MOBILE FOCUS | BETA
supporting BlackBerry, the platform is arguably now one of the largest worldwide for gaming. As proof of this, there are currently more than 125 announced devices including the Sony Ericcson Xperia Play, HTC Sensation, HTC Evo 3D and HP TouchPad, with another 250 in development. When it comes to the emerging tablet sector, eight have been announced with another 40 in design. STOP, COLLABORATE AND LISTEN Close and productive partnerships have made the mobile industry more than a sum of its parts. With games and video streaming emerging as major selling points to consumers considering making the jump to smartphones, there is serious money to be made via lasting collaboration between OEMs and chipmakers. IE Market Research Corp recently predicted that the market for mobile gaming, music and TV will hit £32 billion ($52 billion) by 2015 – up a substantial amount from the £20.3 billion ($32.9 billion) value in 2009. And the key to making that prediction a reality lies on advancements in GPU capabilities.
DEVELOP-ONLINE.NET
The market potential for mobile developers is significant, and unlike console gaming, developers don’t need to wait six years for the next console edition to come out – Android is coming out with new cycles every six months. Collaboration is key. It’s the connective tissue that has driven innovation in mobile for three decades, and fostering it on the GPU side will enhance the mobile
community’s global impact as smartphones evolve from luxuries to virtual lifelines. www.qualcomm.com/snapdragon Raj Talluri serves as vice president of product management for Qualcomm CDMA Technologies. He is responsible for managing Qualcomm's applications processor technologies and wired connectivity solutions for the company's chipset platforms.
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