SOPHIA GEORGOPOULOU
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About extraordinary humans and their achievements
Editorial
Concept Editorial Design Chief Editor Art Direction Petros Vasiadis
This publication has been inspired by the need on showing support to many small business and/or individuals in the field of creative design after a few posts on social networks mentioning how positive a simple "heart" or sharing could be for the designer or business owner by her/his relatives and close audience such as friends etc. Inside this publiction you will meet the awesomeness of professional branding design of Sophia's late work as a sample of what NEu Tymes can offer socially to those individuals.
INSIDE This Issue
Sophia Georgopoulou Brand Identity Designer
Sophia, who lives and works in Athens-Greece, is an expert in a series of design fields that include: corporate identity development, logo design, branding, visual communication, illustration & package design while her clients are both of Greek and international origin. Sophia’s benchmark is to create brands that have a reason of existence, that generate strong emotions to the targeted consumers while her definition of success is to see the brands she handles flourish and grow!
Her work has been selected and presented in international design publications and magazines and earned distinctions and awards in international and Greek design competitions (f.e. Greek Graphic Design & Illustration Awards - EVGE) Lately, Sophia was honored with the Best Brand of the World 2017 Award at the Best Brand Awards, an international design competition that focuses in high quality in logo design by awarding brands that stand out in visual communication globally. In 2015 she won Best Agency
of the World 2015 Award in same competition. In her blog "Sophia’s Daily Thoughts" she expresses her love for illustration, a love that she also channels in most of the projects she undertakes. W e b s i t e : www.sophiag.com E - m a i l : hello@sophiag.com Facebook LinkedIn Behance Twitter Instagram
BASIC NATURALS The Brief To create the brand identity of Basic Naturals, a brand new series of 100% natural handmade skin care products. Crafted in small batches in Connecticut, USA, Basic Naturals use only the finest organic ingredients Nature has to offer and are created exclusively on the basis of time-proven, mild production techniques.
The Design Concept & Design Given the brand name, our design strategy was based on the vision and passion of the brand's founder, Yaniv BenDavid. The spark came from the inspiration he drew from Mother Nature, followed by his pledge to strictly stick to what Mother Nature only knows best.
flower in the pot, constituting a wink to the first product created, based on this very plant. Finally, the design of all individual products integrates an original pictogram-illustration that relates directly to what the product is and does.
The visual identity and label design of the brand had to respect its origins and sufficiently reflect the philosophy behind it. And so it does. The primary colours are evidently earthly - ochre and black take center stage. The typography employed denotes a handwriting style, while still being clear, simple and very legible.
Direct, stripped-down and uncontrived, accessible and down-to-earth, the brand’s visual language does indeed justice to its story, philosophy and values - carrying its message across in an unmistakably clear way.
The brand’s logo incorporates in the word ‘BASIC’ the element of a flower pot in the shape of an inverted ‘A’ - the Calendula
Basic Naturals - From Nature with Love!
www.basic-naturals.com
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KALYSPONGEA
Kalymnian Sponge & Sea Shells Experts
KALYSPONGEA - Kalymnian Sponge & Sea Shells Experts Kokkinos S.A, based in Kalymnos Is l an d, b eg an it s operat ion w ay back in the late 1800’s focusing in the collection of superior quality natural sponges. Being extremely dynamic in sales in Greece and abroad, the company decided to create its first brand. The brand name "Kalyspongea" was created having in mind the international fame that the Kalymnian sponge divers enjoy. Therefore we devised a brand name that consists of two parts: the name of Kalymnos Island and the suffix - spongea that is found in many scientific names of sponge species. The tagline of the brand: "Kalymnian Sponge & Sea Shell Experts" highlights the knowledge and experience of Kokkinos S.A in its field. The logo design draws inspiration from the old diving suits and encompasses a subtractive depiction of a sponge. The dark
blue color was chosen as a reminder of the depths of the s ea t he s pon g e div ers w ork at . The package is manufactured by recycled paper in order to highlight the naturalness of the product. The quality seal design, in the shape of old ship steering wheels, carries the message "Kokkinos S.A., Quality Sponges Since 1956" thus further reassuring the consumer regarding the quality of the brand.
Brand name, Slogan & Copywriting: N i k o s V l a h o y i a n n i s Brand Design Concept: Sophia Georgopoulou
Photography:
George Pavlakos © 2018
www.sophiag.com
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Just Great! The Brief
To create a brand identity for a series of some really great olive based products.The target audience is Greek and foreign costumers who value quality in their everyday life.
