ALPHA | DEVELOP CONFERENCE
The
Keys
to
Brighton In just two months’ time, the cream of games development will once again descend on Brighton for the Develop conference. And a raft of industry notables have already signed up as track keynote speakers, joining main speaker Dave Jones. Here, we run through the big speeches…
EVOLVE – TUESDAY, JULY14TH
The event’s opening one day track features two promising talks from forward-looking development experts…
RESETTING THE GAME by David Perry With experience in a variety of aspects of making and selling games (including, he tells us: working with Hollywood directors, Hollywood studios, licensing in/out, IP creation, patenting, trademarking, budgeting – deep breath – creative direction, designing, programming, outsourcing, funding, production), Perry will look at major industry changes. Today your mum is as likely to play games as her grandson, the platform could be an iPhone, a console or a Facebook application, she could be paying through advertising, subscription, per download or via micro-transactions – and she's probably not playing a platform game. Where is she taking us? Perry will answer the question, promising a no-bull guide to the future – and some controversial conclusions.
THE LONG TAIL AND GAMES: HOW DIGITAL DISTRIBUTION CHANGES EVERYTHING. MAYBE. by David Edery
DEVELOP CONFERENCE & EXPO WHEN: July 14th to 16th WHERE: Brighton Metropole Hotel, UK www.developconference.com 20 | MAY 2009
You've heard it all before: digital distribution and The Long Tail are going to fundamentally change the way that platform holders, publishers, and developers do business. It will decrease the importance of hit games, make niche titles wildly profitable, replace marketers with recommendation engines, and finally give quality content the success it so richly deserves… maybe. This lecture will explore the current realities of The Long Tail, and how you can succeed given those realities. Edery is the former worldwide games portfolio manager for Xbox Live Arcade and now an independent consultant.