Hyper-Targeted
Reach
Promote yourself to the multibillion-dollar California park, recreation & leisure industry!
2024
CALIFORNIA PARK & RECREATION SOCIETY MEDIA KIT
California Park & Recreation Society connects you with thousands of decison-makers. California Park and Recreation Society (CPRS) members seek resources that help them keep up with changing trends, grow professionally, and take care of the communities they serve. CPRS members oversee thousands of park sites, recreation programs, aquatics programs, indoor and outdoor facilities, athletic leagues, golf courses, trails, greenways, nature centers, and tourism programs. We have the tools to help you reach them.
Effective Ways to Reach Members CPRS offers unique communications tools to reach our members. A customized marketing package can help you put all of our marketing modules in motion.
CPRS Magazine Our quarterly magazine mails to all members and partners and is also available online. Advertising rates start as low as $610. Active CPRS Company Members receive a minimum of 15% discount.
CPRS Website The CPRS website is an excellent place to advertise your products and services. Your ad will be seen, reaching 43,000+ average monthly views by over 5,000 users. Your ad can be placed on our home page, CPRS Job Center, and CPRS Conference & Expo page.
CPRS P&R Newsletter CPRS Company Members and Agencies can include advertising as well as sponsored articles and custom messages in our weekly P&R Newsletter sent to all CPRS members.
BUNDLE & SAVE $! We’re happy to help you develop a customized advertising package - across multiple mediums - to help you stretch your budget and grow your sales!
Our Mission California Park & Recreation Society’s (CPRS) mission is to advance the park and recreation profession through education, networking, resources and advocacy. CPRS members are united in their commitment to improving people’s lives. This networking happens across disciplines and agency boundaries to achieve together what we cannot do alone. CPRS strives to educate policy makers so that they vote with the premise that parks and recreation is an essential community service.
To customize an advertising plan specific to your business priorities, contact:
Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
CPRS by the Numbers 5 Regions / 12 Districts CPRS Districts 199
Goose Lake 96
Kla
th R.
Del Norte
By County
Tule Lake
ma
Clear Lake Reservoir Modoc
139
Siskiyou
REGION 1
299
District 1
299
Del Norte, Humbolt, Lake, Marin, Mendocino, Napa, Sonoma, Solano, Trinity
District 2
89
Alpine, Amador, Butte, Colusa, El Dorado, Glenn, Lassen, Modoc, Nevada, Placer Plumas, Sacramento, Shasta, Sierra, Siskiyou, Sutter, Tehama, Yolo, Yuba
District 3
299
Sacramento R.
Shasta Lake
89
Lassen 44
89
36
2
REGION 2 District 4
San Francisco, San Mateo, Santa Clara
District 5
36
Calavaras, Mariposa, Merced, San Joaquin, Stanislaus, Tuolomne
Region 1
89
Plumas
32
Tehama
70
101
1
99
1
32
70
Butte
Glenn
Lake
20
ento
29
16
80
West Sacramento
Napa
Petaluma
Marin Novato
37
Folsom
Vacaville
4
3
Tracy
Alameda Livermore Daly City Alameda 92 Hayward South San Francisco San Mateo Fremont Redwood City San Mateo Milpitas Sunnyvale San Jose Santa Clara
Calaveras
99
Modesto
Santa Cruz
Ceres
District 12
Imperial, San Diego
Mono
*zoom into the map to see boundaries or Districts 9, 10, 13 and 14
140
Mariposa
Turlock
264
Madera
Owens R.
140
99
4
Merced Merced 152
395
Madera 33
25
Fresno
168
41
99
Hollister
Salinas
Seaside
Region 3
168
180
Monterey
Region 2
49
Orange, Los Angeles (partial)
120
120
132
District 10*
Mono Lake
120
Stanislaus
Morgan Hill Gilroy Watsonville
167
5
Manteca
Santa Clara Los Gatos
Santa Cruz
Los Angeles (partial)
Tuolumne
49
12
Stockton
Costa
1
REGION 5 District 9*
395
160
Lodi
Oakland
182
108
Concord Berkeley Contra
San Francisco San Francisco
Los Angeles (partial) Alpine
88
Vallejo
Martinez
District 14*
Amador
5
Fairfield
San Joaquin
San Rafael
District 13*
Los Angeles (partial)
88
Sacramento 16
Solano
Napa Rohnert Park
1
50
49
Sacramento
80
Davis
District 11
Riverside, San Bernardino
Roseville Rocklin
Woodland
Santa Rosa
REGION 4
El Dorado
Yolo Sonoma
Kern, Inyo, Los Angeles (partial)
49
70
113
R.
