2013 Annual Meeting Brochure by The Dental Trade Alliance Foundation

20I3 OCTOBER I5 - I8

ANNUAL MEETING PONTE VEDRA INN & CLUB

PONTE VEDRA BEACH, FLORIDA

dental trade alliance 4350 North Fairfax Drive, Suite 220 Arlington, VA 22203

Lead the Way

DTA invites you to at the 2013 DTA Annual Meeting featuring a dynamic lineup of speakers, entertaining programs and quality networking time in a beautiful oceanfront setting. Let us help you take your leadership to the next level. Reserve your place now to learn from Tom Peters, “the Red Bull of management thinkers”. Sally Hogshead will measure the Fascination meter of our audience and enlighten us as to why customers remember you, trust you, respect you, and buy from you. Zanny Minton-Beddoes will give us a global view of today’s economy and Marko Vujicic will share “The New Realties of the Dental Care Landscape.” Join Doris Kearns-Goodwin at Thursday night’s dinner where she will educate us on the “Leadership Lessons from Abraham Lincoln.” Networking? We’ve got it…from Monday night’s DTA Women in Business Network dinner to our optional Wednesday night dinner and entertainment, “Florida Style”. Ponte Vedra is a resort setting, so business or resort casual attire is appropriate, no need to pack a tie! The weather should be perfect with highs in the upper 70’s and lows in the 60’s. Cool evenings will definitely require a sweater or jacket. Please take a look through this brochure for all the information you’ll need to make your plans to attend. We look forward to seeing you this fall! “Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand.”

History of Ponte Vedra Inn and Club What is now North Florida’s most prominent resort address certainly had a humble beginning. In the early 1900s, Ponte Vedra Beach was nothing more than a pristine wilderness of sand dunes, swamps, alligators and palmetto trees. The region first captured attention when, in 1912, a vein rich in minerals was discovered running through the dunes. The area soon evolved into a frontier mining town with worker’s quarters, a post office and general store. The transformation from former mining town to nationally-recognized seaside community began in the early 1920s when local land planners skillfully developed the area to maximize its natural beauty. Just the mere mention of the Ponte Vedra Inn & Club conjures up images of quiet opulence, grace, stateliness and history. A Florida landmark since its celebrated opening in 1928, this 300-acre oceanfront beach resort is a perfect refuge for recreation, relaxation, romance and reflection. Three generations of guests have been indulged in a world of deluxe accommodations, fine cuisine, top recreation and exquisite service at Florida’s premier resort. The resort features access to picturesque beaches, luxury amenities, and premier Florida golf courses.

General Colin Powell

ACCOMMODATIONS:

TRAVEL:

Ponte Vedra Inn & Club 200 Ponte Vedra Blvd. Ponte Vedra Beach, FL 32082 (888) 839-9145 www.pontevedra.com

Plan to fly into Jacksonville International Airport. The Ponte Vedra Inn is approximately 35 minutes from the airport by car. If you choose not to rent a car, taxis are available. Or, reservations for transfer by car can be made through East Coast Transportation. Visit our website for the link to the form to make your reservation.

RESERVATIONS: Call the Ponte Vedra Inn & Club directly at 888-839-9145 and ask for DTA’s preferred group rate. Oceanfront - $259 plus tax per night Golf view - $249 plus tax per night Reservations must be made by Sept. 13, 2013 to receive this special rate. After this date, reservations will be accepted based on availability at the prevailing best available rate. Visit our website for more information.

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” John Quincy Adams

Visit us at www.dentaltradealliance.org for the latest updates!

