THE WORLD’S MOST SUCCESSFUL GAME STUDIOS
In association with
35 EA BRIGHT LIGHT TOP TITLES
UK PUBLISHER
HIGHEST UK CHART
£11.13m FORMATS
UK RELEASE REVENUE DATE
2006; rebranded in 2008)
ELECTRONIC ARTS
1
WII, PS2, XB360 JUN 07 PS3, PC
£9.49m
Criterion) Head count: 160
ELECTRONIC ARTS
10
XB360, PS2, XB NOV 05
£0.86m
Address: Onslow House, Onslow
ELECTRONIC ARTS
1
PS2, PSP, PC XB, GC
NOV 05
£0.65m
Street, Guildford, Surrey, GU1 4TN, UK www.ea.com
4 HARRY POTTER PRISONER OF AZKABAN
Revenue per capita: £69,562
CONTACTS
3 HARRY POTTER & THE GOBLET OF FIRE
Owned by: EA Last year’s position: 13 (as EA UK-
2 BATTLEFIELD 2: MODERN COMBAT
Founded: 1986 (as EA UK/EA Chertsey; moved to Guildford in
1 HARRY POTTER & THE ORDER OF THE PHOENIX
STATISTICS
ELECTRONIC ARTS
1
XB, PS2, GBA GC
JUN 07
£0.13m
ELECTRONIC ARTS
16
PS2, XB, PC, GC
AUG 04
£0.01m
TOTAL:
£10.99m
5 CATWOMAN
Bright who? Yes, corporate rebranding has come to the former heartlands of Britsoft, with the EA studio whose DNA includes (via its 1995 acquisition of Bullfrog) Theme Park, Syndicate, Populous and Dungeon Keeper now looking to focus on a young, familyfriendly demographic.
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The studio has been going toddler-friendly for years, of course: you don’t sell more than £10 million worth of Harry Potter games in a year by frightening the horses. The new name puts EA’s formal corporate weight behind this direction: the studio sits within the EA Casual Entertainment paddock
(99% of total revenues)
at the mega publisher, and under the fresh face of Harvey Elliot, who was named head of studio in June last year. EA Bright Light has three franchises in the works, including a brand new DS-exclusive IP called Zubo. Sure to be a much-followed story in 2008, whatever your view of makeovers.