128 1
San Lunis Obispo, Santa Barbara, Ventura
Lake Tahoe
Placer
Sacram
253
District 15
Nevada Yuba
Sutter Yuba City
Colusa
Clear Lake
Fresno, Kings, Madera, Tulare, Mono
89
20
128
District 7 District 8
49 70
45
REGION 3
49
Sierra
Oroville Res
Mendocino
Monterey, San Benito, Santa Cruz
89
Paradise
Chico
7
Clovis
41
Fresno
Kings
R.
San Benito
Inyo
245
6
33
Hanford 43
198
101
41
33
198
5
190
Visalia
190
127
Porterville
Kings
178
99
46 65
41
R. Kern178
33 43
99
Kern
8
Santa Maria
14
99
33
58
San Bernardino
Santa Barbara
14
138
Lancaster 33
101
Angeles Crest Hwy
405 Freeway
9 Mulholland Dr
13
Blvd
Western Ave
Carson St
Park
Anaheim Santa Ana
10
Dana Point
Danby Lake
62 62
Riverside
Banning
Telegraph Road
Fermin
Lake Havasu
Bristol Lake Cadiz Lake
Olympic Blvd
Corona
Irvine Long Beach Costa Mesa Huntington Beach Orange Laguna Niguel 1 Point
40
247
San Bernardino
30
Los Angeles Fontana Rd
Torrance
Adams
City Limits
18
Hesperia
Telegraph
1
Inglewood
zoom in to see boundaries for Districts 9,10,13 & 14
138
Glendale Pasadena
101 Freeway
Apple Valley
Victorville
Santa Clarita
14
11
247
(District 15)
Los Angeles
Simi Valley 118 Oxnard Ventura Thousand Oaks
15
Palmdale
(District 14)
Ventura
Santa Barbara Santa Paula
Notes: Santa Fe Springs: D13 Commerce: D10
Sodo Lake
Coyote Lake 58 166
Lompoc 1
Region 4
15
Cuddeback Lake
119
San Luis Obispo 1
127
Ridgecrest
178
Bakersfield 58
58
San Luis Obispo 227
China Lake
15
Delano
1
41
190
Tulare
Tulare
1
Monterey
136 198
145
Glendale
208
District 6
Lake Almanor
Vermont Ave
R.
5
44
Hoover St
Eel
36
Eagle Lake 395
Shasta 44
273
Alameda, Contra Costa
139
299
Redding
3 36
Ave
Trinity
R.
Central
299
Mad
Figueroa St
Eureka
Administrators Aging Services Activities Aquatics Development & Operations Educators Recreation Recreation Therapy
Moreno Valley
Perris
Cathedral City
Palm Desert 74
Temecula
12
Vista Oceanside 78 San Marcos Carlsbad Escondido Encinitas 15
San Diego Coronado
Imperial Beach
10
Salton Sea
78
111
86
San Diego
Poway
Santee
Indio
371
79
5
177
Palm Springs
Hemet
Lake Elsinore
San Clemente
Region 5
Riverside
62
Colorado R.
3
96
Humboldt
7 Sections
Imperial 78
79
El Cajon
Lemon Grove
8 98
El Centro
Calexico
Chula Vista
CPRS Region and District Map
3,966 members
13,100+ # of CPRS email readership and subscribers* *Based on email subscribers and total magazine readership per issue.
Average monthly website views:
43K+
To customize an advertising plan specific to your business priorities, contact:
Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
California
Parks & Recreation
N EW
D ES I G
MAGAZINE
N!
California Parks and Recreation (CP&R) magazine is published four times per year by California Park and Recreation Society (CPRS). It is mailed directly to more than 4,700 members and partners that include municipal, county, state, national, special district, tax-supported departments, private agencies, hospitals and armed forces administrators, educators, boards and commissions, affiliated institutions, and individuals. Each issue is also available to read online. The publication provides educational content focusing on current issues, industry updates, trends, advocacy, risk management, technology, staffing and leadership, programming, upcoming events and best practices for California’s parks and recreation industry. CP&R helps you market directly to highly influential professionals who need your products, services, and expertise.
