DESIGN> magazine (edition 15, 2009, v3)

Page 41

The exhibition arrangement offered an intuitive walk through 40 years of South African industrial design excellence, with the products from 1969 to 2008 on the one side of the clean exhibition layout and the 18 products that won SABS Design Excellence Awards in 2009 on the other side. A selection of Design Institute publications over the years was shown in a Perspex display case to protect these historical documents.

Adams and Adams law firm who gave practical tips on protecting intellectual property. They also touched on IP protection issues around the 2010 FIFA World Cup. This visit included students, learners and designers.

The Design Institute took a proactive approach to visitors to the exhibition. Over and above casual visitors from the street or those who reacted to radio advertisements and public relations coverage, specific groups were invited to attend at certain times.

One of the SABS Design Institute’s earliest initiatives, after its foundation in the late sixties, was the creation of an award scheme for industrial designed products to stimulate good design in South Africa. The SABS Design Excellence award scheme, known under different names over the past four decades (the Shell Industrial Design Prize, the Shell Design Award, the Cullinan Industrial Design Award, the SABS Design

One of the interesting visits involved a talk presented by Kelly Thompson and Dario Tanziani, partners at

A view of the SABS Design Excellence Award Scheme


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