the newsletter
what you'll find in this issue >
how to choose a designer Do it right or don't do it at all! We explain how.
how important is branding? Are you missing out on clients because you haven’t created the right perception for your business?
have you really planned your website? Be empowered with tools that get results!
the fundamental need for good copywriting We explain the eight essential elements for successful sales copy.
How to Choose
a Designer
T
o achieve good results, you need a good relationship with your designer based on respect and trust. It is important to know who you will be dealing with and that there is chemistry there to work well together.
Understanding the client’s needs Your designer must understand what your needs are, who your audience or market is, and the project constraints (time, budget, materials, approvals).
Design Process Different designers have different design processes. They vary in degree of formality, documentation and account management. You need to select a designer with a management approach that suits your company.
Track Record
Referrals Ask the designer for referrals so that you can speak to their other clients about satisfaction with the working relationship and the results. In this way it is similar to what you would do if you were hiring an employee. C 0 M 100 Y 100 K 0
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25 Moate Street, Georgetown NSW 2298 P.O Box 65, Waratah NSW 2298 T: 02 4967 5277 F: 02 4967 5151 E: info@godbee.com.au Website: www.godbee.com.au ABN: 43 002 790 392
Stephen Godbee MANAGING DIRECTOR
with compliments
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T: 02 4967 5277
0412 828 897
F: 02 4967 5151 steve@godbee.com.au
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25 Moate Street, Georgetown NSW 2298 P.O Box 65, Waratah NSW 2298 T: 02 4967 5277 F: 02 4967 5151 info@godbee.com.au Website: www.godbee.com.au
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INDUSTRIAL DATA CABLING
Value for money Different clients have different objectives and budgets. It is unreasonable to expect high budget results on a low budget. Conversely, if it is a major project with a big budget, you will want to be sure that your designer understands and can handle the extra project management load these types of projects carry. ‘You get what you pay for.’
Look at their previous work. Ask questions about the original brief and the success of the project in fulfilling that brief. Was there anything learnt from (From the Australian that project or others by Graphic Design either them or the client that Association) would benefit your project.
Godbee Electrical Logo, Website & Stationary Package
Design Reaction provided us with great service and the right price delivering just what we needed in the time frame. They were outstanding, quickly applying any modifications and delivering an excellent final result. Thankyou!” C M Y K
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how important is BRANDING?
a
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D is ( ty ili
n) o i t u trib
Availability Extent of availability, Convenience of access
an d
ce
C o nv eni en
Continuity of supply Reliability and continuity of supply timely deliveries
pti o
Brand ns Awareness of P Awareness and perception of the product through advertising claims and referrals
Brand Name Perceived credibility and reliability of supplier and product
Brand Image Positive associations & psychological satisfactions for the buyer
d) ran
Retailer support Recommendations and support from distributors and retailers
Perc e
t (B uc
Visibility Exposure in outlets/shelf space. Quality and ambience of outlets/displays
d ro
Av
W
e found this document called the “Dimensions for Adding Value” and noticed that 1/4 of the circle featured branding as an essential part of your business. At Design Reaction we don’t just design your logo we create Brands with Personality.
c ra
cs isti te r
S
Su p p or t fr
om
Product supplements Packaging Warranty Payment terms
ha
Support Availability of information and technical advice, after sales support, service
e
Appropriateness Range/ Selection/ Flexibility Compatibility
c
Adaptability Capacity to analyse, understand and respond to buyer needs and problems
rio r P ro d u
s r lie p up
Quality Performance Reliability Design
Sup
Relationships Existing relationships and trust between buyer and supplier staff
Features Functions, Innovations, Styling
tC
Sales people Competence, persuasiveness and helpfulness of sales and support personnel
Branding with Personality
25 Moate Street, Georgetown NSW 2298 P.O Box 65, Waratah NSW 2298 T: 02 4967 5277 F: 02 4967 5151 E: info@godbee.com.au Website: www.godbee.com.au ABN: 43 002 790 392
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Design Reaction | the Newsletter
have you really
planned
your website? Before jumping into creating a website have you thought about asking the designer for guidance on what outcomes you want to achieve? Ask yourself the following questions to find out how well prepared you are to get the best from your designer 1. What is the purpose? What do you intend the pages to do? Once you have determined your goals for your pages it should be easy to decide what type of design, what level of quality and how much your willing to spend on the project.