2024 California Parks & Recreation Editorial Calendar* WINTER 2024
SPRING 2024
SUMMER 2024
FALL 2024
Ad Deadline
January 19, 2024
April 1, 2024
July 1, 2024
September 13, 2024
Cover Theme
2024 CPRS Annual Conference Preview
2024 Awards of Excellence Winners
CPRS Park & Recreation Heroes
Tech4Rec Park & Recreation Technology
Athletics & Sports Focus
Non-traditional sports and athletic spaces
Culturally relevant sports; increasing participation
Promotion to help grow lessons and leagues
Coaching coaches; recruiting volunteers
Facilities Focus
Renovating and repurposing existing spaces
Athletic & aquatic facility design, engineering, construction
Accessibility; creating gathering spaces for all ages
Historic venues and Preservation; recreating history
Leadership Focus
Staffing (seasonal employees, creating new positions, preparing for retirements, unique ways to find talent)
Training managers to be better leaders; overcoming micromanaging
Empowering employees, creating a team culture
Cross-training staff; creating room for growth
Parks & Playgrounds Focus
Unique playground challenges, opportunities and design features
Big spaces, little spaces, and everything in-between
Landscape design; creating living gardens; social media worthy spots
Adventure courses; outdoor fitness; trails
Programming Focus
Community Events planning, resources, unique ideas, event partnerships, sponsorships
Creating new out-of-the box programs
Marketing your programs; social media; giveaways; and selfie spots
Partnering with Convention Bureaus, Events + Event Resource Guide
*Content subject to change.
New Expanded Buyer’s Guide in Fall Issue!
Circulation Information Print run as of September 2023: 4,850 copies Official publication of the California Park and Recreation Society, Inc. Membership includes municipal, county, state, national, special districts, tax-supported departments, private agencies, hospitals and armed forces administrators, educators, board and commission members and affiliated institutions and individuals. Single copies: $7.50 Subscriptions are available. Commissions: CPRS does not pay ad agency commissions.
Includes Full 2025 Buyer’s Guide!
Buyer’s Guide located inside the fall issue and as a stand-alone piece on the cprs.org website.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
California
MAGAZINE
Parks & Recreation
CPRS COMPANY MEMBERS NOW SAVE UP TO 28%!
Magazine Advertising Dimensions & Rates Rates listed are ad cost per issue.
All ads are full color.
2024 member rates shown below.
CPRS Company Member Rates 1 issue 2 issues 3 issues 4 issues
Inches (Width x Height)
Non-Member 1-2 Issues 3-4 Issues
(A) Back cover
8.5 x 8 (+ .125 bleed)
$1,595
$1,425
$1,315
$1,215
NA
NA
(B) Inside front cover
8.5 x 11 (+ .125 bleed)
$1,475
$1,450
$1,400
$1,355
NA
NA
(C) Inside back cover
8.5 x 11 (+ .125 bleed)
$1,375
$1,300
$1,200
$1,095
$1,700
$1,525
(D) Center Spread (2 full pages)
8.5 x 11 (+ .125 bleed)
$2,300
$2,200
$2,100
$1,995
$3,000
$2,800
(E) Sponsored Editorial (2 full pages) (NEW) You supply up to 700 words of text and 1-3 high resolution photos)
$2,500
$2,450
$2,400
$2,100
$3,500
$3,350
(F) Far front (pages 7, 9, 11, 13)
8.5 x 11 (+ .125 bleed)
$1,425
$1,400
$1,375
$1,275
NA
NA
(G) Full page (with bleed)
8.5 x 11 (+ .125 bleed)
$1,250
$1,200
$1,155
$1,050
$1,500
$1,400
(H) 2/3 page
4.8 x 9.5
$1,075
$975
$900
$815
$1,400
$1,300
(I) 1/2 page horizontal
7.38 x 4.625
$800
$725
$700
$685
$975
$855
(J) 1/2 page vertical
3.6 x 9.5
$800
$725
$700
$685
$975
$855
(K) 1/3 page banner
8.5 x 3 (+ .125 bleed)
$695
$675
$655
$615
$915
$825
(L) 1/4 page
3.6 x 4.5
$615
$575
$555
$525
$855
$715
Fall Buyer’s Guide (Inside Fall Issue & Stand-Alone Online)
CPRS Company Member Rates
Non-Member
(M) Inside front cover
8.5 x 11 (+ .125 bleed)
$995 (with same size Fall issue ad) / $1,350 (without)
$1,400
(N) Full page (with bleed)
8.5 x 11 (+ .125 bleed)
$800 (with same size Fall issue ad) / $1,200 (without)
$1,100
(O) 1/2 page
7.38 x 4.625
$675 (with same size Fall issue ad) / $800 (without)
$925
$125 ea
$200 ea
(Q) Logo listing (you supply high resolution company logo)
$125 ea
$200 ea
(R) Photo listing (you supply high resolution photo)
$125 ea
$200 ea
(S) Text listing (you supply up to 50 words of text)
$125 ea
$200 ea
(P) Additional Yellow Pages categories All CPRS Company members receive 1 complimentary listing.
