WINTERPRIDE
2013
celebrating Community Engagement of GayWhistler’s WinterPRIDE 2013 Opportunities
20 years 1992 to 2012
BE PART OF THE MAGIC
EXCELLENT VALUE
HEALTHY MIX OF GUESTS
GayWhistler continues to be one of the leading Gay Ski Weeks in the world especially after hosting the 2010 Olympic Winter Games.
World class mountain resort offers a huge array of activities for both skier & non skier, for the foodies to the clubbers. Value hotels to luxury five diamond resorts.
WinterPRIDE has a fantastic mix of guests from the USA, Canada, and International. Primarily gay men, but growing women’s market with more programming.
[1]
A La Carte 2013
MARKETING
GayWhistler’s WinterPRIDE: Celebrate 21 years of the annual Gay & Lesbian Ski Week 8 Days, 65 Events February 3-10, 2013
21 Years 3,000+ Guests 8 Days 65 Events
CELEBRATING 21 YEARS OF OUT ON THE SLOPES... Born out of activism in 1992 Whistler remembers its roots and continues to evolve and balance celebration with safe welcoming spaces for the LGBT community to come together from around the world.
KEY ACTIVATIONS
1,500 welcome bags each of our festival guests receive upon arrival.
GayWhistler’s WinterPRIDE has a couple key activations available to
3. Prizing and Give-aways: Through out the week the festival gives away door prizes, prizes for best engagement of theme of party (i.e.
engage our festival guests: 1. Welcome Party: On Sunday, February 3rd from 7PM-10PM we host a mini trade show and welcome party which brings the festival guests together and helps to meet our community partners and plan their trip for the week as well as future stays in our region. 2. Welcome Bag Inserts: Our advertisers have the option of including material to be included in the
best costume, best time for ski race) as well as for our GuySpy Ambassadors (volunteers) for all of their hard work. 4. On-line web advertising: GayWhistler has a variety of advertising opportunities on the festival website including web banners, corporate profile pages, business listings, and editorial.
[2] WinterPRIDE 2013 Marketing Agreement
Whistler Village in Rainbows The Resort Municipality & Merchants display Rainbows to ensure the LGBT traveler feel welcomed.
GAYWHISTLER’S WINTERPRIDE FESTIVAL Be part of one of the biggest and best gay ski weeks in the world! Whistler’s WinterPRIDE celebration features a full slate of events including snowmobiling adventures, wine tastings, a pool party, snowball dance, fantastic skiing and snowboarding and everything in between. · Dates: February 3 – 10, 2013 · Total number of participants is expected to be around 3,000+ · The Aava Whistler Hotel is the Host Hotel and official site for the Ticket Centre and Guest Relations. The Primary WinterPRIDE venue for majority of the apres ski events and large evening parties will be at the Whistler Conference Centre. Thur., Feb. 7th is the 2nd annual Pride March from 3-5PM for info to follow Your business can be part of the festival with some of the following ideas: Create a window display showing your pride and/or showing how you celebrate diversity & inclusiveness Put up a Rainbow Flag to show you support for LGBT rights Provide a Special Offer to encourage WinterPRIDE guests to come back and visit your business later in the year Advertise your special offer during WinterPRIDE week with a minimum $10 value to the guest and get 25% off advertising rates with the Whistler Question* Contact: Tessa at 604.902.0123 Display the festival Poster welcoming the guests to your business (download available at: http://www.gaywhistler.com/page.cfm? page=GetInvolved Become a Prize Sponsor! Contact Lisa at Lisa@Gaywhistler.com Do You have other ideas? Please feel free to call on Dean at Dean@gaywhistler.com or call 604.967.2721 to discuss how you
Top Five Reasons to Support Pride 1. The LGBT community is fiercely loyal with over 46%
new products & services. We will work with your team to create
indicated that sponsorship of events was important in considering fresh, exciting and memorable branding opportunities 4. WinterPRIDE is about social sustainability and is a
buying products/services 2. Return On Your Investment 78% of businesses agreed that participation in events have a measurable impact on sales, brand loyalty & awareness 3. Unique brand activations and interaction at a leading Mountain Destination. The pedestrian village
world leader in championing LGBT rights. We work
of Whistler allows for incredible activations that will reach beyond just the festival and with over 2 Million winter visitors annually, Whistler has long been a “testing” ground for
GEOGRAPHIC INFORMATION
closely with our LGBT partners such as Travel Gay
Social Media leaders, brand loyal
Canada, IGLTA, GLISA Outgames, InterPride, CMI, CTC, Tourism BC, Tourism Whistler in providing safe and welcoming events for everyone. 5. To have fun with global leaders from around the world. 74.9% of
our guest make excess of $60,000/year 50.6% are in a leadership role and 84% vacation 3+ times/year.
