Hao Wu
THE PRODUCT
THE PRODUCT Attachable
Portable
Ergonomic
Lightweight
THE TARGET • • • • • • •
Man and Woman 15 to 45 Owners of Macbook/Pro/Air Tech Savvy and Technophiles Apple Product Aficionados Early Adopters Innovators Experiencers
THE TARGET
New York City: • No.1 on the sales for computer hardware, software and supplies. • Most TV household and the third most cable household in the nation. (SRDS 2010)
THE BIG IDEA • Associate iUphold with Apple • Have iUphold carried at both online and physical Apple stores • Household brand names such as Amazon, Barnes & Noble
THE BUDGET • Internet and mobile platform will be primarily utilized for unlimited budget • For 1,000,000 Dollar and 100,000 Dollar budget plans, Internet and mobile platform will be the sole media class.
THE COMPETITOR • Rain Design
mStand
iLap
PRINT AD
OUT OF HOME
THE WEBSITE
THE END