*Premium ad spaces available on a first come, first served basis.
For full page bleed ads, please keep all live content at least 3/8 inches in from outside edges of page.
Advertising Placement Advertisers’ preference as to advertising position will be honored whenever possible, but the publisher reserves the right to determine final placement of all advertisements. The Publisher reserves the right to refuse any advertising or cancel existing contracts that in its opinion does not conform to standards of the publication at any time. Publisher reserves the right to add “advertisement” to any ad. Publisher assumes no liability for errors in key numbers or in its advertising index. Advertiser or agency assumes liability for all content of advertisement as printed.
A
B, C D(x2) F, G, M, N
Advertising Format J
H I, O
L
K
Ads must be a print-ready pdf (300 dpi). Send to todd@pernsteiner.com. For larger file transfer instructions or if you need design assistance, contact Todd Pernsteiner at 952-841-1111.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
2024 CPRS Advertising Agreement Please reserve the following 2024 California Parks & Recreation magazine advertising opportunities for us: CALIFORNIA PARKS & RECREATION MAGAZINE (A) Back cover
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(B) Inside front cover
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(C) Inside back cover
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(D) Center Spread
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(E) Sponsored Editorial
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(F) Far front (7, 9, 11, 13)
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(G) Full page
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(H) 2/3 page
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(I)
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(J) 1/2 page vertical
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(K) 1/3 page banner
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(L) 1/4 page
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(M) Inside front cover
n Fall
Qty:
x$
=$
(N) Full page
n Fall
Qty:
x$
=$
(O) 1/2 page
n Fall
Qty:
x$
=$
(P) Yellow pages categories
n Fall
Qty:
x$
=$
(Q) Logo listings
n Fall
Qty:
x$
=$
(R) Photo listings
n Fall
Qty:
x$
=$
(S) Text listings
n Fall
Qty:
x$
=$
1/2 page horizontal
FALL 2024 BUYER’S GUIDE
Total 2024 Advertising Space Reservations: $
ADVERTISER INFORMATION Company_________________________________________________
Contact Name________________________________________________
Street _________________________________________________________________________________________________________________ City_____________________________________________________
State_________________ Zip___________________________________
Phone (
Fax (
)_____________________________________________
Email____________________________________________________
)__________________________________________________
Website_____________________________________________________
All payments are due by each issue’s advertising deadline. Make checks payable to: PERNSTEINER CREATIVE GROUP ATTN: TODD PERNSTEINER 850 E. PALM CANYON DR. UNIT 102 PALM SPRINGS, CA 92264
Credit cards accepted, call Todd at (952) 841-1111 for details.
All payments for advertising are due by each issue's deadline to secure placement in the publication. Pernsteiner Creative Group and CPRS reserve the right to assign advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page and must be received no later than the due dates. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and CPRS. Pernsteiner Creative Group and CPRS reserve the right to refuse advertisements for any reason. Advertising space reservations are final and may not be cancelled.
Advertiser Signature_______________________________________________
Printed Name ________________________________________
Title ____________________________________________________________
Date ________________________________________________
Return completed agreement to Todd Pernsteiner at todd@pernsteiner.com or via mail.