2. Who is the audience? You should also consider: What age, professionalism, and common interests would the majority of your viewers be?
3. What is the competition doing? Keep an eye on what the other sites are doing - this can help you decide your quality level, and perhaps the depth of material presented.
4. What will your pages say? Examine your goals and decide how to reach them using a combination of words, images, sounds,etc in your pages.
Websites that
Work Replace 10+ systems with 1 Our fully integrated system gives you the power of multiple software suites, easily controlled from one central interface. Managing your business has never been so simple! Send an Email Newsletter, Capture leads, Sell Products and view the reports to keep track of how you are going.
Save time, money and unnecessary stress Using our all-in-one solution, you no longer have to waste your time remembering multiple logins, installing updates, or syncing disconnected systems. We give you everything you need, when and where you need it.
Easily manage your website Control your online business with our simple to use online interface. Edit web pages, manage blogs or set up community forums. It's as easy as point and click!
Help grow your business Make informed decisions, based on real-time reporting and analytics. Our system allows you to keep a finger on the pulse of your Online Business.
Manage your business anywhere With our web-based interface, you can take care of business on-the-go, without the hassle of setting up servers or installing updates. From the other side of
5. How will the pages look? The text on your pages may give a user the information they need, but design will keep them intrigued and coming back. The concept of your organisation should also impact the design.
6. What is your timeline?
the world, all you need is an internet connection to grow your Online Business.
Secure & Supported Keep peace of mind, knowing your important data is secure, hosted remotely in our data centers in North America, Europe, and the Asia Pacific. In the
There is nothing worse than visiting a site and hitting one or two buttons only to find “Under Construction.
rare case that you encounter a problem, a wealth of
Call Design Reaction today and find out how we can turn your ideas into reality > 1300 769 986
your fingertips.
support resources are available right at
Live Testimonials of Design Reaction from www.wordofmouthdirectory.com.au
Graeme Paff, Nords Wharf NSW
“Sam from Design Reaction is very professional and passionate about her web designs nothing is to much trouble and she is really great to work with I would recommend Design Reaction to build your website.”
Drakans Roofing Supplies, Riverstone NSW
“We have been dealing with Sam of Design reaction now for a couple of months. The advice and guidance has been second to none. If you are looking for a fresh look or just to improve a website, she is the one to use. The service and communication has been constant. We are extremely happy with the service she provides and recommend any one to utilise her service.”
Mobile Millennium DJ’s, Charlestown NSW
“If your need web design or graphics with top customer service look no further..... Keep up the good work Design Reaction.”
Luke Mellare, Newcastle NSW
“The Hunter Development Corporation was extremely pleased with the high standard of work and value for money from Design Reaction in a recent large scale design project.”
State Spinal Cord Injury Service , Ryde NSW
“Excellent art, graphics and printing design work. Prompt and reliable service and able to meet customer’s needs.”
Recruitment Administration Support, Hamilton North
“Samantha from Design Reaction designed and created our client specified website www.myjobatcharlestownsquare.com.au. Samantha and her team were at all times compliant to a strict client marketing brief. Sam and her team far exceeded expectations on the look, feel and navigation of the website. I am delighted with the service (and cost) and highly recommend anyone looking to update an existing, or create a new website give Samantha at Design Reaction a call.”
Angela Frazer, Upper Hunter Community Services
“Sam from Design reaction saved our website, was a pleasure to work with and took care of everything we needed before we realised we needed it!”
Design Reaction | the Newsletter
The Fundamental Need For Good Copywriting
W
hat are the characteristics that make your copy effective? Why does one ad make a lasting impression and sell merchandise, while another falls flat and doesn’t generate enough revenue to pay its own cost?
