Working with
1
Welcome to the latest update from the Delineo team. We think it’s great to share...and to take pride in your work. We’ve enjoyed a busy few months at Delineo working on a variety of projects for clients across The Co-operative. In the interests of sharing ideas and innovating, we periodically like to share sight of these activities and in this update we highlight projects including: • • • • •
Green Schools Revolution Legal Services Conveyancing Unfinished Business Charity of the Year Healthcare Roadshow
If there is anything we could do to help you with your campaigns or to provide more information on this work please get in touch with one of our dedicated team members.
2
More Green Schools. One Sustainable Future Client: The Co-operative Title: Green Schools Revolution campaign development
Brief: As part of the inspiring young people initiative, Delineo have been tasked with developing everything from the identity upwards for the ‘Green Schools Revolution’.
This Green Schools initiative is aimed at changing the behaviour of 5-16 year olds for the better, making them greener consumers by changing the way they think towards three key areas: healthy eating, saving water and conserving energy.
From an identity level, the challenge has been to create a look and feel that appeals to firstly, a broad range of children from 7-16, secondly, appeal to teachers, thirdly, parents and finally, ensure The Co-operative branding maintains a level of consistency across all communications.
3
5
6
8
Continuing to help combat third world debt
Client: The Co-operative Social Goals Title: Unfinished Business social media Brief: Unfinished Business was in need of a refresh and some additional content to be added. This came in the form of large, powerful imagery and the introduction of social media.
For social media we produced a Facebook plugin that draws all of the Global Poverty Facebook account’s posts to the RHS bar. We also produced a twitter banner that directs to the Global Poverty twitter page. However the showpiece of the development was the hardcoding of the blog roll and Facebook comments. This allowed The Co-operative to post its own blogs and for readers to leave comments that spread the word on their personal Facebook accounts.
9
Bringing legal services together Client: The Co-operative Legal Services
The updated section includes more advice, a step-by-step guide, quick links to find the Title: information you need Legal Services faster, as well as FAQs Conveyancing and a jargon buster all in website refresh the easy to follow layout and customer journey Brief: that The Co-operative The Conveyancing section Legal Services does of The Co-operative so well. Legal Services website is the latest section to get an update to bring it in line with the rest of the website.
10
Fundraising to shout about
Client: The Co-operative Title: Charity of the Year fundraising materials Brief: As part of The Co-operative’s year long programme of fundraising for 2011 Charity of the Year partners Mencap and ENABLE Scotland, Delineo has been delighted to produce a whole range of materials to advertise and promote the charity events – from tea parties to bike rides, and abseiling to dodgeball!
This summer we’ve been proud to support The Co-operative Motor Group’s COTY fundraising activities by designing the promotional materials for its summer music race event, cricket tournament and charity car wash weekend.
Delineo is Charity of the Year brand guardians ensuring that all work encorporates the three organisations whilst remaining on brand.
12
Taking healthcare on the road Client: The Co-operative Pharmacy Title: Healthcare Roadshow Brief: The Co-operative Pharmacy are making great healthcare services and advice even more accessible to places around the UK with its Healthcare Roadshow.
13
A purpose-built pod will be making an appearance in Blackpool, Salford, Dundee and Birmingham.
After devising a concept we then applied it to relevant collateral to reach the target audience. This includes Our task was to bring this web banners, print and event to life, and generate designing the interior excitement around the and exterior of the arrival of The Co-operative healthcare pod. Pharmacy team.
14
Meet The Co-operative Team Delineo comprises of over 40 people, each with specialist skills and expertise. Our head office is based next to The Lowry Hotel, across town from New Century House. Alongside meeting with your Manchester colleagues, we also regularly travel to our Co-operative clients in Stoke and Rochdale. Client services: Our hard working team of account handlers will drive your project to meet deadlines and within budget. Simply contact us using the details provided to get in touch with one of the dedicated members of The Co-operative team. We’re always happy to hear from you.
Sam Rowlands
Natalie Flackett
Lauren Jackson
0161 836 6673 sam@delineo.com
0161 836 6681 natalie@delineo.com
0161 836 6683 lauren@delineo.com
Ellie Harper
Jason Riahi
Karen Dale
0161 836 6692 ellie@delineo.com
0161 836 6676 jason@delineo.com
0161 836 6691 karend@delineo.com
Leigh Sheridan
David Sutton
Carl Vivante
Phil Monks
David Prior
Tom Mason
Client Services Director
Account Executive
Creative and digital: We are a fully integrated team of creatives that are comfortable working across advertising, digital and design alike. We work hard to create effective communication that produces the best results for you.
Creative Director
Copywriter
Senior Account Manager
Account Executive
Senior Designer
Head of Digital Marketing
Senior Account Manager
Account Manager
Senior Designer
Social Media Campaign Manager
We look forward to hearing from you.
15
What you have recently said about us…
“
Their account management is excellent and viewed by the marketing team as an extension to our team rather than a supplier.
”
“
They are always professional, passionate and always keep you informed throughout each project.
“
”
The individuals within the team work with us as extended members of our team and are extremely dedicated, often putting in extra hours to ensure we hit our deadlines. I would highly recommend Delineo and its team!
“
”
They have been instrumental in delivering our online and offline marketing campaigns and their input and support has been crucial to the success.
”
Delineo 71-72 Yorkshire Street Manchester M3 5EG T: 0161 839 6289 www.delineo.com Š 2011 Delineo. All rights reserved. All other products, brand and names are trademarks or registered trademarks of their respective owners.