Changing Your Business with Dermalogica
meet your business partner - Dermalogica 11. We do things differently differently, starting with education (page ( 4) 2. Products that have revolutionized the industry (page 6) 3. Services and treatments (page 14) 4. The best business support in the industry (page 23) 5. The consumer press loves us (page 28) 6 Award winning concept spaces (page 6. ( 30) 7. Our mission (page 35)
we do things a little differently… • We educate skin health. – Skin care is a vital aspect of overall health care care. – Healthy skin makes people feel good about themselves. – ‘Beauty,’ ‘B t ’ ‘‘pampering’ i ’ andd ‘h ‘hype’’ are not in our vocabulary.
• Our products get results. results • Dermalogica Therapists are the most knowledgeable in the industry. • We’re your partner in business, not just a product line.
products that have revolutionized the industry
the ‘gray stuff’ is born… • In 1986, Dermalogica launched to address the need for skin care focused on results. results – No irritants, such as Lanolin, Mineral Oil, SD Alcohol, Artificial Fragrance and Color. Color – Contamination-resistant, highly-functional packaging. – A common-sense common sense approach to skin health, health versus miracle cures and hype.
mediBac clearing • Adult acne is on the rise and won’t settle for treatments created for teenage skin. skin – MediBac Clearing™ takes on the growing phenomenon of adult acne with a complete retail and professional system to help treat, clear,, and prevent p this growing g g phenomenon. Powerful anti-acne ingredients combine with customized soothing, hydrating, and antioxidant blends to create the most sophisticated formulas on the market for adult acne acne.
AGE smart • AGE Smart™ is a system of retail and professional products developed to help control the biochemical reactions that lead to the signs of skin aging aging. – AGE Smart™ works through a unique combination of ingredients including peptides and the highest concentration of Magnesium g Ascorbyl y Phospate p ((MAP)) on the market to impact the main biochemical reactions that fuel the signs of skin aging.
ChromaWhite TRx • ChromaWhite TRx™ ensures you can treat hyperpigmentation safely while still being powerful enough to yield results. – Ogliopeptide Ogliopeptide-34, 34 shown to help inhibit melanin formation and brighten skin. Products work synergistically by preparing skin to optimize reception of brightening actives, preventing formation of pigmentation on a cellular level and protecting against further development of h hyperpigmentation. i t ti
Daylight Defense • Antioxidant vitamins are as important as sunscreens when defending skin from the aging and burning effects of damaging ultraviolet (UV) light and free radicals. – Dermalogica Daylight Defense products contain advanced UV Smart Booster Technology, a customized microcapsule that releases an active ingredient complex of antioxidants upon contact with UV rays for maximum protection.
Body Therapy • Each Dermalogica Body Therapy product is formulated to the exact standards as our skin health products. products – From our soap-free, naturally-foaming Conditioning Body Wash to multi multifunctional Stress Relief Treatment Oil, Bodyy Therapy py is free of the common skin irritants, artificial fragrances and colors frequently found in body products.
SHAVE • We know shaving impacts skin health: ingrown hairs, hairs irritation and redness. redness Simply put, shaving is a form of mechanical exfoliation, exfoliation triggering various shaving concerns. – Dermalogica researched and developed Shave – a three-part pre-shave, shave, and post post-shave shave system customized to meet both skin care and beard growth needs. Dual-action key ingredients that can be customized to meet individual grooming needs.
leading the industry with education
Dermalogica tribal education • Dermalogica education is researched and developed by The International Dermal Institute. – Only Dermalogica accounts have access to this exclusive education, offered free of charge at any of our 19 locations across the U.S. and in all 50 countries we are found in around the world. As an added bonus, we extend a 25% savings exclusively to D Dermalogica l i accounts t on classes l att The International Dermal Institute.
The International Dermal Institute • As the premier provider of postgraduate education in skin and body therapy, The International Dermal Institute (IDI) has pushed the skin care industry envelope to its limits. limits – We do it by offering the most challenging and rewarding postgraduate skin care curriculum available anywhere y today, y, with over 36 postgraduate Training Centers in the USA and worldwide.
services and treatments
Face Mapping® • Face Mapping® dramatically increases retail sales through the concept of prescriptive retailing! – Face Mapping® is the revolutionary approach to skin analysis developed by The International Dermal Institute exclusively for Dermalogica. Rather than analyzing the skin in general terms, Face Mapping® divides the face into 14 distinct zones, each with its own sett off potential t ti l problems bl andd unique needs.
