki dönemde en çok vakit ayıracağımız konulardan biri de ihracat konusu olacak. Dijital baskıda internet üzerinden satış yürütmeyi planlıyoruz. Yurt dışındaki gelişmeleri takip ediyoruz. Drupa Fuarı’nı ziyaret ettik. IPEX ve FESPA fuarlarını takip edeceğiz.

Pigment Dijital Baskı Merkezi’ne kurulan makinenin özellikleri ve avantajları hakkında bilgi verir misiniz?

Murat Özkiray: Makinemiz 5 metre eninde UV baskı yapabilmektedir. 5 metre eninde rulo malzeme basarken, 2.5 cm kalınlığına kadar flad malzeme de basabilmektedir. 20 ve 40 pikolitrede değişken damla teknolojisi kullanmaktadır. Dolayısıyla iç mekana yönelik işleri yüksek kalitede basma imkanı sunmaktadır. Makinenin hızı saatte 353 metrekaredir. Pigment Dijital Baskı Merkezi yatırımını 5 metre modelden yana kullandı.

Bu makinenin 320 ebadı bulunuyor. Dolayısıyla makinemiz yüksek kapasiteli bir üretim makinesidir.

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