DEMOGRAPHICS
ACTIVITY
SATISFACTION
HABITS
90% Men vs. 10% Women • Age range of 35 ~ 54 years of age account for 72% of visits • 53.9% of guests indicated they make $90,000+/ year
58.2% are Skiers, 25.2% are
• 71.1% are return guests • 45.9% have attended 4+ times • 84.4% indicated they were satisfied with the festival • 82.1% indicated they will return
Choice Drink: 62% wine 59% vodka 51% beer
•
[3] WinterPRIDE 2013 Marketing Agreement
Snowboarders, 10.8% are Social Butterflies (here more for the social aspect)
Time Online: 47.1% - 6+hr/d 20.4% - 4hr/d 19.3% - 2hr/d
WinterPRIDE
WHISTLER’S AWARD-WINNING NEWSPAPER SINCE 1976
Thursday, January 31st, 2013 The Annual Gay & Lesbian Ski/Snowboard Week returns to Whistler for it’s 21st year, running from February 3rd to February 10th, 2013. We are running a special section in our January 31st issue to showcase this popular annual event so this is your chance to reach an extra audience while welcoming our new visitors. Book your ad today! Special Tourism Whistler Member Rates: 25% off with special rates on colour.
Rates Ad
Size
1/8 Page {3 columns x 3.2”}
Price
BW
COLOUR
4.85” (w) x 3.2” (h)
$85.00
$150.00
1/4 Page {3 columns x 6.6”}
4.85” (w) x 6.6” (h)
$150.00
$225.00
1/2 Page {6 columns x 6.6”}
9.875” (w) x 6.6” (h)
$362.00
$475.00
1 Page {6 columns x 13.375”}
9.875” (w) x 13.375” (h)
$725.00
$850.00
Publication Publishing Date: Thursday, January 31st, 2013.
Deadlines Booking deadline: Monday, January 28th, 2013. Artwork submission deadline: 4pm on Tuesday, January 29th, 2013.
Prices do not include HST.
> To advertise, call Tessa at 604.902.0123 or email tsweeney@whistlerquestion.com
Official WinterPRIDE Festival Guide Advertising deadline is Dec. 15th. To view last year’s festival guide online visit: Publication Date: January 10th
DEADLINES: Booking deadline: Sat., Dec. 15th Artwork submission deadline: Thur., Dec. 20th Ad rates start at just: $350 + HST
[4] WinterPRIDE 2013 Marketing Agreement
http://issuu.com/ gaywhistler/docs/ winterpride-2011web_v8 3,000 Copies Printed Approx. 6,000 annual online views
GAYWHISTLER 2013 MARKETING AGREEMENT Business Name: Contact Name: Mailing Address: City:
Make Cheque Payable:
Postal Code:
Website Address: Email: Phone Number:
Marketing Opportunity:
Value:
✔
Full Page Colour Ad 4”wide x 5.75” tall $1,000
$1,000
Half Page Colour Ad 1.9” wide x 5.75” tall OR 4”wide x 2.75” tall
$600
Quarter Page Colour Ad 1.9” wide x 2.75” tall
$350
Welcome Table: $300
$300
Village Stroll Outside booth space 8AM-6PM Feb. 4-9, 2013
$2,000
Gift Bag Insert: min. 300 units max. 1.500 units
$150
Web Profile: $495/year
$495/year
Web Banner 728x90 pixels OR 160x600 pixels
$300/month
Web banner: 300x250 pixels
$200/month
Alpenglow Productions Corporation
Other/Total: I/WE, _________________ HEREBY APPLY TO PARTICIPATE IN WinterPRIDE 2013. I/WE HEREBY UNDERSTAND THAT THE ABOVE MENTIONED INFORMATION WILL BE INCLUDED IN THE DATABASE OF THE ORGANIZER AND CAN BE USED BY THE ORGANIZER FOR PROMOTIONAL PURPOSES. WE ACCEPT THAT THE ORGANIZER BEARS NO RESPONSIBILITY FOR ANY OMISSIONS. * All rates quoted in Canadian Dollars, subject to 12% HST Tax. The contents of this agreement are understood to be confidential, and may not be shared with any third party without the express written consent of all parties named herein. The validity of this agreement and any of its terms and conditions, as well as the rights and duties of the parties under this agreement shall be construed pursuant and in accordance with the laws of British Columbia, Canada. Signing this confirms that all parties have read and approved all the terms of this agreement.
______________________ Authorized Signature / Date
Participate & Engage
___________________ GayWhistler Approval
Year Round Marketing Available
ALPENGLOW PRODUCTIONS
We encourage our sponsors and partners
Alpenglow Productions produces
to take an active role in the WinterPRIDE
other events throughout the year and would
festival. Logo placement is valuable
be happy to extended branding to these
however, brand interaction has more impact
events as well.
dba GayWhistler’s WinterPRIDE Suite 1025, 106-4368 Main St. Whistler, BC, V0N 1B4, CANADA
and better brand retention. We would be
• Mr. Gay Canada 2013 • Mr. Gay World (Belgium 2013)
T: 604.288.7218 F: 888.803.6345
happy to discuss how you can better position your brand to get the most out of your sponsorship investment.
[5] WinterPRIDE 2013 Marketing Agreement
E: dean@gaywhistler.com W: http://www.gaywhistler.com