Denison Campus Organization Handbook (August 2012)

Page 39

C A M P U S

O R G A N I Z A T I O N

H A N D B O O K

Section

6

Advertising & Promotions Campus organization posting information

C

ampus organizations may promote their events, opportunities and programs on campus via several advertising methods. The following section covers the policies, resources and best practices for campus organization marketing.

CONTENT Campus organizations may post advertisements to promote opportunities and events for the Denison community. Postings should always include the organization name along with event-specific details such as who, what, where and when. If applicable, promotions should include the language: “Funded by DCGA.� All promotions must avoid demeaning sexual, racial or other discriminatory references and must avoid promoting the abuse of alcohol or use of drugs. Wording or artwork on any posting may not contain reference to an amount or type of alcohol available at an event, nor may it reference alcohol to be the dominant feature of the posting

When to post Posters and other advertisements may be posted when an organization has successfully completed appropriate reservations for space with Campus Services and any other relevant arrangements (catering via Dining Services, technical requests via Red Tech, etc). Campus organizations are encouraged to post their promotions at least one week before the event/program. Advertisement to the general campus population of any event requiring a guest list is not permitted.

Location of promotions Flyers are limited to appropriate bulletin boards in University buildings and not on any exterior surface, windows, exits or access doors. Postings should not 35


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