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WHEN PLAC WAS LAUNCHED a mere six years ago, it was strictly a denim brand. But its president envisioned something far greater: global domination. Fast-forward to the present, PLAC has 80 stand alone stores in South Korea, including three stores in China and one that will be opening in NYC in the coming year, with a collection expanded into contemporary and innovative basic wear that fits the lifestyle of their target audience, which also happens to be the company’s key inspiration — today’s youth. Some people might wonder how PLAC was able to transition from designing handmade denim to creating collections that would lead them to be a highlight at New York Men’s Fashion Week. The magic recipe to PLAC’s success lies within the palms of Jaewon Park, the company’s current Creative Director. In a dimly lit studio filled with chattering creatives and blaring alternative music, he explains his passion behind PLAC’s most recent collections, who and what inspires him during the designing process and the one thing he must do no matter how busy he is.
deuxhommesmag.com
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