ON-LINE REGISTRATION: Please visit our website to register for the meeting. The registration form is available to print, if you prefer to mail in your check. Members must be current on dues to qualify for the member rates. REGISTRATION DEADLINE: OCT. 1, 2013 An additional $250 late fee will be charged to each individual registration made after the deadline. REGISTRATION CATEGORIES & FEES: DTA Member Primary Attendee $1,650 DTA Member Additional Attendee (same company) $1,200 DTA Member Spouse/Guest $600 CANCELLATION POLICIES: Cancellations received on or before Sept. 24 Non-Member Primary Attendee $2,800 entitle registrant to a full refund less a $100 Non-Member Spouse/Guest $2,800 administrative fee. Those received between DTA Guest Dental Organization Representative $1,000 Sept. 25 and Oct. 8 will receive a 50 percent DTA Guest Dental Organization Spouse/Guest $1,000 refund. There will be no refund for cancellations received after Oct. 8, or for no-shows. Children (12 and older) $500 Children (11 and younger) No Charge

SCHEDULE-AT-A-GLANCE

MONDAY, OCTOBER 14 7:00 pm – 9:30 pm

DTA’s Women in Business Network Dinner*

TUESDAY, OCTOBER 15 7:00 am – 12:00 pm 10:00 am – 1:00 pm 2:00 pm – 5:00 pm 5:30 pm – 6:30 pm 6:30 pm – 10:00 pm WEDNESDAY, OCTOBER 16

DTA ANNUAL MEETING SPONSORSHIPS As in past years, DTA is offering many sponsorship opportunities which start as low as $700 for a golf hole. Sponsorships are a great way to promote your company and keep your company logo front and center on everyone’s mind while supporting the DTA Annual Meeting events. Visit our website for specific sponsorship opportunities and availability.

DTA’s Women in Business Network Breakfast & Kayaking* DTA Foundation Board of Directors’ Meeting DTA Board of Directors’ Meeting New Member Reception Opening Reception and Dinner

7:00 am – 8:00 am Breakfast 8:00 am – 9:00 am Welcome & Business Meeting 9:00 am – 10:00 am Speaker: Zanny Minton-Beddoes 10:00 am – 10:30 am Networking Break 10:30 am – 12:00 pm Speaker: Marko Vujicic Ph.D. 12:30 pm – 6:00 pm Golf Tournament (boxed lunch & 19th Hole refreshments provided)* 2:00 pm – 5:00 pm Tennis Tournament (lunch on own)* 6:30 pm – 10:00 pm Dinner at the Outpost: Gators & Grub* THURSDAY, OCTOBER 17 7:00 am – 8:00 am Breakfast 8:00 am – 8:30 am Opening Remarks 8:15 am – 10:00 am Speaker: Sally Hogshead 10:00 am – 10:30 am Networking Break 10:30 am – 12:00 pm Speaker: Tom Peters 12:00 pm – 6:00 pm Open Afternoon 6:00 pm – 8:00 pm Reception and Silent Auction 8:00 pm – 10:00 pm Dinner featuring Presidential Historian and Author, Doris Kearns Goodwin FRIDAY, OCTOBER 18 7:00 am – 9:00 am

Networking Breakfast

*Additional Fee required for these Optional Events

AUCTION:

TOM PETERS One of the Most Influential Business Minds of All Time Almost thirty years after launching a management revolution, business iconoclast Tom Peters remains an irreverent, forceful voice—inspiring people to change the face of business. Recently called “the Red Bull of management thinkers” by Inc. Magazine, Tom Peters is co-author of In Search of Excellence—the book that changed the way the world does business and often tagged as the best business book ever. Sixteen books and nearly thirty years later, he’s still at the forefront of the “management guru industry” he single-handedly invented. His most recent effort, released in March 2010, The Little BIG Things: 163 Ways to Pursue Excellence, exemplifies Tom’s bedrock belief: “Execution is strategy—it’s all about the people and the doing, not the talking and the theory.” Tom was recently named to the Thinkers50 list of the world’s top business thinkers. Source: www.tompeters.com

