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WHERE EVERYTHING STARTED
From California's beach, skate, and surf culture ERL was born. LEVI'S, which is also based in California, come together to create this collaborative collection of items that radiate the energy of California.
WHY WE LOVE IT?
Close your eyes and image a pair of jeans. Probably you're viewing a pair of Levi's 501s, a genre-defining silhouette introduced by the denim giant 150 years ago. Levi's is to jeans what Kleenex is to handkerchiefs: so dominant that they become practically synonymous with their category. Yet, over the decades Levi's has continued to tweak, refine and subvert its flagship product.
With shared roots in California, Levi's® and ERL have collaborated on a new collection that celebrates individuality and self-expression.
ERL x Levi's offers up a capsule collection of collaborative denim pieces oozing effortless, Cali cool — something the two Califor-
The Levi’s x ERL collaboration is being released on 6 September at levi.com and levi.com/gb. It’s described as a collection that “celebrates individualism & self-expression” and features 10 distressed denim pieces. This includes a new take on a Levi’s original, with the split leg 501 Jean, featuring slits cut up the sides of each leg.
Levi’s has joined forces with Eli Russell Linnetz‘s Venice Beach-based fashion brand ERL for a Californian-inspired denim collection. Since ERL’s launch in 2020, the brand has quickly made a name for itself, known for its playful and retro designs that blends the pop art aesthetics with skatewear and surf culture. Bringing these elements to denim, the Levi’s x ERL collection is born. Continuing to take on the laid-back, effortless essence of the West Coast, the collection takes on iconic Levi’s silhouettes, incorporating ERL’s Californian casual to the first-ever collaboration. The collection features the classic 501 jeans to celebrate its 150th anniversary. Slit cuts are added to the side of the legs for the Levi’s x ERL 501 light wash jean while the loose fitting ones feature a frayed waistband. The Low Rise Flare featurs a superflare starting at the knees. The collaborative shorts are oversized board shorts, a nod to the Venice Beach look while the Mini Skirt is a cut pair of light, washed out indigo 5-pocket jeans. Alongside the bottoms, denim tops include a light indigo finish as well as a boxy sherpa trucker, duster trucker, overshir and heritage dress. Each of the pieces feature the signature neon ERL logo. Linnetz said in a statement regarding the collection, “It was super exciting to work with the Levi’s team on the design process. Because authenticity is the most important thing to me, I really enjoyed going through the Levi’s® archives to fully understand the heritage of the brand and see how people throughout the years have customized and made it their own. Our Levi’s x ERL collection has a very grunge, casual, and skater energy. It’s easy to throw on for everyday wear but it’s still identifiable with a clear voice and signature.”