The successful ad: 1. Gains attention 2. Focuses on the customer 3. Stresses benefits 4. Differentiates you from the competition 5. Proves its case 6. Establishes credibility 7. Builds value 8. Closes with a call to action All ads do not have all eight characteristics in equal proportions. Depending on the product, some of these elements will be more dominant in your articles and advertising, others almost non-existent. For example, if you’ve had a long track record of success and already have a well established reputation, you will want to make items five and six strong in your copy (proving your case and establishing your credibility). On the other hand, if your new to the market, you may not have a proven or established track record yet; therefore, these two elements will not be the dominant themes in your copy. Instead, the strongest element might be number three (benefits the service offers
Virtually all persuasive copy contains the eight elements described in this article. customers) or perhaps number four (differentiation in service resulting from superior technology). Each product or service has natural strengths and weaknesses. The strengths are emphasised and the weaknesses de-emphasised. But all eight elements must be present to some degree, or your copy simply won’t work. Adam Price Founder www.NettKnowledge.com Adam Price is the Founder of Nett Knowledge, a company that specialises in unbiased advice around all things internet marketing for local businesses.
Call Design Reaction today and find out how we can turn your ideas into reality > 1300 769 986
1
er Building Becattstle Cities/New l in Re ne wa
Background
2.1 2.2 2.3 2.4 2.5 2.6 2.7
3
Call Design Reaction today and find out how we can turn your ideas into reality > 1300 769 986
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8
4
7
54 54 56
tal Impacts
Pre BBC enviro nmental positi BBC environmen on and trend s tal intervention s
Governance 7.1 7.2
8
78 78 79
Impacts
Pre BBC gover nance positi on and trend BBC and subse s quent gover nance initiati ves
90 90 91
The role of BBC and Hon in Newcastle’s eysuckle renewal
8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8
This repo rt has Cas tlecr est Con bee n prep ared by Hun ter Dev elop sulta nts on beh alf of the men t Corp orat Jenny Roberts ion (HDC ). was the Projec t Direct
Overall role Role in Carrin gton precinct Role in Linwo od precin
96 96 99 100 101 102 103 104 105
ct Role in the Marin a precinct Role in Cotta ge Role in Hone Creek precinct ysuckle precin ct Role in Hunte r Street precin ct Role in the Mall precinct
Conclusions 9.1 9.2 9.3 9.4 9.5
10
34 34 36
Pre BBC socia l position and BBC intervention trends s and socia l impacts
Environmen 6.1 6.2
9
Pre BBC econo mic BBC intervention position and trends s and econo mic impacts
Social Impacts
6
or and principal author. Castlecrest and the HDC wish to acknowledg following organ e and thank the isations for their help and suppo preparation of rt thoughout the report: the
12 12 14 16 20 24 26 30 32
Economic imp acts
5.1 5.2
Hunter Valley Research Found ation Hunter Water Corporation Newcastle City Council Newcastle Comm ercial Fishermen’s Newcastle Port Co-Operative Corporation The Property Council of Austra lia The University of Newcastle Residents and tenants of the Honeysuckle project Cover photograph y by CHAAYS Model Manageme Report create d by Design React nt and Castin g ion 1300 769 Report printe 986 Newcastle d on 55% recyc led Monza Gloss FSC Mixed sourc Art paper es certified, (Fores ISO14001 Enviro t Stewardship Council) nmental Accre ditation
5 5 6 7 8 9 10 11
Overview Asses sment by Precin Carrington Precin cts Linwood Precin ct ct Marina Precin ct Cottage Creek Precinct Honeysuckle Precinct Hunter Stree t Precinct Area Strategy
4.1 4.2
5
Nov
4
and context
Introduction Background Honeysuckle Urban Rene wal Honeysuckle Project fundin Project area g Building Bette r Cities Area Strategy Building Bette r Cities objec tives Methodolog y
Overall ass essment
ud y A Ca se St
- Achievemen
Economic Achie vements Social Achie vements Environmen tal Achieveme nts Governance Achievements Strategy Lesso ns
ts and Lesson s
106 107 108 109 110 111
Moving forw City Centre ard - 2009 Newcastle Renewal Plan
10.1 10.2 10.3 10.4 10.5 10.6 10.7 10.8 10.9 10.10 10.11 10.12 10.13
Alignment of government 116 policy and action The ability to control prope rty and delive s Upfront gover 116 r strategic inves nment inves tment in brown The market tment 116 does not alway field renewal projects 116 s deliver the Supply alone outcomes sough does not alway Infrastructure s t 116 is fundamenta generate demand Investment in l 116 the public doma Planning need in is critical 117 s to be clear and consistentl Timing and 117 the ability to wait for the right y pursued Benchmarks, 117 use is critica monit l Streamline mana oring and reporting 117 Invest in resea gement with a lead agenc 117 rch, planning y Take a spatia and policy devel 117 l, holistic appro connected up ach recognising opment 118 outcome the 118
Bu
About Us
Bookings
Bookings
We understand trying something new can be intimidating at first. Before you decide on a class or location we offer complimentary consultation via phone or email to discuss your personal needs and give you a chance to speak to a qualified teacher thus allaying any concerns or reservations you may have.
