SPONSOR’S FOREWORD
AMBIDEXTROUS amBX CTO David Eves on Philips’ championing of game development talent, both on-screen and beyond…
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harts and lists can be a crude way to measure the stunning creative forces that lie within the industry, but Develop 100 does illustrate how successful this industry is in entertaining a global gaming community year after year. That is why we are proud to honour their work as sponsors of Develop 100. Studios today deliver captivating and engrossing games with increasing levels of realism and immersion. This quest for immersion has led us to pixel perfect faces, incredible imagery and 3D rendering, all making the player feel that they are actually part of the game. Immersion though is more than just realism. The hairs on the back of a player’s neck can be raised just as easily with the right chilling music and ambient surroundings. But it doesn’t have to stop there. At amBX we’re committed to heightening immersive gaming by bringing gameplay to life with real world effects. Our story began back in 2001 with two dedicated researchers at Philips creating a unique scripting language and software engine. This has now translated to over 30 studios, four global publishers and a number of partners and affiliates signing up to amBX, with numbers rising every month. Already amBX has a passionate and loyal following amongst gamers, and their numbers are swelling. An army of players hungry for heightened experiences driven by amBX. We look forward to working with the industry’s innovative studios in 2008 and beyond to help realise and satisfy this growing appetite for greater immersion. Let’s push the boundaries of what’s possible. Come and be part of the revolution. To find out more take a look at www.amBX.com Good luck!
David Eves Philips amBX CTO Email: david.eves@philips.com Tel: +44 (0) 1293 815000
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