The Concept Just Great! i s o n e o f o u r k e y e v e r y d a y y e t d i f f e r e n t b r a n d . and most dear projects in the field of Olives and Olive Oil. From the very start, it was quite clear that naming and brand identity for this brand could and should not follow the beaten path. The obvious way to deal with the new brand and its identity needs, would be to look into tradition and history for inspiration running the danger though of creating something heavy and pompous. But this is not what we wished for.We wanted to create a friedly, approachable,
We wanted to talk about the pleasure and rich emotions that come to life when we come in contact with some really great Olive products. At the end of the day, all these can be encapsulated into a spontaneous exclamation that comes effortlessly to one’s lips -
Just Great!
The Logo & Packaging Simple and to the point, the name also leads the design direction towards no-frills, stripped-down simplicity. A brand that does not talk down to consumers, Just Great! i s a b o u t t h e c o r e of the Olive experience - and nothing more. The general color palette is inspired by the actual olives, the olive fields and in general the greek landscape, bringing out the notion of Greek country-side. The fonts were "treated" in a way to enhance the feeling of h a n d m a d e g o o d s i n c e "Just
Great!" e n t i r e b u s i n e s s i s a
family business with a long tradition in olive production.
Concept, Brand Name & Design: S o p h i a G e o r g o p o u l o u
www.sophiag.com Conceptual story, tagline & copy: K o n s t a n t i n o s K o n t i n o s Photography: G e o r g e P a v l a k o s
www.justgreat.gr
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AMPHORA OLYMPIA The Brief To create the brand identity of Amphora Olympia, a brand new series of premium quality Organic and Extra Virgin Olive Oil from Greece that is targeted for the foreign market. The brand pays tribute to the history of the birthplace of the Olympic Games, ancient Olympia where olive trees were grown not only for their fruits but also to honor the triumphant athletes.
The Design Concept & Design
Given the brand name we focused our design strategy in depicting the ancient practice of preserving olive oil in amphorae that led us to a very clear cut logotype. The circle in the middle of the logo symbolizes the olive oil and ancient Olympia (letter O) and is placed at the center of an amphora shape which is inspired by the letter A of the word Amphora, and all together are concealed in a black circle. This idea helps the eyes of the beholder focus on the essential message: this is an olive oil of Greek origin and carries all
the qualities of this heritage. The different colors depicted here on the "O"showcase the varieties of the product. The overall minimal and modern treatment in terms of aesthetics highlights the premiumness of the quality of the product and places it in the upper class market segment of Extra Virgin Olive Oils. Amphora Olympia - History is in the making!
www.amphoraolympia.com
Concept & Design: S o p h i a G e o r g o p o u l o u Creative C opy & Tagline: N i k o s V l a c h o g i a n n i s Photography: G e o r g e P a v l a k o s Bottle Print: K o u v e l a s S . A . Box Print: P a l l a s S . A . © 2017
www.sophiag.com .
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Beeopic -Thyme Honey from Kalymnos, Greece
The Brief The client, a beekeeper, asked us to create a brand name, logotype and packaging for a Thyme’s honey from the island of Kalymnos. In the briefing we were informed about the dedication beekeeping demands in order to achieve high quality honey .
The creative concept In the briefing stage we came to understand that practically beekeeping is not just a business but a lifestyle, one that demands the beekeeper to follow his beehives needs and we decided to explore the idea of the brand name narrating his life with the bees. This is how the name BEEOPIC was born, a play on the English word biopic which is used to describe a cinematic or television biography of a person..
The design Following the creative concept that dictates the brand name narrating beekeeper’s life we took a leap and decided that the design should depict the idea that the bee itself "writes" his life. By choosing this idea we came up with a design that shows a bee with its lower part of the body being a fountain pen. The rough design of bee-pen along with the tense logotype in black and white create an overall strong and clear impression to the consumer. The packaging also carries a small brochure that follows
the brand’s aesthetics and provides biographical information about the beekeeper and the way he sees his life with the bees.
www.beeopic.gr Brand name, slogan & copy: Nikos Vlachogiannis
Concept & Design: S o p h i a Georgopoulou
Photography: G e o r g e P a v l a k o s / www.georgepavlakos.com © 2017
www.sophiag.com
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AVRAMIDES FAMILY DAIRY PRODUCT SERIES
FYSIKO. teleia + gala! (Natural Milk. Period!)
The Objective Avramides Family asked us to brand and design their new Daily Milk series. The new products’ design and naming should communicate Avramides Family history and heritage in the dairy field that begun back in 1974 (in Î?Îżrthern Greece) along with the naturalness of their milk products.