About Us
We unde rstand try ing someth at first. ing new Before yo can be int u decide offer co imidatin mplimen on a cla g tary consu ss or loc discuss yo ation we ltation via ur perso phone or nal need speak to email to s and giv a qualifie e you a d teacher reservati chance thus allayi ons you to may have ng any co ncerns or . Each cla ss has a maximum more att of 20 stu ention to dents, thi you and more pe s means rsonal spa Our classe ce. s have limited quickly, numbers so ring no & new w to book cla sses fill your pla ce.
Each class has a maximum of 20 students, this means more attention to you and more personal space. Our classes have limited numbers & new classes fill quickly, so ring now to book your place.
Bookings
Booking
s
Namaste My name is Keryn Daley.
Phone the office and secure your place with a 50% deposit. We will discuss your yoga needs and book a class that’s right for you. Credit cards accepted.
Phone the office an d secure We will your place discuss yo with a 50 ur yoga right for % deposit needs an you. Cre . d book a dit cards class tha accepted t’s . You must be in cre dit to sec all your ure a spo classes an t, if you d wish to need to have use pay again keep yo d ur place . , you wi ll Conditio ns: Classe s are non and non redeema refundable ble, non . transfera ble
I am a qualified and experienced Yoga Teacher. I was first introduced to Yoga in 1996 and was so enthused and transformed by the changes Yoga made to my life that I began my journey of personal and professional Yoga study.
You must be in credit to secure a spot, if you have used all your classes and wish to keep your place, you will need to pay again.
As a mother of two energetic boys, I understand the challenges of balancing personal and professional life.
Conditions: Classes are non redeemable, non transferable and non refundable.
Design Reaction. ....bubbling with Ideas to Grow Your Business
Executive sum mary
2
Do You Wish For A H ap And Better Balanc pier, ed Li festy le?
My qualifications include a Yoga Teachers Diploma HH (YT), a IYTA Yoga Teachers Diploma and I am currently a Full Teaching Member of the International Yoga Teachers Association. Continued study has enabled me to adapt new concepts, which combine fitness and Yoga for general students, tailored classes for high school sport, fun and exciting kids classes and specialised Pre-natal Yoga.
Would you like to learn more? Contact Keryn Daley Ph: 02 4730 6416
Namaste
Would yo u
For class locations and times visit
www.shantiyoga.net.au
My name
is Keryn Da I am a le qualified and exp introduce erienced d Yoga Tea transform to Yoga in 199 cher 6 ed my journe by the changes Yog and was so ent y of person a al and pro made to my life t fessional Yoga study. As a mothe r of balancin of two energetic boys, I un g person derstand al and pro the fessional life. My quali fica IYTA Yoga tions include a Yog Teachers a Teache Diploma rs Diplom Member an of the Int ernational d I am currently a H a Yoga Tea chers Ass Full Continued ociation study ha which com s bine fitness enabled me to ad classes for high school and Yoga for gen apt new co eral studen specialise d Pre-natal sport, fun and exciting kid ts, t Yoga. s class
like to
Contact Ke learn more? ryn Daley Ph: 02 47 30 6416 locations and times www.sh antiyoga. visit net.au
25 Moate Street, Georgetown NSW 2298 P.O Box 65, Waratah NSW 2298 T: 02 4967 5277 F: 02 4967 5151 E: info@godbee.com.au Website: www.godbee.com.au ABN: 43 002 790 392
For class
with compliments
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Contents
25 Moate Street, Georgetown NSW 2298 P.O Box 65, Waratah NSW 2298 T: 02 4967 5277 F: 02 4967 5151 info@godbee.com.au Website: www.godbee.com.au
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Design Reaction | the Newsletter
Phone: 1300 769 986 Email: info@designreaction.com.au www.designreaction.com.au