SALLY HOGSHEAD Hall of Fame Speaker, International Author, and the World’s Leading Expert on Fascination. Sally measured over 115,000 people to identify a scientific approach to personal branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span. When you fascinate a customer or employee, you immediately engage their interest. But if you fail to fascinate, they’ll move on to the next option. To break through and stand out in any competitive environment, you must understand how to fascinate. Source: www.sallyhogshead.com

Doris Kearns Goodwin Presidential Historian and Pulitzer Prize Winning Author Doris Kearns Goodwin, world-renowned historian, has been reporting on politics and baseball for over two decades. Goodwin is the author of several books and has written for leading national publications. Her most recent work, a monumental history of Abraham Lincoln entitled Team of Rivals: The Political Genius of Abraham Lincoln, published in October 2005, joined the best-seller lists on its first week in publication, and soon reached #1 on The New York Times Best-Seller List. Source: www.doriskearnsgoodwin.com

Zanny Minton-Beddoes Economic Editor for The Economist and Former IMF Economist Zanny Minton-Beddoes is The Economist’s economic editor, overseeing all of the prestigious publication’s American and global economics coverage and managing a team of writers from around the world. She has written surveys of the World Economy, Latin American finance, global finance and Central Asia. Minton-Beddoes joined The Economist in 1994 after spending two years as an economist at the International Monetary Fund (IMF). Ms. Minton-Beddoes is a regular television and radio commentator. (“Tucker Carlson Unfiltered” on PBS, “Marketplace” on NPR, also CNN, PBS and CNBC). Source: http://www.economist.com/mediadirectory/zanny-mintonbeddoes

Marko Vujicic, Ph.D. Managing Vice President of the ADA Health Policy Resources Center In his position at the American Dental Association, Dr. Vujicic is responsible for overseeing all of the Association’s policy research activities. Dr. Vujicic is the lead author of the book, Working in Health, which examines the effect of fiscal policy on the health workforce. He has worked extensively on broader health policy reform in Africa, East Asia, the Caribbean and Eastern Europe. Dr. Vujicic obtained his Ph.D. in Economics from the University of British Columbia and a Bachelor’s degree in Business from McGill University in Montreal.

Visit us at www.dentaltradealliance.org for the latest updates!

“A leader is one who knows the way, goes the way, and shows the way.” John C. Maxwell

OPTIONAL EVENTS MONDAY, OCTOBER 14 to TUESDAY, OCTOBER 15, 2013 DTA’s Women in Business Network Dinner October 14, 2013 7:00 – 9:30 p.m Breakfast and Kayaking October 15, 2013 7:00 a.m. – 12:00 p.m. Join the 2nd Annual DTA Women in Business Network with activities designed to foster networking and business mentoring. Arrive a day early to join the women leaders of our industry for a special dinner that includes a chef’s demonstration and a discussion of the New York Times bestseller Lean In: Women, Work and the Will to Lead by Sheryl Sandberg. The event is open to women in leadership roles within the dental industry as well as women who are rising stars within their organization. Tuesday will begin with breakfast followed by a guided kayaking tour sponsored by Burkhart Dental Supply on the Guana River Coastal Estuary. Cost for this event is $150 per person (includes dinner, breakfast and kayaking). Attendees must be registered for the Annual Meeting in order to participate in the women’s event

WEDNESDAY, OCTOBER 16, 2013

DTA Golf Tournament October 16, 2013 12:30 – 6:00 p.m. Designed in 1928 by famed British architect Herbert Bertram Strong, the 6,811-yard, par 72 Ocean Course represents the area’s first resort golf experience. Praises have followed the Ocean Course from the very beginning. In 1939, the Ocean Course was selected as the host for the prestigious Ryder Cup Matches. Unfortunately, just months prior to the scheduled event, it was cancelled due to the onset of World War II. In 1942, after completing a match, golf legend Bobby Jones commented, “It’s a course to challenge professionals.” Five times in its history, the Ocean Course has proudly served as the site for the U.S. Open qualifying round. Cost for this event is $175 (includes boxed lunch and 19th hole refreshments) plus $75 club rental if needed.

