services Codeplay
0131 466 0503
www.codeplay.com
Natural Point
1-888-865-5535
www.optitrack.com
SERVICES SPOTLIGHT This month: WildTangent
Founded in Washington in 1998, WildTangent’s games service lets customers access downloadable social games through its Game App. The service uses WildCoins digital currency and a proprietary ad platform called BrandBoost, which offers the ability to rent, purchase or play games for free, through advertisers. The firm’s WildClub subscription programme offers a triple-tiered membership system – two month, six month and 12 month. The company is also involved in advertising work for third-party games developers and publishers through its BrandBoost platform, which has a user
inComm
78 | JULY 2011
+44 (0) 1489 556700
network of around 100 million monthly players to take advantage of. WildTangent says its business model allows those using it to effectively monetise any gameplay element with adsupported free play, micro-currency game rental and digital purchases. WildTangent Media serves the in-game advertising processes of the Game App, working on an invitational basis that targets brands at particular players with the intention of maximising effect. WildTangent’s top staff boast a wide variety of games industry experience at firms as varied as Microsoft, Sony Online, Hasbro, Nintendo, Adobe and News Corp. www.wildtangent.com
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