Creative Concept Avramides’ Family long history in milk production is in disputable in terms of experience, know-how and of course their concern in delivering premium quality milk. Our main focus was to highlight their absolute commitment in quality and naturalness and to do that we decided to create a statement instead of a brand name, a proposal that was happily embraced by our client. The phrase "Natural Milk. Pediod" is now the new Dairy Milk brand of Avramides Family that comes in Cow, Sheep and Goat milk.
from Henri Matisse’s cut outs in terms of shape and composition as we decided to give a light and fresh approach to the whole project. For the logotype we chose to work with a vintage typeface and added a twist of nature by transforming the letter "F" to a leave in order to visualize the freshness of the milk and to emphasize on the historicity of Avramides Family. The animals that produce the milk along with some naturalistic motifs were designed in a way that the consumer receives a feeling of purity and calmness. Color wise the choice of blue, green, orange and purple shades aimed to intensify the impression of a fresh, cool product.
The design Our decision to focus in highlighting the naturalness, simplicity and purity of the new products was our main objective when we started exploring the packaging design and logo of the new series. Our inspiration came
Concept & Design:
Sophia Georgopoulou
Brand Name & Copy: Nikos Vlachogiannis
Photography: Ampoo
© 2017
www.sophiag.com
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BIKEWISE The objective The creation of a brand name and logotype for a new company that is based in Ioannina (North Greece) offering bicycle tourism services to people visiting Greece.
The creative concept
The logotype
Using a bicycle in daily life or when on vacation is more than just a means of transport is a state of mind since it allows people enjoy nature, visit city sites that you can’t reach by car and savor the area you visit like a local. In this insight lies the inspiration behind the brand name BIKEWISE. By using a bicycle as means of transport on your holidays you get a more "smart" way to really feel and savor the city or area you visit since you no longer are just a visitor but part of the scenery.
The logotype with its minimal, funky mood aims to depict the different lifestyle philosophy of all those who choose to cycle on their holidays. The wheels of the bike were designed to resemble the eyes of the owl - symbol of wisdom in Ancient Greece - in order to highlight the smart choice the bike is as a means of transport. The vivid yellow backdrop color represents the joy of cycling along with the pleasurable tension of exercise.
http://www.bikewise.gr Concept & Design:
Sophia Georgopoulou
Brand Name & Copy: Nikos Vlachogiannis © 2018
www.sophiag.com
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Meet Sweet a small-scale brand of hand-crafted, high-quality biscuits originating in China
The Concept It all started from a man’s inspiration. Chen Xiaoyu, the father of brand had a certain vision ! He wanted to shine against the clutter of an endless number of run-ofthe-mill biscuit options in China. The way to do this? Giving life to a line of biscuits that are as close as possible to the homemade ones - and the high quality that goes along. Through the biscuits, he wanted to recreate the warm, positive feelings associated with childhood and home-baking. The familiar environment of one’s first home, the captivating smells that fill the rooms, the eagerness until your mother gives the ‘goahead’ to go for the biscuits ! all these constitute a happy, welcoming universe that all would gladly revisit.
Brand Logo & the Mascots
emotional enough. On the basis of this, we Naturally, design was called in conceived a combination of a minimalistic eye (the eye to play a vital role in order to bring this vision and these stands for the process of ‘meeting’, ‘being introduced’) and feelings to life. The starting a heart (that represents the point is naturally the logo "sweetness") , drawn around itself. The feelings that the brand had to evoke were clear concentric circles. Complementing the identity from the start, and equally elements, we introduced two clear was the need to use a brand mascots - a Bunny and visual language that was a Bear. Drawn in the same simple and direct, yet
intentionally simplistic and child-like manner as the main logo, the mascots reflect in their own way the spirit of the brand, while providing a useful platform for various variant- level applications and other brand expressions.
Classic Range
In line with the design tenets of the original Classic Range, The Brand’s Classic Range the boxes of the Fit Range comprises a total of 7 flavors. a l s o u s e t h e " r a i n b o w " a s a The key ingredients of each main part of the visuals. The variant is denoted by a series Fit Range now completes the of purposefully innocentofferings of the Meet Sweet looking, hand drawings. On the brand, making sure that there top of that, each variant is is something for everyone to colour-coded, creating a love and enjoy. rainbow (when stacked side by side) - an extra nod to the www.meet-sweet.com simple, child-like cheerfulness t h a t i s s o c e n t r a l t o w h a t t h e Client: C h e n X i a o y u brand is all about. Concept, Design & Meet Sweet brings to life the cheerful, delicious and heartwarming moments we all crave.
Fit Range Meet Sweet Fit Range comprises 5 new flavors, all with a certain health twist. For this Range, the brands’ mascots, the Bunny and the Bear play a leading role on the packaging. Adding to the fitness orientation of the Range, the characters are depicted in various activities.
Illustrations:
Sophia Georgopoulou Copy: K o n s t a n t i n o s K o n t i n o s
3D renderings:
Costis Papatheodorou © 2018
www.sophiag.com
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