DTA Tennis Tournament October 16, 2013 2:00 – 5:00 p.m. The Ponte Vedra Inn & Club is the birthplace of tennis in Northeast Florida. Cradled between green fairway and blue Atlantic, Ponte Vedra’s Racquet Club has evolved from a single clay court more than 80 years ago, to its honored status today as the official tennis club of the ATP World Tour. A full complement of year-round resort activities, instructional programs and packages continue to attract tennis enthusiasts to the resort year after year. Cost for this event is $20 per person.

Dinner at the Outpost: Gators and Grub October 16, 2013 6:30 – 10:00 p.m. Join us at the Ponte Vedra Outpost. Along the water, amid oak trees, this secluded spot is the perfect setting for a southern coastal tradition featuring a low country seafood dinner and entertainment “Florida Style”. The Outpost is a beautiful outdoor venue with a rustic enclosed pavilion. It’s only a few miles from the resort, but worlds away. Mingle with your friends before dinner or take time for a photo op with one of our friendly alligators. Tap your feet to banjos and fiddles. After dinner watch our tag team of alligator wrestlers. As the stars come out, be a star gazer using our computer controlled telescopes. Space is limited so add this special event to your registration. Cost for this event is $150 per person (includes transportation to and from the event site, dinner and entertainment). 5

Ponte Vedra Inn & Club

PONTE VEDRA’S SPA AND FITNESS Ponte Vedra’s Spa leads the way as a trusted source for relaxation, rejuvenation, beauty and personal well-being. Rave reviews from guests and national recognition in publications such as In-Style, Vogue and Oprah have only added to its reputation. It is the region’s largest spa, boasting 30,000 square feet, and has been meticulously designed to blend opulence and grandeur with the latest in technologies and therapies. The spa’s extensive menu of more than 100 beauty and pampering services represents a blissful mix of the familiar and the exotic. The spa is offering DTA attendees a 10% percent discount on all services. Check the DTA website for a menu of their services. Ponte Vedra’s Oceanfront Fitness Center features more than 8,000 square feet of fitness space on two floors, and may be the largest facility of its kind in the resort industry. More than 75 stations of exercise equipment and four individual fitness studios combine to provide guests with the very finest in cardiovascular and strength training. Resort guests enjoy complimentary usage of the gym and exercise classes. Check the DTA website for the class schedule of more than 50 classes per week.

2013 DTA FOUNDATION ANNUAL RAFFLE Sign up to win this year’s Foundation raffle. This year we will be giving away one major prize. Be sure to enter for your chance to win this Samsung 60" Class 1080p 120Hz LED Smart HDTV Features: Built-in Wi-Fi, Clear Motion Rate 240, Dual Core Processor, S-Recommendation, Samsung Apps + Full Web Browser. 3 USB connect a variety of computer, audio and video devices to the TV. USB movie capability allows the streaming of video from storage devices, cameras, camcorders and USB drives. Size will be similar to description, model may vary.

e m n i w Samsung 60” Class 1080p 120Hz LED Smart HDTV thin side view

Visit us at www.dentaltradealliance.org for the latest updates!

dental trade alliance 4350 N. Fairfax Drive, Suite 220 Arlington, VA 22203

silent

AUCTION This year DTA will be eliminating our live auction, but we’re anticipating that our silent auction will be bigger and better than ever and will include items previously featured in the live auction. This is an opportunity for your company to purchase ad spaces in industry magazines, as well as find one-of-a-kind items that you can’t pass up. A portion of the proceeds benefit the DTA Foundation, which funds initiatives to increase awareness of the need for greater access to oral health. Please consider donating items to the auction. Whether it’s a weekend at your summer/winter home, sports or show tickets, hosting a special dinner or a round of golf and lunch at your local club, all donations are appreciated. All donor logos will be displayed in the auction program. We will be announcing auction items on our website as they come in.