Skin Bar • Skin BarSM is an interactive therapist/client zone zone. – Clients can receive their free Face Mapping® skin analysis, analysis perform their own mini-treatment under the guidance of a pprofessional,, feel free to ask questions about their skin, and are more likely to purchase products and book treatments! You can incorporate Skin BarSM easily into your retail area, at an open hair station, station or next to your Dermalogica tester unit.
Speed Mapping • Speed MappingSM is retailing made easy and helps turn down-time into easy, sales time. – Through a brief question and answer session with clients, this quick analysis reviews 5 areas of the face to recommend 5 products in just 5 minutes. A convenient prescription sheet coaches team members through the question and answer process, helping with product recommendations. d ti
MicroZone Treatments • Target time-compressed clients with on-the-spot skin solutions through MicroZone® Treatments! – Deliver zone zone-specific specific treatments designed to solve your client’s skin problem in about 20 minutes. MicroZone® Treatments are just the quick fix for troubled skin, and they’re the ideal maintenance service between Dermalogica Skin Treatments.
The Dermalogica Skin Treatment • Dermalogica’s Skin Treatment is 100% customized to each individual individual’ss skin health needs, making it results-driven and different every time time. – Dermalogica takes the skin treatment concept to its purest form through use of the Dermalogica Consultation Card, Face Mapping® pp g skin analysis, y , and hands-on,, step-by-step training in our Dermalogica Skin Treatment class. Deliver a treatment that not only feels amazing but delivers incredible results.
a complete retail-as-service lifecycle p professional education >
in-store trial
in-store quick service
in-salon professional service
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pprescriptive p retailing
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Face Mapping / Speed Mapping
Product trial at Skin Ski Bar B
MicroZone treatment
Dermalogica skin ki treatment
Retail S l Sale
Touch Therapies • Take customization to a completely different level when you invite clients to select their very own Touch Therapy. Therapy – Designed to be an add-on service to the Dermalogica Skin Treatment Treatment, Touch Therapies are an extra 15minutes of attention where yyour client needs it most – perform during the masque phase of a treatment or whenever your customized treatment has down time.
Thermal Body Therapy • Your body therapy experience should benefit both the emotional state and the health of the body. – Dermalogica created Thermal Body Therapy professional products and treatments, designed to help maintain the body at the thermoneutral. We call this concept Thermalism, and it provides a result that’s more pleasurable for the client at a temperature more conducive t penetration to t ti off essential ti l product d t ingredients.
the best business support in the industry
Business center • The ultimate marketing resource that’ss just a click away that away. – The Dermalogica Business Center is your free online business building headquarters where you have ppassword-protected p access to the tools that grow business. The Business Center covers the four core elements of business success: gaining clients, retaining clients, increasing retail sales sales, and increasing services.
Derm Dollars • With every dollar you spend on Dermalogica product we product, we’llll reward you with Derm Dollars you can apply towards: – – – – –
Ongoing education and our International Congress Marketing materials and promotional items Professional prod product ct promotions and prod product ct samples Tester units and tester products P f i l apparell Professional
• You can view your Derm Dollar account balance on the Business Center.
Co-op Advertising • Co-op Advertising is a program that helps cover the costs of advertising your business. – Use an approved Dermalogica ad slick or use an approved promotional medium (direct mail) to promote your business, and you’ll be eligible for a reimbursement against a portion of your costs, provided you have the appropriate funds in your Derm Dollar marketing f d ile fund. il investment i t t in i your business. b i
Dermalogica Circle • Unleash your greatest potential, and get rewarded for it! – The Dermalogica Circle program is designed to reward accounts who strive for the highest level of achievement. Accounts are rewarded based on three separate tiers of achievement: the Dermalogica Circle, the VIP Dermalogica Circle, and the Ambassador Dermalogica Circle.
the consumer press loves us
award winning concept spaces
Dermalogica on Montana Santa Monica, California
Dermalogica in SoHo New York
Dermalogica Kensington London, United Kingdom
Dermalogica on the Shore Auckland, New Zealand
our mission i i To define and bring respect and success to the professional skin therapist through excellent education, innovative products and outstanding customer service. service